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Will You Add? - Making the Intangible Real
Many small business computer consulting companies share a familiar headache and frustration-- how do you motivate or have employees follow the rules of your company? Employees can be using your firm as a stepping stone to something bigger, a place to get their feet wet. They are not there for the long run or to win the longest serving employee award. It is time to stop dream
One of my former newsletter client companies developed software that provides stereog
There are increasingly two schools of thought (we're sure there are probably 2002): one for and one against Appraisals. And in both, the bottom line still is that they will cost your company money if not handled well. As we know, in vast numbers of cases they aren't.Although the appraisal format may be key, the best procedures in the world won't really be effective if th
That challenge faces many of us in this age of information and knowledge marketing. In advertising and other marketing communications, we have to convince prospects to respond to words and ideas. Intangibility is a challenge I often face as I promote my communication products and services. My prospective customers can't touch or see what I'm selling.
It's a factor in employee communication, as well as in marketing communication. After all, what are you selling when you ask employees to get behind the new plan or to work safely?
Every once in a while I come across something that bridges the gap between tangibility and intangibility in a single bound.
One of my former newsletter client companies developed software that provides stereogr
So what exactly is a brand? We hear a lot of talk these days about branding, but what is it and why do you need one?A brand is a unified message that you send to clients and potential clients about what your business is, what you do, and what your business stands for – it’s your business identity. From your business name, to your logo, to the stationary you use – all of
It's a factor in employee communication, as well as in marketing communication. After all, what are you selling when you ask employees to get behind the new plan or to work safely?
Every once in a while I come across something that bridges the gap between tangibility and intangibility in a single bound.
One of my former newsletter client companies developed software that provides stereog
1. When can I expect to hear from you?2. What are the key priorities of the job?3. What plans are there for an initial induction?4. What is the successful candidate expected to achieve in the next six months?5. Who are the key internal stake holders in relation to this position?6. Who are the key external stake holders in relation to this posi
It's a factor in employee communication, as well as in marketing communication. After all, what are you selling when you ask employees to get behind the new plan or to work safely?
Every once in a while I come across something that bridges the gap between tangibility and intangibility in a single bound.
One of my former newsletter client companies developed software that provides stereog
Pallets are platforms that are used for transporting or storing things. They are used especially in industries like factories, warehouses, retail, food storage, grains, chemicals, pharmaceuticals, etc.Pallet racks are the stands where pallets can be stored. Each rack can effectively hold hundreds of pallets, depending on the size. Pallet racks are excellent for managing
Every once in a while I come across something that bridges the gap between tangibility and intangibility in a single bound.
One of my former newsletter client companies developed software that provides stereog
Considered a part of the annual strategic planning process, business valuation is the process of determining the estimated market value of a business enterprise. It is a valuable tool for business owners, stockowners and investors. Business valuation is used for a variety of purposes such as buy/sell agreements, mergers and acquisitions, estate planning, bankruptcies and pensio
One of my former newsletter client companies developed software that provides stereographic (like 3-D) views of oil and gas reservoirs. Now, I've seen many of this company's developments in reservoir simulation over the past 10 years or so, but this one was special.
Why? Because to use this software, you put on 3-D glasses. Like the kind we wore in movie theaters in the 1950s, albeit much more sophisticated.
For my client, the significance of the software is its ability to run on regular desktop computers, which makes it more affordable than existing software. For its customers, mostly engineers in oil companies, the view is the thing: it can make or save them millions of dollars.
But for me, with my limited knowledge of software and reservoir simulation, the glasses were the thing. They transformed an id
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