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Will You Add? - The Most Powerful Marketing Weapon Ever Invented
We’ve all seen the news stories of the people lined up for hours outside retail stores waiting for a shot at the limited supply hot holiday toy or the mass of people ready to grab up all the holiday season sale goods that they can cram into the nearest shopping cart.In fact, at some point or another, we’ve each probably contributed to the crazed rush of humanity that gets up before the crack of dawn to be at our favorite retailer right when they open on sale day. You may have even drug a sleeping bag and lawn chair out of your trunk to reserve your spot in line the night before a grand opening, product launch or sup
Well, almost anybody because only 80% of the restaurants that were cleaned free of charge, signed up to have the firm clean up their premises on a regular basis. Not good enough for the city health inspectors but an unbelievably high percentage for any selling system. It naturally revolutionized this cleaning business.
A media company was facing very stiff competition getting advertisements into
You have a great product or service… Now, how should you market it?You have to make others know about what you have to offer. There is no good in having a great idea if you don’t know how to sell it, right?Your motivation is financial independence (MONEY); you establish a quality product (your service), and you go out into the harsh competitive world and sell it (MARKETING) while you also sell yourself (ME)!Here are a few tips and a real example which you should keep in mind in order to prospect.MONEY: Let’s admit it: Money makes business and business makes money! If y
Even the greatest mail order marketer of them all, Joe Karbo, created a selling system that showed he fully understood the power of this weapon. (More on that at the end of this article.)
I am sure you’re dying to hear what it is. Let me warn you, you may be disappointed because like most great ideas which have changed the course of history, it is simple. So simple that you may just brush it aside – and lose a real chance to change your fortunes forever. Well, you have been warned.
Here it is.
It’s a FREE SAMPLE.
Let’s look at a real-life example that could happen in your neighbourhood corner right now.
Picture a small business selling doughnuts at a street corner. Potential clients in their hundreds pass by and ignore the seller’s smile and well displayed juicy-looking doughnuts. At the end of the day, he has barely sold a dozen.
Then a simple selling system involving tiny, miniature versions of the doughnuts being given away for free to passersby is introduced. A few people stop to sample the free doughnuts, at least half of them end up purchasing a doughnut or two. The small business owner does some arithmetic at the end of a hectic day. The bill for the samples was high, but his cash box is bulging like it never has before and the sheer volumes of business has reduced the expense for the free samples to a tiny fraction of his takings.
No matter how complex your business is, it can benefit tremendously from the power of a free sample. A few more examples;
An office cleaning concern wanted to expand its’ client base to restaurants but had a lot of difficulties making any head way until they came up with a simple selling system. They approached restaurants and offered to clean up free of charge, the only condition was that the owner sees the dirt that will be cleaned off their premises before it’s disposed of. (If you know the right places to look, any premises will give you a load of dirt enough to make anybody sick.)
Well, almost anybody because only 80% of the restaurants that were cleaned free of charge, signed up to have the firm clean up their premises on a regular basis. Not good enough for the city health inspectors but an unbelievably high percentage for any selling system. It naturally revolutionized this cleaning business.
A media company was facing very stiff competition getting advertisements into
Have you ever just wanted to cringe while shopping at Zellers with your sweet toddler? I guess by now they know where the toy section is, and it just so happens you were speeding by hoping they might not see.But no way, there it was in bright packaging and just at the perfect eye level of your youngster, the latest and greatest Charlie the Activity Chimp. The pudgy little hands fly out to grab it, and the sweet little voice turns into a loud “I want it now”!You half smile and act like you are really in control of this scenario, but in your heart you know better. How can someone so young and sweet turn into s
Here it is.
It’s a FREE SAMPLE.
Let’s look at a real-life example that could happen in your neighbourhood corner right now.
Picture a small business selling doughnuts at a street corner. Potential clients in their hundreds pass by and ignore the seller’s smile and well displayed juicy-looking doughnuts. At the end of the day, he has barely sold a dozen.
Then a simple selling system involving tiny, miniature versions of the doughnuts being given away for free to passersby is introduced. A few people stop to sample the free doughnuts, at least half of them end up purchasing a doughnut or two. The small business owner does some arithmetic at the end of a hectic day. The bill for the samples was high, but his cash box is bulging like it never has before and the sheer volumes of business has reduced the expense for the free samples to a tiny fraction of his takings.
No matter how complex your business is, it can benefit tremendously from the power of a free sample. A few more examples;
An office cleaning concern wanted to expand its’ client base to restaurants but had a lot of difficulties making any head way until they came up with a simple selling system. They approached restaurants and offered to clean up free of charge, the only condition was that the owner sees the dirt that will be cleaned off their premises before it’s disposed of. (If you know the right places to look, any premises will give you a load of dirt enough to make anybody sick.)
Well, almost anybody because only 80% of the restaurants that were cleaned free of charge, signed up to have the firm clean up their premises on a regular basis. Not good enough for the city health inspectors but an unbelievably high percentage for any selling system. It naturally revolutionized this cleaning business.
A media company was facing very stiff competition getting advertisements into
With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Sometimes with a specific campaign, you may want to go above and beyond and really start a buzz about your company.This is not to say that creativity always costs more money. In fact, a really cheap promotional item can go a long way if the right message is attached. For example, the first idea stems from a friend of mine who worked at a career school. She is ever so quirky and wanted to create a fun item for an upcoming career fair.BackscratchersWhose back d
Then a simple selling system involving tiny, miniature versions of the doughnuts being given away for free to passersby is introduced. A few people stop to sample the free doughnuts, at least half of them end up purchasing a doughnut or two. The small business owner does some arithmetic at the end of a hectic day. The bill for the samples was high, but his cash box is bulging like it never has before and the sheer volumes of business has reduced the expense for the free samples to a tiny fraction of his takings.
No matter how complex your business is, it can benefit tremendously from the power of a free sample. A few more examples;
An office cleaning concern wanted to expand its’ client base to restaurants but had a lot of difficulties making any head way until they came up with a simple selling system. They approached restaurants and offered to clean up free of charge, the only condition was that the owner sees the dirt that will be cleaned off their premises before it’s disposed of. (If you know the right places to look, any premises will give you a load of dirt enough to make anybody sick.)
Well, almost anybody because only 80% of the restaurants that were cleaned free of charge, signed up to have the firm clean up their premises on a regular basis. Not good enough for the city health inspectors but an unbelievably high percentage for any selling system. It naturally revolutionized this cleaning business.
A media company was facing very stiff competition getting advertisements into
When most people think of advertising copywriting they tend to think of large lettered blurbs like “On Sale!” or “Half Off!” that always seem to announce the latest and greatest bargain to be had. This is quite honestly, a very narrow glimpse of what sales copy is and what sales copy does.A very broad but accurate definition of advertising copywriting would be: Any and all text based material in any way relevant to your business a potential customer comes into contact with. Whether it’s in the form of a catchy headline, a compelling email, or an iron clad money back guarantee, these are all various forms of sales cop
No matter how complex your business is, it can benefit tremendously from the power of a free sample. A few more examples;
An office cleaning concern wanted to expand its’ client base to restaurants but had a lot of difficulties making any head way until they came up with a simple selling system. They approached restaurants and offered to clean up free of charge, the only condition was that the owner sees the dirt that will be cleaned off their premises before it’s disposed of. (If you know the right places to look, any premises will give you a load of dirt enough to make anybody sick.)
Well, almost anybody because only 80% of the restaurants that were cleaned free of charge, signed up to have the firm clean up their premises on a regular basis. Not good enough for the city health inspectors but an unbelievably high percentage for any selling system. It naturally revolutionized this cleaning business.
A media company was facing very stiff competition getting advertisements into
With hundreds of new franchise concepts being started every year, it is nearly impossible to keep track of the freshest ideas. Here is an update of two new franchises and how they have fared in their first several months of franchising.The Counter - No, this isn’t just another fast food hamburger joint. Besides serving hamburgers, The Counter has as much in common with your local McDonalds or Wendy’s as the World Cup has to do with your child’s weekend soccer game. First opened in Santa Monica in 2003, this trendy update to the classic burger joint serves its burgers with any combination of 10 cheeses, 26 toppings, a
Well, almost anybody because only 80% of the restaurants that were cleaned free of charge, signed up to have the firm clean up their premises on a regular basis. Not good enough for the city health inspectors but an unbelievably high percentage for any selling system. It naturally revolutionized this cleaning business.
A media company was facing very stiff competition getting advertisements into their newspaper. They designed a simple system where the company sales representatives approached a carefully selected client list with samples of their advertisements re-designed and placed on a dummy page. The response rate? Well, 4 out of every 10 clients approached in this way signed up for advertising space on the spot.
A company selling solar panels in the heart of Africa wasn’t making much headway until they bit the bullet with the following crazy selling system. They found a simple way to assess the income capabilities of rural homes that had no access to electricity. They would then knock on doors and offer to install solar electricity free of charge. They would then come back a week later and if the house owner liked it, they would pay for it and keep it. If they didn’t the solar firm would simply take their equipment and leave.
The firm which tried this strategy a few years back has bluntly refused to release the response rates for publication. But I can tell you one thing, this system helped to build up the company and today it’s the largest solar energy firm in East and Central Africa, having sold hundreds of thousands of solar systems in a part of the world that has one of the lowest per capita incomes on earth.
And I could go on and on with hundreds of other examples.
The point is that we are always trying to complicate things with elaborate new ideas when all we need to do is keep it simple and look back at the history of mankind. I can almost see that vicious looking hunter violently refusing to exchange part of his kill for a basket of fruit from the fruit-gatherer. That’s until he tastes a free sample of the fruit. Then he happily gives away half his kill for the entire basket.
Let’s wrap it up with Joe Karbo’s amazing selling system. His offer was simple. Order his book The Lazy man’s way to riches. Don’t pay for it now. Simply send a post-dated cheque dated 30 days later. Receive the book (a free sample because you have the option of returning it to the sender and not paying for it) and then if you are satisfied, you keep it. Millions of words have been written about Karbo’s techniques, but everybody see
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