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    Commercial Collections Billing Practices Advice
    Swiftness is the key to collecting past due commercial accounts because commercial accounts depreciate more faster than consumer accounts.In creating and implementing a billing system, a credit grantor should recognize that time is the safest refuge of any debtor. The more time they are given, the less likely they are to pay. Hence, sales documents should be explicit about payment terms, return privileges, in
    finally finish creating that product!)

    9. VIP discount. Give a special offer to a certain group. Show your e-zine subscribers, your clients, your speaking audiences, etc. that they're special.

    10. Buy one get one free! Yes, this can even work for information products and services. The purchaser can give the extra copy to a colleague as a gift, or two people can split the cost and essentially get your product or service at half price.

    11. Special bonus. Give something extra i

    Court Reporting 101
    Court reporting is an exciting field! From the court room to the deposition suite to broadcast television, court reporters, deposition reporters, and captioners make it happen! Court reporting is the way to launch a professional career that's crucial to the legal field, challenging, and well-paid. There are literally global job opportunities awaiting you.No doubt about it -- court reporting provides a needed
    Nothing gets people buying products or programs like a special promotion in your e-zine. Now, I know right now you're thinking, "I can't have a sale on my products or services. That's sooo cheesy!"

    Au contraire, mon frere. It's all how you position it. Here are 13 ideas to consider. Choose one that would work for your business and give it a try.

    IMPORTANT: You'll need to put some type of time limit on the offer to encourage folks to buy now and not later. It's also better if you explain to your readers WHY you're having the sale. You're not Wal-Mart and you can't just drop prices whenever you feel like it. Instead, give your prospects a reason. (Even a funny one -- see tip 13!)

    1. Close-out sale. Have inventory you want to get rid of? Making room for other products or new versions of products? Then offer the current version at a significant discount.

    2. "Scratch and dent" sale. Have any books, tapes, or CDs that were returned to you by customers? Offer them at a hearty discount for people who don't mind if they're a bit worn.

    3. Half price sale. Lop 50 percent off all your goods, or select just one.

    4. Coupon sale. Allow customers to enter a coupon or promo code to get a discount. (If you have a decent shopping cart program you should be able to set this up in seconds.)

    5. Free shipping sale. Offer free shipping for a limited time. Or, upgrade folks to express shipping at no extra cost.

    6. "We'll finance it" sale. Offer a payment plan - this works great for higher priced items and programs. (Again, if you have a decent shopping cart program, you should be able to set up timed, automatic billing.)

    7. Free 30-day trial. Get their credit card information at the time of order, but don't charge them until the month is up. Another variation is the 30 day trial for $1.

    8. Pre-publication sale. Start taking orders before your product is even ready. (Seeing orders come in is also a great incentive for you to finally finish creating that product!)

    9. VIP discount. Give a special offer to a certain group. Show your e-zine subscribers, your clients, your speaking audiences, etc. that they're special.

    10. Buy one get one free! Yes, this can even work for information products and services. The purchaser can give the extra copy to a colleague as a gift, or two people can split the cost and essentially get your product or service at half price.

    11. Special bonus. Give something extra if

    The Hidden Job Market: Real or Imagined?
    The hidden job market has been touted as the place to go if you want to find the best jobs. It’s been said that this sector of the job market accounts for seventy-five percent of all the job openings out there. If that is true, then what we see in the classifieds and on the Internet job sites account for only twenty-five percent of all job openings. So the question becomes, is the hidden job market a myth or does
    plain to your readers WHY you're having the sale. You're not Wal-Mart and you can't just drop prices whenever you feel like it. Instead, give your prospects a reason. (Even a funny one -- see tip 13!)

    1. Close-out sale. Have inventory you want to get rid of? Making room for other products or new versions of products? Then offer the current version at a significant discount.

    2. "Scratch and dent" sale. Have any books, tapes, or CDs that were returned to you by customers? Offer them at a hearty discount for people who don't mind if they're a bit worn.

    3. Half price sale. Lop 50 percent off all your goods, or select just one.

    4. Coupon sale. Allow customers to enter a coupon or promo code to get a discount. (If you have a decent shopping cart program you should be able to set this up in seconds.)

    5. Free shipping sale. Offer free shipping for a limited time. Or, upgrade folks to express shipping at no extra cost.

    6. "We'll finance it" sale. Offer a payment plan - this works great for higher priced items and programs. (Again, if you have a decent shopping cart program, you should be able to set up timed, automatic billing.)

    7. Free 30-day trial. Get their credit card information at the time of order, but don't charge them until the month is up. Another variation is the 30 day trial for $1.

    8. Pre-publication sale. Start taking orders before your product is even ready. (Seeing orders come in is also a great incentive for you to finally finish creating that product!)

    9. VIP discount. Give a special offer to a certain group. Show your e-zine subscribers, your clients, your speaking audiences, etc. that they're special.

    10. Buy one get one free! Yes, this can even work for information products and services. The purchaser can give the extra copy to a colleague as a gift, or two people can split the cost and essentially get your product or service at half price.

    11. Special bonus. Give something extra i

    Technology Is Not a Substitute for Organization
    Technology is changing business for everyone -- from small home- based businesses to mega multi-national corporations. Whether you are inspired or threatened by those changes, they are here to stay, or more accurately, to continue changing. You cannot only survive these changes, but turn them into exciting opportunities by applying some basic organizing principles.Not many years ago, getting organized was a
    at a hearty discount for people who don't mind if they're a bit worn.

    3. Half price sale. Lop 50 percent off all your goods, or select just one.

    4. Coupon sale. Allow customers to enter a coupon or promo code to get a discount. (If you have a decent shopping cart program you should be able to set this up in seconds.)

    5. Free shipping sale. Offer free shipping for a limited time. Or, upgrade folks to express shipping at no extra cost.

    6. "We'll finance it" sale. Offer a payment plan - this works great for higher priced items and programs. (Again, if you have a decent shopping cart program, you should be able to set up timed, automatic billing.)

    7. Free 30-day trial. Get their credit card information at the time of order, but don't charge them until the month is up. Another variation is the 30 day trial for $1.

    8. Pre-publication sale. Start taking orders before your product is even ready. (Seeing orders come in is also a great incentive for you to finally finish creating that product!)

    9. VIP discount. Give a special offer to a certain group. Show your e-zine subscribers, your clients, your speaking audiences, etc. that they're special.

    10. Buy one get one free! Yes, this can even work for information products and services. The purchaser can give the extra copy to a colleague as a gift, or two people can split the cost and essentially get your product or service at half price.

    11. Special bonus. Give something extra i

    When Good Employees Go Bad - Maslow's Ladder
    When a good employee starts performing poorly, it may be something outside the workplace that is causing his performance to suffer. Is his marriage in trouble? Does he have crushing debt? Did a parent recently die? You will learn this only if you talk directly to the employee. If you are respected and trusted, he should have no trouble confiding in you.An excellent guide to diagnose the behavior of the e
    payment plan - this works great for higher priced items and programs. (Again, if you have a decent shopping cart program, you should be able to set up timed, automatic billing.)

    7. Free 30-day trial. Get their credit card information at the time of order, but don't charge them until the month is up. Another variation is the 30 day trial for $1.

    8. Pre-publication sale. Start taking orders before your product is even ready. (Seeing orders come in is also a great incentive for you to finally finish creating that product!)

    9. VIP discount. Give a special offer to a certain group. Show your e-zine subscribers, your clients, your speaking audiences, etc. that they're special.

    10. Buy one get one free! Yes, this can even work for information products and services. The purchaser can give the extra copy to a colleague as a gift, or two people can split the cost and essentially get your product or service at half price.

    11. Special bonus. Give something extra i

    Mystery Shoppers Keep Customer Service Employees on Their Toes
    A customer quietly walks into a shoe store, buys a pair of shoes, leaves, and then tries to return them, unused, the next day. After she leaves the shoe store she decides she needs a bite to eat, pops into a restaurant, and asks to be seated. After lunch, she drops in at her bank to iron out a problem with her checking account.She may have had good or bad experiences along her route. She either succeeded or
    finally finish creating that product!)

    9. VIP discount. Give a special offer to a certain group. Show your e-zine subscribers, your clients, your speaking audiences, etc. that they're special.

    10. Buy one get one free! Yes, this can even work for information products and services. The purchaser can give the extra copy to a colleague as a gift, or two people can split the cost and essentially get your product or service at half price.

    11. Special bonus. Give something extra if people purchase before a certain date. (This is a great strategy to up your sales without cutting your prices.)

    12. Package discount. Offer a big discount if they order all your products/services or a select combination thereof.

    13. Birthday sale. Or any fun occasion... Valentine's day, your anniversary, groundhog day, your dog just had puppies, your kid just lost his first tooth -- have fun with it!

    BONUS TIP: Many of these options for coupons, discounts, cutoff dates, etc. can easily be set up with a good shopping cart system. QueenCart.com links you to the one I use and recommend.

    Now that you have a reason for your sale, you need to know how to write a promotion that SELLS. My program "E-mail Promotions That Sell" gives you the simple, step-by-step formula. (www.ezinequeen.com/emailpromo.htm)

    © 2004 Alexandria K. Brown

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