Will You Add? - Business

Seven Dandy Uses for Video Surveillance Cameras
Who says video surveillance cameras are only for crime prevention? Used the right way and stationed properly, they can be a very fearsome tool for marketing and advertising. Experts the whole world over are now utilizing video surveillance cameras to make better informed decisions about safety, check compliance to standards, rake in more sales, and improve customer service.The following are some of the uses for video surveillance cameras in the business world.1. Compliance monitoring Compliance monitoring is useful in industries where standard operating procedures have to be strictly followed. Through video surveillance cameras, managers of

icer in Anytown” or, Mary Jones, “Service Specialist of Affluent Clientele,” You’d call Mary.

Mary’s brand tells you who she is and what she does. Joe could be number one yet, he’s never serviced an affluent client. Mary is, or at least created the perception, in your mind that she is trustworthy. And, as you know, perception is reality.

Your Personal Brand

You don’t have to be a large corporation to have a brand or build one. In fact, even without realizing it, you have a brand right now. It’s your personal brand.

A personal brand is defined as a perception, maintained by an Agent that describes the total experience of having a relationship with you.

For instance, if you’ve had a solid relationship with an Agent and they’ve referred you to oth

Brand Your Consulting Brilliance
Today’s competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as “the ultimate driving machine,” “don’t leave home without it,” and “just do it.” Chances are good that you can immediately associate them with BMW, American Express, and Nike. These companies have mastered “brand brilliance.” Brand your consulting brilliance because the future of your business depends on it.There’s an old adage, “Perception is reality.” Simply stated, the perception of a b

Social scientists have proven that people experience what they come to expect. It’s like the first time you watched your favorite movie. Before you saw it maybe you read a favorable movie critic’s review, or a friend told you it was a great, or your favorite filmmaker directed the movie.
But before you purchased the movie ticket, you had a perception that it was going to be good - and as you watched your favorite movie for the first time, your perception became reality.
It’s the same thing when you meet a real estate agent who judges you instantly. For example, you meet an Agent who is immediately standoffish and after having a limited conversation they reject you. You walk away from the situation disappointed. You’re puzzled how someone could reach such a lightning fast conclusion from an initial meeting.
Later you learn that the Agent had several bad past experiences dealing with other lenders. Although you weren’t the cause of their previous bad experiences, the Agent based their opinion about you from their prior knowledge.
How unfair is that?
This is why it’s important to comprehend the reality of branding and how it affects your business. Branding is the process of creating a perception in the minds of real estate agents. Imagine meeting an agent who has never met you before, but your branding has them pre-sold on your services. How much easier will it be to persuade them to do business with you? That’s the power of branding.
Branding is Different Than Marketing
Branding your services is about more than just getting your next deal. It’s about building an image in the real estate community. This is the difference between it and marketing.
Mailing out postcards and flyers to Agents, or inviting them to lunch, or attending their weekly sales meetings, are examples of marketing. Marketing is about a quick response. You send flyers because you want them to act on your solicitation.
By contrast, branding is a slow process, designed to pre-sell your prospect. Unlike marketing, branding is not about originating a loan instantly; it’s about building your image over time. Your service is a promise, and building a brand image builds that promise.
Hyperbole Isn’t A Brand
You can surf the Internet for mortgage firms, each of them claiming to be number one, and expressing great promises, like offering the best rates and service, but that isn’t branding. It tells prospects nothing about who they are, or what they stand for - it’s hyperbole, extravagant exaggeration.
Branding is all about perception. What perception do you think it creates in the mind of an Agent when they get a flyer from five different loan officers claiming to be number one? All five get dismissed instantly because their claim isn’t about the Agent, it’s about them.
What resonates with Agents is emotion. Think about how you shop and the choices you make. We are drawn to products, services and people who fulfill a perceived need. Hypothetically, if you were an Agent who farmed an affluent neighborhood and had the choice between Joe Smith, “Number One Loan Officer in Anytown” or, Mary Jones, “Service Specialist of Affluent Clientele,” You’d call Mary.
Mary’s brand tells you who she is and what she does. Joe could be number one yet, he’s never serviced an affluent client. Mary is, or at least created the perception, in your mind that she is trustworthy. And, as you know, perception is reality.
Your Personal Brand
You don’t have to be a large corporation to have a brand or build one. In fact, even without realizing it, you have a brand right now. It’s your personal brand.
A personal brand is defined as a perception, maintained by an Agent that describes the total experience of having a relationship with you.
For instance, if you’ve had a solid relationship with an Agent and they’ve referred you to othe
Reducing the High Cost of Absenteeism
Employers pay a high price for absenteeism, often more than they may realize, in terms of both financial and production losses and employee morale. Managers may view the tasks of finding a substitute employee as a short-term inconvenience; however, absenteeism frequently has more serious long-term effects. Employers can, nevertheless, ensure that employees report in regularly and remain on the job.Before employers can determine the best way to combat absenteeism, they must identify the organizational and individual factors that contribute to the problem. Among the most common potential problem areas employers need to explore are the following:
conclusion from an initial meeting.
Later you learn that the Agent had several bad past experiences dealing with other lenders. Although you weren’t the cause of their previous bad experiences, the Agent based their opinion about you from their prior knowledge.
How unfair is that?
This is why it’s important to comprehend the reality of branding and how it affects your business. Branding is the process of creating a perception in the minds of real estate agents. Imagine meeting an agent who has never met you before, but your branding has them pre-sold on your services. How much easier will it be to persuade them to do business with you? That’s the power of branding.
Branding is Different Than Marketing
Branding your services is about more than just getting your next deal. It’s about building an image in the real estate community. This is the difference between it and marketing.
Mailing out postcards and flyers to Agents, or inviting them to lunch, or attending their weekly sales meetings, are examples of marketing. Marketing is about a quick response. You send flyers because you want them to act on your solicitation.
By contrast, branding is a slow process, designed to pre-sell your prospect. Unlike marketing, branding is not about originating a loan instantly; it’s about building your image over time. Your service is a promise, and building a brand image builds that promise.
Hyperbole Isn’t A Brand
You can surf the Internet for mortgage firms, each of them claiming to be number one, and expressing great promises, like offering the best rates and service, but that isn’t branding. It tells prospects nothing about who they are, or what they stand for - it’s hyperbole, extravagant exaggeration.
Branding is all about perception. What perception do you think it creates in the mind of an Agent when they get a flyer from five different loan officers claiming to be number one? All five get dismissed instantly because their claim isn’t about the Agent, it’s about them.
What resonates with Agents is emotion. Think about how you shop and the choices you make. We are drawn to products, services and people who fulfill a perceived need. Hypothetically, if you were an Agent who farmed an affluent neighborhood and had the choice between Joe Smith, “Number One Loan Officer in Anytown” or, Mary Jones, “Service Specialist of Affluent Clientele,” You’d call Mary.
Mary’s brand tells you who she is and what she does. Joe could be number one yet, he’s never serviced an affluent client. Mary is, or at least created the perception, in your mind that she is trustworthy. And, as you know, perception is reality.
Your Personal Brand
You don’t have to be a large corporation to have a brand or build one. In fact, even without realizing it, you have a brand right now. It’s your personal brand.
A personal brand is defined as a perception, maintained by an Agent that describes the total experience of having a relationship with you.
For instance, if you’ve had a solid relationship with an Agent and they’ve referred you to oth
Unappreciated--Find a New Job Now or Stay Where You Are?
What's Your Job Situation? If Bad, Is It Bearable or Unbearable?Money isn't the only motivator or de-motivator for employees. Lack of appreciation for your contributions can cause the same effect. It's not that you expect to get a pat on the back every time you do some little thing; it's that you quickly begin to resent being taken for granted when you're doing a lot more than that, and this can make you start thinking in terms of launching a job search to find a new or better job somewhere else.A tough job market or economy can definitely make matters worse. For example, over the past few years, companies have pared down
n just getting your next deal. It’s about building an image in the real estate community. This is the difference between it and marketing.
Mailing out postcards and flyers to Agents, or inviting them to lunch, or attending their weekly sales meetings, are examples of marketing. Marketing is about a quick response. You send flyers because you want them to act on your solicitation.
By contrast, branding is a slow process, designed to pre-sell your prospect. Unlike marketing, branding is not about originating a loan instantly; it’s about building your image over time. Your service is a promise, and building a brand image builds that promise.
Hyperbole Isn’t A Brand
You can surf the Internet for mortgage firms, each of them claiming to be number one, and expressing great promises, like offering the best rates and service, but that isn’t branding. It tells prospects nothing about who they are, or what they stand for - it’s hyperbole, extravagant exaggeration.
Branding is all about perception. What perception do you think it creates in the mind of an Agent when they get a flyer from five different loan officers claiming to be number one? All five get dismissed instantly because their claim isn’t about the Agent, it’s about them.
What resonates with Agents is emotion. Think about how you shop and the choices you make. We are drawn to products, services and people who fulfill a perceived need. Hypothetically, if you were an Agent who farmed an affluent neighborhood and had the choice between Joe Smith, “Number One Loan Officer in Anytown” or, Mary Jones, “Service Specialist of Affluent Clientele,” You’d call Mary.
Mary’s brand tells you who she is and what she does. Joe could be number one yet, he’s never serviced an affluent client. Mary is, or at least created the perception, in your mind that she is trustworthy. And, as you know, perception is reality.
Your Personal Brand
You don’t have to be a large corporation to have a brand or build one. In fact, even without realizing it, you have a brand right now. It’s your personal brand.
A personal brand is defined as a perception, maintained by an Agent that describes the total experience of having a relationship with you.
For instance, if you’ve had a solid relationship with an Agent and they’ve referred you to oth
Stay in the Mix
It seems like more and more often companies have been concentrating on a single aspect of the fundamental four P’s of advertising and marketing. Day after day we see posters, outdoor boards and special offers sent out from thousands of brands across the nation. All this clutter can turn into white noise in the mind of the customer and lead them, inevitably, to ignore the message. Promotion doesn’t end with these quirky TV commercials or an eye catching print ad with an offer to win a cruise; it really comes to life through the use of exciting promotional products.Promotion, as a tactic in a marketing campaign, communicates important information to th
, and expressing great promises, like offering the best rates and service, but that isn’t branding. It tells prospects nothing about who they are, or what they stand for - it’s hyperbole, extravagant exaggeration.
Branding is all about perception. What perception do you think it creates in the mind of an Agent when they get a flyer from five different loan officers claiming to be number one? All five get dismissed instantly because their claim isn’t about the Agent, it’s about them.
What resonates with Agents is emotion. Think about how you shop and the choices you make. We are drawn to products, services and people who fulfill a perceived need. Hypothetically, if you were an Agent who farmed an affluent neighborhood and had the choice between Joe Smith, “Number One Loan Officer in Anytown” or, Mary Jones, “Service Specialist of Affluent Clientele,” You’d call Mary.
Mary’s brand tells you who she is and what she does. Joe could be number one yet, he’s never serviced an affluent client. Mary is, or at least created the perception, in your mind that she is trustworthy. And, as you know, perception is reality.
Your Personal Brand
You don’t have to be a large corporation to have a brand or build one. In fact, even without realizing it, you have a brand right now. It’s your personal brand.
A personal brand is defined as a perception, maintained by an Agent that describes the total experience of having a relationship with you.
For instance, if you’ve had a solid relationship with an Agent and they’ve referred you to oth
Inspiring Lessons From America's Most Wanted!
You must be wondering what can America's most wanted teach me! Well, you will be surprised. The story behind this person has far reaching lessons that we can all learn from and use in improving our lives and help in finding our dream jobs and careers.Well Stanley 'Tookie' Williams did not quite make it to the list of America's Most Wanted, but he was responsible for cofounding one of America's most notorious gangs in South Central Los Angeles, California, USA. He cofounded 'the Crips' gang, the deadly rivals and enemy of the bloods which have both run riot and damage to the communities involved. But would you believe it, this man went from being a ga
icer in Anytown” or, Mary Jones, “Service Specialist of Affluent Clientele,” You’d call Mary.
Mary’s brand tells you who she is and what she does. Joe could be number one yet, he’s never serviced an affluent client. Mary is, or at least created the perception, in your mind that she is trustworthy. And, as you know, perception is reality.
Your Personal Brand
You don’t have to be a large corporation to have a brand or build one. In fact, even without realizing it, you have a brand right now. It’s your personal brand.
A personal brand is defined as a perception, maintained by an Agent that describes the total experience of having a relationship with you.
For instance, if you’ve had a solid relationship with an Agent and they’ve referred you to other Agents, it’s your brand that’s being communicated. In other words, if you’ve been dependable, trustworthy and professional, the Agent is using those exact words to describe you to others. And since it tugs on their heartstrings of emotion, Agents perceive those values to be truthful, especially when it’s being told from someone they trust.
Therefore, your personal brand is a reflection of your personal values and what you stand for. So if you want your personal brand to be perceived as being trustworthy, dependable, and professional, then you must be trustworthy, dependable and professional as a person. Consistency is the hallmark of a strong personal brand. Inconsistency weakens and suspends beliefs and perceptions.
When it comes to building your personal brand, your goal is the same as a company - positioning your brand to attract profitable and healthy relationships with Agents. You want to create and reinforce a perception in the mind of Agents to whom you wish to become important.
To do that you need to know who you are, what you stand for and what are your values. Combine this with what makes you valuable to someone else and you are maximizing the value of your brand.

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Will You Add? - Loan Officer Marketing - How Branding Shapes Your Prospects Perceptions

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