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Will You Add? - Let Your Words Speak for You: Increasing Expert Credibility in Your Industry or Profession
Everyone has a hobby of some kind - most people have several. There are people who collect stamps; people who make scrapbooks or create graphic designs with their digital photos; people who love horseback riding, hiking or bicycling. Maybe you do something that you don't even know is considered a "hobby". Technically, anything that you engage in for fun that is outside of your occupational activities is considered a hobby- so chances are you have lots of hobbies! Have you ever considered turning one of your hobbies into a business? You may be surprised at how virtually any hobby can be converted to profits, and without tremendous overhead or ridiculously high start up costs. What's even better, you aren't required to have a specific product t
A great list. In Internet marketing, nothing happens without the list — that is, the potential customers with whom you will share your product or service. In the case of your w
Meetings are out of control. They've been that way since my first job out of college when someone gave me a book called How to Make Meetings Work. When I could control it, I stuck to the following rules to ensure the meetings were effective.Have a good reason for the meetingSounds obvious, but often overlooked especially where recurring meetings are concerned. Recurring meetings are taken for granted and no one bothers to revisit if there is a need to continue the meetings or to simply cancel a meeting when there is no need for it.Franklin Roosevelt started many programs to help America recover from the depression. Some of those programs still existed many years after the fact when they're no longer needed or fit the current economic environment. Some p
Writing is inordinately undervalued by professionals in virtually every industry and profession. People who rely exclusively on the truism, "a picture is worth a thousand words," are missing out on vast amounts of business and credibility opportunities, because words are the things that really sell. Whether it’s Web copy or an article, the details are contained in the words. Pictures are nice; words motivate. Words give your customers — and your potential customers — reasons to relate to you. Words describe the features and benefits that move your clients to buy from you or use your services.
Words sell. Period.
Using writing to enhance and increase your visibility should not be limited to your Web copy or articles. Other ways and places to use words to promote your ideas, vision, expertise, and products or services include:
ARE YOU USING YOUR WORDS TO THEIR FULLEST POTENTIAL?
Chances are, you’re not.
Internet marketing guru Joe Vitale says there are three essential components that go into the success of any sales copy:
1. A high-quality product or service
2. Hypnotic writing
3. A great list
The exact same ingredients are necessary if you intend to use your words to increase your credibility in your industry or profession. How so? Let’s examine the components again.
A high-quality product or service. In the case of your writing, your unique product is your expertise around your industry or profession. Your goal is to share your unique knowledge about your area of specialization to help people solve problems, earn more, feel better, look better, change their attitudes, or otherwise improve their lives.
Hypnotic writing. Joe Vitale defines hypnotic writing as "intentionally using words to guide people into a focused mental state where they are inclined to buy your product or service." Any words you use that cause your readers to react because of the mental images you plant in their minds qualify as hypnotic writing. Telling stories is one of the quickest and easiest ways to do this. If your writing is going to build credibility, it must be hypnotic!
A great list. In Internet marketing, nothing happens without the list — that is, the potential customers with whom you will share your product or service. In the case of your wr
“There’s nothing new under the sun” is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong. However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn’t take the time to find out if his or her invention is already patented. Yet, with over 3000 utility patents being issued each week in the United States, that can seem like a daunting if not downright impossible task. So, what can the inventor do to get the information – and assurance – he needs to proceed with his work? The first thing to do is conduct a preliminary search of patents at the U.S. Patent and Trademark Office Public Patent Sear
Words sell. Period.
Using writing to enhance and increase your visibility should not be limited to your Web copy or articles. Other ways and places to use words to promote your ideas, vision, expertise, and products or services include:
ARE YOU USING YOUR WORDS TO THEIR FULLEST POTENTIAL?
Chances are, you’re not.
Internet marketing guru Joe Vitale says there are three essential components that go into the success of any sales copy:
1. A high-quality product or service
2. Hypnotic writing
3. A great list
The exact same ingredients are necessary if you intend to use your words to increase your credibility in your industry or profession. How so? Let’s examine the components again.
A high-quality product or service. In the case of your writing, your unique product is your expertise around your industry or profession. Your goal is to share your unique knowledge about your area of specialization to help people solve problems, earn more, feel better, look better, change their attitudes, or otherwise improve their lives.
Hypnotic writing. Joe Vitale defines hypnotic writing as "intentionally using words to guide people into a focused mental state where they are inclined to buy your product or service." Any words you use that cause your readers to react because of the mental images you plant in their minds qualify as hypnotic writing. Telling stories is one of the quickest and easiest ways to do this. If your writing is going to build credibility, it must be hypnotic!
A great list. In Internet marketing, nothing happens without the list — that is, the potential customers with whom you will share your product or service. In the case of your w
There is a class of management….equivalent, say, to 2nd and 1st lieutenants. They have no real management authority. They often cannot even recommend. They are almost always promoted from the ranks. If not, that is their genealogy. They receive no management training… Or, if they do, it has little or nothing to do with their jobs. I say this is so for most managers…and so I call this class of management ‘most-management’.There is an underlying fabric of agreements (for example, I work a full week; you pay me money..) These can be generic (as receiving pay) or may be personal…[Say, boss..I’m going to work late tonight and tomorrow and take Friday afternoon off…Okay with you? (This is also a request)].There are an extraordinary number of unclear agreements between them
ARE YOU USING YOUR WORDS TO THEIR FULLEST POTENTIAL?
Chances are, you’re not.
Internet marketing guru Joe Vitale says there are three essential components that go into the success of any sales copy:
1. A high-quality product or service
2. Hypnotic writing
3. A great list
The exact same ingredients are necessary if you intend to use your words to increase your credibility in your industry or profession. How so? Let’s examine the components again.
A high-quality product or service. In the case of your writing, your unique product is your expertise around your industry or profession. Your goal is to share your unique knowledge about your area of specialization to help people solve problems, earn more, feel better, look better, change their attitudes, or otherwise improve their lives.
Hypnotic writing. Joe Vitale defines hypnotic writing as "intentionally using words to guide people into a focused mental state where they are inclined to buy your product or service." Any words you use that cause your readers to react because of the mental images you plant in their minds qualify as hypnotic writing. Telling stories is one of the quickest and easiest ways to do this. If your writing is going to build credibility, it must be hypnotic!
A great list. In Internet marketing, nothing happens without the list — that is, the potential customers with whom you will share your product or service. In the case of your w
Once you get the call for the interview, the next thing that you have to do is prepare for it. Following are a 5 steps for a successful interview: (1) Do your research – It doesn’t matter how much knowledge or experience you have about the position that you are trying to get in a company if you don’t have a clue who the company is or what they do. It is disastrous to enter into an interview and not be able to tell your interviewer what their company is about. How else are you going to tell them why you feel that you would be a good addition to their company? A good and less time consuming way to get to know about a company is to look up their website. You can gather general knowledge, including the names of key people and their job titles. You should sift through most o
A high-quality product or service. In the case of your writing, your unique product is your expertise around your industry or profession. Your goal is to share your unique knowledge about your area of specialization to help people solve problems, earn more, feel better, look better, change their attitudes, or otherwise improve their lives.
Hypnotic writing. Joe Vitale defines hypnotic writing as "intentionally using words to guide people into a focused mental state where they are inclined to buy your product or service." Any words you use that cause your readers to react because of the mental images you plant in their minds qualify as hypnotic writing. Telling stories is one of the quickest and easiest ways to do this. If your writing is going to build credibility, it must be hypnotic!
A great list. In Internet marketing, nothing happens without the list — that is, the potential customers with whom you will share your product or service. In the case of your w
Every time I watch television I see ads which depict the most wonderful places to shop. One particular ad depicts a home improvement superstore full of friendly, helpful, knowledgeable staff in every department. The ad goes on to explain how this staff is there to assist you in every facet of home improvement and repair. One day I needed a part for my kitchen faucet and a new cordless drill, so I set out for that store.Upon arrival the only person who acknowledged my presence during my first ten minutes in the store was the “greeter” who was trying to get me to fill out a credit card application. The staff who were standing in the plumbing aisle shuffled me to the next person who “knows more about this department.” After talking to three associates and spending fifteen more minute
A great list. In Internet marketing, nothing happens without the list — that is, the potential customers with whom you will share your product or service. In the case of your writing, your list is equivalent to your audience. It doesn’t matter how dynamic, thought-provoking, or hypnotic your writing is if the only person who ever reads it is your mother. You must widely distribute your writing for it to help you build credibility!
WHAT ARE YOUR STORIES?
Some people are born storytellers, but every person has stories to tell. As a matter of fact, we tell stories all the time — it’s our primary way of communicating. Think about the funny incident you witnessed in line at the grocery store last week. The clumsy coworker in the cubicle next to yours. The humorous things your kids do and say, all the time. Or how impossible it is to get one iota of emotion out of a US Postal employee, particularly when you are hysterical because a vital letter or parcel is MIA.
What are the incidents that stand out for you with regard to your business? They don’t have to be funny. What are your success stories? Failures? Painful lessons? Amazingly close calls? Times when you didn’t think you were going to be able to hang in there, but did?
Stories abound. Practice telling them — and writing them — and you will master the art of hypnotic writing. Use those stories to promote yourself and build credibility in your industry or profession.
"WHAT IF I’M JUST NOT A WRITER?"
All writing has two aspects: content and appearance. While they are both important, the content is the more important of the two, by far. Beautifully formatted writing that is grammatically correct but says nothing accomplishes nothing. Focus on the content.
Sure, there are tricks to help you write better (check the Internet or your public library for fantastic resources) — and it would be a lie to suggest that proper grammar, syntax, style, and word choices do not matter. But those things are simple enough to learn — and it’s easy to get someone to help you with them. Without a unique and original message, though, correctness doesn’t really make any difference. Mumbo jumbo is mumbo jumbo. Garbled ideas are garbled ideas. Rehashing the same old st
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