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  • Will You Add? - My Marketing Budget Is Small - How Can I Make The Most Of It?

    Business Management Case Study; Franchisor Collection of Financial Data from Franchisee
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    ade as many people as possible to buy from you when they are in the buying mood.

    Ever notice how health clubs market heavily in January and in the spring? They

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    Strategy, leadership, innovation, and marketability…all are crucial to business success; however can your business execute?Small business owners normally
    Regardless how small or large your budget is, there are a number of ways you can make it go farther. One way is to capitalize on the seasonality of your business.

    For example, it may not make sense or be necessary to market consistently all year long. Are their times when your particular industry is slow and customers are not likely to purchase? Conversely, are their times during the year when customers are more likely to be in the market for your product or service?

    Schedule your marketing activities to take advantage of these peak times and to avoid what I call the "valleys" (when no one is in the market for what you are selling). Aim to persuade as many people as possible to buy from you when they are in the buying mood.

    Ever notice how health clubs market heavily in January and in the spring? They k

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    For example, it may not make sense or be necessary to market consistently all year long. Are their times when your particular industry is slow and customers are not likely to purchase? Conversely, are their times during the year when customers are more likely to be in the market for your product or service?

    Schedule your marketing activities to take advantage of these peak times and to avoid what I call the "valleys" (when no one is in the market for what you are selling). Aim to persuade as many people as possible to buy from you when they are in the buying mood.

    Ever notice how health clubs market heavily in January and in the spring? They

    Risk-taking - Get Your Feet Wet!
    We often use the phrase, “Get Your Feet Wet” when we are just beginning to learn how to do something or are about to pioneer a new initiative. When we participa
    likely to purchase? Conversely, are their times during the year when customers are more likely to be in the market for your product or service?

    Schedule your marketing activities to take advantage of these peak times and to avoid what I call the "valleys" (when no one is in the market for what you are selling). Aim to persuade as many people as possible to buy from you when they are in the buying mood.

    Ever notice how health clubs market heavily in January and in the spring? They

    Setting Up A Legitimate Business Can Be Quick and Easy
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    arketing activities to take advantage of these peak times and to avoid what I call the "valleys" (when no one is in the market for what you are selling). Aim to persuade as many people as possible to buy from you when they are in the buying mood.

    Ever notice how health clubs market heavily in January and in the spring? They

    Put An End To Committees!
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    ade as many people as possible to buy from you when they are in the buying mood.

    Ever notice how health clubs market heavily in January and in the spring? They know people are more likely to be focused on getting in shape at the beginning of a new year, and before summer and swimsuit season arrive. So they spend more marketing dollars and focus their promotional efforts during these times of year and they maintain a lower profile the rest of the year.

    Ask yourself these questions: What "seasonality" exists in my business? How can I schedule my marketing to take advantage?

    (C) 2005 Debbie LaChusa

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