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Will You Add? - Ten Easy Marketing Tasks You Can Do NOW
How would you like to increase your business 1300% in less than a month while spending next to nothing? I spoke to one of my clients today to check in on a marketing strategy I gave to him - and he had multiplied his business 13X. Is he psyched? Of course, and now he has the problem of figuring out how to deal with expanding his business. We should all have such problems.<
4. Pay attention to the marketing messages all around you. See if you can pic
Successful entrepreneurs have many traits in common. Here are ten of those traits that I consider to be very important.A successful entrepreneur...1. Places the needs of customers or clients first, and takes the time to find out what those needs are.2. Enjoys the freedom of fulfilling a chosen mission through the fruits of his or her own efforts.3.
1. Listen to (and write down!) the questions your clients ask. They're clues to the problems you can help them solve. They're also topics for your next article, talk and e-newsletter. Don't invent this stuff - just listen!
2. Plan and write out your next sales conversation. Got a meeting next week with a hot prospect? Write down the words you will use to find out who the decision makers are, what the budget is, the scope of their problem, and how you'll ask them to take next steps. If you have no idea how to do this, send me an email and I'll help you think through it.
3. Read a marketing article. Most non-marketers don't go out of their way to read about marketing. A painless way to stay motivated, though, is to read one new article every week. Start here: http://www.turningpointemarketing.com/Free_Resources/Articles.html
4. Pay attention to the marketing messages all around you. See if you can pick
Okay, you've decided that you'd like to join the growing group of individuals who've opened their own home business. It's a great decision and I'm certain that you will soon see why so many people have decided to follow the same path. However, you're probably wondering to yourself what type of business you should start. There are dozens of options available but I'm going to
2. Plan and write out your next sales conversation. Got a meeting next week with a hot prospect? Write down the words you will use to find out who the decision makers are, what the budget is, the scope of their problem, and how you'll ask them to take next steps. If you have no idea how to do this, send me an email and I'll help you think through it.
3. Read a marketing article. Most non-marketers don't go out of their way to read about marketing. A painless way to stay motivated, though, is to read one new article every week. Start here: http://www.turningpointemarketing.com/Free_Resources/Articles.html
4. Pay attention to the marketing messages all around you. See if you can pic
Do your people manage complexity effectively?Do your people respond to challenges with practical, creative and productive solutions?Once upon a time, when society was stable and things didn’t change very often, repetition was an acceptable substitute for thinking, and experience was the predictor of success. But now, things are more complex, and experience may on
3. Read a marketing article. Most non-marketers don't go out of their way to read about marketing. A painless way to stay motivated, though, is to read one new article every week. Start here: http://www.turningpointemarketing.com/Free_Resources/Articles.html
4. Pay attention to the marketing messages all around you. See if you can pic
All of us know one or two people who aren't particularly good at what they do, and yet they always seem to be the ones who get ahead in life. They advance, while everyone else has to sit and watch.It wouldn't be so infuriating if they were the most deserving - the most intelligent, the most skilled, or the most hard-working. But it never seems to work out that way.<
3. Read a marketing article. Most non-marketers don't go out of their way to read about marketing. A painless way to stay motivated, though, is to read one new article every week. Start here: http://www.turningpointemarketing.com/Free_Resources/Articles.html
4. Pay attention to the marketing messages all around you. See if you can pic
The Federal Trade Commission has now completed its new revision of the Franchise Rule, a set of regulations, which has not been changed since the 1970s if you can believe it? Outrageous to think that the Federal Government could be so inept or non-responding to the needs of the free market or the Franchising Community, which represents nearly 1/3 of every consumer dollar spent
4. Pay attention to the marketing messages all around you. See if you can pick out the WIIFM (What's In It For Me?) and call-to-action (what they want you to do). Practice thinking like a marketer.
5. If you manage others who perform your client work, visit a client with your employee to show interest. This keeps you fresh and demonstrates your commitment to the client. It also shows the client that there's more to your organization than their sole point of contact.
6. Give a copy of this article to your staff and ask them to come to the next staff meeting prepared to talk about the ideas that this generates. Ask people to commit to one new task. Have them give a progress report at the next meeting. Rinse, repeat.
7. Draft a 3 or 4-question survey to do short, conversational telephone interviews with your target audience to find out what they struggle with...what's on their wish list...what they want from you. Do NOT ask them if they want to buy anything from
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