Will You Add? - Business

Bootstrapping Your Business - Get Real - Get Started
Ditch the business plan and buy a lottery ticket. That's what I tell new entrepreneurs who seek angel or venture funding. The odds are probably better, you will save yourself a lot of time and grief and you'll get results sooner with the lottery. If you

ew facts. Who are your best customers? In each organization, the answer will be a little different. How do you define a "best" customer? Are they the ones who bu

Ways To Maximize Customer Loyalty Programs
Be near. This is a very simple rule of thumb when trying to making customer loyalty programs work. Just start within the area you are most capable of reaching. Don't go over the fence if you have not secured for yourself a very effective and viable

Businesses - no matter the size - need to measure the effects of their marketing so they will know what is working and to discover what needs improvement. There are many areas for which marketing is responsible, and in each are indicators of performance that can be measured.

For smaller organizations, there are two key areas that I believe you must track:

• Customer acquisition

• Customer retention

Customer growth rate helps you measure acquisition, while customer longevity as well as frequency and recency of purchase are metrics of retention and customer value.

But before you can measure, you have to know a few facts. Who are your best customers? In each organization, the answer will be a little different. How do you define a "best" customer? Are they the ones who buy

Authenticity: Your Advantage Over the Big Guys
At a business conference recently I got a powerful message about the power of authenticity. Paul Ray, coauthor of the best-selling book, The Cultural Creatives: How 50 Million People Are Changing the World, gave a compelling presentation about how small

are many areas for which marketing is responsible, and in each are indicators of performance that can be measured.

For smaller organizations, there are two key areas that I believe you must track:

• Customer acquisition

• Customer retention

Customer growth rate helps you measure acquisition, while customer longevity as well as frequency and recency of purchase are metrics of retention and customer value.

Unique Challenges for Women in Business
I’ve been in private practice for almost 10 years, now. I am living my dream; I do what I love to do, the hours I work are the hours I choose to work, and I can often take time off to play with my family or enjoy a friend, if I wish.But, as most

key areas that I believe you must track:

• Customer acquisition

• Customer retention

Customer growth rate helps you measure acquisition, while customer longevity as well as frequency and recency of purchase are metrics of retention and customer value.

Your Advisory Staff
I've learned important lessons over my 15 year career as a cleaning and restoration business owner and one of the more important lessons is that trying to learn every little detail about every business function will DRIVE YOU CRAZY! Having said that it'

ustomer longevity as well as frequency and recency of purchase are metrics of retention and customer value.

Nurses Are In Great Demand Today
All over the world today there is an extremely high demand for health care workers and especially nurses. With the advances in medical technology Americans seem to be living longer than ever before. Now that America's baby boom generation is beginning t

ew facts. Who are your best customers? In each organization, the answer will be a little different. How do you define a "best" customer? Are they the ones who buy the most and cost the least to service? Are there other parameters that tell you they are "best?" Do they refer more business to you? Are they brand ambassadors?

How did you acquire them in the first place (special offers, referrals, newspaper ads, DM)? What is your customer growth rate/attrition rate? Which customers did you keep/lose? Why?

Then you need to define what the best ones look like demographically. Are they 35 - 45, married couples with children and a mortgage, or 18 - 24-year-old singles who live in condos? Urban or suburban? Readers or radio listeners?

Once you have a picture of them, it is easier to develo

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You have something to sell, maybe a product, maybe a political message, maybe its yourself, but everyone is ignore you. In order to stand out of a crowd, things need to get a little bit weird.

First what do B2C and B2B mean as knowing this will give the most of the answers. 1. B2C means Business to Customer or consumer as in the end user or the car showrooms who sell complete Ford motors. 2. B2B means Business to Business as in the suppliers of parts for cars to Ford to make the complete cars. The customer requirement is different for each. One, B2C deals with business transactions to the end consumer, the customer. The other, B2B, deals with other businesses as the end customer and so the marketing and selling is different as the target market is different.

Why does your marketing success depend on knowing your prospective clients? And where is it particularly important to know them well?

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Will You Add? - Marketing That Measures Up

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