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Will You Add? - Telling Your Product's Story
Work as a private investigator is not easy. This is because the methods used each time are different. When approached by a client, majority of the employees will conduct surveillance and other forms of information gathering that will be used to solve the case.Private investigators such as lawyer specialize in certain fields. Here are some of assignments that an agency can work on.1. Celebrities such as actors and singers usually hire agents as part of the security detail. There may not be any information gathering here but the duty is still to protect the cli
Once you've written that simple one-paragraph summary, take it to the next level and write a one-page scene featuring your ideal customer using the product. Create a day in the life of your ideal customer showing him or her using your product and the effect its use has on solving the key problem.
Don't sterilize the emotion. In fact, overemphasize the emotional elements to be sure you capture it completely. You can refine it later.
Your Reward
Sure it takes some effort. But you'll be amazed at the effect such a story will have on those whose approval you seek.
Storytelling is a tool that will help others see the unique value of your product the way your customers will see it. And, in the end, that's what sells both the idea and the product.
So...tell me a story...
For F
Marketing with booklets is an excellent way to reach new customers and maintain contact with existing customers.Booklets are such powerful marketing vehicles because they allow you to educate your customers and maintain long term contact.Newspaper advertisements, for example, allow only a small part of your story to be told. You can only put so much information in that tiny newspaper advertisement. Newspapers are usually kept for recycling, not reading.Here are four advantages of marketing with booklets:Booklet Marketing Advantage #1 – Longev
We write a stale product definition document, create a list of bullets in a few PowerPoint slides, and try to sell that to those whose job it is, most often, to say NO.
What were we thinking?
I'll tell you what we were thinking: We were putting the left-brain spin on a right-brain problem. You want to sell your idea, you have to put the eyebrows on it. You have to make it real for the world outside your own vision. You have to take the emotion and excitement you feel and, somehow, impart that to your investors, partners, employees, and customers.
Fortunately for you there is a tool that can deliver you from the hell of stale concept presentations.
It's called storytelling.
Storytelling
Whether you know it or not, you have a storyteller living in your genes. We are a race of storytellers. It has been our primary mode of communicating since we first set eyes on one another and the spark of consciousness fired off.
When you want to convey the emotional impact of an event to someone else, what do you do? You don't lay out a cold bulleted list, do you? No. You tell a story about it. You tell people (a) what was going on before the event occurred; (b) build up tension; and (c) describe what happened in terms of the sensations you experienced.
When you want to convey emotional impact, story is the only way to go. Remember all those Kodak Moment ads? Odds are if you are over 30 you do. Why? Because they weren't selling film. They were selling the capture of good times, the emotions of happy memories.
Engineers, Listen Up
Selling the emotion is precisely what you want to do. We are so tuned into the dryness of enumerating features that we forget no one buys lists of features. And here's a secret: They don't buy benefits, either.
What they buy is emotional satisfaction. I would argue that every investment, every purchase decision is in the end based entirely on the feel of the thing.
We build up a lot of emotion when we're in the process of bringing new ideas to light. Why would we not then give others the opportunity to catch fire, too? I guarantee that if you do not ignite the imaginations of your investors, partners, employee, and customers, your idea will be stillborn.
The Basics of Storytelling
The universe of product storytelling is too large to fit in short article. But here are three tips that will get you going and a couple of references that can help you along the way.
- Know your audience. If you have not yet created an ideal customer profile, stop now and work on that profile until you have a vivid image of that person embedded in your mind.
- No matter what your product idea is, there is an emotional appeal to it for your ideal customer. To get to the emotional appeal, be sure you understand the problem-solving opportunity and the cost (financial/emotional/social) to the ideal customer.
- Use your imagination. Write a paragraph from the point of view of your ideal customer describing the emotional impact of using the product. And don't give me any of that, "Oh, I'm a terrible storyteller" stuff, either. Storytelling is your birthright. We all have the gift to some degree. Let yourself go and put yourself firmly in the customer's shoes.
Once you've written that simple one-paragraph summary, take it to the next level and write a one-page scene featuring your ideal customer using the product. Create a day in the life of your ideal customer showing him or her using your product and the effect its use has on solving the key problem.
Don't sterilize the emotion. In fact, overemphasize the emotional elements to be sure you capture it completely. You can refine it later.
Your Reward
Sure it takes some effort. But you'll be amazed at the effect such a story will have on those whose approval you seek.
Storytelling is a tool that will help others see the unique value of your product the way your customers will see it. And, in the end, that's what sells both the idea and the product.
So...tell me a story...
For Fu
The last few years have been a period of heightened scrutiny and scandal for the financial services industry. Most recently, the SEC issued a report on pension consultants regarding conflicts of interest and the objectivity of advice given to retirement plan sponsors. It’s become vital to the success of insurance and financial advisors that they differentiate themselves with their exemplary ethics, that they operate by a higher moral code and that they communicate that higher standard to their clients. Why? Because research proves that ethics builds trust, and trust sells
It's called storytelling.
Storytelling
Whether you know it or not, you have a storyteller living in your genes. We are a race of storytellers. It has been our primary mode of communicating since we first set eyes on one another and the spark of consciousness fired off.
When you want to convey the emotional impact of an event to someone else, what do you do? You don't lay out a cold bulleted list, do you? No. You tell a story about it. You tell people (a) what was going on before the event occurred; (b) build up tension; and (c) describe what happened in terms of the sensations you experienced.
When you want to convey emotional impact, story is the only way to go. Remember all those Kodak Moment ads? Odds are if you are over 30 you do. Why? Because they weren't selling film. They were selling the capture of good times, the emotions of happy memories.
Engineers, Listen Up
Selling the emotion is precisely what you want to do. We are so tuned into the dryness of enumerating features that we forget no one buys lists of features. And here's a secret: They don't buy benefits, either.
What they buy is emotional satisfaction. I would argue that every investment, every purchase decision is in the end based entirely on the feel of the thing.
We build up a lot of emotion when we're in the process of bringing new ideas to light. Why would we not then give others the opportunity to catch fire, too? I guarantee that if you do not ignite the imaginations of your investors, partners, employee, and customers, your idea will be stillborn.
The Basics of Storytelling
The universe of product storytelling is too large to fit in short article. But here are three tips that will get you going and a couple of references that can help you along the way.
- Know your audience. If you have not yet created an ideal customer profile, stop now and work on that profile until you have a vivid image of that person embedded in your mind.
- No matter what your product idea is, there is an emotional appeal to it for your ideal customer. To get to the emotional appeal, be sure you understand the problem-solving opportunity and the cost (financial/emotional/social) to the ideal customer.
- Use your imagination. Write a paragraph from the point of view of your ideal customer describing the emotional impact of using the product. And don't give me any of that, "Oh, I'm a terrible storyteller" stuff, either. Storytelling is your birthright. We all have the gift to some degree. Let yourself go and put yourself firmly in the customer's shoes.
Once you've written that simple one-paragraph summary, take it to the next level and write a one-page scene featuring your ideal customer using the product. Create a day in the life of your ideal customer showing him or her using your product and the effect its use has on solving the key problem.
Don't sterilize the emotion. In fact, overemphasize the emotional elements to be sure you capture it completely. You can refine it later.
Your Reward
Sure it takes some effort. But you'll be amazed at the effect such a story will have on those whose approval you seek.
Storytelling is a tool that will help others see the unique value of your product the way your customers will see it. And, in the end, that's what sells both the idea and the product.
So...tell me a story...
For F
Hello Creative Entrepreneurs!Thought for the day:"It is not easy being an entrepreneur, but it is always rewarding. It takes great discipline, self-motivation, hard work and perseverance to achieve your dream. Never, ever give up! Live, love and fight for YOUR passion!" JJKIn my seminars and teleseminars I aways encourage my students to ask their most pressing questions. Not only do I love to help them by sharing my knowledge and insights, but I have discovered another secret. The student's questions are really a barometer of what is most important and
Engineers, Listen Up
Selling the emotion is precisely what you want to do. We are so tuned into the dryness of enumerating features that we forget no one buys lists of features. And here's a secret: They don't buy benefits, either.
What they buy is emotional satisfaction. I would argue that every investment, every purchase decision is in the end based entirely on the feel of the thing.
We build up a lot of emotion when we're in the process of bringing new ideas to light. Why would we not then give others the opportunity to catch fire, too? I guarantee that if you do not ignite the imaginations of your investors, partners, employee, and customers, your idea will be stillborn.
The Basics of Storytelling
The universe of product storytelling is too large to fit in short article. But here are three tips that will get you going and a couple of references that can help you along the way.
- Know your audience. If you have not yet created an ideal customer profile, stop now and work on that profile until you have a vivid image of that person embedded in your mind.
- No matter what your product idea is, there is an emotional appeal to it for your ideal customer. To get to the emotional appeal, be sure you understand the problem-solving opportunity and the cost (financial/emotional/social) to the ideal customer.
- Use your imagination. Write a paragraph from the point of view of your ideal customer describing the emotional impact of using the product. And don't give me any of that, "Oh, I'm a terrible storyteller" stuff, either. Storytelling is your birthright. We all have the gift to some degree. Let yourself go and put yourself firmly in the customer's shoes.
Once you've written that simple one-paragraph summary, take it to the next level and write a one-page scene featuring your ideal customer using the product. Create a day in the life of your ideal customer showing him or her using your product and the effect its use has on solving the key problem.
Don't sterilize the emotion. In fact, overemphasize the emotional elements to be sure you capture it completely. You can refine it later.
Your Reward
Sure it takes some effort. But you'll be amazed at the effect such a story will have on those whose approval you seek.
Storytelling is a tool that will help others see the unique value of your product the way your customers will see it. And, in the end, that's what sells both the idea and the product.
So...tell me a story...
For F
Trade show exhibit success requires immediate follow-up on leads and activities generated from the tradeshow floor. Giving booth visitors your company literature, collecting contact information about leads, and engaging in meaningful conversation with prospects about your products represent only a portion of the tradeshow exhibit sales process.Immediate and continual follow-up by mail, email, phone and personal visits is essential to maximizing your revenue potential.Determining how you will collect lead information and the materials you will use in your foll
- Know your audience. If you have not yet created an ideal customer profile, stop now and work on that profile until you have a vivid image of that person embedded in your mind.
- No matter what your product idea is, there is an emotional appeal to it for your ideal customer. To get to the emotional appeal, be sure you understand the problem-solving opportunity and the cost (financial/emotional/social) to the ideal customer.
- Use your imagination. Write a paragraph from the point of view of your ideal customer describing the emotional impact of using the product. And don't give me any of that, "Oh, I'm a terrible storyteller" stuff, either. Storytelling is your birthright. We all have the gift to some degree. Let yourself go and put yourself firmly in the customer's shoes.
Once you've written that simple one-paragraph summary, take it to the next level and write a one-page scene featuring your ideal customer using the product. Create a day in the life of your ideal customer showing him or her using your product and the effect its use has on solving the key problem.
Don't sterilize the emotion. In fact, overemphasize the emotional elements to be sure you capture it completely. You can refine it later.
Your Reward
Sure it takes some effort. But you'll be amazed at the effect such a story will have on those whose approval you seek.
Storytelling is a tool that will help others see the unique value of your product the way your customers will see it. And, in the end, that's what sells both the idea and the product.
So...tell me a story...
For F
I'm not a big fan of New Years resolutions. Sure I've made dozens of them, all with good intentions and a bit of magical thinking, believing this time the resolution will stick. Maybe a few have, but generally these wishful self-promises end up broken. And when that happens my self-esteem suffers.You see, every time you break a self-promise, your self-trust is weakened. Every time you give up on your commitments your self-confidence takes a hit. And every time you look back on broken resolutions, your self-assessment hurts, not helps, your performance future.
Once you've written that simple one-paragraph summary, take it to the next level and write a one-page scene featuring your ideal customer using the product. Create a day in the life of your ideal customer showing him or her using your product and the effect its use has on solving the key problem.
Don't sterilize the emotion. In fact, overemphasize the emotional elements to be sure you capture it completely. You can refine it later.
Your Reward
Sure it takes some effort. But you'll be amazed at the effect such a story will have on those whose approval you seek.
Storytelling is a tool that will help others see the unique value of your product the way your customers will see it. And, in the end, that's what sells both the idea and the product.
So...tell me a story...
For Further Reading...
- Story, by Robert McKee
- The Entrepreneur's Concept Assessment Toolbook, by Michael Knowles and David Leland
- The Story Factor, by Annette Simmons
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