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Will You Add? - Getting Personal - Innovative Marketing for Small Business Owners
So you thought hypnotherapy and business development make a rather odd couple, right? One is all about strange utterings and exaggerated facial expressions, while the other is about being cool, calculated and professional. How odd that they could even be considered compatible. How absolutely bizarre! But truth is always stranger than fiction, and I would like to break the myth that business a
Small business marketing through stories
In the same way that everyone loves to hear a story, most people have one to t
Feedback is important in every sphere of life but more so in business simply because it tells how we're going and how we can improve.If we continue to improve, we'll continue to grow.The benefits of feedback are obvious:1. Consolidates the relationship 2. Lets you know where you're falling down 3. Opens up communication 4. Can be the cataly
Ok, so “famous” may be stretching it a little. By telling an interesting story, though, your marketing can at least make your small business well know in your local area or industry. But how do you do it?
Small business marketing through stories
In the same way that everyone loves to hear a story, most people have one to te
One workshop participant asked this question:I’m designing a performance measurement system for our in-house technology team and have run into a disagreement with my boss.He would grade a support technician as ‘A’ if the Service Level Agreement (SLA) norms have been met, and ‘A+’ for any additional enthusiasm shown.I want to give only 50% for meeting the S
Ok, so “famous” may be stretching it a little. By telling an interesting story, though, your marketing can at least make your small business well know in your local area or industry. But how do you do it?
Small business marketing through stories
In the same way that everyone loves to hear a story, most people have one to t
To make things really interesting (and profitable), you need to offer your clients additional items. This can generate an entire new source of income for you. It’s called back-end marketing. Your current clients are easier to sell to than new prospects since they already trust you. So find them other things they might like to buy. Remember, if you were in their shoes, what else might int
Ok, so “famous” may be stretching it a little. By telling an interesting story, though, your marketing can at least make your small business well know in your local area or industry. But how do you do it?
Small business marketing through stories
In the same way that everyone loves to hear a story, most people have one to t
So far most wind car designs for modern automobiles are pretty much on the drawing board, yet soon they will be ready for mass production. Wind Cars are the ultimate in alternative energy running on wind power or a combination hybrid running on wind and another type of propulsion such as fuel cells or ethanol blended fuels. Recently the product phase of such a concept came up in an online thi
Small business marketing through stories
In the same way that everyone loves to hear a story, most people have one to t
Firstly you should decide your own reasoning behind considering ISO 9001 2000 registration for your organization.Is the number of registrations in your market sector increasing?Are your competitors seeking registration?Are your customers asking about registration?Are registrations increasing in your industry?Are your customers asking you to become registered
Small business marketing through stories
In the same way that everyone loves to hear a story, most people have one to tell. You may not think it, but it’s true. Your story may never make it onto the bestseller lists, but it can certainly help jazz up your marketing. Think about it. Just what was it that made you decide to start up your own small business in the first place? Whether it was a terrible boss, a personal crisis, or just the perfect eureka moment, I bet your story is one that you love to tell. It’s probably a lot more interesting than most of the “corporate speak” sales pitches most people use in their small business marketing, too.
Using your personal story as part of your small business marketing No matter what your story is, you can use it to great effect in your
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