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Will You Add? - The 7 Myths of Marketing a Service Business
Business Travel Made Easy By Businessperson Minded Hotels
If you're a businessman who travels often, the chances are you know what to look for in a good hotel room. And, if you're the kind of business traveller who spends a lot of time on the road, you might also carry around photos of your family, or other small items from home to make yourself feel more comfortable in your hotel room - after all, it's the small things that can make someone feel at home!But most of all, it's important that you can enjoy the convenience of staying connected to the internet and in touch with technology at every turn. Modern business is now so reliant on the World Wide Web that, if you're a business traveller, it's paramount that you're able to access a high-speed internet connection wherever you go. So, if a hotel has high-speed internet access in all guest rooms, business travellers will be able to enjoy the freedom of staying connected to both their home and the office when they need it most.What's more, if you're holding a business meeting in a hotel, it'll be essential that the meeting room has high-speed i
hat just don't produce good returns for small businesses. The fact of the matterIf you're a businessman who travels often, the chances are you know what to look for in a good hotel room. And, if you're the kind of business traveller who spends a lot of time on the road, you might also carry around photos of your family, or other small items from home to make yourself feel more comfortable in your hotel room - after all, it's the small things that can make someone feel at home!But most of all, it's important that you can enjoy the convenience of staying connected to the internet and in touch with technology at every turn. Modern business is now so reliant on the World Wide Web that, if you're a business traveller, it's paramount that you're able to access a high-speed internet connection wherever you go. So, if a hotel has high-speed internet access in all guest rooms, business travellers will be able to enjoy the freedom of staying connected to both their home and the office when they need it most.What's more, if you're holding a business meeting in a hotel, it'll be essential that the meeting room has high-speed i
Don't Throw Your New Managers to the Wolves -- Train Them!
TECHNIQUES TO TRAIN NEW MANAGERSBusinesses are notorious for throwing its newly appointed managers to the wolves, many times failing to provide even the most basic management training. When this is the case, organizational productivity is certain to suffer.Perhaps the shortest and easiest to read high quality management book ever written is The One-Minute Manager by Kenneth Blanchard and Spencer Johnson. While this little management book was first published in 1981, it is still available from your local bookstore.The authors provide two basic management principles that I believe every new manager should understand and be prepared to practice -- the One Minute Praising and the One Minute Reprimand.The One-Minute PraisingThe One-Minute Praising enables managers to help their people realize their full potential by catching them doing something right. The One Minute Praising works really well when you:1. Tell people up front that you are going to let them know how they are doing.2. Praise people immediatel
Myth 1: Marketing is a cost, not an investmentTECHNIQUES TO TRAIN NEW MANAGERSBusinesses are notorious for throwing its newly appointed managers to the wolves, many times failing to provide even the most basic management training. When this is the case, organizational productivity is certain to suffer.Perhaps the shortest and easiest to read high quality management book ever written is The One-Minute Manager by Kenneth Blanchard and Spencer Johnson. While this little management book was first published in 1981, it is still available from your local bookstore.The authors provide two basic management principles that I believe every new manager should understand and be prepared to practice -- the One Minute Praising and the One Minute Reprimand.The One-Minute PraisingThe One-Minute Praising enables managers to help their people realize their full potential by catching them doing something right. The One Minute Praising works really well when you:1. Tell people up front that you are going to let them know how they are doing.2. Praise people immediatel
When you spend time and money randomly on marketing, then it probably is an expense because you're not generating a return on the resources invested in it. Many people make the mistake of emulating the marketing tactics of large companies (such as image advertising) that just don't produce good returns for small businesses. The fact of the matter
Will Your Brand Take Root This Spring? - Part 1
They use an integrated approach to their marketing, combining a great visual identity with a compelling message that gets delivered through a variety of channels. People are bombarded with hundreds to thousands of messages a day. It’s just not reasonable to expect an ad that runs one time in one newspaper will be enough to get your prospects’ attention and rally them to action.Over the next few issues of our newsletter, we’ll be sharing thoughts with you on various channels of marketing and advertising in order to clarify the pros and cons of each one and to demonstrate why a layered, or integrated, approach is worth every dollar you’ll invest. We’ll start with the obvious -- your visual identity.Your visual identity -- it’s more than a logo Strong brands use every opportunity to mark their world and their customers’ world with the organization’s visual identity. Do you? Sure individuality is important, but how often have we gone into a store or office and not been sure who’s a customer and who’s an employee? Rewarding your staff with
ey randomly on marketing, then it probably is an expense because you're not generating a return on the resources invested in it. Many people make the mistake of emulating the marketing tactics of large companies (such as image advertising) that just don't produce good returns for small businesses. The fact of the matterThey use an integrated approach to their marketing, combining a great visual identity with a compelling message that gets delivered through a variety of channels. People are bombarded with hundreds to thousands of messages a day. It’s just not reasonable to expect an ad that runs one time in one newspaper will be enough to get your prospects’ attention and rally them to action.Over the next few issues of our newsletter, we’ll be sharing thoughts with you on various channels of marketing and advertising in order to clarify the pros and cons of each one and to demonstrate why a layered, or integrated, approach is worth every dollar you’ll invest. We’ll start with the obvious -- your visual identity.Your visual identity -- it’s more than a logo Strong brands use every opportunity to mark their world and their customers’ world with the organization’s visual identity. Do you? Sure individuality is important, but how often have we gone into a store or office and not been sure who’s a customer and who’s an employee? Rewarding your staff with
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring can be very expensive. Getting your tour, band or event sponsored is critical to your success. Sponsorship can off-set production, travel, promotion and virtually any of your expense. The right sponsor can also significantly augment your advertising, publicity and promotions. But, getting sponsorship participation can take a lot of effort and commitment on your part. You will need to prove to potential sponsors that your opportunity will deliver a good return on investment for them.The following is a step by step procedure we have used at Multimediary Entertainment Marketing to secure hundreds of thousands of sponsorship dollars for numerous tours, events, artists, television programming and feature films. We have done this for several major record labels and both signed and unsigned artists. Now we want to share our knowledge experience so you can do this on your own.Create an Introduction LetterThe first step in securing sponsorship dollars is to craft a profess
rating a return on the resources invested in it. Many people make the mistake of emulating the marketing tactics of large companies (such as image advertising) that just don't produce good returns for small businesses. The fact of the matterTouring is a bands greatest opportunity for success. But, touring can be very expensive. Getting your tour, band or event sponsored is critical to your success. Sponsorship can off-set production, travel, promotion and virtually any of your expense. The right sponsor can also significantly augment your advertising, publicity and promotions. But, getting sponsorship participation can take a lot of effort and commitment on your part. You will need to prove to potential sponsors that your opportunity will deliver a good return on investment for them.The following is a step by step procedure we have used at Multimediary Entertainment Marketing to secure hundreds of thousands of sponsorship dollars for numerous tours, events, artists, television programming and feature films. We have done this for several major record labels and both signed and unsigned artists. Now we want to share our knowledge experience so you can do this on your own.Create an Introduction LetterThe first step in securing sponsorship dollars is to craft a profess
Seeking Disagreement - How We Use Questions To Get More Commitment, Learning And Better Results
How we use questions to get more commitment, learning and better results.Two weeks ago, Sue McKinney, Peg Carlson and I spent four days training a group of internal Continuous Improvement consultants. They noticed two things about us and our approach:-We ask a lot of genuinely curious questions -We actively seek disagreement and differenceMany of them noticed the opposite patterns in themselves! As they practiced their newfound skills, we all noticed that they would often advocate for something and then ask questions like "Are you ok with that?", "Am I right?" or "Do you agree?" We also noticed they were silently hoping that they'd get quick agreement so they could move on.We talked with them about their questions. We decided that their questions were likely to solicit agreement or similar views. They also made it harder for others to openly disagree.We suggested a different way of thinking: if they genuinely wanted solutions that people were internally committed to and they wanted them quickly, they would be b
emulating the marketing tactics of large companies (such as image advertising) that just don't produce good returns for small businesses. The fact of the matterHow we use questions to get more commitment, learning and better results.Two weeks ago, Sue McKinney, Peg Carlson and I spent four days training a group of internal Continuous Improvement consultants. They noticed two things about us and our approach:-We ask a lot of genuinely curious questions -We actively seek disagreement and differenceMany of them noticed the opposite patterns in themselves! As they practiced their newfound skills, we all noticed that they would often advocate for something and then ask questions like "Are you ok with that?", "Am I right?" or "Do you agree?" We also noticed they were silently hoping that they'd get quick agreement so they could move on.We talked with them about their questions. We decided that their questions were likely to solicit agreement or similar views. They also made it harder for others to openly disagree.We suggested a different way of thinking: if they genuinely wanted solutions that people were internally committed to and they wanted them quickly, they would be b
Electronic Tools for Entrepreneurial Success
“Half of any job is having the right tool” was one of the earliest lessons I learned from my father growing up on a farm in Nebraska. As an organizing and productivity consultant, it continues to serve me well.As a business owner for over 20 years, one of the principles it took me too long to learn was that the reason for owning a business is – or should be – to develop something of value that you can one day sell to someone else for a profit.Unfortunately, many entrepreneurs have a service or product that is, or could be, of great value to others, but their lack of business skills is a huge stumbling block to success. Fortunately, technology is solving much of that challenge. In my experience, there are three electronic tools that are essential to creating a business you can someday sell: (1) a contact management program, (2) a financial management program, and (3) a filing system management program. These three programs will manage all the aspects of the administration of your business – and provide a method for you to get out fr
hat just don't produce good returns for small businesses. The fact of the matter is that small businesses have to produce BETTER marketing than large businesses because they can't afford to make mistakes by dropping hundreds or even thousands of pounds/dollars onto campaigns that don't work. What often happens is that business owners spend lots of money on ineffective campaigns, then erroneously con
“Half of any job is having the right tool” was one of the earliest lessons I learned from my father growing up on a farm in Nebraska. As an organizing and productivity consultant, it continues to serve me well.As a business owner for over 20 years, one of the principles it took me too long to learn was that the reason for owning a business is – or should be – to develop something of value that you can one day sell to someone else for a profit.Unfortunately, many entrepreneurs have a service or product that is, or could be, of great value to others, but their lack of business skills is a huge stumbling block to success. Fortunately, technology is solving much of that challenge. In my experience, there are three electronic tools that are essential to creating a business you can someday sell: (1) a contact management program, (2) a financial management program, and (3) a filing system management program. These three programs will manage all the aspects of the administration of your business – and provide a method for you to get out fr
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