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Will You Add? - Gain Increased Sales By Telling True Stories
Wildlife can get out of control at times and someone is needed to put it "back in control". Wildlife managers do this every day.From rescuing a squirrel that took a wrong turn down a chimney to a garter snake that made its way under the door, this is normal territory for the Professional Nuisance Wildlife Manager.So many people would love to work with wildlife and struggle to find a job in the governmental sector. They often do not know that there are many private company opportunities that exist in
VARIATIONS…
In some instances you could leave your reader ‘dangling’ – they have to respond to your offer to find out the ending, what the punch line is. You build the final part of your story into the action you want your reader to take.
This is why it is so vital for you to collect testimonials and stories from your satisfied, happy and especially delighted clients. Their experiences and your solutions bring your letter to life.
IMPRESSIVE RESULTS
The result of the campaign this
Since the first caveman figured out how to tie a sharp rock to the end of a sturdy stick with a piece of vine, and hack off slabs of mastodon meat with it for fire roasting, storytelling has been the way knowledge has been passed from one person to another.Around the campfire blaze, the tribal members would gather, the little children gazing cautiously out from behind their parents, their eyes shining wide like silver dollars, listening… The grizzled old witch Doctor—can you hear his crackling voice, as he
That’s why newspapers sell; magazines sell; people watch TV programmes and newscasts; read books; listen to the radio. The ‘human interest’ captures our attention, our imagination and our curiosity to know ‘how things turned out’.
YOU CAN USE THIS HUMAN TRAIT TO YOUR ADVANTAGE IN YOUR SALES LETTERS.
When you tell a story – or explain a case study – your reader wants to know how it turns out; what was the result; how does it apply to them; how can they use any ‘lesson learnt’ in their situation?
Tell a story about someone who had a problem your reader can identify with. Describe how your product or service resolved that problem and you’ve hooked your reader into your letter and your offer.
HERE’S THE TRICK…
Of course, as you’d expect there’s a technique to how to use this to the best effect in your letter. The trick is not to tell the WHOLE story at once. Use it as a ‘sandwich’.
Start your story, describe the real pain, frustration and aggravation your client or customer was having. Remember; keep your writing style conversational – as if you’re telling a group of friends over a drink in the local pub. Hint that there’s a solution – which you’ll “explain in a minute”. Then tell them about something else. It could even be another story or case history, or about some of the benefits your offer gives them.
IT REALLY WORKS…
This technique was used in a very successful mailing campaign – you’ll be astounded at the results it brought in.
The letter started off by telling the reader about a very ‘scary court judgement’ made against someone in the same profession as them. A jail sentence was awarded as the penalty for a very obscure oversight – something they could so easily miss themselves.
The offer being made in the letter was to attend a seminar that made sure they were up to date on all the legal aspects of their business so they wouldn’t fall into traps like this. It went on to describe the contents of the seminar and how it was relevant to them – at this point THEY STILL HADN’T BEEN TOLD WHAT THE MISTAKE WAS – the reader was being kept in suspense so they stayed ‘on for the ride’.
They NEEDED to know what that error was so they could avoid it. The letter went on to explain all the other pitfalls and stumbling blocks they could come up against if they didn’t attend the course being offered.
After explaining all the pain they could avoid and the benefits they would accrue from the seminar the reader was finally let into the secret… and the letter told them the amazingly silly mistake that had resulted in such a dire penalty.
All the information we wanted the reader to know about the seminar offer was effectively ‘sandwiched’ inside the story; a story about something that could so easily happen to them.
And that’s what you do; finish off the story later in your letter. When you use this technique, provided your story is interesting AND relevant to the reader, you entice them to continue reading your letter. Compel them to finish reading all of it because they just HAVE to KNOW what happened.
VARIATIONS…
In some instances you could leave your reader ‘dangling’ – they have to respond to your offer to find out the ending, what the punch line is. You build the final part of your story into the action you want your reader to take.
This is why it is so vital for you to collect testimonials and stories from your satisfied, happy and especially delighted clients. Their experiences and your solutions bring your letter to life.
IMPRESSIVE RESULTS
The result of the campaign this t
Optimize Your Web Site To Grow Market ShareSo much of our business today is dependent on the success of our website. It does not matter if you are P&G and looking to find ways to make your website work harder for you or are a Real Estate giant like Coldwell Banker, your website needs to deliver the goods.Your website needs to accomplish two things — and a few additional functions if you are a web retailer. It needs to deliver your brand in a way that is in keeping with your brand c
HERE’S THE TRICK…
Of course, as you’d expect there’s a technique to how to use this to the best effect in your letter. The trick is not to tell the WHOLE story at once. Use it as a ‘sandwich’.
Start your story, describe the real pain, frustration and aggravation your client or customer was having. Remember; keep your writing style conversational – as if you’re telling a group of friends over a drink in the local pub. Hint that there’s a solution – which you’ll “explain in a minute”. Then tell them about something else. It could even be another story or case history, or about some of the benefits your offer gives them.
IT REALLY WORKS…
This technique was used in a very successful mailing campaign – you’ll be astounded at the results it brought in.
The letter started off by telling the reader about a very ‘scary court judgement’ made against someone in the same profession as them. A jail sentence was awarded as the penalty for a very obscure oversight – something they could so easily miss themselves.
The offer being made in the letter was to attend a seminar that made sure they were up to date on all the legal aspects of their business so they wouldn’t fall into traps like this. It went on to describe the contents of the seminar and how it was relevant to them – at this point THEY STILL HADN’T BEEN TOLD WHAT THE MISTAKE WAS – the reader was being kept in suspense so they stayed ‘on for the ride’.
They NEEDED to know what that error was so they could avoid it. The letter went on to explain all the other pitfalls and stumbling blocks they could come up against if they didn’t attend the course being offered.
After explaining all the pain they could avoid and the benefits they would accrue from the seminar the reader was finally let into the secret… and the letter told them the amazingly silly mistake that had resulted in such a dire penalty.
All the information we wanted the reader to know about the seminar offer was effectively ‘sandwiched’ inside the story; a story about something that could so easily happen to them.
And that’s what you do; finish off the story later in your letter. When you use this technique, provided your story is interesting AND relevant to the reader, you entice them to continue reading your letter. Compel them to finish reading all of it because they just HAVE to KNOW what happened.
VARIATIONS…
In some instances you could leave your reader ‘dangling’ – they have to respond to your offer to find out the ending, what the punch line is. You build the final part of your story into the action you want your reader to take.
This is why it is so vital for you to collect testimonials and stories from your satisfied, happy and especially delighted clients. Their experiences and your solutions bring your letter to life.
IMPRESSIVE RESULTS
The result of the campaign this
Cashflow problems are the main reason why more than 70% of UK businesses go under in their first year. Although this statistic is fairly shocking, the reassuring fact is that there is a lot that companies can do to manage their cashflow effectively.We have put together our top tips to help you avoid cashflow problems and become a business success story.1. Always run credit checks on companies that you do business withMany people forget or think that it’s not important to vet companies before d
IT REALLY WORKS…
This technique was used in a very successful mailing campaign – you’ll be astounded at the results it brought in.
The letter started off by telling the reader about a very ‘scary court judgement’ made against someone in the same profession as them. A jail sentence was awarded as the penalty for a very obscure oversight – something they could so easily miss themselves.
The offer being made in the letter was to attend a seminar that made sure they were up to date on all the legal aspects of their business so they wouldn’t fall into traps like this. It went on to describe the contents of the seminar and how it was relevant to them – at this point THEY STILL HADN’T BEEN TOLD WHAT THE MISTAKE WAS – the reader was being kept in suspense so they stayed ‘on for the ride’.
They NEEDED to know what that error was so they could avoid it. The letter went on to explain all the other pitfalls and stumbling blocks they could come up against if they didn’t attend the course being offered.
After explaining all the pain they could avoid and the benefits they would accrue from the seminar the reader was finally let into the secret… and the letter told them the amazingly silly mistake that had resulted in such a dire penalty.
All the information we wanted the reader to know about the seminar offer was effectively ‘sandwiched’ inside the story; a story about something that could so easily happen to them.
And that’s what you do; finish off the story later in your letter. When you use this technique, provided your story is interesting AND relevant to the reader, you entice them to continue reading your letter. Compel them to finish reading all of it because they just HAVE to KNOW what happened.
VARIATIONS…
In some instances you could leave your reader ‘dangling’ – they have to respond to your offer to find out the ending, what the punch line is. You build the final part of your story into the action you want your reader to take.
This is why it is so vital for you to collect testimonials and stories from your satisfied, happy and especially delighted clients. Their experiences and your solutions bring your letter to life.
IMPRESSIVE RESULTS
The result of the campaign this
If you think brands are only for Starbucks and Oreos, think again. Every single organization - including your nonprofit - has its own personality, its own identity, its own set of characteristics.As the nonprofit landscape gets increasingly competitive, it's more important than ever to brand yourself by clearly conveying your organization's focus, credibility, and unique contributions. The benefits are many:BENEFITS FOR YOUR ORGANIZATION Branding makes it possible for
They NEEDED to know what that error was so they could avoid it. The letter went on to explain all the other pitfalls and stumbling blocks they could come up against if they didn’t attend the course being offered.
After explaining all the pain they could avoid and the benefits they would accrue from the seminar the reader was finally let into the secret… and the letter told them the amazingly silly mistake that had resulted in such a dire penalty.
All the information we wanted the reader to know about the seminar offer was effectively ‘sandwiched’ inside the story; a story about something that could so easily happen to them.
And that’s what you do; finish off the story later in your letter. When you use this technique, provided your story is interesting AND relevant to the reader, you entice them to continue reading your letter. Compel them to finish reading all of it because they just HAVE to KNOW what happened.
VARIATIONS…
In some instances you could leave your reader ‘dangling’ – they have to respond to your offer to find out the ending, what the punch line is. You build the final part of your story into the action you want your reader to take.
This is why it is so vital for you to collect testimonials and stories from your satisfied, happy and especially delighted clients. Their experiences and your solutions bring your letter to life.
IMPRESSIVE RESULTS
The result of the campaign this
There are many reasons why you could be in the market for a new job right now. Perhaps...==> You just graduated from high school--or even better, college--and you’re ready to strike out on a quest for your first "real" job.==> Your worst fears finally manifested and you’ve been downsized.==> You’re bored with the career path you’ve been on for the past few years, and you’re ready to strike out in a new direction.==> You want to change jobs (within your field) for better salary, b
VARIATIONS…
In some instances you could leave your reader ‘dangling’ – they have to respond to your offer to find out the ending, what the punch line is. You build the final part of your story into the action you want your reader to take.
This is why it is so vital for you to collect testimonials and stories from your satisfied, happy and especially delighted clients. Their experiences and your solutions bring your letter to life.
IMPRESSIVE RESULTS
The result of the campaign this technique was used in?
A MASSIVE 262% increase in response resulting in over ?24,101 worth of business (with an average sale amount of just ?59), and 29 new clients, who purchased considerably more afterwards.
(Did you notice I used this sandwich technique in this article?)
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