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Will You Add? - E-commerce : The Bottom of Pyramid Approach
The storyA few weeks ago, I met Chris* at a networking event. We chatted about what his company was doing and what my business was all about. He quickly realized that his company's online solutions could be beneficial for us and said, "Charlie, we should really meet soon so that I can show you our solutions that can lead you to more business." We had fairly good rapport and my company was then currently considering improvements to our online approach, so I was willing to respond to his suggestion.A few days later, Chris called me and we set a meeting. During the meeting, he showed me a brochure with all his company's solutions and kept asking whether this or that solution would be of interest to me.We finally nailed down one area of immediate interest and three areas for future consideration out of the list of around 10 solutions. Then I asked a few technical questions that Chris could only partially answer, so he suggested that I meet one of their software en
Gil Penchina, vice-president, eBay International state,” It’s all about getting more people on the system(eBay). People on net follow very simple system. They get online almost always because they want email, then they start reading news, then they shop. Once they value in shopping, they shop repeatedly. That’s when they realize they can sell too.”
By actively involving common folk they will get more trust into e-commerce. To achieve this amazing rate of growth, e-commerce community has to accept the “inclusive Capitalism” approach. Common Internet people need to be given a big opportunity to tap into the awesome big time opportunity on internet. According to CK Prahalad, to tap into BOP segment “ Trust is prerequisite”. Big corporate or small one need to build this bridge of trust to tap into this big volume market segment.
In case of Google, it is famous for it unconventional approach and infamously trusted for unorthodox management approach of its founders Lary Page and Sergey Brin. Google just do not comprise on integrity for profit in its search results. Its user can always trust Google for its integrity to receive full support from Google for their small or big business.
Am I seems too madly in love with Google? Believe m, I am not alone.
--------------------------------------------------------------------
You can access
Take the pain out of gain and decrease the upheaval surrounding change by following six commonsense steps to effective management.Step 1: Establish ObjectivesThe process must begin with a clear and detailed statement of objectives and move from there to goal design. Goals must be directly accountable to the vision while remaining in alignment with the stated purpose of the organization. This requires constant interaction with team members to determine that the they are on track, and with all internal clients to insure that the goals and objectives are pertinent to their needs, as well as to the organization's greater purpose.Step 2: Organize & PlanEfficiency in this area requires the ability and resources to develop and effectively communicate design/redesign plans and realistic schedules, while maintaining a balance between the broad view and day to day operation.The existing departmental structure in the case of a redesign is all-important
In 1990s, Internet came along and change the paradigm of whole global market. Because here we have a great tool “Internet” a very efficient, very potent to penetrate the earlier thought impregnable market sec. For most if the time it is the exposure to the outer world and information is necessary to make any decision and growth of any section of society or part of world. Internet is playing that role very efficiently.
Internet is a Mass product. Here power lies in the hand of individuals, rich or not so rich(This terminology is taken from Fortune at the Bottom of Pyramid by C.K. Prahalad, Wharton Publishing). General theory of market states (i) Top end market is value driven. (ii) Bottom end market is volume driven.
Through these two anomaly, we can clearly recognize that Internet companies are focusing on the second approach and that is what CK Prahalad call Bottom of Pyramid(BOP) approach in his path breaking book Fortune at the Bottom of Pyramid.
I can give a big list of such companies, but for instance take some shining stars of today Internet economy. (i) ebay.com (ii) aol.com (iii) clickbank.com (iv) Google.com
We will study the Mother of all search engine Google and its approach to BOP.
Lets compare the Google strategy and its behemoth competitors( well not today, but in formative days of Google when it matter most.) Google is a search engine based on Pay per click(PPC) approach to the internet economy. In formative days, Google done exactly what others thought and well recognized by the Gurus that the model is not viable and Google will be doomed to graveyard.
Most of Dot Coms or brick and mortar companies on internet were making money for advertising. They charge for the advertising space they provide to the advertiser and charge them for a fixed duration and also all these prepaid only. This approach was already imminently followed in TV advertising and to some extent very successful. Advertisers did not had any options. For them it was dark space to jump into. They did not had any control even after paying handsome sum for space on Net.
See the other side of the coin. The consumer( technically visitor) were not part of revolution. Even if they were, they were used to be only exploited for generating huge profit for firms operating on the Net.
Google came to foray with a refreshing style and a very uncommon approach to the market. 1. No Images on its main page. ( there is option available in other pages but not very popular.) 2. Tool and services for the common people. 3. Free for all( even sometime for advertisers also)
See where is the money? I guess 90% would not see any or many.
Google spread its wings on net through word-of-mouth marketing and keeping a intense focus on the common people using internet. In the process Google developed it owns marketing and revenue generation model with empowering the common people, who worship Google( I can be counted one of them).Google invented many new model which was never thought before.
(i) Google adsense
(ii) Google Adwords
(iii) Froogle ( similar to ebay.com but free for all.)
(iv) Google Search
Seeing deep into Google strategy and approach to net economy we can define two things.
(1) Focus on common people in big volume in terms of purchasing power
(2) In the process give more control in their hands, empower them to generate more purchasing power and habit to help yourself as well as the industry.
See two very bottom level examples.
(1) Jon Gales, the owner of the www.mobiletracker.net makes close to $5000 per month just by using Google adsense. Take notice, he is merely a happy go lucky child of 19 years.
(2) For small time people who want more sales to be generated for their small time business uses Google adwords and Froogle. Even if they do not any business product, they can sale someone else product and have a handsome money in exchange for working for someone else at their own home.
Does it make a company commercially viable? Do not ask me. Watch it.
Seth Gobin a well known online advertising consultant and former Yahoo employee, used to be dubious about Google’s prospect. Not anymore “ They have created the first new and effective Ad medium in last 50 years. It’s brilliant” He says.
Napolean hill, author of Law of success state in his book,” No man can rise to fame and fortune without carrying others along with him. It is simply can not be done.”
It takes continuous hard work with great series of innovation in product designe, process innovation and marketing and a long period to reach ( in mature economy or market) where Google is today.
Google 6 year $321mn
EBay 9 year $322mn
Yahoo 10 year $260mn
Amazon 9 year $114mn
In his book “ The fortune at the Bottom of Pyramid” C.K. Prahalad state,”…..what is needed is a better approach to help poor, an approach that involves partnering with them to innovate and achieve sustainable win-win scenarios where the poor are actively engaged and at the same time, the companies providing product and services to them are profitable.”
I accept common people on net are not poor. But see into deep meaning of C.K. Prahalad statement,”- ……where the poor are actively engaged and at the same time………..”. That’s what e-commerce model I am talking all about. They are not poor but they are active ready to change their buying behavior. Buying behavior change is the most awesome milestone still to reach in the e-commerce to really blast off the internet economy. According to Napolean Hill, you need to help the common internet folk to see what internet can do for them.
Gil Penchina, vice-president, eBay International state,” It’s all about getting more people on the system(eBay). People on net follow very simple system. They get online almost always because they want email, then they start reading news, then they shop. Once they value in shopping, they shop repeatedly. That’s when they realize they can sell too.”
By actively involving common folk they will get more trust into e-commerce. To achieve this amazing rate of growth, e-commerce community has to accept the “inclusive Capitalism” approach. Common Internet people need to be given a big opportunity to tap into the awesome big time opportunity on internet. According to CK Prahalad, to tap into BOP segment “ Trust is prerequisite”. Big corporate or small one need to build this bridge of trust to tap into this big volume market segment.
In case of Google, it is famous for it unconventional approach and infamously trusted for unorthodox management approach of its founders Lary Page and Sergey Brin. Google just do not comprise on integrity for profit in its search results. Its user can always trust Google for its integrity to receive full support from Google for their small or big business.
Am I seems too madly in love with Google? Believe m, I am not alone.
--------------------------------------------------------------------
You can access t
Making it Big Online by Straying Offline!I bet you were thinking that really doesn't make sense, how am I supposed to make money online if I am not working all the hours god sends infront of my computer?The answer to that question is so simple and yet not many people think about it and if they do they soon forget it and continue to do battle with the thousands of other 'Internet Marketeers' out there.Don't get me wrong there is nothing wrong with working online and I think that to make it big you need a healthy balance of both. I started out my career just working online and although it got me results I still wasn't reaching my earning potential.I decided that it was great to reach a target market of people all over the country but what about on my own doorstep? The only advertisements I had seen for working at home were for Kleeneze, Avon and Betterware and I definitely didn't want to do any of these. Trying to make a living from trudging the streets,
We will study the Mother of all search engine Google and its approach to BOP.
Lets compare the Google strategy and its behemoth competitors( well not today, but in formative days of Google when it matter most.) Google is a search engine based on Pay per click(PPC) approach to the internet economy. In formative days, Google done exactly what others thought and well recognized by the Gurus that the model is not viable and Google will be doomed to graveyard.
Most of Dot Coms or brick and mortar companies on internet were making money for advertising. They charge for the advertising space they provide to the advertiser and charge them for a fixed duration and also all these prepaid only. This approach was already imminently followed in TV advertising and to some extent very successful. Advertisers did not had any options. For them it was dark space to jump into. They did not had any control even after paying handsome sum for space on Net.
See the other side of the coin. The consumer( technically visitor) were not part of revolution. Even if they were, they were used to be only exploited for generating huge profit for firms operating on the Net.
Google came to foray with a refreshing style and a very uncommon approach to the market. 1. No Images on its main page. ( there is option available in other pages but not very popular.) 2. Tool and services for the common people. 3. Free for all( even sometime for advertisers also)
See where is the money? I guess 90% would not see any or many.
Google spread its wings on net through word-of-mouth marketing and keeping a intense focus on the common people using internet. In the process Google developed it owns marketing and revenue generation model with empowering the common people, who worship Google( I can be counted one of them).Google invented many new model which was never thought before.
(i) Google adsense
(ii) Google Adwords
(iii) Froogle ( similar to ebay.com but free for all.)
(iv) Google Search
Seeing deep into Google strategy and approach to net economy we can define two things.
(1) Focus on common people in big volume in terms of purchasing power
(2) In the process give more control in their hands, empower them to generate more purchasing power and habit to help yourself as well as the industry.
See two very bottom level examples.
(1) Jon Gales, the owner of the www.mobiletracker.net makes close to $5000 per month just by using Google adsense. Take notice, he is merely a happy go lucky child of 19 years.
(2) For small time people who want more sales to be generated for their small time business uses Google adwords and Froogle. Even if they do not any business product, they can sale someone else product and have a handsome money in exchange for working for someone else at their own home.
Does it make a company commercially viable? Do not ask me. Watch it.
Seth Gobin a well known online advertising consultant and former Yahoo employee, used to be dubious about Google’s prospect. Not anymore “ They have created the first new and effective Ad medium in last 50 years. It’s brilliant” He says.
Napolean hill, author of Law of success state in his book,” No man can rise to fame and fortune without carrying others along with him. It is simply can not be done.”
It takes continuous hard work with great series of innovation in product designe, process innovation and marketing and a long period to reach ( in mature economy or market) where Google is today.
Google 6 year $321mn
EBay 9 year $322mn
Yahoo 10 year $260mn
Amazon 9 year $114mn
In his book “ The fortune at the Bottom of Pyramid” C.K. Prahalad state,”…..what is needed is a better approach to help poor, an approach that involves partnering with them to innovate and achieve sustainable win-win scenarios where the poor are actively engaged and at the same time, the companies providing product and services to them are profitable.”
I accept common people on net are not poor. But see into deep meaning of C.K. Prahalad statement,”- ……where the poor are actively engaged and at the same time………..”. That’s what e-commerce model I am talking all about. They are not poor but they are active ready to change their buying behavior. Buying behavior change is the most awesome milestone still to reach in the e-commerce to really blast off the internet economy. According to Napolean Hill, you need to help the common internet folk to see what internet can do for them.
Gil Penchina, vice-president, eBay International state,” It’s all about getting more people on the system(eBay). People on net follow very simple system. They get online almost always because they want email, then they start reading news, then they shop. Once they value in shopping, they shop repeatedly. That’s when they realize they can sell too.”
By actively involving common folk they will get more trust into e-commerce. To achieve this amazing rate of growth, e-commerce community has to accept the “inclusive Capitalism” approach. Common Internet people need to be given a big opportunity to tap into the awesome big time opportunity on internet. According to CK Prahalad, to tap into BOP segment “ Trust is prerequisite”. Big corporate or small one need to build this bridge of trust to tap into this big volume market segment.
In case of Google, it is famous for it unconventional approach and infamously trusted for unorthodox management approach of its founders Lary Page and Sergey Brin. Google just do not comprise on integrity for profit in its search results. Its user can always trust Google for its integrity to receive full support from Google for their small or big business.
Am I seems too madly in love with Google? Believe m, I am not alone.
--------------------------------------------------------------------
You can access
Writing articles, business blogging, presenting to a group or speaking to the media, in professional services are all great ways to position yourself and your business as a centre of influence. In other words, as a leading authority in your field.While it is important to develop your own methodologies and practices, do not forget that it is also critical to attribute your sources of information.Consider this as building your personal brand on the shoulders of giants.In a blog post that might for example that would be through a link back to the person you are referencing in your blog post and through a track back.In the case of speaking, it might be commenting on your research source.Many people think that to be an expert they must be the fount of all knowledge with unique materials.But have you noticed that in most business books by established authors, or when listening to an expert being interviewed, they will always cite sources of data
See where is the money? I guess 90% would not see any or many.
Google spread its wings on net through word-of-mouth marketing and keeping a intense focus on the common people using internet. In the process Google developed it owns marketing and revenue generation model with empowering the common people, who worship Google( I can be counted one of them).Google invented many new model which was never thought before.
(i) Google adsense
(ii) Google Adwords
(iii) Froogle ( similar to ebay.com but free for all.)
(iv) Google Search
Seeing deep into Google strategy and approach to net economy we can define two things.
(1) Focus on common people in big volume in terms of purchasing power
(2) In the process give more control in their hands, empower them to generate more purchasing power and habit to help yourself as well as the industry.
See two very bottom level examples.
(1) Jon Gales, the owner of the www.mobiletracker.net makes close to $5000 per month just by using Google adsense. Take notice, he is merely a happy go lucky child of 19 years.
(2) For small time people who want more sales to be generated for their small time business uses Google adwords and Froogle. Even if they do not any business product, they can sale someone else product and have a handsome money in exchange for working for someone else at their own home.
Does it make a company commercially viable? Do not ask me. Watch it.
Seth Gobin a well known online advertising consultant and former Yahoo employee, used to be dubious about Google’s prospect. Not anymore “ They have created the first new and effective Ad medium in last 50 years. It’s brilliant” He says.
Napolean hill, author of Law of success state in his book,” No man can rise to fame and fortune without carrying others along with him. It is simply can not be done.”
It takes continuous hard work with great series of innovation in product designe, process innovation and marketing and a long period to reach ( in mature economy or market) where Google is today.
Google 6 year $321mn
EBay 9 year $322mn
Yahoo 10 year $260mn
Amazon 9 year $114mn
In his book “ The fortune at the Bottom of Pyramid” C.K. Prahalad state,”…..what is needed is a better approach to help poor, an approach that involves partnering with them to innovate and achieve sustainable win-win scenarios where the poor are actively engaged and at the same time, the companies providing product and services to them are profitable.”
I accept common people on net are not poor. But see into deep meaning of C.K. Prahalad statement,”- ……where the poor are actively engaged and at the same time………..”. That’s what e-commerce model I am talking all about. They are not poor but they are active ready to change their buying behavior. Buying behavior change is the most awesome milestone still to reach in the e-commerce to really blast off the internet economy. According to Napolean Hill, you need to help the common internet folk to see what internet can do for them.
Gil Penchina, vice-president, eBay International state,” It’s all about getting more people on the system(eBay). People on net follow very simple system. They get online almost always because they want email, then they start reading news, then they shop. Once they value in shopping, they shop repeatedly. That’s when they realize they can sell too.”
By actively involving common folk they will get more trust into e-commerce. To achieve this amazing rate of growth, e-commerce community has to accept the “inclusive Capitalism” approach. Common Internet people need to be given a big opportunity to tap into the awesome big time opportunity on internet. According to CK Prahalad, to tap into BOP segment “ Trust is prerequisite”. Big corporate or small one need to build this bridge of trust to tap into this big volume market segment.
In case of Google, it is famous for it unconventional approach and infamously trusted for unorthodox management approach of its founders Lary Page and Sergey Brin. Google just do not comprise on integrity for profit in its search results. Its user can always trust Google for its integrity to receive full support from Google for their small or big business.
Am I seems too madly in love with Google? Believe m, I am not alone.
--------------------------------------------------------------------
You can access
1) Determine a person’s ability to plan. Does the person who called the meeting have a clear goal and a specific plan to achieve it. People who do, recognize the value of preparation and can be trusted with larger projects.2) Measure teamwork. How are the participants working together? Are they making methodical progress toward an agreement, decision, or solution? Are the more skilled participants helping the others? Is the group working toward a result that benefits everyone? People who work as a team contribute more to productivity.3) Demonstrate communication. How well do the participants state their ideas? Do they speak clearly? And do they pay attention when others speak? People who communicate well avoid problems such as misunderstandings and arguments.4) Determine how people think. Are the participants offering ideas that logically follow what the last person said? How innovative, practical, or useful are the ideas? Are people focused on details or majo
Seth Gobin a well known online advertising consultant and former Yahoo employee, used to be dubious about Google’s prospect. Not anymore “ They have created the first new and effective Ad medium in last 50 years. It’s brilliant” He says.
Napolean hill, author of Law of success state in his book,” No man can rise to fame and fortune without carrying others along with him. It is simply can not be done.”
It takes continuous hard work with great series of innovation in product designe, process innovation and marketing and a long period to reach ( in mature economy or market) where Google is today.
Google 6 year $321mn
EBay 9 year $322mn
Yahoo 10 year $260mn
Amazon 9 year $114mn
In his book “ The fortune at the Bottom of Pyramid” C.K. Prahalad state,”…..what is needed is a better approach to help poor, an approach that involves partnering with them to innovate and achieve sustainable win-win scenarios where the poor are actively engaged and at the same time, the companies providing product and services to them are profitable.”
I accept common people on net are not poor. But see into deep meaning of C.K. Prahalad statement,”- ……where the poor are actively engaged and at the same time………..”. That’s what e-commerce model I am talking all about. They are not poor but they are active ready to change their buying behavior. Buying behavior change is the most awesome milestone still to reach in the e-commerce to really blast off the internet economy. According to Napolean Hill, you need to help the common internet folk to see what internet can do for them.
Gil Penchina, vice-president, eBay International state,” It’s all about getting more people on the system(eBay). People on net follow very simple system. They get online almost always because they want email, then they start reading news, then they shop. Once they value in shopping, they shop repeatedly. That’s when they realize they can sell too.”
By actively involving common folk they will get more trust into e-commerce. To achieve this amazing rate of growth, e-commerce community has to accept the “inclusive Capitalism” approach. Common Internet people need to be given a big opportunity to tap into the awesome big time opportunity on internet. According to CK Prahalad, to tap into BOP segment “ Trust is prerequisite”. Big corporate or small one need to build this bridge of trust to tap into this big volume market segment.
In case of Google, it is famous for it unconventional approach and infamously trusted for unorthodox management approach of its founders Lary Page and Sergey Brin. Google just do not comprise on integrity for profit in its search results. Its user can always trust Google for its integrity to receive full support from Google for their small or big business.
Am I seems too madly in love with Google? Believe m, I am not alone.
--------------------------------------------------------------------
You can access
If your marketing activity doesn't include postcards, you're overlooking a highly effective and very low-cost sales tool. Here are 12 of the many reasons postcards should be part of your marketing program...1. Postcards Work for Any BusinessPostcards can produce all kinds of sales activity for all types of businesses. For example, they can produce web site traffic for online marketers, floor traffic for retail stores, sales leads for direct marketers ...and just about any other type of sales activity a business wants.2. Designing Postcards is Simple and UncomplicatedDesigning an effective postcard is not complicated. It can be as simple as printing your best small ad on a 4 x 6 card and sending it to a list of potential prospects. Postcards usually work best when the message is brief and the postcard looks at first glance like a message from friend.3. Printing Postcards is Easy and InexpensiveYou can print postcards wi
Gil Penchina, vice-president, eBay International state,” It’s all about getting more people on the system(eBay). People on net follow very simple system. They get online almost always because they want email, then they start reading news, then they shop. Once they value in shopping, they shop repeatedly. That’s when they realize they can sell too.”
By actively involving common folk they will get more trust into e-commerce. To achieve this amazing rate of growth, e-commerce community has to accept the “inclusive Capitalism” approach. Common Internet people need to be given a big opportunity to tap into the awesome big time opportunity on internet. According to CK Prahalad, to tap into BOP segment “ Trust is prerequisite”. Big corporate or small one need to build this bridge of trust to tap into this big volume market segment.
In case of Google, it is famous for it unconventional approach and infamously trusted for unorthodox management approach of its founders Lary Page and Sergey Brin. Google just do not comprise on integrity for profit in its search results. Its user can always trust Google for its integrity to receive full support from Google for their small or big business.
Am I seems too madly in love with Google? Believe m, I am not alone.
--------------------------------------------------------------------
You can access the same article at Nuttymarketer.com website at : http://www.nuttymarketer.com/green/gorilla_marketing_ecommerce1.htm
This research work for this report is done by Mr. Arvind Kumar, founder, www.Nuttymarketer.com You may reach him at arvind@nuttymarketer.com .
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