ust be experienced. On one occasion when I was asked to speak on the subject unexpectedly, I followed a few headlines hastily scribbled in the 'little black book' I always carry. AfteTom Landry once said "A coach is someone who tells you what you don't want to hear, who gets you to see what you don't want to see so that you can become the person you always wanted to be."

There are close parallels between the work of coaches hired by elite athletes and those hired by men and women wanting to achieve 'gold' in their own lives. The olympic coach does not, and often is not, able to do her clients' work on their behalf but nevertheless draws from them much more then they can achieve alone. In the same way, working with the right coach, the client is able to achieve more, go further and get there faster.

As coaches we often say that coaching is not something which can be described in words, it must be experienced. On one occasion when I was asked to speak on the subject unexpectedly, I followed a few headlines hastily scribbled in the 'little black book' I always carry. Afte

to be."

There are close parallels between the work of coaches hired by elite athletes and those hired by men and women wanting to achieve 'gold' in their own lives. The olympic coach does not, and often is not, able to do her clients' work on their behalf but nevertheless draws from them much more then they can achieve alone. In the same way, working with the right coach, the client is able to achieve more, go further and get there faster.

As coaches we often say that coaching is not something which can be described in words, it must be experienced. On one occasion when I was asked to speak on the subject unexpectedly, I followed a few headlines hastily scribbled in the 'little black book' I always carry. Afte

coach does not, and often is not, able to do her clients' work on their behalf but nevertheless draws from them much more then they can achieve alone. In the same way, working with the right coach, the client is able to achieve more, go further and get there faster.

As coaches we often say that coaching is not something which can be described in words, it must be experienced. On one occasion when I was asked to speak on the subject unexpectedly, I followed a few headlines hastily scribbled in the 'little black book' I always carry. Afte

he right coach, the client is able to achieve more, go further and get there faster.

As coaches we often say that coaching is not something which can be described in words, it must be experienced. On one occasion when I was asked to speak on the subject unexpectedly, I followed a few headlines hastily scribbled in the 'little black book' I always carry. Afte

ust be experienced. On one occasion when I was asked to speak on the subject unexpectedly, I followed a few headlines hastily scribbled in the 'little black book' I always carry. Afterwards, some of my audience shared with me that this was the first time they had ever understood exactly what coaching was. To the best of my recollection, this is what I said.

To get a handle on what we mean by 'coaching' let's look at four of its aspects:

i) Who comes to be coached,

ii) Who is the right coach?

iii) What is the process and

iv) What is the coach's role?

Who Comes To Be Coached?

Typically the coaching client is someone with something inside them, something strongly desired, struggling to get out: some significant advance in their business, career or personal life, a new skill to be mastered. Sometimes clients recognise the seeds of greatness within but don't know ho