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Will You Add? - Are Your Lack of Marketing and Selling Skills Holding You Back from the Success You Deserve?
There are many marketing methods available to help you promote your business. Whether a brochure, web site or other promotional items, how do you decide which method will work best for you? Networking, cold calling, client meetings are all fundamental to business development, but they leave little time to meet the large number of prospects needed to adequately grow your business.A company newsletter has the ability to expose your service or product to more people in less time than traditional marketing methods such as networking or client meetings; and is less expensive than paid a
Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size. But they are worthless if the original image is of low resolution. We define resolution using pixels. A pixel is commonly thought of as the smallest individual unit of an image (tiny dots if you will). If the pixel content is low, the image will look fuzzy. Anyone that has blown up a picture in a popular program like Adobe Photoshop has experienced the pixilation of an image. The most common way to express the resolution of an image is via two int
Women Still Not Taken Seriously in the Business World
Did you know women are starting businesses at 2-4 times the rate of men? Women-owned businesses employ more people than the Fortune 500 combined. But businesses owned by women are often still not taken seriously.
My book, “Testosterone-Free Marketing: The Yin and Yang of Marketing for Women” is about why marketing and sales make many women uneasy and what they can do about it to enjoy more success and put more profits in your purse.
Can’t Relate to “Testosterone-Heavy” Marketing?
Many women can’t relate to pushy sales and marketing tactics about guns and guerrillas found in most marketing books, tapes and seminars. Women want to create relationships, not warfare. The rest of our lives are about building connections and extending a hand in friendship. We hate being pushy or annoying. So we wait for others to initiate a purchase. This is especially true for women raised to be “a good girl” and not “toot their own horn.” Our
Being able to replace a compressor and fix a furnace is only part of what you do. The public expects at least that you are a competent professional. You may also have a few helpers and have established a nice sized business. You have a few choices to make along the way. Assuming you have some sort of business plan for the next several years, how are you going to achieve all your goals? Who will you turn to for advice? Your accountant, insurance agent, landlord, truck fleet dealer, or your parts supplier? Very doubtful. How about your Yellow Page rep?That’s not so hard to believe. After
Women Still Not Taken Seriously in the Business World
Did you know women are starting businesses at 2-4 times the rate of men? Women-owned businesses employ more people than the Fortune 500 combined. But businesses owned by women are often still not taken seriously.
My book, “Testosterone-Free Marketing: The Yin and Yang of Marketing for Women” is about why marketing and sales make many women uneasy and what they can do about it to enjoy more success and put more profits in your purse.
Can’t Relate to “Testosterone-Heavy” Marketing?
Many women can’t relate to pushy sales and marketing tactics about guns and guerrillas found in most marketing books, tapes and seminars. Women want to create relationships, not warfare. The rest of our lives are about building connections and extending a hand in friendship. We hate being pushy or annoying. So we wait for others to initiate a purchase. This is especially true for women raised to be “a good girl” and not “toot their own horn.” Our
Are you bitter that your network isn’t producing results? Angry that the people you’ve been networking with isn’t sending business your way? Tired of working long hours on your business only to see your bank account almost empty and your bills piling up?The problem lies with you – yes, you. You have been giving too much away for too long and you’re now attracting brokeback entrepreneurs.Who’s a brokeback entrepreneur? This is someone who operates using a frugal mentality, but refuses to spend any money to operate their business.You’re a smart entrepreneur with an awesome
My book, “Testosterone-Free Marketing: The Yin and Yang of Marketing for Women” is about why marketing and sales make many women uneasy and what they can do about it to enjoy more success and put more profits in your purse.
Can’t Relate to “Testosterone-Heavy” Marketing?
Many women can’t relate to pushy sales and marketing tactics about guns and guerrillas found in most marketing books, tapes and seminars. Women want to create relationships, not warfare. The rest of our lives are about building connections and extending a hand in friendship. We hate being pushy or annoying. So we wait for others to initiate a purchase. This is especially true for women raised to be “a good girl” and not “toot their own horn.” Our
There were only an estimated 1800 active franchisors in this country at the end of 2002, that number down from 6000 in a single decade. It is not hard from this effort to increase regulations to see why. I believe the Federal Trade Commission’s franchising expenditures should be cut by the same rate of decline after all they caused it. Why is the Federal Trade Commission favoring one business model over another, actually the franchising model lowers prices to consumers through economies of scale, efficiency of operations and competition. Any and all increased regulation over the franchisi
Can’t Relate to “Testosterone-Heavy” Marketing?
Many women can’t relate to pushy sales and marketing tactics about guns and guerrillas found in most marketing books, tapes and seminars. Women want to create relationships, not warfare. The rest of our lives are about building connections and extending a hand in friendship. We hate being pushy or annoying. So we wait for others to initiate a purchase. This is especially true for women raised to be “a good girl” and not “toot their own horn.” Our
It is rumored that the only word William Shakespeare wrote on his resume was “Available.” We’ll probably never know if that is true. But it raises an interesting question. How much information is too much and how much is too little when dealing with resume copy?The resume is a vital piece to any job search. As companies scramble to find the ideal candidate, they use the resume to screen candidates. Done right, a resume builds an instant connection with the reader and helps steer the course of the interview in your favor. If you submit a resume that piques the curiosity of the reader, h
Talented Women at the Crossroads of Success
One woman I coached had a delightfully outgoing personality and a network marketing business. She is an amazing story of a person who used her company's products and was cured of two chronic, debilitating disease conditions.
Susan was comfortable signing up people to her business opportunity who she believed would benefit from her company’s product. These people became customers and ordered the product faithfully. But to create a business that would generate a full-time income she knew she must recruit business builders. She asked, "Gosh Denise, why would they possibly be interested in me?"
It was difficult for her to admit, but Susan realized with the people who needed the product for their health she felt a bit superior, needed and adored. She even gave the product away but her husband put a stop to that. With business builder types she didn't feel superior, adored or even equal.
We all have something of value to offer othe
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