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Will You Add? - Niche Marketing : A Mini Tutorial on Starting a Business
INTRODUCTION:“Nature gave women too much power. The law gives them too little”. - William HenryIntroduction:India is a democratic and political country with a well streamlined administrative structure, and an already existing mixed economy, with a rich experience of private sector operations. Also available in India is a vast stock of skilled manpower and entrepreneurial class, a reasonably good basic infrastructure and a good track record of fulfilling past international obligations.In this highly competitive world the development of a society is highly influenced by productive contribution from each member. Contributions from women in different walks of life can’t be neglected. But the experiences show that the benefits of development are not equally shared by all sections of the people.The status of women in the Indian society:From time immemorial women faced the challenges of coping with a male chauvinistic society. Even after several years of planned development in India, the status of women in our country is low and their socio-economic conditions are much more depressed than that of men. The most important factor that have affected non-participation of women in decision making and governance is the private – public divide associated with men and women. Women’s place is in the private domain is associated with household. Whereas, the public domain is associa
Then seriously contemplate and recor
As a small business person do you ever feel that your advertising dollar is being drown out by information overload? The advertising is usually too expensive and anyone who has ever advertised in a newspaper, unless it is a large ad (full page or double truck advertisement) has had a tough time finding their ads as they are often buried in some back section. They think to themselves how much they paid for that ad - ouch!Indeed often enough a salesman for an advertising agency, media outlet or specialty publication will tell you it is all about impressions and repetition, yet you as a small business person are thinking to yourself; Yah and I’ll be broke by the time your G-darn ads start pulling for me, meanwhile I may as well flush my cash flow down the proverbial toilet.You think to yourself; Well sure in theory the number of impressions make sense, but with all the information over load, SPAM, Internet, Number of TV Channels, Radio, billboards, bus stop benches, taxicab hats and newspapers, hell I’ll be lucky if anyone sees even one of my ads. If you feel this way well you are not alone by any means and advertising salesmen, many are pretty boy or blonde bumbling boneheads continue their mantra of advertising only works over time.When you tell them that you are concerned with the drowning out of your advertising dollars, what do they do; Show you more charts? Great, but what about re
You shouldn't begin thinking how you are going to market something until you first determine if you have something to market. You also need to have the ability to develop and service your product; will it work the way you say it will work; are there no adverse legal ramifications? Finally, can you sell of offer it for a profit?
Finding your Niche Market
To begin, you need to find a product that people need. Think back in your life. Was there any problem that you felt was not resolved completely? Was a solution presented to you that could have been more complete? Still no ideas?
Then seriously contemplate and record
Total Quality ManagementTotal Quality Management, or TQM, has become one of the most frequently discussed topics in current business literature. Because of the competitive pressures created by Japanese companies, quality became a competitive weapon in the 1980s in most industries. Its role in economic life seems to be attaining a new level in the 1990s; in some industries, such as the automotive industry, quality no longer seems to be a competitive weapon, but rather a prerequisite to survival.Competitive pressures of the 1980s and 1990s have been felt most strongly in the major industries that are dominated by very large firms. Large U.S. corporations were the first to feel the impact of international competition and suffer its devastating effects. Thus, it is natural that almost all discussions of quality and related issues have focused on large corporations. Small firms seem all but forgotten. This article attempts to attract attention to this neglect and propose a conceptual framework for implementing TQM in the small business environment. Specifically, its emphasis is on small firms in the United States.The main assumption is that quality is as important for small businesses as it is for large corporations. One reason is that some small companies have been competing directly with foreign firms for a long time; some have suffered the same consequences as large companies, while other
You shouldn't begin thinking how you are going to market something until you first determine if you have something to market. You also need to have the ability to develop and service your product; will it work the way you say it will work; are there no adverse legal ramifications? Finally, can you sell of offer it for a profit?
Finding your Niche Market
To begin, you need to find a product that people need. Think back in your life. Was there any problem that you felt was not resolved completely? Was a solution presented to you that could have been more complete? Still no ideas?
Then seriously contemplate and recor
I only recently discovered full color business cards. You see, I was trained in a rather conservative company. We were taught that the classic ideas were the best. Business cards should be printed in black or blue ink, should have a simple and elegant design, and should contain all relevant information with a minimal of crowding and clutter. This idea got so ingrained in me that I couldn't even consider a full-color business card until recently.Then, a graphic designer friend of mine was handing out his card. It was absolutely beautiful. I had always been taught that full color business cards were inelegant and cluttered, but his were not. They were actually quite elegant. Both of us work as designers, and I had always wondered why he had so much easier of a time at getting work than I did. His designs were not better than mine, yet he always had more clients and more prestigious jobs.I am not saying that the full color business cards were the only reason behind his success, but they certainly did not hurt. People do not really want to see that you are traditional in America. They want just the opposite – someone not afraid to take risks and defy convention. Printing business cards full color is a way to allow you to experiment with design and develop a more bold approach to your personal presentation. I was hooked the very first time that I saw them.Of course, with these new printable
Finding your Niche Market
To begin, you need to find a product that people need. Think back in your life. Was there any problem that you felt was not resolved completely? Was a solution presented to you that could have been more complete? Still no ideas?
Then seriously contemplate and recor
…You finally admit you don’t know what you’re really doing. Mind you, that’s not a bad thing at all. It’s just that you realize that perhaps you aren’t knowledgeable in all areas of business. Don’t you have an accountant, attorney, and insurance agent already? Why? Because they know their own fields of expertise best. So, its only makes sense to consider using a professional in the complex and confusing area of advertising.But, how do you know that you need one? Take a look at your current marketing strategy. Can you answer any of the following questions:How do you reach your ideal customer?How much should you spend to reach them?Are you already spending too much or too little?What type of media gives you the great ROI?What is an ROI and why is it so important?Let’s examine just one question, beginning with the first. You may not even know how to describe your ideal customer, and that’s a problem. Are they the ones that spend the most on your best goods or services or are they the ones that return quite often? Or, are they the ones that spread the word about how great you are? Ultimately, which one will bring in the largest revenue? Or are you more concerned about profits? You see, it’s not as simple as it sounds. And that’s just number one.You are probably the normal, small business person that hates to spend money and thinks
Finding your Niche Market
To begin, you need to find a product that people need. Think back in your life. Was there any problem that you felt was not resolved completely? Was a solution presented to you that could have been more complete? Still no ideas?
Then seriously contemplate and recor
According to the results of a survey conducted recently, over 45 million text messages are sent in the UK every single day. This data is enough to underline the growing significance of mobile phone usage and more specifically, mobile phone text messages in modern life.Many of the small businesses are opening up to the potential uses of mobiles; more and more of these ventures are harnessing the different features of mobile phones to enhance the scope of their activities as well as to improve their profitability.For instance, we can take the short messaging service (SMS) feature of mobile phones as a case in point, which is now being used precisely for this purpose. Messages are being sent on mobile phones, as an effective means of advertisement.Once the target group of consumers is identified for a particular product or service, it becomes easy to send text messages dealing with the features of the products or services in question.Most mobile phone handsets from Nokia, Samsung or LG for instance, are equipped with the latest in technology that enables a person to send a single text message to multiple users. In instances, when the mailing list is quite large, small businesses can also use specialized software on their personal computers, to send out text messages to a larger number of recipients.However, there are certain rules and regulations in this area; and businesses
Then seriously contemplate and record the following:
- What kind of things are you interested in? Tennis, Books, Music.....
- Do these interest border on Passion? Football, Writing, Collecting.....
- Where is your Knowledge base? Is there any subject or topic that you know a lot about?
- Are you the person people come to for answers - asking your advice or opinion?
Answer the above questions. Consider each point carefully; don't be afraid to consult with friends, family and colleagues. And be completely honest. When you pursue a business that you are passionate about, something you really like to do, your chances of success in business
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