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  • Will You Add? - Marketing a Private Practice: Mistake #1: Trying to Be All Things To All People

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    >While there are successful generalists out there, in the current
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    When healing professionals market their practice, they often attempt to cover all bases by trying to appeal to all types of people with all sorts of problems. Often this stems from a fear that if you don’t attract everyone you won’t fill your private practice.

    While there are successful generalists out there, in the current c

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    pt to cover all bases by trying to appeal to all types of people with all sorts of problems. Often this stems from a fear that if you don’t attract everyone you won’t fill your private practice.

    While there are successful generalists out there, in the current

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    While there are successful generalists out there, in the current

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    don’t attract everyone you won’t fill your private practice.

    While there are successful generalists out there, in the current

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    >While there are successful generalists out there, in the current competitive market it is wise to target your marketing efforts to a specific population(s) you want to work with.

    Why is this the case? In the first place, people like to hire those who they view as being experts because there is an expectation that they will t

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