Will You Add? - Business

5 Ways To Improve Your Promotion
How many times have you... started out with a plan for the day, but got lost in a lot of details?. Here are five ways to improve your promotional efforts online:. 1) PLAN YOUR WORK:. Failing to have a promotional plan is one of the most common problems faced by those online promoters today.. Write out your daily plan of activities from sign-on to sign-off.. Your time on line is limited. Make the most of it. Do the most pressing of your tasks first and save the easiest for later.. 2) AUTOMATE TASKS:. Use autoresponders to help. Much of the information you need to share may be set up so that an autoresponder will take care of it. Follow up messages will help you to stay in touch with your potential customers.. Here are some free ones:. http://www.freeautobot.com/ (ad free also.) http://www.getresponse.com/ http://www.sendfree.com/ http://www.sendthisfree.com/. 3) MAILING LIST MANAGEMENT:. If you are trying to run your own newsletter, handling the process by yourself can eat up a lot of valuable time. In the beginning this may be possible, but as your list grows and the tasks involved keep multiplying, your time dema

pensive, and though still essential, need to be mixed with other more cost effective methods. The Internet is a powerful way to reduce communication costs, but still far too few businesses embrace it as such.

Let's say that you produce a monthly printed newsletter for your customers. This will involve cost at the following stages: design; copywriting; editing; printing; packing; distribution. Now imagine the same idea using email. The cost areas are: design; copywriting; editing; distribution. Firstly, there are fewer steps (less time) in the email process, but when you look at the steps that are omitted you'll also find that they are the costs that escalate (stamps, envelopes, printing) as you communicate to a growing audience.

How many times do your people get asked the same questions? Every time they answer a frequently asked question they are performing a duty that does not add value but can't be ignored. Simply using your website to provide general advice and FAQs (Frequently Asked Questions) could reduce your costs (Freephone support line) and free up your people's time to perform more productive, value added duties.

I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... http://www.leanmarketing.co.uk

6. Trial and Error

Trial

The Grit in Integrity
Igniting your workplace with a sense of integrity and joy- sounds lofty, huh? Truth be told the joy naturally follows from the integrity. Ever worked in a place that lacked integrity? I'm betting you didn't have much joy there did you? What is it that makes a place be filled with integrity?Webster's defines integrity as an unwavering commitment to a firm moral code. In my experience it is much simpler. It is doing the right thing no matter who is- or isn't- watching.Take the grocery cart back. Don't detour to go to Walmart after your sales call & submit that on your mileage report. Show up where you say you'll be- when you say you'll be there. Keep the deal you said you'd make. Don't "borrow" the powerwasher from work. Eat your green vegetables. Expect to earn your salary- there is a reason it is called work. Listen to your customers. Inform and educate your customers. Tell them the truth. Don't hide debt in off-balance sheet subsidiaries. Refrain from price gouging. Staying in a workplace that lacks integrity will soil your soul.and a few specific ones for our friends in healthcare:Adhere to the patient's wishes.<

If you want to reduce waste and grow your business it can be useful to know where to look. Marketing waste is usually most apparent in these 7 key areas:

1. Activity (over production)

2. People (over capacity)

3. Processes (over complication)

4. Waiting (poor communication)

5. Excessive Communication Costs

6. Trial and Error

7. Excessive Lead Costs

1. Activity (over production)

Too many people doing too many different things. Thousands of brochures produced with no clear plan how to get them in the right hands. Twenty different networking meetings on the horizon, with no time to follow up.

Over production and too much activity is usually a symptom of poor planning. You're not quite sure what you aim to achieve, but there is budget (or time) to spend and any marketing activity is seen as good activity.

Performing lots of different marketing activities without first having a clear vision and strategy in place is a massive area of waste. Your business may perform well as a result of so much effort (and cost), but how do you know what is working and what isn't?

Measuring ROI on activity is essential. This will enable you to focus more effectively on the successful activity and completely remove the need for unsuccessful or wasteful marketing approaches to free up capital as profit or to fund other business improvement initiatives.

2. People (over / under capacity)

Too many people involved in the marketing process can also be a big area of waste. In particular, full time marketing managers can waste a lot of time choosing where to spend your money on promotion.

The marketing director or CEO needs to be able to enlist good marketing advice and planning as it is needed and then allow experts outside the company to implement the necessary action. There is no need for an internal marketing manager to oversee this if you use the right marketing consultants. By carefully retaining the services of a marketing consultancy you can gain access to a range of experience that no single individual can ever hope to possess. You can then recruit a more junior but bright person from within your company to liaise with your consultants and yourself.

You can never truly know if your marketing manager is working at full steam and I'm certain that they won't tell you unless they want more budget to spend on the next CV enhancing fad.

If you are a marketing manager reading this, be honest, maybe you should talk to your boss about a more flexible retained position. This way you can look for other contracts and build your exposure to more businesses which will enhance your ability to perform well.

If you're a solo or very small business, then the "people" doing your marketing may be just you and you may be suffering from a serious lack of capacity. There comes a time when your lack of time causes waste for your business and holds you back. You must seriously look at the skills gap and address the needs of your business (and your sanity!).

3. Processes (over complication)

Lean Manufacturing (where we learned our trade) deals with the process of moving an order through your supply chain and to your customer. In this instance we're talking about the marketing process - this deals with acquiring the customer in the first place and how you handle your customers once you have them. For this we use the Lean Marketing Pipeline - would you like a copy? Just send an email to: leanpipeline@aweber.com with "Send Me The Pipeline - I'm Missing Out!" in the subject line and we'll send you a picture.

To understand your present state you need to map the processes of communication, customer acquisition, customer processing and customer relationships. Then you need to make sure that there are no non-value adding activities. This will enable you to eliminate steps in the process that have literally become bad habits. We have a module called Moments Of Truth in our Toolbooks series, that deals thoroughly with this issue.

Getting your sales and marketing process right will enable you to reduce the cost of gaining new business, dealing with your customers and upselling new services and products.

Other important things to include when refining your processes are measurement tools. Once you begin to measure success against strategic key performance indicators you will have the information to continuously improve and reduce waste even further. If your customer facing processes work well you will also find that customer satisfaction will improve.

4. Waiting (poor communication)

An over hierarchical communication structure can make it very difficult to take action quickly. This lack of flexibility can cause waste in the form of missed opportunities and unnecessary inaction. If the people responsible for implementing marketing for your business are inactive then you are wasting money. We're not just talking about the hierarchy in your business (you may not have one) - we're talking about the hierarchies in your marketing consultancy, web developers or ad agency.

If you see marketing as a fundamental part of your business then waiting is rarely a problem. If the CEO or board view marketing as separate from the business, then lower priority will be given to spending and decision making in this area.

Changing communication policy or empowering people closer to your marketing activity with limited (and accountable) financial independence will help to overcome this problem.

5. Excessive Communication Costs

Traditional methods of communication - mail / fax / phone / in-person are relatively expensive, and though still essential, need to be mixed with other more cost effective methods. The Internet is a powerful way to reduce communication costs, but still far too few businesses embrace it as such.

6. Trial and Error

Trial a

Business Process Management: Understanding and Implementing
If yours is a business with several departments, at one point you start to realize that in order to stay competitive, increase productivity and bring efficiency to your business, you need to optimize and automate some of your business processes. To identify which parts of your business activities are required to be optimized, first you need to have a clear understanding of the processes involved in your particular business. What is a Business Process? A business process is a series of specific, measured tasks performed by people and systems and designed to achieve a predetermined outcome. The processes have these important characteristics: The processes have internal and external users. They take place across or between organization’s departments or different organizations. They are based on how work is done in the organization. The business processes have three key elements - Entity, Object, and Task. Entities: Where the process occurs. Objects: The processes are results of handling objects. Objects could be physical or informational. Tasks: Works done to handle

>2. People (over / under capacity)

Too many people involved in the marketing process can also be a big area of waste. In particular, full time marketing managers can waste a lot of time choosing where to spend your money on promotion.

You can never truly know if your marketing manager is working at full steam and I'm certain that they won't tell you unless they want more budget to spend on the next CV enhancing fad.

3. Processes (over complication)

Getting your sales and marketing process right will enable you to reduce the cost of gaining new business, dealing with your customers and upselling new services and products.

4. Waiting (poor communication)

Changing communication policy or empowering people closer to your marketing activity with limited (and accountable) financial independence will help to overcome this problem.

5. Excessive Communication Costs

6. Trial and Error

Trial

How to Effectively Brand Your Small Business
Branding a small business is a must if you want to succeed in a competitive world. The importance of branding a business disregarding its size is based on not only real benefits, products and services that your business possesses, but also an image concept that all businesses should keep in mind.From business cards to global business identity, depending on how effectively you brand your business, the more or the less opportunities of success will knock at your door. The reason why large companies brand their businesses is because they know this is the best way to differentiate their products and services from their competitors while creating a corporate image.Many small business owners believe it is not necessary to development a corporate image, particularly those whose business integrate just a few individuals as staff, or even when they own a one-man business, using the internet for selling or promoting their professional services. However, even a small business should utilize the same principles as the large enterprises to brand their business.Furthermore, if your business has business cards, stationary and other branded elements along with a matching website, you will not onl

rious lack of capacity. There comes a time when your lack of time causes waste for your business and holds you back. You must seriously look at the skills gap and address the needs of your business (and your sanity!).

3. Processes (over complication)

Getting your sales and marketing process right will enable you to reduce the cost of gaining new business, dealing with your customers and upselling new services and products.

4. Waiting (poor communication)

Changing communication policy or empowering people closer to your marketing activity with limited (and accountable) financial independence will help to overcome this problem.

5. Excessive Communication Costs

6. Trial and Error

Trial

Brand Awareness - Brand Identity
About once a month a few of us at the office get together during lunch for what has become known as a SWAP meeting. We share thoughts, stories and sometimes play Pictionary. It’s a great way to relieve stress and learn interesting tidbits about the people we work with.One afternoon our conversation turned, as all conversations eventually do, to the topic of The Lord of the Rings. Our discussion about differences between the book and the movie evolved into a discussion about the characters in the movie which made up the Fellowship of the Ring. The interesting thing to note was the difference in the levels of awareness of these characters by various people. We were struck by the similarities in how people remember these movie characters and how people remember certain brands.The highest level of character awareness can be called ‘the geek level’. These are people who know the character's full names as well as additional details about them. For example, knowing that Legolas, Sindarin elf of the woodland realm, is a great archer is comparable to those people who know the brand name, logo and jingle, all unaided. The next level, still pretty high on the scale, can identify the characters by n

to include when refining your processes are measurement tools. Once you begin to measure success against strategic key performance indicators you will have the information to continuously improve and reduce waste even further. If your customer facing processes work well you will also find that customer satisfaction will improve.

4. Waiting (poor communication)

Changing communication policy or empowering people closer to your marketing activity with limited (and accountable) financial independence will help to overcome this problem.

5. Excessive Communication Costs

6. Trial and Error

Trial

Gaining Customer Trust
As in every business, if you chose to work from home on line you must have in mind your customers trust. You need their trust because thus you will get them to come back over and over again and even maybe expand your network through potential partners. Here are a few ways through which you can gain your customers trust:Testimonials are probably one of the most important way to gain people’s trust. They are so powerful just because you don’t have control of them they’re true opinions of your customers. Testimonials might be the nudge people might need to buy your product, simply by reading about someone else’s pleasant experience.Testimonials are also very easy to obtain. Just ask someone who makes the slightest positive comment, after buying your product, if you can use that comment as a testimonial. As a bonus, offer to put their link on your website and most people will agree.Testimonials are a powerful tool in gaining your customers trust, so use them wherever you like. Put them at the start of your sales letter, in the middle, or at the end. Put them on the side of your website or create a page just for them and create links to it. Use them as often as possible.Offering

6. Trial and Error

Trial and error is the inherent waste involved in all marketing. But simply accepting this fact is not good enough. There are ways to reduce the guesswork as well as reducing the cost of targeting and increasing conversions.

The biggest failing of most traditional marketing promotion is that it relies on interrupting people when they aren't necessarily looking for the product or service you have to offer. Just think what happens when you are watching your favourite TV show; the advertisements are a useful break to make a cup of tea or go to the toilet. They aren't providing something you were actively looking for by watching TV.

Advertisements in glossy magazines interrupt you when you're in the middle of an article. They may improve your awareness of a product or service but you'll rarely welcome the opportunity to read them - you'll ignore them! The bits of paper and advertisements that are shoved into magazines and Sunday newspapers are also wasteful. If you're like me then I bet you simply shake the magazine until all of the annoying bits fall out and then throw them in the bin.

You need to find places and procedures for attracting people to look for your solution and find you without interrupting them. A correctly designed and marketed website is the ideal solution.

7. Excessive Lead Costs

What do you currently have to do to find new leads? If you're in B2C then list brokers are useful, but as soon as you buy a list you're well aware that the information will be out of date (instant waste). So you pay for your own people or a telesales agency to clean the list. Then you may only get one shot at this list before you pay again. See the problem?

B2B businesses should almost never buy lists. The Internet has opened up a whole range of opportunities for finding information to build your own database.

Every other element of waste involved in promotion (especially trial and error interruptive marketing) is wasting money. You need to look at the important elements of a process and remove the unnecessary. Then with what's left, ask yourself, "How can we do the same thing cheaper?"

Reducing lead cost can also be achieved by selling more to your existing customers and building referral streams.

Before you make assumptions you'll need to measure. There are plenty of people who don't even know how much each lead costs or more importantly how this can be calculated.

So, how many ways can you see for reducing the waste in your marketing? Why not spend a few minutes now to consider how the 7 areas of waste are affecting you?"

Speak Soon,

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Often, chiropractic care treatment is a necessary element in life. It is necessary that people have a place to go to have their aches and pains taken care of. If you are in the business of relieving pain, there is a need to provide yourself with the best possible resources to make that happen. Although it is not easy to do, to become a chiropractor that is well established and one that is thought highly of by his customers, you need to focus your attention on the details of your business.

Direct response has the ability to help independents go toe-to-toe with better-funded competitors. All it takes is commitment, a dose of promotional imagination—and an insider's knowledge of what makes a direct mail effort work. With that in mind, here are ten tips the pros use to create a winning direct mail campaign.

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