Many businesses and organisations have a perception that marketing means promotions and advertising. They think being good at marketing is producing a glossy brochure and having an ad on the local radio or television. But marketing is much more than slick promotions and expensive pamphlets. It is about a process and having a clear strategy. It is also about structuring every aspect of your business to include a marketing function.

It is also about understanding marketing strategies, the tools of marketing and the language of marketing. Many people are frightened or are put off by the jargon and concepts put forward by so called marketing experts.

This article attempts to simplify the process. To provide a "how to" of what's required to develop winning marketing ideas.

Many people also believe they are too busy or don't have enough time or energy to develop marketing ideas. It doesn't have to be difficult or complex.

Many great marketing strategies are very simple and straightforward.

In fact, I believe everyone has a great marketing idea inside of him or her just waiting to come out! What’s stopping you from taking the next step?

My goal is to help you overcome any procrastination and provide a framework where your ideas can grow and prosper.

How will I know if I've been succesful?

Well if I've been entertaining and informative - I'm in the "Edutainment" business. And if I've delivered what I call the "Three H's".

• HEAD - provided information and knowledge that's tapped into your head. Some useful piece of new knowledge or information that's got your brain ticking over.
• HEART - Tapped into your emotions. Moved you in some way. Made you smile, laugh or get excited.
• HIP POCKET - I have yet to find anyone not interested in money. My goal is that in this session you will pick up something - a ne
  Retail Marketing - Preparing For The Future
  Understanding the current and expected changes to economic conditions is critical to business decision-making. You need to constantly review material to assist your business in making an educated assessment of economic conditions impacting on your market, and the retailing sector in general.The last 10 years has been a boom time for retailing. The larger retailers have done particularly well during the last decade at a time when we have seen the market fuelled by the consumer. Many smaller retailers have done well, particularly those that have carved out, and concentrated on their niche market.However, we have seen, during the last 10 months in particular, a large increase in the price of oil and this has gradually now had a 'catch up' effect on the typical household budget. This is the case in virtually every western country that I have visited in the last four to six months. And I believe it will continue.The housing market has been primarily respo
  ring every aspect of your business to include a marketing function.

  It is also about understanding marketing strategies, the tools of marketing and the language of marketing. Many people are frightened or are put off by the jargon and concepts put forward by so called marketing experts.

  This article attempts to simplify the process. To provide a "how to" of what's required to develop winning marketing ideas.

  Many people also believe they are too busy or don't have enough time or energy to develop marketing ideas. It doesn't have to be difficult or complex.

  Many great marketing strategies are very simple and straightforward.

  In fact, I believe everyone has a great marketing idea inside of him or her just waiting to come out! What’s stopping you from taking the next step?

  My goal is to help you overcome any procrastination and provide a framework where your ideas can grow and prosper.

  How will I know if I've been succesful?

  Well if I've been entertaining and informative - I'm in the "Edutainment" business. And if I've delivered what I call the "Three H's".

  • HEAD - provided information and knowledge that's tapped into your head. Some useful piece of new knowledge or information that's got your brain ticking over.
  • HEART - Tapped into your emotions. Moved you in some way. Made you smile, laugh or get excited.
  • HIP POCKET - I have yet to find anyone not interested in money. My goal is that in this session you will pick up something - a n
    Marketing Plan To Copy - A Marplan Is Like A Map To Your Profits
    Have you asked a Marketing Agency to quote you for drawing up a Marketing Plan recently? If, like me, you own a small business, then it is hard to justify spending the ?600 a day I was asked for here in Britain. I have to watch my bottom line like a hawk, especially in the difficult-trading-conditions we seem to be in. But here is a dilemma! A Marketing Plan is a really essential tool that will show a small business owner where their business is and map out where it needs to go. It is vital in today's competitive environment that even small business should have one.When you overdraft or financing facilities come up for renewal and your bank manager has to justify lending the bank's money to your business, think how much easier it would be to convince him to continue backing you with a plan laid out in neat systematic form.It is probably the case that far too many small companies don't have a Marketing Plan, or the owner has it locked in his head. A place of
    velop winning marketing ideas.

    Many people also believe they are too busy or don't have enough time or energy to develop marketing ideas. It doesn't have to be difficult or complex.

    Many great marketing strategies are very simple and straightforward.

    In fact, I believe everyone has a great marketing idea inside of him or her just waiting to come out! What’s stopping you from taking the next step?

    My goal is to help you overcome any procrastination and provide a framework where your ideas can grow and prosper.

    How will I know if I've been succesful?

    Well if I've been entertaining and informative - I'm in the "Edutainment" business. And if I've delivered what I call the "Three H's".

    • HEAD - provided information and knowledge that's tapped into your head. Some useful piece of new knowledge or information that's got your brain ticking over.
    • HEART - Tapped into your emotions. Moved you in some way. Made you smile, laugh or get excited.
    • HIP POCKET - I have yet to find anyone not interested in money. My goal is that in this session you will pick up something - a n
      The Omniscience Trap: What It Is and How It Holds You Back
      Who among us hasn’t fallen into the trap of believing that in order to be worth our salt as managers, we must be omniscient, omnipresent, and omnipotent on the job? In Truman-esque fashion we declare that the buck stops with us, and confuse taking responsibility for results with being responsible for controlling everything that happens with a project, department, or business unit.Everyone knows about the bottlenecks that occur when too much information is forced to flow through one pair of hands. Commonly, managers who take responsibility for all of the details spend long hours checking the work of associates (which is often of an administrative nature) while higher level functions, like strategy setting, are neglected.On the other hand, managers who take responsibility for results are performing a leadership function that involves setting a vision, establishing goals, devising a strategy, and managing resources. Instead of focusing on how eac
      m taking the next step?

      My goal is to help you overcome any procrastination and provide a framework where your ideas can grow and prosper.

      How will I know if I've been succesful?

      Well if I've been entertaining and informative - I'm in the "Edutainment" business. And if I've delivered what I call the "Three H's".

      • HEAD - provided information and knowledge that's tapped into your head. Some useful piece of new knowledge or information that's got your brain ticking over.
      • HEART - Tapped into your emotions. Moved you in some way. Made you smile, laugh or get excited.
      • HIP POCKET - I have yet to find anyone not interested in money. My goal is that in this session you will pick up something - a n
        Classified Ads That Get Results
        Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs. Here are some tips to help you write ads that will make the difference between mediocre ads to great ads that get good or even exceptional results.Keep It ShortAds that are short and precise have better results. Use white space to make your classified ad stand out from the rest of the listings. Look at the local classifieds and you will see that this works especially well for newspapers. With a little care you can apply the same concept to online ads,Place just a few words in each line with: 1) the first line listing a benefit the reader will receive; 2) the second lin
        nowledge that's tapped into your head. Some useful piece of new knowledge or information that's got your brain ticking over.
      • HEART - Tapped into your emotions. Moved you in some way. Made you smile, laugh or get excited.
      • HIP POCKET - I have yet to find anyone not interested in money. My goal is that in this session you will pick up something - a new idea, contact or concept that will help you make more money.

      Why marketing ideas are important?

      Ideas, creativity and the ability of turning these into practical strategies will become the hallmark of successful businesses in the new millennium.

      Leading organisations will tailor all of their activities around these concepts to create a culture where ideas, innovation and a can-do marketing attitude are fostered.

      Truly successful companies are now doing this by building brands and customer loyalty around these names and symbols. It is the brand and the marketing processes around the brand that are the assets of new companies in this information age.

      With the huge amount of change happening - businesses and groups that are quick, nimble and have an ideas focus will have the potential to carve out new niches.

      They will be marketing and media savvy.

      In today's highly dynamic global business environment, truly successful leaders will know how to harness both marketing ideas and the power of the media.

      We are living through some of the largest social and economic changes we've ever faced.

      We're in the midst of a great gold rush, the likes of which we haven't witnessed in a hundred years. Marketing ideas are the gold of the 21st century.

      What is marketing?

      What does marketing mean to you?

      How would you define marketing?

      If you believe marketing is about selling or promotions, you're only partly right. Marketing is much more.

      Here is my definiti