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Will You Add? - Boost Profits: Market to the Gay Community
(Editor's Note: A client e-mailed me yesterday about her student loan debts that netted her 3 college degrees and a job without a commensurate income and future. She has a Bachelor of Arts Degree from New York University, a second Bachelor of Arts Degree from the London Institute and a Master of Arts Degree from the University of London. My unvarnished answers to her questions follow. I changed her name since I could not contact her in time to use her name.)Happy Holidays Ed Bagley,I had a follow-up question to your three-part series on "Six Power Secrets of Getting Hired and Promote
Any Business Can Be Making More Money
Acceptance, reliability, personal attention, and excellence are qualities all consumers want in a buying experience. Gay and lesbian customers are no different than straight ones. They want all of the same services, from caterers to photogr
Despite widespread agreement that effective expense management is critical to business success, there's still one aspect of expense management that tends to be handled badly. And it's costing many businesses millions each year! Ironically, it's a cost that can be drastically reduced (all but eliminated) overnight.I'm talking about the processing costs associated with purchases. They're called "transactional processing costs"; they're not the cost of the purchase itself, but the cost of the transaction.The Dollar-Value of Transactional Processing CostsThe end-to-end cost of p
The incredible “Dual Income, No Kids (DINK)” buying power of the gay and lesbian population is stirring things up in business these days. It is changing the fields of marketing and public relations, as well as economics. In light of recent gay marriage laws passed in Massachusetts and other similar laws on the table in other states, the newest financial explosion has happened within the gay and lesbian wedding industry. There are many ways gay friendly businesses can learn to speak directly tothe gay and lesbian community in order to share the wealth.
Advertising to the Gay Community
A report on mygayweb.com says 78% of gay online users prefer to buy from companies that target market to the GLBT (Gay Lesbian Bisexual Transgender) community. The first and most important step.is researching this target market by finding gay/lesbian newspapers, magazines, community centers, web sites, expos, or conferences. Once you decide where to advertise, maintain a strong and consistent advertising presence within the community itself. This will produce loyalty.
Gay and Lesbian consumers deeply appreciate being treated with the same respect and consideration as anyone else. Comfort in expressing their lifestyle, flexibility with products and services and creativity in your approach will form a bond of trust between a company and its’ gay and lesbian clients. A business will gain a reputation for openness to gays and lesbians and as word of mouth travels you may receive hundreds of referrals. In the gay and lesbian community trust is an important and marketable commodity.
Community Action
In order to further a bond of trust, gay and lesbian patrons expect to see gay friendly practices in action. The creation of anti-discrimination policies in the work place, involvement in AIDS education, and support of gay rights initiatives are a few examples. Honest communication is also imperative. Gay and lesbian clientele want to rest assured that, if necessary, a protocol is in place for reporting inappropriate behavior or comments from staff. They want reassurance that no matter who assists in a sale the company provides a safe and respectful space at all times.
Symbols of the Gay Community
There are signals a gay friendly business can send out that are discreet and specific. These signals can be presented in a way that does not offend more traditional clients or draw attention to a business located in a more conservative area. An effective way to reach gay and lesbian customers is to learn the symbolism of the community. The use of a small rainbow flag or pink triangle in the form of a sticker on your window or as an icon on your web site will send a message to the gay and lesbian population of your town or city. There are a wide variety of market specific themes and images available to businesses that choose to call themselves gay friendly. If there is a gay or lesbian group in the area ask for any promotional materials they may offer, to gain a better understanding of the lingo, symbolism, and specific needs of the GLBT community.
Any Business Can Be Making More Money
Acceptance, reliability, personal attention, and excellence are qualities all consumers want in a buying experience. Gay and lesbian customers are no different than straight ones. They want all of the same services, from caterers to photogra
Rational Choice Theory is possibly one of the best recognized methodological approaches to the rationalization of individual accomplishment. In this article I am going to study Rational Choice Theory and discuss particular areas of disadvantages in this theory, where its instructive powers debatably collapse and expand on the theory's definition. Individuals are a component of investigation at which to study the public, but it should be remembered that humanity is not simply made up of a great amount of persons, but contains groups and organizations and so any common sociological presumption should be
Advertising to the Gay Community
A report on mygayweb.com says 78% of gay online users prefer to buy from companies that target market to the GLBT (Gay Lesbian Bisexual Transgender) community. The first and most important step.is researching this target market by finding gay/lesbian newspapers, magazines, community centers, web sites, expos, or conferences. Once you decide where to advertise, maintain a strong and consistent advertising presence within the community itself. This will produce loyalty.
Gay and Lesbian consumers deeply appreciate being treated with the same respect and consideration as anyone else. Comfort in expressing their lifestyle, flexibility with products and services and creativity in your approach will form a bond of trust between a company and its’ gay and lesbian clients. A business will gain a reputation for openness to gays and lesbians and as word of mouth travels you may receive hundreds of referrals. In the gay and lesbian community trust is an important and marketable commodity.
Community Action
In order to further a bond of trust, gay and lesbian patrons expect to see gay friendly practices in action. The creation of anti-discrimination policies in the work place, involvement in AIDS education, and support of gay rights initiatives are a few examples. Honest communication is also imperative. Gay and lesbian clientele want to rest assured that, if necessary, a protocol is in place for reporting inappropriate behavior or comments from staff. They want reassurance that no matter who assists in a sale the company provides a safe and respectful space at all times.
Symbols of the Gay Community
There are signals a gay friendly business can send out that are discreet and specific. These signals can be presented in a way that does not offend more traditional clients or draw attention to a business located in a more conservative area. An effective way to reach gay and lesbian customers is to learn the symbolism of the community. The use of a small rainbow flag or pink triangle in the form of a sticker on your window or as an icon on your web site will send a message to the gay and lesbian population of your town or city. There are a wide variety of market specific themes and images available to businesses that choose to call themselves gay friendly. If there is a gay or lesbian group in the area ask for any promotional materials they may offer, to gain a better understanding of the lingo, symbolism, and specific needs of the GLBT community.
Any Business Can Be Making More Money
Acceptance, reliability, personal attention, and excellence are qualities all consumers want in a buying experience. Gay and lesbian customers are no different than straight ones. They want all of the same services, from caterers to photogr
Occupational Health and Safety is a serious subject. The degree of seriousness in which it is held by organisations is demonstrated by how they are lead, not by their bald statistics, their processes and policies or their insurance bill.To embed a positive attitude to occupational health and safety in an organisation requires attention to three areas.The first and foremost is leadership. The leader of the organisation must be seen to be leading on safety. A leader that demonstrates that they care about their employees health and well being including their own will generate a much higher d
Gay and Lesbian consumers deeply appreciate being treated with the same respect and consideration as anyone else. Comfort in expressing their lifestyle, flexibility with products and services and creativity in your approach will form a bond of trust between a company and its’ gay and lesbian clients. A business will gain a reputation for openness to gays and lesbians and as word of mouth travels you may receive hundreds of referrals. In the gay and lesbian community trust is an important and marketable commodity.
Community Action
In order to further a bond of trust, gay and lesbian patrons expect to see gay friendly practices in action. The creation of anti-discrimination policies in the work place, involvement in AIDS education, and support of gay rights initiatives are a few examples. Honest communication is also imperative. Gay and lesbian clientele want to rest assured that, if necessary, a protocol is in place for reporting inappropriate behavior or comments from staff. They want reassurance that no matter who assists in a sale the company provides a safe and respectful space at all times.
Symbols of the Gay Community
There are signals a gay friendly business can send out that are discreet and specific. These signals can be presented in a way that does not offend more traditional clients or draw attention to a business located in a more conservative area. An effective way to reach gay and lesbian customers is to learn the symbolism of the community. The use of a small rainbow flag or pink triangle in the form of a sticker on your window or as an icon on your web site will send a message to the gay and lesbian population of your town or city. There are a wide variety of market specific themes and images available to businesses that choose to call themselves gay friendly. If there is a gay or lesbian group in the area ask for any promotional materials they may offer, to gain a better understanding of the lingo, symbolism, and specific needs of the GLBT community.
Any Business Can Be Making More Money
Acceptance, reliability, personal attention, and excellence are qualities all consumers want in a buying experience. Gay and lesbian customers are no different than straight ones. They want all of the same services, from caterers to photogr
When you create your power points or walk over to the nearby diner or coffee shop for a quick informal chat with an investor, remember the following:1. Focus and niches are still very much in. Broad brush and shot gun approaches are out.2. Your strategy needs to relate to your competition. If you differ dramatically you must have a defensible reason for doing things differently and it must be supported by customer validation.3. Depth in all areas - technology, domain, implementation, business development and recruitment - is required. Miss one and you will have some tough questions
Symbols of the Gay Community
There are signals a gay friendly business can send out that are discreet and specific. These signals can be presented in a way that does not offend more traditional clients or draw attention to a business located in a more conservative area. An effective way to reach gay and lesbian customers is to learn the symbolism of the community. The use of a small rainbow flag or pink triangle in the form of a sticker on your window or as an icon on your web site will send a message to the gay and lesbian population of your town or city. There are a wide variety of market specific themes and images available to businesses that choose to call themselves gay friendly. If there is a gay or lesbian group in the area ask for any promotional materials they may offer, to gain a better understanding of the lingo, symbolism, and specific needs of the GLBT community.
Any Business Can Be Making More Money
Acceptance, reliability, personal attention, and excellence are qualities all consumers want in a buying experience. Gay and lesbian customers are no different than straight ones. They want all of the same services, from caterers to photogr
Want to be an astronaut or a baker or a carpenter? Perhaps you'd prefer to be a chef or a pilot or a successful entrepreneur? Choosing your options is never going to be that easy; what you need is to collate the things you are good at with the things you enjoy doing and then see where that leads you.When you pull together your achievements (ok I know thats the hard part so just think about things that you are proud of) some of them probably took more out of you than others. So although these are often suggested as the best way to start your decision-making, just think a little deeper.
Any Business Can Be Making More Money
Acceptance, reliability, personal attention, and excellence are qualities all consumers want in a buying experience. Gay and lesbian customers are no different than straight ones. They want all of the same services, from caterers to photographers, from flowers to cars, from cruise packages to tailors and dressmakers. Any business has the ability to reach out to this market and embrace thousands of new clients.
Including the gay and lesbian community in your marketing and PR strategy can help generate profits never before imagined. Use the positive outlook of respecting all clients and providing great service to all as a way to boost the company’s reputation and income.
The gay population is a lucrative market. Learn how to speak the gay community’s language, familiarize yourself with gay community organizations, and create a gay-friendly workspace. With these steps you will be well on your way to selling your products and services to this profitable market sector.
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