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  • Will You Add? - Corporate Branding and Trade Shows - 8 Tips for Marketing Managers

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    The accounting records of many smaller non-profit organisations such as clubs, cultural societies and small undertakings are often kept by means of a single entry accounting system. Nevertheless, details of the financial activities of such organisations and undertakings
    DUH?

    4. Know what is in all the demonstrations. Are there cues to expand on the demo? Clues as to how to lead a conversation? Listen carefully and make your life easier.

    5. Read advertising in your trade publications. What does your firm promote versus your competitors? Can you explain the differences?

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    I have dealt with many companies, read many books, and looked at images. Many times there are spelling or grammatical errors. I realize that it is very difficult to catch every error and my materials are no exception. No matter how many times you pass the words by a team,
    Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events.

    While you may introduce a new product or showcase a service, many firms make mistakes by not connecting the overall corporate branding with the show. How can an exhibit staff person be up to speed on what the company is doing?

    BEFORE THE SHOW …………

    1. Make sure you have information about the exhibit – what is in it, why it is there – before the show. Not the day before but as soon as you get your assignment. The exhibit manager has the responsibility to make sure the exhibit is on time and looks great - among many other duties. The marketing team decides the theme, products highlighted and rationale.

    2. Read your company and division web sites. Sure, there are lots of pages but there are hidden nuggets in there that you may have forgotten or may be new to you. Here’s what you may not know – attendees who are serious about meeting with you – well, they will check your web site. Best to be as informed as your prospective clients are.

    3. Read all the promotional materials that you will hand out. If an attendee has a question while at the booth, your answer will not be – DUH?

    4. Know what is in all the demonstrations. Are there cues to expand on the demo? Clues as to how to lead a conversation? Listen carefully and make your life easier.

    5. Read advertising in your trade publications. What does your firm promote versus your competitors? Can you explain the differences?

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    e show. How can an exhibit staff person be up to speed on what the company is doing?

    BEFORE THE SHOW …………

    1. Make sure you have information about the exhibit – what is in it, why it is there – before the show. Not the day before but as soon as you get your assignment. The exhibit manager has the responsibility to make sure the exhibit is on time and looks great - among many other duties. The marketing team decides the theme, products highlighted and rationale.

    2. Read your company and division web sites. Sure, there are lots of pages but there are hidden nuggets in there that you may have forgotten or may be new to you. Here’s what you may not know – attendees who are serious about meeting with you – well, they will check your web site. Best to be as informed as your prospective clients are.

    3. Read all the promotional materials that you will hand out. If an attendee has a question while at the booth, your answer will not be – DUH?

    4. Know what is in all the demonstrations. Are there cues to expand on the demo? Clues as to how to lead a conversation? Listen carefully and make your life easier.

    5. Read advertising in your trade publications. What does your firm promote versus your competitors? Can you explain the differences?

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    ty to make sure the exhibit is on time and looks great - among many other duties. The marketing team decides the theme, products highlighted and rationale.

    2. Read your company and division web sites. Sure, there are lots of pages but there are hidden nuggets in there that you may have forgotten or may be new to you. Here’s what you may not know – attendees who are serious about meeting with you – well, they will check your web site. Best to be as informed as your prospective clients are.

    3. Read all the promotional materials that you will hand out. If an attendee has a question while at the booth, your answer will not be – DUH?

    4. Know what is in all the demonstrations. Are there cues to expand on the demo? Clues as to how to lead a conversation? Listen carefully and make your life easier.

    5. Read advertising in your trade publications. What does your firm promote versus your competitors? Can you explain the differences?

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    One of the most important and determining factors in the success of any web site is the use of the search engine optimization techniques. The web masters aim for their sites to be to be among the highest and fastest ones listed on any possible search engine.One way
    u. Here’s what you may not know – attendees who are serious about meeting with you – well, they will check your web site. Best to be as informed as your prospective clients are.

    3. Read all the promotional materials that you will hand out. If an attendee has a question while at the booth, your answer will not be – DUH?

    4. Know what is in all the demonstrations. Are there cues to expand on the demo? Clues as to how to lead a conversation? Listen carefully and make your life easier.

    5. Read advertising in your trade publications. What does your firm promote versus your competitors? Can you explain the differences?

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    NPK Redevelopment has been formed as an LLC, jointly owned by Sears Holdings (80%) in New Plan Excel Realty Trust (20%). This move sends a powerful signal that the days of the Kmart brand may be numbered.When Edward Lampert purchased a majority stake in the then Km
    DUH?

    4. Know what is in all the demonstrations. Are there cues to expand on the demo? Clues as to how to lead a conversation? Listen carefully and make your life easier.

    5. Read advertising in your trade publications. What does your firm promote versus your competitors? Can you explain the differences?

    6. While reading the trades, look for articles and releases about your company. Check your online press release section or ask the PR department about releases sent before the show.

    7. Understand the role of your firm if a sponsor of an event.

    8. Ask. Ask. Ask until you get answers that satisfy you. Your goal is to make you the best representative for the company you can be.

    Having an understanding of the broad marketing aspects before the show makes your firm well branded at event.

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