Tags |
|
|
Links |
|
|
Will You Add? - The Psychology Of Packaging - Part II
I’m the Queen of the Focus message in the Work at Home Mom Community. I believe it’s important to have a tight focus when you’re developing or growing a home business that will pass the test of time and bring in a reliable income.This is especially true when it comes to a Direct Sales business. If you’ve opted to join a Direct Sales company such as Mary K
Commercial property, industrial units and offices are becoming more and more valuable to their owners. Whether bought to use by the owner or bought to let to other businesses, the value of these units and offices have huge potential for long term capital gain.Every business whether service based or manufacturing needs premises to operate from and this is wh
In the first instalment we focused on some of the products and their packaging and why they're packaged in that manner. In this instalment we're going to focus on some other packaging schemes. You'll understand why these people are paid so much money to come up with this stuff after reading.
Let's start off with candy bar wrappers.
Take a good look at these things, and there are plenty of them to choose from. Candy bars range from the pure milk chocolate type such as Hershey's, and Nestles to the candies that are usually filled with something, like Milky Way, Three Musketeers, Mounds, Kit Kat, Reeses Peanut Butter Cups and so on. If you take a very good look at the packages they are VERY colorful. Butterfingers are a nice yellow package with blue lettering. Reeses are kind of a reddish orange package with yellow lettering. Nestles Crunch Bars are 3 colors of red, white and blue. Guess there's something patriotic going on there. And then you open up these very pretty wrappers and take out this mono color, not very appealing looking hunk of chocolate. The candy never looks as good as the wrapper. Reeses Peanut Butter Cups actually look like light colored mud you'd find out in the street. But boy, that pretty wrapper. Yes, candy bar manufacturers really earn their money from the packaging department with these gems.
So we don't get too hungry, let's move on to a different kind of packaging.
Copy paper.
If you think wrapping up dull looking candy bars in all this colorful fluff is interesting just take a look at the boxes and packages that copy paper comes in. I mean, have you EVER seen the package that Georgia Pacific copy paper comes in? The wrapper is brown on top, blue on the side and white covering the remainder except for a photo of a woman working in an office. Oh and underneath in big numbers is the number of sheets in the package, brightness and weight of the paper. I guess they don't want us to miss these important specs. This is some of the most beau
1. Bar ChartsThere is more to bar charts than meets the eye with data visualization. Bar charts is just one example of many visual tools which can be used to convey information in the most effective way. Bar charts, bar graphs, pie charts, or other charts and graphs are one of the most common methods of displaying information of various kinds. Everyo
Take a good look at these things, and there are plenty of them to choose from. Candy bars range from the pure milk chocolate type such as Hershey's, and Nestles to the candies that are usually filled with something, like Milky Way, Three Musketeers, Mounds, Kit Kat, Reeses Peanut Butter Cups and so on. If you take a very good look at the packages they are VERY colorful. Butterfingers are a nice yellow package with blue lettering. Reeses are kind of a reddish orange package with yellow lettering. Nestles Crunch Bars are 3 colors of red, white and blue. Guess there's something patriotic going on there. And then you open up these very pretty wrappers and take out this mono color, not very appealing looking hunk of chocolate. The candy never looks as good as the wrapper. Reeses Peanut Butter Cups actually look like light colored mud you'd find out in the street. But boy, that pretty wrapper. Yes, candy bar manufacturers really earn their money from the packaging department with these gems.
So we don't get too hungry, let's move on to a different kind of packaging.
Copy paper.
If you think wrapping up dull looking candy bars in all this colorful fluff is interesting just take a look at the boxes and packages that copy paper comes in. I mean, have you EVER seen the package that Georgia Pacific copy paper comes in? The wrapper is brown on top, blue on the side and white covering the remainder except for a photo of a woman working in an office. Oh and underneath in big numbers is the number of sheets in the package, brightness and weight of the paper. I guess they don't want us to miss these important specs. This is some of the most beau
In the world of franchising it is imperative to have a cohesive marketing plan throughout all regions and all franchised outlets. Without a comprehensive and cohesive marketing plan, with each franchisee doing their own thing the overall message to the consumer can become so diluted that synergies which are of supreme benefit to franchise systems are lost. It be
So we don't get too hungry, let's move on to a different kind of packaging.
Copy paper.
If you think wrapping up dull looking candy bars in all this colorful fluff is interesting just take a look at the boxes and packages that copy paper comes in. I mean, have you EVER seen the package that Georgia Pacific copy paper comes in? The wrapper is brown on top, blue on the side and white covering the remainder except for a photo of a woman working in an office. Oh and underneath in big numbers is the number of sheets in the package, brightness and weight of the paper. I guess they don't want us to miss these important specs. This is some of the most beau
In my experience coaching in organisations is a failure. The central cause of coaching failure is the lack of real interest in coaching by the leaders of the organisation.Having only a cursory interest in coaching as a means of improving employee competence and consequently organisation performance consigns organisation's coaching efforts to the dustbin.ored mud you'd find out in the street. But boy, that pretty wrapper. Yes, candy bar manufacturers really earn their money from the packaging department with these gems.
So we don't get too hungry, let's move on to a different kind of packaging.
Copy paper.
If you think wrapping up dull looking candy bars in all this colorful fluff is interesting just take a look at the boxes and packages that copy paper comes in. I mean, have you EVER seen the package that Georgia Pacific copy paper comes in? The wrapper is brown on top, blue on the side and white covering the remainder except for a photo of a woman working in an office. Oh and underneath in big numbers is the number of sheets in the package, brightness and weight of the paper. I guess they don't want us to miss these important specs. This is some of the most beau
You have done your research. You know the changes you can make in your personal life to have a positive impact on the environment.The question is: Will those actions be enough to produce the results we need to see?Imagine the impact each of us could have if we used our work time (over 2000 hours a year) to reduce the damage we've done to the Earth a
Now Xerox, is a little different. See, they are a very big name in the copy business so their packaging is much plainer, usually one color. What is prominent about the package is the name, XEROX, right up there in big bold letters. It seems that's all anybody needs to see and they're sold. After all, if it's Xerox it has to be the best.
In the final instalment of packaging we'll cover some packages that you're sure to find very interesting, including some very unusual packaging.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/28755/atriclecheck-The-Psychology-Of-Packaging--Part-II.html">The Psychology Of Packaging - Part II</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/28755/atriclecheck-The-Psychology-Of-Packaging--Part-II.html]The Psychology Of Packaging - Part II[/url]
Related Articles:
If You Can't Measure It You Will Never Manage It!
Terrible Meetings - Ten Ways to Spot Them!
Know Your Business! - 7 Key Questions You Must Ask
Bookmark it:
|