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Will You Add? - Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?
The values landscape of our nation is changing, and with it your personal values landscape is changing as well. What does this mean and what does it have to do with midlife? Researcher Dr. Paul Ray says that the predominant values set held by Americans has been one he terms Modernist, with roots in the Renaissance. Modernists presently represent 88 million U.S. adults, or 47% of the population, but the numbers of Modernists are shrinking as those w
In Blink, Gladwell also shows how sometimes the sort of data that marketers rely on - such as market researc
"Candy-coated popcorn, peanuts and a prize, that's what you get in Cracker Jack!" I ate a lot of candy when I was a kid. Halloween, birthday parties, trips to the corner store… if there was candy to be had, I was there. Granted, this was in the days before it was well understood that too much sugar can turn even the most docile child into a foul-mouthed psychopath (or, over time, a marketing consultant). Either way, I couldn't get enough.
Why we often let unconscious biases affect our opinions about people who are taller or have a different skin colour. And why we find it even harder to explain them when asked.
I consider "Blink" essential reading for all marketers. I mean, which blue-blooded marketer wouldn't love to know how the workings of their customer’s brain will decide whether their new packaging is going to work or fail?
Or why their new website is converting far fewer visitors than the old one? Of course we would.
But is it really possible to understand why people choose Budweiser over Coors? George W. over John Kerry? Coke over Pepsi?
No one really knows for sure. And asking people why they took those decisions doesn't necessarily give the right answers.
Why? Because most of us really haven't a clue as to why we make those choices.
95% of consumer decision-making occurs subconsciously, according to research from Harvard University, cited in an article in Time. That's a hell of a lot of decisions we have little or no conscious control over. http://www.time.com/time/insidebiz/article/0,9171,1101040308-596161,00.html&e=9707
In Blink, Gladwell also shows how sometimes the sort of data that marketers rely on - such as market research
It’s bound to happen sooner or later – yes, even to you and your business. Sometime or other, you will make a blunder that upsets a customer. It may be an employee mistake (honest or intentional), it could be a defective product, it could even be an unreasonable expectation on the part of your customer. The cause really isn’t important.What is important is that you have an angry customer on your hands.What, you ask, does this have to do with marketing advice? Everything
I consider "Blink" essential reading for all marketers. I mean, which blue-blooded marketer wouldn't love to know how the workings of their customer’s brain will decide whether their new packaging is going to work or fail?
Or why their new website is converting far fewer visitors than the old one? Of course we would.
But is it really possible to understand why people choose Budweiser over Coors? George W. over John Kerry? Coke over Pepsi?
No one really knows for sure. And asking people why they took those decisions doesn't necessarily give the right answers.
Why? Because most of us really haven't a clue as to why we make those choices.
95% of consumer decision-making occurs subconsciously, according to research from Harvard University, cited in an article in Time. That's a hell of a lot of decisions we have little or no conscious control over. http://www.time.com/time/insidebiz/article/0,9171,1101040308-596161,00.html&e=9707
In Blink, Gladwell also shows how sometimes the sort of data that marketers rely on - such as market researc
Everything you do - or don't do sends a message and marketing is about sending messages. You can market well or you can market poorly, but you cannot - not market!What message are you sending with your dress, stationery, phone message and printed materials? Is it the message you intend to send? Your prospects don't listen only to the message you want to send - they observe and interpret your unintended messages as well. You brag about quality but your letters are full of typos
Or why their new website is converting far fewer visitors than the old one? Of course we would.
But is it really possible to understand why people choose Budweiser over Coors? George W. over John Kerry? Coke over Pepsi?
No one really knows for sure. And asking people why they took those decisions doesn't necessarily give the right answers.
Why? Because most of us really haven't a clue as to why we make those choices.
95% of consumer decision-making occurs subconsciously, according to research from Harvard University, cited in an article in Time. That's a hell of a lot of decisions we have little or no conscious control over. http://www.time.com/time/insidebiz/article/0,9171,1101040308-596161,00.html&e=9707
In Blink, Gladwell also shows how sometimes the sort of data that marketers rely on - such as market researc
R?sum? TipsSome basics about job hunting...First of all, nobody owes you a job! This obvious fact is often overlooked by the eager job hunter -- at least for a couple of months -- when he or she gives up looking for a job! Many people think employers should hire them because of their award-winning personality. You have got to have a little something to show for yourself besides your pretty smile. The simple truth is, you need to find a way to s
Why? Because most of us really haven't a clue as to why we make those choices.
95% of consumer decision-making occurs subconsciously, according to research from Harvard University, cited in an article in Time. That's a hell of a lot of decisions we have little or no conscious control over. http://www.time.com/time/insidebiz/article/0,9171,1101040308-596161,00.html&e=9707
In Blink, Gladwell also shows how sometimes the sort of data that marketers rely on - such as market researc
If you are dissatisfied with your current career, you may be considering pursuing a freelance lifestyle. I love my life of a free agent and independent professional, but I would be remiss if I didn’t share some of the cons.Taking the Risk. There is always risk involved when we work for ourselves. Will we get enough work to sustain us and our bank account? Will we choose and/or find clients that are agreeable to work with? Will we do the level of work that our cli
In Blink, Gladwell also shows how sometimes the sort of data that marketers rely on - such as market research and focus groups - can fail miserably because they don't always predict actual consumer behaviour, as Coca-Cola discovered during the New Coke fiasco.
But new research is beginning to shine a light on the mysterious workings of the neural processes behind those snap decisions.
Known as "neuromarketing," this controversial science could one day lead to new advertising strategies that directly stimulate hard-wired mental reflexes rather than appealing to fuzzy consumer attitudes, according to an article in Wired News. http://www.wired.com/news/medtech/0,1286,67597,00.html
The Time article also cited research that seems to have solved that eternal mystery – why people prefer Coke over Pepsi. The answer lies in how people identify with brands. Although consumers preferred Pepsi’s taste they choose Coke because they identified with its brand better.
A branch of cognitive neuroscience, neuromarketing relies heavily on the ability to visualise how the brain sees choices and takes decisions, using brain scans and a process called functional magnetic resonance imaging or fMRI. fMRI measures the level of oxygen in the blood and tells scientists which parts
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