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Will You Add? - Marketing to Hispanics/Latinos
For many, transcription work is a life saver. It is good work. It is a job that is likely to be needed for a long time. And, it provides you with the flexibility that you need. Some times, transcription can be done from home. Other times, it can only be done through the use of specific computers at a location. Nonetheless, there are some things that you will need to do in order to get a job in transcription.While many places on the web would like you to think that there are endless opportunities for individuals looking for transcription work, the fact is that there are only a few and those that are out there want skilled individuals. There are some opportunities available to those who want to do transcription from their homes, but again, these companies want individuals who are trained. You may find that many companies offer the work to you to do at home if you have the necessary equipment as well as the necessary skills.So, how do you get t
Business owners and professionals who understand that will enjoy a competitive edge in this marketplace and find it easier to build productive relationships with receptive Hispanic prospects and clients.
So, Which is it: Hispanic or Latino?
We’re back to that question…
Those who call themselves Hispanic are typically more assimilated (or acculturated), politically conservative, and younger than those who use the term Latino, who, conversely, tend to be liberal, older, and at times, more radical.
“A recent presidential tracking poll by Hispanic Trends, Inc., a polling firm associated with Hispanic Magazine, wanted to put the identity issue to rest once and for all by asking registered voters which term they preferred--Hispanic or Latino?” Concludes Ms. Granado, “The result was something of a surprise: A majority prefers the term Hispanic.”
There, does that straighten the picture on the wall?
Reference Sources:
1. U.S. Census Bureau, Census of Population.
2. www.HispanicsOnline.com. This website is an invaluable resource for anyone seeking to learn more about Hispanic culture, lifestyle, economics and demographics.
3. “Surveys Reveal Hispanics’ Family Concerns,” Humberto Cruz, The Savings Game, Tribune Media Services, 1/5/03
Committees are one of the favored whipping boys of management gurus and comedians alike.The late comic Milton Berle said, "A committee is a group of men who keep minutes and waste hours."One bon mot holds that "A committee is a group of the unfit, appointed by the unwilling, to do the unnecessary."It has been suggested, only partly in jest, that to be effective, a committee should never consist of more than three persons with two of them absent for every meeting.And then there is perhaps the most famous and unkindest cut of all: "A camel looks like a horse that was planned by a committee."What could be so wrong with anything with such a good goal as to bring together diverse talents and points of view to serve a cause, solve a problem or make the most of an opportunity?Could it be that committees continue to get a bad rap because they produce meetings? If there is one thing more vilified than a committee, it is a meeting
Is it “Hispanics” or “Latinos”?
Hispanics and Latinos have hotly debated that question for years, and apparently, picking one answer over the other means drawing political, social, and generational lines in the sand.
I’ll explain later, but for now let’s get some numbers on the table.
Hispanic Database – The Numbers Tell the Story
It made headlines! Hispanics are now the largest minority group in the U.S., outnumbering blacks by nearly 1 million (37 million v. 36.2 million).
That may have been news, but demographers and advocacy groups saw it coming; those population estimates merely confirmed it. With extensive immigration from economic basket case, Latin America--and a robust birthrate among predominantly Catholic Hispanics--this gap is expected to grow. By 2020, the Hispanic population could easily double to 70 million, or 21% of the U.S. population; by 2050 expect people of Hispanic origin to number more than 100 million. Hispanics are 11.4% of today’s work force, a figure that could easily double in a ten years.
• Over 7.6 million Hispanic households in the U.S. average 3.6 people per household.
• U.S. Hispanic households have 2 or more people employed full time; 58% of Hispanics over 18 are employed full time.
• About 1 million Hispanic households in the United States have incomes of $50,000 or more.
• The average Hispanic household spends $31,013 annually. • Hispanics are a young population. The median age of U.S. Hispanics is 26.5 compared to a median age of 32.2 for non-Hispanics.
• 12.8 million Hispanics were foreign-born; of this number, 1 in 4 were naturalized citizens.
• Among foreign-born Hispanics, 43% entered the U.S. in the 1990s, while 27% entered before 1980.
• Although 74% of those who entered the country before 1970 had obtained citizenship by 2000, only 7% of those who entered between 1990 and 2000 had become citizens. (Becoming a naturalized citizen requires five years of residence in the U.S.)
Sources: U.S. Census Bureau 2000 Census of Population and The Hispanic Population in the United States, March 2000, Roberto Ramirez and Melissa Therrien.
Flexing Economic and Political Muscle
Today, the 7.6 million-plus Hispanic households in the U.S. boast higher educational levels, greater access to credit and capital, and more finely tuned technological skills than ever. Consequently, with buying power exceeding $350 billion, the current generation of Hispanics is an economic powerhouse.
That Adds up to Prime Marketing Potential
More than half of all Hispanics in the U.S. are between ages 18-49, which means most of them are getting married, buying homes, starting families, launching careers, and in many cases, opening their own businesses.
A strong entrepreneurial streak runs through this market, with Hispanic-owned businesses in the U.S. totaling 1.2 million firms employing over 1.3 million people and generating $186.3 billion in revenues in 1997, according to a report released this year by the Commerce Department's Census Bureau. Indeed, Hispanic-owned companies made up 6% of the 20.8 million non-farm businesses in the nation and 1% of the $18.6 trillion in receipts for all businesses.
Market Positioning Pays (As Always)
The longer Hispanics live in an area and the more prosperous they are the more invisible they become, and many school districts are having marked success with “immersion” English-language training among Hispanic grade school students. Yet assimilation may never be complete. In most Hispanic communities in the U.S., strong cultural identity persists, and that can affect how you market to them. So though the times are indeed a-changing (to borrow a phrase), you’ll still find that a fundamental understanding of Hispanic culture and working knowledge of Spanish are assets in this market—make that markets, since Hispanic communities are no more homogeneous than others.
Like any group, Hispanics in a community typically become reconfigured into distinct market segments—small-business owners, professionals, agribusiness, and so on—with all the usual qualifying characteristics: Common identity and accessibility; Common characteristics; Identifiable wants, needs and objectives; active communications networks.
Where is Home?
“The Southwest and Northeast still have the heaviest concentrations of Hispanic communities, but Latinos are changing the look, sound and feel of more and more cities across the nation that have not traditionally been home to Hispanics,” reports Gigi Anders in Hispanic Magazine, adding that Hispanic communities are developing at a record-breaking pace in other nontraditional states such as Arkansas, Oregon, Nevada, and South Carolina.
And Georgia!
Yolanda Rodr?guez, writing in Hispanics Online: “In 1996, the Georgia Hispanic Chamber of Commerce had 180 members and now has 931, ranging from multimillion dollar companies to small mom-and-pop operations.”
Business owners and professionals who understand that will enjoy a competitive edge in this marketplace and find it easier to build productive relationships with receptive Hispanic prospects and clients.
So, Which is it: Hispanic or Latino?
We’re back to that question…
Those who call themselves Hispanic are typically more assimilated (or acculturated), politically conservative, and younger than those who use the term Latino, who, conversely, tend to be liberal, older, and at times, more radical.
“A recent presidential tracking poll by Hispanic Trends, Inc., a polling firm associated with Hispanic Magazine, wanted to put the identity issue to rest once and for all by asking registered voters which term they preferred--Hispanic or Latino?” Concludes Ms. Granado, “The result was something of a surprise: A majority prefers the term Hispanic.”
There, does that straighten the picture on the wall?
Reference Sources:
1. U.S. Census Bureau, Census of Population.
2. www.HispanicsOnline.com. This website is an invaluable resource for anyone seeking to learn more about Hispanic culture, lifestyle, economics and demographics.
3. “Surveys Reveal Hispanics’ Family Concerns,” Humberto Cruz, The Savings Game, Tribune Media Services, 1/5/03
Every healthcare organization/hospital accepting payment for Medicare and Medicaid patients is required to meet certain Federal standards called “Conditions of Participation” (CoPs).These Federal requirements are promulgated by the Centers for Medicare and Medicaid to improve quality and protect the health and safety of patients. Compliance is based on surveys conducted by state agencies on behalf of the CMS. Conditions of Participation are regulatory standards hospitals agree to follow as a condition for receiving federal funding through the Medicare program.Under an agreement with CMS, State healthcare licensure agencies conduct surveys of hospitals and enforce compliance with CoPs and ensure that Conditions of Participation are being practiced. Hospitals and other healthcare facilities are subject to random onsite reviews. Unannounced surveys can result from patient or public complaints or inquiries. Healthcare Security is an important element fo
• Over 7.6 million Hispanic households in the U.S. average 3.6 people per household.
• U.S. Hispanic households have 2 or more people employed full time; 58% of Hispanics over 18 are employed full time.
• About 1 million Hispanic households in the United States have incomes of $50,000 or more.
• The average Hispanic household spends $31,013 annually. • Hispanics are a young population. The median age of U.S. Hispanics is 26.5 compared to a median age of 32.2 for non-Hispanics.
• 12.8 million Hispanics were foreign-born; of this number, 1 in 4 were naturalized citizens.
• Among foreign-born Hispanics, 43% entered the U.S. in the 1990s, while 27% entered before 1980.
• Although 74% of those who entered the country before 1970 had obtained citizenship by 2000, only 7% of those who entered between 1990 and 2000 had become citizens. (Becoming a naturalized citizen requires five years of residence in the U.S.)
Sources: U.S. Census Bureau 2000 Census of Population and The Hispanic Population in the United States, March 2000, Roberto Ramirez and Melissa Therrien.
Flexing Economic and Political Muscle
Today, the 7.6 million-plus Hispanic households in the U.S. boast higher educational levels, greater access to credit and capital, and more finely tuned technological skills than ever. Consequently, with buying power exceeding $350 billion, the current generation of Hispanics is an economic powerhouse.
That Adds up to Prime Marketing Potential
More than half of all Hispanics in the U.S. are between ages 18-49, which means most of them are getting married, buying homes, starting families, launching careers, and in many cases, opening their own businesses.
A strong entrepreneurial streak runs through this market, with Hispanic-owned businesses in the U.S. totaling 1.2 million firms employing over 1.3 million people and generating $186.3 billion in revenues in 1997, according to a report released this year by the Commerce Department's Census Bureau. Indeed, Hispanic-owned companies made up 6% of the 20.8 million non-farm businesses in the nation and 1% of the $18.6 trillion in receipts for all businesses.
Market Positioning Pays (As Always)
The longer Hispanics live in an area and the more prosperous they are the more invisible they become, and many school districts are having marked success with “immersion” English-language training among Hispanic grade school students. Yet assimilation may never be complete. In most Hispanic communities in the U.S., strong cultural identity persists, and that can affect how you market to them. So though the times are indeed a-changing (to borrow a phrase), you’ll still find that a fundamental understanding of Hispanic culture and working knowledge of Spanish are assets in this market—make that markets, since Hispanic communities are no more homogeneous than others.
Like any group, Hispanics in a community typically become reconfigured into distinct market segments—small-business owners, professionals, agribusiness, and so on—with all the usual qualifying characteristics: Common identity and accessibility; Common characteristics; Identifiable wants, needs and objectives; active communications networks.
Where is Home?
“The Southwest and Northeast still have the heaviest concentrations of Hispanic communities, but Latinos are changing the look, sound and feel of more and more cities across the nation that have not traditionally been home to Hispanics,” reports Gigi Anders in Hispanic Magazine, adding that Hispanic communities are developing at a record-breaking pace in other nontraditional states such as Arkansas, Oregon, Nevada, and South Carolina.
And Georgia!
Yolanda Rodr?guez, writing in Hispanics Online: “In 1996, the Georgia Hispanic Chamber of Commerce had 180 members and now has 931, ranging from multimillion dollar companies to small mom-and-pop operations.”
Business owners and professionals who understand that will enjoy a competitive edge in this marketplace and find it easier to build productive relationships with receptive Hispanic prospects and clients.
So, Which is it: Hispanic or Latino?
We’re back to that question…
Those who call themselves Hispanic are typically more assimilated (or acculturated), politically conservative, and younger than those who use the term Latino, who, conversely, tend to be liberal, older, and at times, more radical.
“A recent presidential tracking poll by Hispanic Trends, Inc., a polling firm associated with Hispanic Magazine, wanted to put the identity issue to rest once and for all by asking registered voters which term they preferred--Hispanic or Latino?” Concludes Ms. Granado, “The result was something of a surprise: A majority prefers the term Hispanic.”
There, does that straighten the picture on the wall?
Reference Sources:
1. U.S. Census Bureau, Census of Population.
2. www.HispanicsOnline.com. This website is an invaluable resource for anyone seeking to learn more about Hispanic culture, lifestyle, economics and demographics.
3. “Surveys Reveal Hispanics’ Family Concerns,” Humberto Cruz, The Savings Game, Tribune Media Services, 1/5/03
As a branding expert, companies often come to me asking, what can I do to increase my firm’s name recognition? Of course, increasing name recognition is only one aspect of the branding puzzle, but an important one. It is particularly perplexing to a company well known in a certain market, (perhaps where the company originated), but disappointed at the lack of carry over in name recognition upon entering a new geographical area.So, what can a company do to increase name recognition? Here are twenty-five (25) ways you can begin branding your company and increase the name recognition of your firm.1. Hire a branding company to bring your image and message under a brand. Develop all collateral and image materials (web, stationery, logo, tagline, mission statement, cards, postcards, brochures, elevator pitch, newsletters, letters, project sheets, resumes, bios, firm description, etc.) to coincide with the brand and your message.2. Develop a mission, and more finely tuned technological skills than ever. Consequently, with buying power exceeding $350 billion, the current generation of Hispanics is an economic powerhouse.
That Adds up to Prime Marketing Potential
More than half of all Hispanics in the U.S. are between ages 18-49, which means most of them are getting married, buying homes, starting families, launching careers, and in many cases, opening their own businesses.
A strong entrepreneurial streak runs through this market, with Hispanic-owned businesses in the U.S. totaling 1.2 million firms employing over 1.3 million people and generating $186.3 billion in revenues in 1997, according to a report released this year by the Commerce Department's Census Bureau. Indeed, Hispanic-owned companies made up 6% of the 20.8 million non-farm businesses in the nation and 1% of the $18.6 trillion in receipts for all businesses.
Market Positioning Pays (As Always)
The longer Hispanics live in an area and the more prosperous they are the more invisible they become, and many school districts are having marked success with “immersion” English-language training among Hispanic grade school students. Yet assimilation may never be complete. In most Hispanic communities in the U.S., strong cultural identity persists, and that can affect how you market to them. So though the times are indeed a-changing (to borrow a phrase), you’ll still find that a fundamental understanding of Hispanic culture and working knowledge of Spanish are assets in this market—make that markets, since Hispanic communities are no more homogeneous than others.
Like any group, Hispanics in a community typically become reconfigured into distinct market segments—small-business owners, professionals, agribusiness, and so on—with all the usual qualifying characteristics: Common identity and accessibility; Common characteristics; Identifiable wants, needs and objectives; active communications networks.
Where is Home?
“The Southwest and Northeast still have the heaviest concentrations of Hispanic communities, but Latinos are changing the look, sound and feel of more and more cities across the nation that have not traditionally been home to Hispanics,” reports Gigi Anders in Hispanic Magazine, adding that Hispanic communities are developing at a record-breaking pace in other nontraditional states such as Arkansas, Oregon, Nevada, and South Carolina.
And Georgia!
Yolanda Rodr?guez, writing in Hispanics Online: “In 1996, the Georgia Hispanic Chamber of Commerce had 180 members and now has 931, ranging from multimillion dollar companies to small mom-and-pop operations.”
Business owners and professionals who understand that will enjoy a competitive edge in this marketplace and find it easier to build productive relationships with receptive Hispanic prospects and clients.
So, Which is it: Hispanic or Latino?
We’re back to that question…
Those who call themselves Hispanic are typically more assimilated (or acculturated), politically conservative, and younger than those who use the term Latino, who, conversely, tend to be liberal, older, and at times, more radical.
“A recent presidential tracking poll by Hispanic Trends, Inc., a polling firm associated with Hispanic Magazine, wanted to put the identity issue to rest once and for all by asking registered voters which term they preferred--Hispanic or Latino?” Concludes Ms. Granado, “The result was something of a surprise: A majority prefers the term Hispanic.”
There, does that straighten the picture on the wall?
Reference Sources:
1. U.S. Census Bureau, Census of Population.
2. www.HispanicsOnline.com. This website is an invaluable resource for anyone seeking to learn more about Hispanic culture, lifestyle, economics and demographics.
3. “Surveys Reveal Hispanics’ Family Concerns,” Humberto Cruz, The Savings Game, Tribune Media Services, 1/5/03
As a small business owner or independent professional offering a service, I'm sure you know a lot about whatever it is you do.For example, if you're a wellness coach or personal trainer, you know a lot about health, fitness and wellness.If you're an accountant or financial planner, you know a lot about financial matters.If you're a massage therapist, chiropractor, or other holistic health professional, you know a lot about the body and healing.And if you're a success, life or business coach, you know a lot about helping people accomplish their goals and achieve success in whatever aspect of their life or business you coach them.It's Time To Proclaim Yourself An ExpertIf you don't consider yourself an expert, I'd like to suggest it's high time you did. Why? Because proclaiming yourself an expert and sharing what you know is an excellent way to market yourself and your services.Especially if you find yoursel how you market to them. So though the times are indeed a-changing (to borrow a phrase), you’ll still find that a fundamental understanding of Hispanic culture and working knowledge of Spanish are assets in this market—make that markets, since Hispanic communities are no more homogeneous than others.
Like any group, Hispanics in a community typically become reconfigured into distinct market segments—small-business owners, professionals, agribusiness, and so on—with all the usual qualifying characteristics: Common identity and accessibility; Common characteristics; Identifiable wants, needs and objectives; active communications networks.
Where is Home?
“The Southwest and Northeast still have the heaviest concentrations of Hispanic communities, but Latinos are changing the look, sound and feel of more and more cities across the nation that have not traditionally been home to Hispanics,” reports Gigi Anders in Hispanic Magazine, adding that Hispanic communities are developing at a record-breaking pace in other nontraditional states such as Arkansas, Oregon, Nevada, and South Carolina.
And Georgia!
Yolanda Rodr?guez, writing in Hispanics Online: “In 1996, the Georgia Hispanic Chamber of Commerce had 180 members and now has 931, ranging from multimillion dollar companies to small mom-and-pop operations.”
Business owners and professionals who understand that will enjoy a competitive edge in this marketplace and find it easier to build productive relationships with receptive Hispanic prospects and clients.
So, Which is it: Hispanic or Latino?
We’re back to that question…
Those who call themselves Hispanic are typically more assimilated (or acculturated), politically conservative, and younger than those who use the term Latino, who, conversely, tend to be liberal, older, and at times, more radical.
“A recent presidential tracking poll by Hispanic Trends, Inc., a polling firm associated with Hispanic Magazine, wanted to put the identity issue to rest once and for all by asking registered voters which term they preferred--Hispanic or Latino?” Concludes Ms. Granado, “The result was something of a surprise: A majority prefers the term Hispanic.”
There, does that straighten the picture on the wall?
Reference Sources:
1. U.S. Census Bureau, Census of Population.
2. www.HispanicsOnline.com. This website is an invaluable resource for anyone seeking to learn more about Hispanic culture, lifestyle, economics and demographics.
3. “Surveys Reveal Hispanics’ Family Concerns,” Humberto Cruz, The Savings Game, Tribune Media Services, 1/5/03
Can you franchise your business? Is franchising the right route to take for your business? As rents and rates rise in the main shopping areas & supermarkets take a greater share of consumer spending what are the advantages and disadvantages of franchising your business.If a business has managed to find a niche and can maintain a high profit margin through the ups and downs in the business cycle, then it might be possible to franchise. Is the business model easily explained? Can somebody who has no experience in this business be taught the specialised knowledge required to manage and make a profit in their town or city?If the answer is yes, then franchising could be very lucrative. Once the decision has been made to franchise the business, then it is imperative that the right person is found. A big mistake that a lot of franchisors make is to take the first person who comes to them with some money. Finding the right franchisee can be time consuming a-pop operations.”
Business owners and professionals who understand that will enjoy a competitive edge in this marketplace and find it easier to build productive relationships with receptive Hispanic prospects and clients.
So, Which is it: Hispanic or Latino?
We’re back to that question…
Those who call themselves Hispanic are typically more assimilated (or acculturated), politically conservative, and younger than those who use the term Latino, who, conversely, tend to be liberal, older, and at times, more radical.
“A recent presidential tracking poll by Hispanic Trends, Inc., a polling firm associated with Hispanic Magazine, wanted to put the identity issue to rest once and for all by asking registered voters which term they preferred--Hispanic or Latino?” Concludes Ms. Granado, “The result was something of a surprise: A majority prefers the term Hispanic.”
There, does that straighten the picture on the wall?
Reference Sources:
1. U.S. Census Bureau, Census of Population.
2. www.HispanicsOnline.com. This website is an invaluable resource for anyone seeking to learn more about Hispanic culture, lifestyle, economics and demographics.
3. “Surveys Reveal Hispanics’ Family Concerns,” Humberto Cruz, The Savings Game, Tribune Media Services, 1/5/03
4. “Family Is Priority for Many Hispanic Workers,” Carol Kleiman, Tampa Tribune, 12/24/02
5. The Allied Media Publication Network allows you to target this market through publications whose editorial focus is directly linked to Hispanic culture.
6. “Bilingual Yellow Pages to Embrace Hispanics,” Rafael Morales, Tampa Tribune, 10/25/02
7. “Small Business Research Summary’s – Analysis of Hispanic-Owned Companies,” David Birch September 2000. Cognetics Marketing Services, Inc.
8. “The Hispanic Market Continues To Grow Everywhere!” Alex L?pez Negrete, President/CEO, L?pez Negrete Communications.
9. “The Hispanic Population in the United States, March 2000,” Roberto Ramirez and Melissa Therrien.
10. “Top 10 Cities For Hispanics 2002,” Gigi Anders, www.HispanicsOnline.com
11. “Hispanics Living in the Peach State,” Yolanda Rodr?guez, www.HispanicsOnline.com
12. “'Hispanic' vs. 'Latino’: A New Poll Finds That The Term 'Hispanic' Is Preferred,” Christina Granado, www.Hispaniconline.Com
Want More? Send questions and comments to w.willard3@knology.net.
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