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Will You Add? - Are You Attracting or Repelling Prospects?
One of the great myths associated with the “American Dream” is that you need to have a four-year college degree to be successful. As the economy has shifted to the information age, with a greater reliance on technology and services, this belief applies less and less.The new economy relies on technology more than any time in the past. In fact 70% of existing jobs require specific technical knowledge and this technology is being applied in newly created industries like biometrics, homeland security, nanotechnology and reusable energy.Eighty percent of existing jobs don’t require a four-year degree, while only 25% of students who begin college actually graduate. Of those who do graduate, 30% don’t get a job that actually requires a degree!The solution to these issues for many graduating high school seniors and workers unsatisfied with their current careers rests in a specialty techn
Makes you feel important, doesn't it? Kinda makes you want to spend more time with them, hu
When conducting HR interviews, it is vital to ask the right questions to get the information needed. This information is the basis for deciding if the candidates being interviewed are a good fit for the job or not. Well-crafted questions are necessary, to know a candidate as much as possible during the allotted interview time. It is important to ask the right questions, but it is equally important to know what not to ask. In other words, the various employment laws specify that certain questions should not be asked. Questions related to age, race, sex, religion, and disability cannot be asked; similarly, questions pertaining to color, nationality, origin, pregnancy, and other protected classifications are considered illegal.As a common thumb rule, all HR interview questions should be directly associated with the job in question and the tasks a candidate would be required to carry out if hired.
You can either attract or repel prospects in your traditional marketing activities...such as: networking, direct mail, your web site, your brochure, your business graphics, your product or services, etc...
You can also attract or repel prospects in your invisible marketing...such as: the way you present yourself, your attitude, the tone you use, subtleties in the way you run your small business, your thoughts, your actions, your motivation, etc...
Think of a person who is cocky and a know-it-all. "I am great, I am the best, I have the most experience, I am the one you should work with. You would be crazy not to work with me, hire me, pay me, my advice is right, you're wrong, you don't know what you're talking about"...and on and on and on...
Turns you off, doesn’t it? Kinda makes you sick, hu?
Big case of Repel Marketing. Essentially you are repelling the prospect just as this know-it-all person repels you.
Now, think of the person who's empathetic, who listens and cares...whom you can call at 2:00am with a problem to find understanding and a listening ear. When that person offers advice, you listen because you trust them. They know how to help since they have heard you instead of trying to force their ideas on you.
Makes you feel important, doesn't it? Kinda makes you want to spend more time with them, hu?
If you talk to printers and designers and you will hear horror stories from both about files that will not work no matter how they are saved, software version incompatibilities, proofing and printing problems, general miscommunication and more.Not only can pre-press problems cause delays in printing which may bring a marketing plan to a standstill, but finger-pointing and the stress can turn a pleasant, creative experience into the project from hell.The role of the designerDesigners are hired primarily to create effective, attention-getting designs and to produce pre-press files that printers can use to mass-produce brochures, publications and the like.Designers are also responsible for bridging the world of the commercial printing and design, helping the client through the complex world of printing specifications, paper selection, soft and hard proofs and getting i
You can also attract or repel prospects in your invisible marketing...such as: the way you present yourself, your attitude, the tone you use, subtleties in the way you run your small business, your thoughts, your actions, your motivation, etc...
Think of a person who is cocky and a know-it-all. "I am great, I am the best, I have the most experience, I am the one you should work with. You would be crazy not to work with me, hire me, pay me, my advice is right, you're wrong, you don't know what you're talking about"...and on and on and on...
Turns you off, doesn’t it? Kinda makes you sick, hu?
Big case of Repel Marketing. Essentially you are repelling the prospect just as this know-it-all person repels you.
Now, think of the person who's empathetic, who listens and cares...whom you can call at 2:00am with a problem to find understanding and a listening ear. When that person offers advice, you listen because you trust them. They know how to help since they have heard you instead of trying to force their ideas on you.
Makes you feel important, doesn't it? Kinda makes you want to spend more time with them, hu
As many of you know, newly-wed Corey Rudl was killed last year in a race car accident in California. The young Canadian Internet guru started selling automobile parts and a related e-book. He later created the Internet Marketing Center in Washington State now operated by Derek Gehl.Derek has written an informative article on using testimonies on your web pages. You can read it at http://www.marketingtips.com/newsletters/.The Center achieves their articles so you should be able to read many other informative articles there.Many of you probably have a copy of "Insider Secrets to Marketing Your Business on the Internet." I call this the 10-pound Wonder. You can try a copy for 30-days free by going to: http://www.marketingtip.com/t.cgi/802087/free.Here in Idaho, everything is done by word of mouth.Farmer A: Where did you buy that car, Joe?Farmer B: I bought it at
Think of a person who is cocky and a know-it-all. "I am great, I am the best, I have the most experience, I am the one you should work with. You would be crazy not to work with me, hire me, pay me, my advice is right, you're wrong, you don't know what you're talking about"...and on and on and on...
Turns you off, doesn’t it? Kinda makes you sick, hu?
Big case of Repel Marketing. Essentially you are repelling the prospect just as this know-it-all person repels you.
Now, think of the person who's empathetic, who listens and cares...whom you can call at 2:00am with a problem to find understanding and a listening ear. When that person offers advice, you listen because you trust them. They know how to help since they have heard you instead of trying to force their ideas on you.
Makes you feel important, doesn't it? Kinda makes you want to spend more time with them, hu
Political Economy is the study of social relations, particularly the power relations, that mutually constitute the production, distribution, and consumption of resources. In the 20th century there has been a sharp rise in the media industries (i.e. radio, television, film, newspapers…etc.). Corporations are now scrutinizing the economies of these media companies.The products of public communications, which are seen in forms of newspapers, books, magazines, films, music are the primary resources. "It emphasizes the institutional circuit of communication products that links, for example, a chain of primary producers to wholesalers, retailers, and consumers, whose purchases, rentals, and attention are fed back into new processes of production. The definition provides a set of basic categories that distinguish among the functions of, for example, a major film producer like Cineplex-Odeon,
Turns you off, doesn’t it? Kinda makes you sick, hu?
Big case of Repel Marketing. Essentially you are repelling the prospect just as this know-it-all person repels you.
Now, think of the person who's empathetic, who listens and cares...whom you can call at 2:00am with a problem to find understanding and a listening ear. When that person offers advice, you listen because you trust them. They know how to help since they have heard you instead of trying to force their ideas on you.
Makes you feel important, doesn't it? Kinda makes you want to spend more time with them, hu
Market OverviewTextile and Apparel industry has a great contribution to the Turkish economy. The industry has been denominated as the locomotive of the Turkish Economy for years. Turkey's textile and apparel exports continued rising recently after began falling in January, with elimination of EU and US quotas.The industrialisation efforts of the 60's and 70's gave birth to the modern textile industry in Turkey. At the beginning, this sector was operating as small workshops. But the sector showed rapid development and during the 1970's began exporting. Today, Turkey is one of the important textile and clothing producers and exporters in the world.Turkey's textile and clothing manufacturers began relocating production in Eastern Europe and Central Asia. In the last three years, Turkish textile and apparel companies faced raising difficulties, after having substantially succeeded in
Makes you feel important, doesn't it? Kinda makes you want to spend more time with them, hu?
Great case of Attraction Marketing. Essentially you are attracting the prospect just as the empathetic, listening, caring person attracts you.
Obviously, Attraction Marketing is the way you MUST market your small business.
By incorporating Attraction Marketing, your prospect is attracted to you. Your prospect wants to be around you. Your prospect trusts you. Your prospect feels comfortable with you. And your prospect buys from you.
If you are not attracting clients or customers, you are probably being a Repel Marketer.
I hear you saying, "Who me? How could I possibly be a Repel Marketer?"
It’s actually easier to be a Repel Marketer that an Attraction Marketer.
Being an attractor takes empathy, listening, concentration, care and concern. Being a Repel Marketer is easy...just be lazy and do everything half-hearted and I can guarantee...your pretty much there.
Let's discuss Repel Marketing in some detail. If you avoid these "guaranteed repellants", you should be able to make sure you are more of an attractor.
Repel Marketing
Most small businesses that are repelling clients usually don't know what's going on or why they aren't ge
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