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Will You Add? - Know Thy Competition
We talk to dozens of sales and marketing candidates every month as we perform executive searches for top technology manufacturing companies in the Pacific Northwest. As we talk to these individuals there are a few things that we see that candidates can do to improve their chances as they’re out networking and interviewing for job opportunities.The first idea I’m going to talk about is “knowing what you’re looking for”. Everybody wants to help a potential candidate with their networking and to improve their job search possibilities. But frequently, when people come to me looking for a job, they aren’t able to clearly articulate what it is they love to do and what it is they’re looking to do. In other words, they really haven’t developed a clear understandi
3. LIST WHAT YOU OFFER, in detail. In another column make a list of what you offer.
4. FIND WHAT IS SIMILAR. Circle the words in both columns that are basically similar in
If you stay in business long enough you will witness the good side and the bad side of business life. It is an unfortunate fact of life that things never run smoothly all of the time, in fact they have a way of turning bad when least expected.One of the most difficult decisions a business owner can face, is deciding if their businesses worth recovering? To find the true answer to this question it is sometimes worth employing the opinion of an outside agency. This agency will carry out a complete audit and report their finding to you, the good thing about employing an outside agency is they are devoid of emotion towards the business and deal purely with facts and figures.If the company is deemed recoverable a recovery package can be put in place, genera
Once you break from ho-hum marketing, and learn to put your deeper beliefs and values into your promotion, a remarkable thing will happen: You will beat your competitors at every turn, attract precisely those clients who really need and appreciate the products or services your company provides, and have a really good time in your business. In other words … once you know what your clients really value, and how you are different from your competitors then it’s an incredibly simple process to promote your company’s products or services.
KNOW YOUR AUDIENCE AND YOUR COMPETITORS
Think about it: If you really know what is of value to your clients, what they want and need, and what you could offer that your competitors do not, it’s easy to get the business from the clients you want. This also makes it completely simple to know exactly what to say in your ‘promotional messages’. You’re conveying the fact that you offer something of interest, you do it well, how you're completely different from others who do the kinds of things yourcompany does, and really connect emotionally with those who need your services.
Here’s an 8 step process to get started:
1. FIND YOUR COMPETITORS. Yes, everyone has them although almost every company I work with initially says they don’t have any. It’s just not true. Google the keywords that describe your company such as; “marketing consulting” or “IT Support in Kalamazoo”, you’ll find them.
2. MAKE A LIST OF WHAT YOUR COMPETITORS CLAIM. Make a list in one column of what main verbs or nouns your competitors are using. In the case of my company, which does marketing, the list is: consulting, business management, promotional design, copywriting, market research, websites, advertising, marketing plans and so forth.
3. LIST WHAT YOU OFFER, in detail. In another column make a list of what you offer.
4. FIND WHAT IS SIMILAR. Circle the words in both columns that are basically similar in m
A Limited Liability Company has two advantages for a business owner--it provides protection from personal liabilities, and also ensures tax benefits that can be derived from the simplicity of a partnership.The owners or members of an LLC benefit since the corporation's profits are taxed only once. On the other hand, they are also not personally liable for the debts or liabilities of the LLC. LLC incorporation does not require much paperwork. However, the rules and regulations for LLC incorporation could be different in different jurisdictions. LLCs generally have an operating agreement to manage the organizations.There are several online and offline resources which give information about LLC incorporation. The fee structure of different regulatory auth
KNOW YOUR AUDIENCE AND YOUR COMPETITORS
Think about it: If you really know what is of value to your clients, what they want and need, and what you could offer that your competitors do not, it’s easy to get the business from the clients you want. This also makes it completely simple to know exactly what to say in your ‘promotional messages’. You’re conveying the fact that you offer something of interest, you do it well, how you're completely different from others who do the kinds of things yourcompany does, and really connect emotionally with those who need your services.
Here’s an 8 step process to get started:
1. FIND YOUR COMPETITORS. Yes, everyone has them although almost every company I work with initially says they don’t have any. It’s just not true. Google the keywords that describe your company such as; “marketing consulting” or “IT Support in Kalamazoo”, you’ll find them.
2. MAKE A LIST OF WHAT YOUR COMPETITORS CLAIM. Make a list in one column of what main verbs or nouns your competitors are using. In the case of my company, which does marketing, the list is: consulting, business management, promotional design, copywriting, market research, websites, advertising, marketing plans and so forth.
3. LIST WHAT YOU OFFER, in detail. In another column make a list of what you offer.
4. FIND WHAT IS SIMILAR. Circle the words in both columns that are basically similar in
Contract Management encompasses all the activities that an enterprise or an individual engages in, while entering into a business transaction with one or more trading partners and fulfilling all the obligations of the terms and conditions agreed upon on the contract.Almost all the transactions that occur in the business world are governed by a contract is some shape or form. Some of the common examples of contracts we deal with in our day-to-day life are employment letters, sales invoices, purchase orders, utility contracts.Contract management is the process of managing of all aspects and phases of any and all contractual agreements including the creation of certified, professional contracts that meet legal directives, supply categorization and systema
Here’s an 8 step process to get started:
1. FIND YOUR COMPETITORS. Yes, everyone has them although almost every company I work with initially says they don’t have any. It’s just not true. Google the keywords that describe your company such as; “marketing consulting” or “IT Support in Kalamazoo”, you’ll find them.
2. MAKE A LIST OF WHAT YOUR COMPETITORS CLAIM. Make a list in one column of what main verbs or nouns your competitors are using. In the case of my company, which does marketing, the list is: consulting, business management, promotional design, copywriting, market research, websites, advertising, marketing plans and so forth.
3. LIST WHAT YOU OFFER, in detail. In another column make a list of what you offer.
4. FIND WHAT IS SIMILAR. Circle the words in both columns that are basically similar in
Are you considering starting a new business or perhaps modifying a department in your corporation? Well if so, a word of advice, which will put me in a good light with all the good little environmentalists. Executive Summaries Save Trees and brevity will help you in your strategizing maneuvering if you will simply remember this fact. How so you ask?Well you see, Venture Capitalists do not read very well nor do they want to start anytime soon, as they just want one thing; to make money and lots of it. If you send your entire business plan before they ask for it, it will simply be thrown away with the top two pages ripped off; yep, that old Executive Summaries and thus you may as well join the Sierra Club right now and Save the Rain Forest, Timber Futures Price
1. FIND YOUR COMPETITORS. Yes, everyone has them although almost every company I work with initially says they don’t have any. It’s just not true. Google the keywords that describe your company such as; “marketing consulting” or “IT Support in Kalamazoo”, you’ll find them.
2. MAKE A LIST OF WHAT YOUR COMPETITORS CLAIM. Make a list in one column of what main verbs or nouns your competitors are using. In the case of my company, which does marketing, the list is: consulting, business management, promotional design, copywriting, market research, websites, advertising, marketing plans and so forth.
3. LIST WHAT YOU OFFER, in detail. In another column make a list of what you offer.
4. FIND WHAT IS SIMILAR. Circle the words in both columns that are basically similar in
I know that, of all my articles, this one will attract the most readers. Why? Well, because of its title, of course. I am also realistic to know that this is the sentence where most readers will stop reading, knowing there isn't any sex nor naked images to be seen. Judging by the feedback I get, I have some regular readers, and I hope you at least are still with me.Sex sells: the most popular search terms for any search engine will always include a liberal smuttering - er, smattering - of phrases from people with only one thing on their minds. Every other tv or webcast ad will have scenes that appeal to our most basic of instincts, not to mention many print ads, posters and billboards.Sometimes the link between the product and the carn
3. LIST WHAT YOU OFFER, in detail. In another column make a list of what you offer.
4. FIND WHAT IS SIMILAR. Circle the words in both columns that are basically similar in meaning.
5. FIND THE DIFFERENCES. Now highlight the words in your column that are different. Remember, it doesn’t necessarily have to be a product or service that is completely different, but maybe the way you offer that service. For example, my company looks into the soul of a company to find out what really is meaningful to them with our unique process that allows them to attract clients that are really right (and ripe!) for them, rather than just spam everyone with tons of promotion like most marketing consultants recommend.
What does yours do? [Hint: do NOT say “we give good service” because that is what virtually everyone on the planet THINKS sets them apart. It doesn’t. It’s pass?, boring and completely meaningless since it’s oversaturated in our contemporary vocabulary.] Go ahead, be creative, not boring. Everyone will appreciate it and you’ll get more clients.
ASK YOUR CLIENTS. Now ask some of your colleagues, friends or clients to tell you truthfully what they value about you. When you fully understand what makes your clients tick (and more importantly, what they love – or don’t love -- about doing business with you), you can promote those qualities to other potential markets.
Add those comments to your own column and highlight the phrases that are unique from your competitors. Your clients will exactly know how you are different, better, and more valuable to them—and you may even learn a few things you could change to make your offerings even more perfect for them!
We find hiring a researcher gets you the very best answers the most honestly. But if you cann
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