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Will You Add? - Gravitational Marketing for Small Businesses - 13th Law: How To Create An Incomparable Comparison
IMPROVING COMMUNICATION DURING THE PERFORMANCE APPRAISAL: If the employee has trouble getting started on the self-appraisal you might say: “Why don’t you start by talking about the XYZ project?” (Pick a topic that the employee will feel comfortable with, a success rather than a failure.
It becomes more difficult for the customer to compare you to the other options.
Ultimately you can reduce price anxiety – and remove price from the negotiat
Events: Add value to client relationships.Provide the opportunity to meet prospective clients in a non-threatening setting.Allow clients to introduce you to people they know.Create consistency and congruency.Ensure your cl
If you're frustrated or tired of dealing with the commodity approach to your industry …
You know…people calling up asking your rates or prices, unrealistic expectations of what they can get or what the cost should be, low balled by internet price shoppers…
You need to pay close attention to this foundation.
You see, if you create a unique enough buying experience and buying environment for your customers, they will find it very difficult to compare you to other options – like the guy down the street or the big money heavily branded national companies.
When you focus on the emotional factors that cause people to buy or not buy – and you become an expert in the minds of your prospects, you'll be able to create a unique experience that will be difficult for them to find anywhere else.
The Internet makes this more important than ever. People are doing all of their homework online, then coming in and acting like they know all about your business because they did a search. You can stop this process dead in its tracks by creating something that is impossible to compare to.
You need to create something people can't compare.
Think about it…just as an example, let's say you're a mortgage broker selling a 30 year fixed mortgage and the guy down the street is selling the same 30 year fixed, same terms, same lender, then there is nothing to compare but price.
But if you create more than just the price…if you offer something vastly different – from your personality, to the systems you have in place, to the marketing, to your guarantee, to your added value, to your follow up, to your consumer education…then the transactions are not exactly the same.
It becomes more difficult for the customer to compare you to the other options.
Ultimately you can reduce price anxiety – and remove price from the negotiati
A personal Internet presence can help when a recruiter Googles you. Not having an Internet presence can definitely hurt you when a recruiter Googles you. That said, it is an unfortunate reality that very few job seekers understand how to approach recruiters effectively.Even though
When you focus on the emotional factors that cause people to buy or not buy – and you become an expert in the minds of your prospects, you'll be able to create a unique experience that will be difficult for them to find anywhere else.
The Internet makes this more important than ever. People are doing all of their homework online, then coming in and acting like they know all about your business because they did a search. You can stop this process dead in its tracks by creating something that is impossible to compare to.
You need to create something people can't compare.
Think about it…just as an example, let's say you're a mortgage broker selling a 30 year fixed mortgage and the guy down the street is selling the same 30 year fixed, same terms, same lender, then there is nothing to compare but price.
But if you create more than just the price…if you offer something vastly different – from your personality, to the systems you have in place, to the marketing, to your guarantee, to your added value, to your follow up, to your consumer education…then the transactions are not exactly the same.
It becomes more difficult for the customer to compare you to the other options.
Ultimately you can reduce price anxiety – and remove price from the negotiat
Sometimes being at the right place and time can do wonders for the business. This can happen in the street or in the mall and starts by just approaching a stranger. New contacts occur everyday and with a little initiative, the person may be able to close a sale or be referred to someone w
The Internet makes this more important than ever. People are doing all of their homework online, then coming in and acting like they know all about your business because they did a search. You can stop this process dead in its tracks by creating something that is impossible to compare to.
You need to create something people can't compare.
Think about it…just as an example, let's say you're a mortgage broker selling a 30 year fixed mortgage and the guy down the street is selling the same 30 year fixed, same terms, same lender, then there is nothing to compare but price.
But if you create more than just the price…if you offer something vastly different – from your personality, to the systems you have in place, to the marketing, to your guarantee, to your added value, to your follow up, to your consumer education…then the transactions are not exactly the same.
It becomes more difficult for the customer to compare you to the other options.
Ultimately you can reduce price anxiety – and remove price from the negotiat
Are you in need of extra office space but not happy to move? Want to improve the first impression your office makes on visitors? Then it is time to look at the key areas to address when planning an office upgrade. From the evaluation and planning stage, through design, implementation and
You need to create something people can't compare.
Think about it…just as an example, let's say you're a mortgage broker selling a 30 year fixed mortgage and the guy down the street is selling the same 30 year fixed, same terms, same lender, then there is nothing to compare but price.
But if you create more than just the price…if you offer something vastly different – from your personality, to the systems you have in place, to the marketing, to your guarantee, to your added value, to your follow up, to your consumer education…then the transactions are not exactly the same.
It becomes more difficult for the customer to compare you to the other options.
Ultimately you can reduce price anxiety – and remove price from the negotiat
So you’ve got through that difficult first year in business, and now you’re facing the next big hurdle - hiring staff. Or maybe you’ve already had people on board but they just didn’t work out. Recruitment is costly, and a recruitment mistake can be a major blow to a small business.
It becomes more difficult for the customer to compare you to the other options.
Ultimately you can reduce price anxiety – and remove price from the negotiating table. That's a powerful advantage.
It's not to say that you can ridiculously overcharge…but you can definitely get a slight edge against your competition by beefing up your profits – and having customers who gladly pay the extra.
In the fourteenth Law of Gravitational Marketing for Small Businesses, you’ll learn how to double the effectiveness of your marketing.
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