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  • Will You Add? - Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business

    The Credibility Loop
    Now and thenIn the old world we went to school to get information, we trusted legal and other authorities and we consumed advertising as entertainment. Most people at the age 30+ remember a time when everybody arrived to the cinema ten minutes before the movie started just to see t
    tting listed in the Yellow Pages
    • Writing your "60-second commercial"
    • Investigating advertising opportunities
    • Investigating networking groups
    • Investigating partnerships
    • Investigating new partnerships/alliances
    • Developing seminars/workshop
    The Best Fund Raising Strategy is A Simple One
    Before you can think about making money for your favorite charity or organization you must develop a solid fund raising strategy. This article will outline some of the key components to a successful fund raising strategy for you to follow.No matter if you are trying to raise five h
    "Goals are dreams with deadlines." -Diana Scharf Hunt

    When clients come to me for marketing help, the first thing I ask is, "What's your plan?" If I'm greeted with a blank stare, then I know we have work to do!

    In order to set up a great marketing strategy, you need to write it out in black and white. I highly recommend a 12-month plan, which you can set up in your favorite spreadsheet program. Using a computer will allow you to easily move tasks around as the months progress, and add new ones as you think of them. Simply create columns for "date" and "proposed marketing activities." You might also include a column to check off when you accomplish each goal.

    Some of the items to include in your plan might include:

    • Seeking PR in your local papers (perhaps revolving around a national organizing holiday, a seminar you're giving in your community, a contest you're holding, time you've donated to a local charity, etc.)
    • Creating a referral program for current clients
    • Writing/updating your business cards and brochure
    • Creating/updating a web site
    • Getting listed in the Yellow Pages
    • Writing your "60-second commercial"
    • Investigating advertising opportunities
    • Investigating networking groups
    • Investigating partnerships
    • Investigating new partnerships/alliances
    • Developing seminars/workshops

    Are These Fundraisers More Trouble Than They're Worth?
    In a time when public and private philanthropic funds are shrinking, non-profits are scrambling to come up with bigger and better fundraisers to get their share of a smaller pie. In this difficult development atmosphere, non-profits must get the most out of the time and money they spend o
    need to write it out in black and white. I highly recommend a 12-month plan, which you can set up in your favorite spreadsheet program. Using a computer will allow you to easily move tasks around as the months progress, and add new ones as you think of them. Simply create columns for "date" and "proposed marketing activities." You might also include a column to check off when you accomplish each goal.

    Some of the items to include in your plan might include:

    • Seeking PR in your local papers (perhaps revolving around a national organizing holiday, a seminar you're giving in your community, a contest you're holding, time you've donated to a local charity, etc.)
    • Creating a referral program for current clients
    • Writing/updating your business cards and brochure
    • Creating/updating a web site
    • Getting listed in the Yellow Pages
    • Writing your "60-second commercial"
    • Investigating advertising opportunities
    • Investigating networking groups
    • Investigating partnerships
    • Investigating new partnerships/alliances
    • Developing seminars/workshop

    Virtual Call Centers
    In a virtual call center the organization's representatives are geographically dispersed, rather than situated at workstations in a building. Virtual call center employees may be situated in groups or in a number of smaller centers, or they work from their own homes. This is an attractive
    mns for "date" and "proposed marketing activities." You might also include a column to check off when you accomplish each goal.

    Some of the items to include in your plan might include:

    • Seeking PR in your local papers (perhaps revolving around a national organizing holiday, a seminar you're giving in your community, a contest you're holding, time you've donated to a local charity, etc.)
    • Creating a referral program for current clients
    • Writing/updating your business cards and brochure
    • Creating/updating a web site
    • Getting listed in the Yellow Pages
    • Writing your "60-second commercial"
    • Investigating advertising opportunities
    • Investigating networking groups
    • Investigating partnerships
    • Investigating new partnerships/alliances
    • Developing seminars/workshop

    Time Management and Team Development - The Yes and No of It
    Sometimes.In fact making some small changes to the circumstances when we use these two little words, can make all the difference. And it takes practice.Saying 'Yes' More......brings help when we are offered it. How often have you tur
    liday, a seminar you're giving in your community, a contest you're holding, time you've donated to a local charity, etc.)
    • Creating a referral program for current clients
    • Writing/updating your business cards and brochure
    • Creating/updating a web site
    • Getting listed in the Yellow Pages
    • Writing your "60-second commercial"
    • Investigating advertising opportunities
    • Investigating networking groups
    • Investigating partnerships
    • Investigating new partnerships/alliances
    • Developing seminars/workshop
    Computer Service Company Motivational Tips
    Praise is very important to master for computer service company managers. When it is not used in the right way, it can be detrimental to a computer service company. There are five tips to help managers effectively deliver praise: use praise sparingly; be sincere; specify; ask for advic
    tting listed in the Yellow Pages
    • Writing your "60-second commercial"
    • Investigating advertising opportunities
    • Investigating networking groups
    • Investigating partnerships
    • Investigating new partnerships/alliances
    • Developing seminars/workshops
    • Developing new products
    • Writing tips booklets or a book
    • Participating in expos/trade shows
    • Investigating speaking opportunities/improving skills
    • Creating new ways to stay in touch with clients (newsletters, postcards, etc.)
    • Investigating ways to thank current clients for past business

    You might also include business goals such as creating a follow-up program, researching business insurance and liability issues, improving business skills, reviewing your expenses and revenue, and finally, etching out time for creating next year's marketing plan.

    Sound simple? It is! With a plan, you can get all those ideas out of your head and onto paper. You'll sleep better! It's easy to rearrange, redistribute, add, and delete with a tap of the keyboard. Go for it!

    Copyright 2005 Time to Organize. All rights reserved.

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