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Will You Add? - Are You Content with Your Clients? Are Loyal Customers a Dying Breed?
It can be generally said that all people buy to satisfy some goal or need. Human needs are many and varied, ranging from the basic physical needs of shelter, food and safety essential for survival, through the need to satisfy personal vanity, to intellectual and spiritual satisfaction.It is said that money can't buy you love - perhaps it can't, but florists, card shop
*Share something of value
Share valuable information. Give a sample. One of my favorite sites not only had prompt shipping, decent prices. In addition they always included a sa
The rotating specials and sales at a convenience store are not only hard for customers to keep up with, but they’re hard for the employees also! What you need is an easy and obvious way for everyone to keep up with things. Well, how about your own button maker? For less than $300 you can get a button making system and make your own buttons so that everyone can keep up, an
Do they bookmark your site? Give you repeat business? Refer their friends? Or are they out doing the “lowest cost search here” thingy? Do they fall to other places offering cutthroat deals? What do they say about you? Are your customers content with you? Do you have loyal customers?
*Convenient Hassle-free service
Is your site easy to navigate? You know where everything is at, but you’re not the one buying. Is it obvious to them how to retain your services? Is it an easy process? Do you make it convenient for them to re-order? Or do you make them jump through hoops each time?
*Expert Advice
Show off your expertise. Who knows more about your subject matter, you or those who came to your site looking for a solution? Keep current in your industry. Share some of that knowledge. Let your light shine. Add content throughout the year. Anticipate your client’s needs with the change in seasons, holidays, market conditions, etc. What is changing in your niche on the web? How does it affect your customers? Find some new great deals. Be the expert.
*Share something of value
Share valuable information. Give a sample. One of my favorite sites not only had prompt shipping, decent prices. In addition they always included a sam
India Story Just Got BetterWithin a week (31 Dec.-7 Jan), the UPA Government has revised the GDP growth estimates for both, the previous fiscal as well as for the current year. The FY04 estimate was raised from an already impressive 8.2% to an even better 8.5%, and the forecast for FY05 was raised from 6-6.5% to 6.9%. The improved performance for the previous fiscal i
*Convenient Hassle-free service
Is your site easy to navigate? You know where everything is at, but you’re not the one buying. Is it obvious to them how to retain your services? Is it an easy process? Do you make it convenient for them to re-order? Or do you make them jump through hoops each time?
*Expert Advice
Show off your expertise. Who knows more about your subject matter, you or those who came to your site looking for a solution? Keep current in your industry. Share some of that knowledge. Let your light shine. Add content throughout the year. Anticipate your client’s needs with the change in seasons, holidays, market conditions, etc. What is changing in your niche on the web? How does it affect your customers? Find some new great deals. Be the expert.
*Share something of value
Share valuable information. Give a sample. One of my favorite sites not only had prompt shipping, decent prices. In addition they always included a sa
Rick is a good friend and a client of mine. He owns a plumbing and air conditioning, as he has for the past 20 years. Rick expressed to me that every year he spends more and more money on his ads and every year they generate less response: when he called me he was frustrated and uncertain what to do about it. This guy’s at his wit’s end, and if you’re reading this artic
*Expert Advice
Show off your expertise. Who knows more about your subject matter, you or those who came to your site looking for a solution? Keep current in your industry. Share some of that knowledge. Let your light shine. Add content throughout the year. Anticipate your client’s needs with the change in seasons, holidays, market conditions, etc. What is changing in your niche on the web? How does it affect your customers? Find some new great deals. Be the expert.
*Share something of value
Share valuable information. Give a sample. One of my favorite sites not only had prompt shipping, decent prices. In addition they always included a sa
English has rapidly become the major language of international politics, trade and commerce. However, this does not mean it is the world language. It still competes with other major languages such as Spanish, French and Arabic.In the business world, using interpreters to overcome the language barrier is a necessity. Even if there are common languages between business
*Share something of value
Share valuable information. Give a sample. One of my favorite sites not only had prompt shipping, decent prices. In addition they always included a sa
Being strategic and thinking strategically in developing your marketing plan means you understand the needs and desires of your clients and customers, and you show them how your product/service satisfies those needs. You must know: what value your product or service offers and what benefits it provides; what differentiates you and your product/service from the competition
*Share something of value
Share valuable information. Give a sample. One of my favorite sites not only had prompt shipping, decent prices. In addition they always included a sample of a related product and a personalized thank you note with each purchase. This alone increased their sales and word of mouth referrals dramatically.
*Let your customers know how much you care
Do you call them by their name? Or is it just dear customer we appreciate your business, please buy more stuff from us and make us rich. Don’t bother contacting us, we are too busy counting your money.
Thank your customers for their business. Treat them with respect. Set yourself apart from your competitors. Offer advice pertinent to their needs. Develop a newsletter, put some kind of reward system in place for frequent shoppers, or send out cards celebrating an important event, make it personal.
If you don’t care about your customer, why should they care about you? They’re back doing the "lowest cost search here" deal. Tick them off enough and they are telling everyone “Don’t go there!”
Loyal customers aren’t dead. Treat your clients as gold.
Copyright 2005 Heidi Caswell. All rights reserved.
Are YOU Content With Your Content? Get Top Secret Marketing Tips from the Web's Biggest Gurus and Expert Authors on The First Annual Web Content Awareness Da
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