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Will You Add? - Service Marketing - A Relationship Building Approach
There are only two reasons any business (including you) advertise...1. To either get someone to buy the products orserves you're offering, or...2. To generate interest in potential customers sothey will contact your business (either call orvisit you) to obtain information that will enablethem to make a buying
1. Be customer-centric. Put the customer first and for a moment put yourself in the customers’ place.
2. Identify and understand what customer wants in terms of products and services and the value that you could create to your customer by offering your services.
3. Consistent follow-up with the customer to demonstrate the extent of interest and seriousness and als
Have you ever thought about how much rudeness may be affecting your bottom line? What is the cost to your company when you or the people who represent you lack proper manners? Do you know how many clients are turned off by employees who would rather carry on a conversation with each other than with the person who came to purchase your service or produ
Marketing is not today what it used to be years ago. It started as a barter and has reached a currency world with a variety of geographical segments and demographics. Marketing in simple terms is a distribution of products and services of a company in order to realize a value in form or in kind. While it is true, marketing today encompasses a wide range of activities including relationship building.
Relationship building is key to the success of any service organization. A marketing activity does not end with a buy or a sale. Today, it requires establishing and building capabilities to create retention. From the company’s point of view, identifying and understanding the requirements of the customer in clear terms is the first step in the process of starting a relationship building exercise.
Private banking sector, for instance, in India has undergone a tremendous change in the last 5-6 years. From being a lending institution, private banking has spread its wings to include services such as insurance, risk-management, asset-management as the core activities. The bottom-line is your capability to build, develop and maintain a relationship that is long-standing and mutually beneficial. Because, the chances of succeeding service marketing or any type of marketing for that matter, depends firstly on the extent of proximity you could establish with the company.
Service marketing is gaining prominence in all sectors. BPOs, Call Centers are making huge money in contrast to the product marketing. The top 5 factors influencing relationship building exercise to succeed in service marketing are
1. Be customer-centric. Put the customer first and for a moment put yourself in the customers’ place.
2. Identify and understand what customer wants in terms of products and services and the value that you could create to your customer by offering your services.
3. Consistent follow-up with the customer to demonstrate the extent of interest and seriousness and also
How many times have you purchased leads from an Internet lead provider or direct mail vendor, only to wonder…Where are my leads? Has anyone called my lead? Did we sell cars from our leads? Are there any referrals?At the end of the month did your lead provider leave you with more questions than answers? What happens with
Relationship building is key to the success of any service organization. A marketing activity does not end with a buy or a sale. Today, it requires establishing and building capabilities to create retention. From the company’s point of view, identifying and understanding the requirements of the customer in clear terms is the first step in the process of starting a relationship building exercise.
Private banking sector, for instance, in India has undergone a tremendous change in the last 5-6 years. From being a lending institution, private banking has spread its wings to include services such as insurance, risk-management, asset-management as the core activities. The bottom-line is your capability to build, develop and maintain a relationship that is long-standing and mutually beneficial. Because, the chances of succeeding service marketing or any type of marketing for that matter, depends firstly on the extent of proximity you could establish with the company.
Service marketing is gaining prominence in all sectors. BPOs, Call Centers are making huge money in contrast to the product marketing. The top 5 factors influencing relationship building exercise to succeed in service marketing are
1. Be customer-centric. Put the customer first and for a moment put yourself in the customers’ place.
2. Identify and understand what customer wants in terms of products and services and the value that you could create to your customer by offering your services.
3. Consistent follow-up with the customer to demonstrate the extent of interest and seriousness and als
Do you know where your career is going? As staying with the same company for life becomes rarer, more and more people aren’t sure. If you’re one of them, then maybe it’s time to take time out, sit back, and have a think.It’s all too common to find that you’ve got into your job through a series of coincidences, each one taking you a little further
Private banking sector, for instance, in India has undergone a tremendous change in the last 5-6 years. From being a lending institution, private banking has spread its wings to include services such as insurance, risk-management, asset-management as the core activities. The bottom-line is your capability to build, develop and maintain a relationship that is long-standing and mutually beneficial. Because, the chances of succeeding service marketing or any type of marketing for that matter, depends firstly on the extent of proximity you could establish with the company.
Service marketing is gaining prominence in all sectors. BPOs, Call Centers are making huge money in contrast to the product marketing. The top 5 factors influencing relationship building exercise to succeed in service marketing are
1. Be customer-centric. Put the customer first and for a moment put yourself in the customers’ place.
2. Identify and understand what customer wants in terms of products and services and the value that you could create to your customer by offering your services.
3. Consistent follow-up with the customer to demonstrate the extent of interest and seriousness and als
Often you see job postings with a request such as “Send resume with salary history to…” I don’t know about you but the first thing that pops into my mind is what do they expect to pay? The next question I ponder is whether or not it’s legal to request this information. Who will see my salary history when my resume and accompanying documents are received
Service marketing is gaining prominence in all sectors. BPOs, Call Centers are making huge money in contrast to the product marketing. The top 5 factors influencing relationship building exercise to succeed in service marketing are
1. Be customer-centric. Put the customer first and for a moment put yourself in the customers’ place.
2. Identify and understand what customer wants in terms of products and services and the value that you could create to your customer by offering your services.
3. Consistent follow-up with the customer to demonstrate the extent of interest and seriousness and als
How often do you find yourself in the situation where you're asking yourself: * Why am I doing this? * Why did I agree to this? * I'm not getting paid for this, so why should I bother going “whole hog”? I'll just do enough to get by - or * Forget it; I can’t get it all done - I'll just forget about it!Even more importantly
1. Be customer-centric. Put the customer first and for a moment put yourself in the customers’ place.
2. Identify and understand what customer wants in terms of products and services and the value that you could create to your customer by offering your services.
3. Consistent follow-up with the customer to demonstrate the extent of interest and seriousness and also the capabilities that you have developed over a period of time, for instance, your client base.
4. Respond in time to the requirements of your customer and focus on feedback evaluation to check and ensure you did not deviate anything from the specifications.
5. Share your success with your friends and colleagues to create in a way your brand image and stay on to receive feedback and suggestions from them.
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