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Will You Add? - Four Simple Ways to Cut Your Trade Show Marketing Budget in Half
You’ve heard a hundred times before how important it is to have a plan for who to market to, an ideal client profile or target audience. In my book, it’s one of the most crucial things to put in place for attracting clients like crazy, because if you don’t know who you’re talking to, you won’t know what to say.The question you now have to ask yourself is, “Have I chosen a viable target audience?” meaning, is it actually worthwhile to market to these peopl
Take a look at your show results. Then consider what happens if you had two times more space. Would you get twice the traffic to the booth? Would there two times as many qualified prospects than if you had a 10 x 10 space? If the bigger booth doesn’t deliver a bigger result
It is easy to get caught up in the bloodshed and threats to our security, no matter where in the world we live. However, being American can be doubly difficult since the fall of the Berlin Wall and the tragedy of 9/11, where as the world's only Superpower we are caught up in every web of tragedy that the world spins.And with the knowledge that terrorists aren't weaker since the wars in Afghanistan and Iraq but instead are growing stronger, evidence Hezbollah's abil
You should track each expense and when you show is over hold a quick review to discover how much you spent. You might be surprised at how things add up.
Here are four simple ways to make your trade show marketing budget count. If you can reduce your show spending a losing show might suddenly be worthwhile.
1. Track your deadlines and discounts.
Look at your show agreement and see where you get discounts for making early commitments. A better way to look at this is the premium you pay for not being well planned. You’ll see a deadline and a price before the date and an increased price after the date. You’ll see yet a higher premium for getting a service on the day of the show.
Keep good records of the discount deadlines and don’t’ miss any. That will ensure you minimize your surcharges.
Keep special track of your shipping costs and ensure you have time to ship ground and still make your setup deadline.
Good planning will really be worth your while and can save you easily 25%
2. Review your booth size.
As your company grows its trade show strategy you may be tempted to move up to a larger booth. You may even be tempted to take the show discount (see point number 1) and take a bigger space next year. Event managers will encourage you to do this but beware!
Take a look at your show results. Then consider what happens if you had two times more space. Would you get twice the traffic to the booth? Would there two times as many qualified prospects than if you had a 10 x 10 space? If the bigger booth doesn’t deliver a bigger result
Relationship marketing uses event driven tactics, but treats marketing as a process over time rather than single unconnected events. This simple concept could offer a guidepost in developing and implementing your business marketing strategy. Every encounter should be viewed as a public relations event. Glitz without substance provides a weak business foundation at best. The primary public relations opportunities are with customers and must be maximized if your business is
Here are four simple ways to make your trade show marketing budget count. If you can reduce your show spending a losing show might suddenly be worthwhile.
1. Track your deadlines and discounts.
Look at your show agreement and see where you get discounts for making early commitments. A better way to look at this is the premium you pay for not being well planned. You’ll see a deadline and a price before the date and an increased price after the date. You’ll see yet a higher premium for getting a service on the day of the show.
Keep good records of the discount deadlines and don’t’ miss any. That will ensure you minimize your surcharges.
Keep special track of your shipping costs and ensure you have time to ship ground and still make your setup deadline.
Good planning will really be worth your while and can save you easily 25%
2. Review your booth size.
As your company grows its trade show strategy you may be tempted to move up to a larger booth. You may even be tempted to take the show discount (see point number 1) and take a bigger space next year. Event managers will encourage you to do this but beware!
Take a look at your show results. Then consider what happens if you had two times more space. Would you get twice the traffic to the booth? Would there two times as many qualified prospects than if you had a 10 x 10 space? If the bigger booth doesn’t deliver a bigger result
A management team, which has worked together for a long period of time is much like a special team in the Armed Forces or a sports team. There is efficiency and organizational capital, which has been nurtured for years. However, sometimes things change and there will be a need for one of the executives to go to another division or department or set up another offshoot for the company.There will also be times of retirement, people leaving the company or even getti
Keep good records of the discount deadlines and don’t’ miss any. That will ensure you minimize your surcharges.
Keep special track of your shipping costs and ensure you have time to ship ground and still make your setup deadline.
Good planning will really be worth your while and can save you easily 25%
2. Review your booth size.
As your company grows its trade show strategy you may be tempted to move up to a larger booth. You may even be tempted to take the show discount (see point number 1) and take a bigger space next year. Event managers will encourage you to do this but beware!
Take a look at your show results. Then consider what happens if you had two times more space. Would you get twice the traffic to the booth? Would there two times as many qualified prospects than if you had a 10 x 10 space? If the bigger booth doesn’t deliver a bigger result
Boost your marketing with this secret. It is so effective, it reaches out and grabs your would-be buyer. It doesn’t matter what your product is. This secret works with everything.To make it even more valuable, practically nobody uses it. That is why it is a secret. What is it?It is a face.Everyone loves to see a face. Even your pets like seeing your face. Look at all the ways in which people are attracted to faces. A few decades ago, there was th
Good planning will really be worth your while and can save you easily 25%
2. Review your booth size.
As your company grows its trade show strategy you may be tempted to move up to a larger booth. You may even be tempted to take the show discount (see point number 1) and take a bigger space next year. Event managers will encourage you to do this but beware!
Take a look at your show results. Then consider what happens if you had two times more space. Would you get twice the traffic to the booth? Would there two times as many qualified prospects than if you had a 10 x 10 space? If the bigger booth doesn’t deliver a bigger result
Why is research and development in artificial intelligence and robotics so very important in the present period? Well because we are about to hit the end of an era as all these Baby Boomers retire and leave the work force. Many will be living well into their 100 year birthdays and beyond. These folks will be needing things, services and have demands and desires and yet they will not be producing. To make the issues worse industry predicts a job shortage of 10-million peop
Take a look at your show results. Then consider what happens if you had two times more space. Would you get twice the traffic to the booth? Would there two times as many qualified prospects than if you had a 10 x 10 space? If the bigger booth doesn’t deliver a bigger result, you could skip the expense and focus on the marketing program instead.
3. Be ruthless on your giveaway budget.
Show giveaways can really eat up a show budget is short order. Often you will be focused on the item selection and not the role the item plays in your sales process.
Consider the difference in cost between a thousand items you give freely to people passing by your booth and the cost of an item given to your top one hundred prospects.
By focusing in on giving quality to your prospects your will remove the risk of overspending on your giveaway budget.
Make it pay.
4. Skip the expensive brochure or handout.
One common error is to simply bring along a large quantity of your current color brochure stock. There will be no loss of people willing to take a $4.00 brochure from your hand as they walk by.
You see, they are being polite. What happens if you meet a thousand polite people?
Keep your corporate brochure at home and work with a small product brochure or a custom postcard with a show special and a reason for them to keep it after the show. (Custom access to a website or a product discount works pretty well)
You’ll spend less and get better results.
Bonus tip. Review your shows.
If you attend more than one show in a year, list your shows, (with your results) and look really hard at the lowest performer.
It’s possible that the show may not be as relevant but you stay in reg
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