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Will You Add? - What The Heck Is An Eponym, And What Does It Mean For Your Brand?
Corporate Events That Do Double Duty er
Recently, a teacher whose class regularly scores top marks shared her secret for team building success with me. "It's easy," she told me. "Each week, we set a goal as a class. If we've reached the goal at the end of the week, I treat the class to pizza and a game and then we sit down and plan next week's goal."There in a nutshell is a tried and true strategy for building and maintaining successful teamwork that any corporate event planner should take Xerox = photocopier/photocopy Sounds fantastic doesn’t it. I mean, your own name or your product name being so popular that it has been absorbed in to the general vocabulary. Now that’s branding at work… that’s branding on ‘go-go’ juice! But hold on a moment! You might think Setting Up a Customer of the Week Program for a Mobile Car Wash Today I've decided to share with you a new word that recently made a special appearance in my daily life: eponym. It is pronounced (EP-uh-nim) and I have to be frank, but I was somewhat at a loss when I saw it. In a mobile detail or mobile car wash business you are on a first name basis with your customers. You sink or swim with your ability to please your customer and rely on them to build your business by referring their friends, associates and neighbors. One excellent way to insure referrals is to set up a “Customer of the Week Program.” Here are some pointers to help you do just that.Programs And CertificatesThis program lets people know you value I mean, I write, communicate and persuade using words for a living…but this one had obviously been hiding somewhere far away because although I could pronounce it, I could not recall its meaning. So I grabbed my dictionary… then I realized that I now reside in the 21st Century… so I put down the book and I went on to the ‘Net’ instead. I found the definition (actually I found a few versions) and then settled on the one I’ve included below. --- In A Word One way that we use the word "eponym" (EP-uh-nim) is in reference to a specific brand name that has come to mean a generic product. Examples: Jacuzzi = whirlpool bath
Sounds fantastic doesn’t it. I mean, your own name or your product name being so popular that it has been absorbed in to the general vocabulary. Now that’s branding at work… that’s branding on ‘go-go’ juice! But hold on a moment! You might think t Looking to Sell Your Information Technology Company - Avoid Some Common Mistakes this one had obviously been hiding somewhere far away because although I could pronounce it, I could not recall its meaning.Selling your information technology business is the most important transaction you will ever make. Mistakes in this process can greatly erode your transaction proceeds. Do not spend twenty years of your toil and skill building your business like a pro only to exit like an amateur. Below are ten common mistakes to avoid:1. Selling because of an unsolicited offer to buy - One of the most common reasons owners tell us they sold their business was they g So I grabbed my dictionary… then I realized that I now reside in the 21st Century… so I put down the book and I went on to the ‘Net’ instead. I found the definition (actually I found a few versions) and then settled on the one I’ve included below. --- In A Word One way that we use the word "eponym" (EP-uh-nim) is in reference to a specific brand name that has come to mean a generic product. Examples: Jacuzzi = whirlpool bath
Sounds fantastic doesn’t it. I mean, your own name or your product name being so popular that it has been absorbed in to the general vocabulary. Now that’s branding at work… that’s branding on ‘go-go’ juice! But hold on a moment! You might think Equipment Numbering and Categorizing - An Effective Approach (actually I found a few versions) and then settled on the one I’ve included below.If your business needs to keep track of expensive equipment, some form of equipment tracking system is essential. As a first step in setting up such a system, you must decide how you will number your items.In some cases, your equipment and inventory items may already be numbered. You may be using a manufacturer’s SKU (stock keeping unit), or your own SKU, a serial number, or some other locally-developed numbering scheme.If your items are alread --- In A Word One way that we use the word "eponym" (EP-uh-nim) is in reference to a specific brand name that has come to mean a generic product. Examples: Jacuzzi = whirlpool bath
Sounds fantastic doesn’t it. I mean, your own name or your product name being so popular that it has been absorbed in to the general vocabulary. Now that’s branding at work… that’s branding on ‘go-go’ juice! But hold on a moment! You might think People Like Change plastic bandage
I’ve often heard it said that People Don’t Like Change.But is this really true? If it were true, wouldn’t we still be hunter gatherers, eking out a nomadic existence?I think this whole idea that people are fundamentally change resistant is a misunderstanding. It comes from dealing with people who feel scared and disempowered. Change managers call them “Low Influence, High Interest” stakeholders. These are the people who are likely to be signifi Chapstick = lip balm Jell-O = gelatine dessert Kleenex = facial tissue Q-Tips = cotton swabs Scotch Tape = cellophane tape Styrofoam = plastic foam Teflon = non-stick coating Vaseline = petroleum jelly Walkman = portable cassette player Xerox = photocopier/photocopy Sounds fantastic doesn’t it. I mean, your own name or your product name being so popular that it has been absorbed in to the general vocabulary. Now that’s branding at work… that’s branding on ‘go-go’ juice! But hold on a moment! You might think Tips To A More Effective Project Management er
Gillian is at the end of her wits! They only have less than three months to finish the project and yet all things seem to be going wrong. And to top it all, there's little financial resources left to finish all things that needed completion before d-day!To an expert's eye, Gillian's problem all boils down to improper project management. She may have started the project without evaluating all her resources and whether or not these resources will be e Xerox = photocopier/photocopy Sounds fantastic doesn’t it. I mean, your own name or your product name being so popular that it has been absorbed in to the general vocabulary. Now that’s branding at work… that’s branding on ‘go-go’ juice! But hold on a moment! You might think this is really great 'branding' however I'd like to offer an alternate viewpoint... --- Too Much Of A Good Thing If you were the lucky/unlucky manufacturer of 'band-aids' you'd now be in the unfortunate position of seeing your brand lose most of its value because it has passed into the vocabulary of the buying public as a GENERAL term. Your product which you worked so hard to promote... has lost all its specificity. In other words, your product branding is now helping the competition sell there alternate 'band-aid like' products. --- Brand Life Cycles You’ve probably heard me say that for most of us (probably 80% or more) we need to focus on selling not brand building. Sure branding is a great add-on if you can do it, but you have got to have deep pockets to pull it off successfully. And you’ve have to be very, very, very patient. Assuming that you create the next super brand, and your product takes on a life of its own, there will be that first glory phase when your products name will be uniquely linked to you, your product and the benefits and value it provides. If you keep going strong your product will be synonymous with
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