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Will You Add? - Mortgage Marketing - How to Earn More Business From Realtors(r)
If we had a dollar every time somebody gave us their opinions on what makes a great logo we'd be able to at least buy a round or two round The Porter during happy hour (providing they'd allow payment in dollars). So, are there any big secrets to putting together a recognisable brand? Indeed there are my friends, read on if you dare...Sign of the timesBack in the seventies it was reasonable enough for logo designers to simply choose a fat bottomed psychedelic font, add a bit of glitter, stick on a few stars and hey presto you've got yourself a logo. These days clients are a little mo
Packaging that has been professionally designed conveys that you’re established, especially important if you’re new in the industry. You can shape an Agent's perception to increase credibility, give a sense of stability and most importantly - to make your brand more memorable.
Promoting
Promoting your services is what gives your brand identity visibility and credibility. To attract quality relationships you desire, Agents must become familiar, comfortable and feel that you’re trustworthy. If you’re invisible, nobody is thinking of you.
Promoting is your opportunity to repeat yourself visually. A Grammy winner never won
You see all the magnificent claims out there of people making these huge fantastic online incomes. Is it all just Hype? I mean I bet that you're bombarded with internet ads claiming that you can make $1000 per day, right? Does it make you feel discouraged knowing that somewhere out there lies the secret to making a killing online?Well here's the good news, there really are people out there making $1000 per day on the internet, and sometimes even more than that. So what is their secret?The fastest way to make $1000 per day, is to have your own product and learn how to drive massive t
Mailing postcards, handing out flyers, giving out your business card, and referring real estate agents to your website are forms of marketing activity, but does that mean it’s effective?
Being effective first means understanding how marketing to real estate agents works. Otherwise, you’re practicing the definition of insanity - Doing the same thing repeatedly, each time expecting a different result.
Let me share a powerful illustration of marketing:
“If the circus is coming to town and you paint a sign saying, “Circus is coming to Fairgrounds Sunday,” that’s Advertising. If you put the sign on the back of an elephant and walk him through town, that’s a Promotion. If the elephant walks through the Mayor’s flowerbed, that’s Publicity. If you can get the Mayor to laugh about it, that’s Public Relations. And, if you planned the whole thing, that’s Marketing!” - Author Unknown
Crafting a Bulletproof Marketing Plan
Do you enjoy rendering service, helping people live the American dream and adding income to an Agent's bank account? I suppose two out of three isn't bad, is it? If you're passionate about helping others, crafting a marketing plan is possible when you learn and understand the key components, which I call the 4 P's.
Planning
Planning is the foundation from which you build your marketing. The process helps yield decisions on how you can compete best. By taking the time to properly plan you can avoid many of the common mistakes loan officers make in creating an overall marketing strategy.
Creating a marketing plan is a formal process of describing the type of relationships you want to attract, how many you want to attract and how you will attract them. By knowing precisely what you want to achieve, you know what you have to concentrate on to do it. You also know what is merely a distraction.
Positioning
A position is a place in your prospect’s mind. You use positioning as a communication tool to reach targeted Agents in an information-overloaded marketplace. By narrowing your focus you can build a position as a specialist or expert in their mind. This increases the chances of your marketing message cutting through the noise.
Instead of competing with every loan officer in your town, you’ve created a niche specialty in which you can become recognized as an expert over time. Positioning is your competitive strategy for getting noticed.
One of the most profound statements made on the subject of positioning comes from Louis Carroll’s Alice In Wonderland. When Alice asks the Cheshire Cat which path to take, he responds, “If you don’t care where you’re going, it doesn’t make a difference which path you take.”
Give your marketing plan better focus, or else your service will be perceived as coming from a multi-headed creature -speaking from many mouths, saying nothing and going nowhere.
Packaging
Often, it’s your materials that Agents come across and gives them their first impression. Perceptions are formed from the quality of your materials that promote your services. Packaging is your opportunity to build a personal brand identity with Agents that they’ll trust.
Packaging that has been professionally designed conveys that you’re established, especially important if you’re new in the industry. You can shape an Agent's perception to increase credibility, give a sense of stability and most importantly - to make your brand more memorable.
Promoting
Promoting your services is what gives your brand identity visibility and credibility. To attract quality relationships you desire, Agents must become familiar, comfortable and feel that you’re trustworthy. If you’re invisible, nobody is thinking of you.
Promoting is your opportunity to repeat yourself visually. A Grammy winner never won t
I actually have two separate online businesses -1. Selling wellness products and2. Selling digital information products (eBooks)Because I can look at things from both perspectives, I often tend to compare the two businesses from the point of view of the "better" opportunity.But if I were asked to recommend a single business as the best way to make a living online, the Wellness Business would win hands down.And no, I didn't choose it because its easy. On the contrary, selling health supplements, vitamins and related products online is NOT easy.Not only is
Crafting a Bulletproof Marketing Plan
Do you enjoy rendering service, helping people live the American dream and adding income to an Agent's bank account? I suppose two out of three isn't bad, is it? If you're passionate about helping others, crafting a marketing plan is possible when you learn and understand the key components, which I call the 4 P's.
Planning
Planning is the foundation from which you build your marketing. The process helps yield decisions on how you can compete best. By taking the time to properly plan you can avoid many of the common mistakes loan officers make in creating an overall marketing strategy.
Creating a marketing plan is a formal process of describing the type of relationships you want to attract, how many you want to attract and how you will attract them. By knowing precisely what you want to achieve, you know what you have to concentrate on to do it. You also know what is merely a distraction.
Positioning
A position is a place in your prospect’s mind. You use positioning as a communication tool to reach targeted Agents in an information-overloaded marketplace. By narrowing your focus you can build a position as a specialist or expert in their mind. This increases the chances of your marketing message cutting through the noise.
Instead of competing with every loan officer in your town, you’ve created a niche specialty in which you can become recognized as an expert over time. Positioning is your competitive strategy for getting noticed.
One of the most profound statements made on the subject of positioning comes from Louis Carroll’s Alice In Wonderland. When Alice asks the Cheshire Cat which path to take, he responds, “If you don’t care where you’re going, it doesn’t make a difference which path you take.”
Give your marketing plan better focus, or else your service will be perceived as coming from a multi-headed creature -speaking from many mouths, saying nothing and going nowhere.
Packaging
Often, it’s your materials that Agents come across and gives them their first impression. Perceptions are formed from the quality of your materials that promote your services. Packaging is your opportunity to build a personal brand identity with Agents that they’ll trust.
Packaging that has been professionally designed conveys that you’re established, especially important if you’re new in the industry. You can shape an Agent's perception to increase credibility, give a sense of stability and most importantly - to make your brand more memorable.
Promoting
Promoting your services is what gives your brand identity visibility and credibility. To attract quality relationships you desire, Agents must become familiar, comfortable and feel that you’re trustworthy. If you’re invisible, nobody is thinking of you.
Promoting is your opportunity to repeat yourself visually. A Grammy winner never won
We all have dreams, well at least some of us do. Young and old we all dream about the future. One of my dreams a few years ago was just like many of internet users, to start my own business. So, I decided to come up with a plan and a strategy to achieve the goal. My first business was in the booming real estate investment.Like many who wanted to start their own business, I was faced with the harsh reality that I had no clue on where or how to start my journey. My plans however, lead me to buying every book I could find on how to start my own business and read them in a short time frame. I
Creating a marketing plan is a formal process of describing the type of relationships you want to attract, how many you want to attract and how you will attract them. By knowing precisely what you want to achieve, you know what you have to concentrate on to do it. You also know what is merely a distraction.
Positioning
A position is a place in your prospect’s mind. You use positioning as a communication tool to reach targeted Agents in an information-overloaded marketplace. By narrowing your focus you can build a position as a specialist or expert in their mind. This increases the chances of your marketing message cutting through the noise.
Instead of competing with every loan officer in your town, you’ve created a niche specialty in which you can become recognized as an expert over time. Positioning is your competitive strategy for getting noticed.
One of the most profound statements made on the subject of positioning comes from Louis Carroll’s Alice In Wonderland. When Alice asks the Cheshire Cat which path to take, he responds, “If you don’t care where you’re going, it doesn’t make a difference which path you take.”
Give your marketing plan better focus, or else your service will be perceived as coming from a multi-headed creature -speaking from many mouths, saying nothing and going nowhere.
Packaging
Often, it’s your materials that Agents come across and gives them their first impression. Perceptions are formed from the quality of your materials that promote your services. Packaging is your opportunity to build a personal brand identity with Agents that they’ll trust.
Packaging that has been professionally designed conveys that you’re established, especially important if you’re new in the industry. You can shape an Agent's perception to increase credibility, give a sense of stability and most importantly - to make your brand more memorable.
Promoting
Promoting your services is what gives your brand identity visibility and credibility. To attract quality relationships you desire, Agents must become familiar, comfortable and feel that you’re trustworthy. If you’re invisible, nobody is thinking of you.
Promoting is your opportunity to repeat yourself visually. A Grammy winner never won
Most people just want to be appreciated. If you're a manager, that's something to seriously think about as you set the tone for maximum productivity.Ever work for someone who preferred a 'bullying and intimidation' managerial style? This type of bullying doesn't involve spitballs and shiners in the schoolyard, but it might as well because it produces the same feelings of inferiority, worthlessness and mistrust among peers. It turns workers disloyal, dishonest, and downright disgusted. The bullying managerial style is way out of fashion, and for a reason: it doesn't work! What DOES w
One of the most profound statements made on the subject of positioning comes from Louis Carroll’s Alice In Wonderland. When Alice asks the Cheshire Cat which path to take, he responds, “If you don’t care where you’re going, it doesn’t make a difference which path you take.”
Give your marketing plan better focus, or else your service will be perceived as coming from a multi-headed creature -speaking from many mouths, saying nothing and going nowhere.
Packaging
Often, it’s your materials that Agents come across and gives them their first impression. Perceptions are formed from the quality of your materials that promote your services. Packaging is your opportunity to build a personal brand identity with Agents that they’ll trust.
Packaging that has been professionally designed conveys that you’re established, especially important if you’re new in the industry. You can shape an Agent's perception to increase credibility, give a sense of stability and most importantly - to make your brand more memorable.
Promoting
Promoting your services is what gives your brand identity visibility and credibility. To attract quality relationships you desire, Agents must become familiar, comfortable and feel that you’re trustworthy. If you’re invisible, nobody is thinking of you.
Promoting is your opportunity to repeat yourself visually. A Grammy winner never won
Everyone gets excited by a job offer. It’s the culmination of an industrious job search. At last you’ll be moving on . . . hopefully to something more interesting, challenging and lucrative.A job offer is a vote of confidence in your ability to do a good job. And it says a lot about your skill in developing a rapport and chemistry with your next boss.But the job search process isn’t over!How you close the deal by successfully negotiating a compensation package can make or break the job offer on the table. Do it right and you lock up your new job and position yourself for
Packaging that has been professionally designed conveys that you’re established, especially important if you’re new in the industry. You can shape an Agent's perception to increase credibility, give a sense of stability and most importantly - to make your brand more memorable.
Promoting
Promoting your services is what gives your brand identity visibility and credibility. To attract quality relationships you desire, Agents must become familiar, comfortable and feel that you’re trustworthy. If you’re invisible, nobody is thinking of you.
Promoting is your opportunity to repeat yourself visually. A Grammy winner never won the award from their fans hearing the song one time. They won because their fans heard their song repeatedly.
Once you’ve determined a position within a niche specialty, your goal is to promote it through every medium that reaches your targeted audience.
Become an Agent Magnet
In it’s simplest terms, it’s about knowing which problems that you can solve for Agents and then targeting the Agents who have those problems. The more painstaking the problem you can solve, the better magnetism you have in your marketing.
If you chase Agents, they’ll always feel they have the upper hand. By incorporating the 4 P’s into your marketing and way of thinking, soon you’ll have Agents hunting for your services.
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