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Will You Add? - Take the Test: Do Your Marketing Materials Really Grab Attention?
One of the most appealing aspects of dropshipping is you can run your business from anywhere with an Internet connection. You could easily run a business like this in your spare time. You don’t have to buy your stock in bulk, store it, or even post it. The focus of your online business will be advertising a
4. Where’s your contact info? If you can’t find your contact info within 1-2 seconds, prospects won’t
Executive gifts used to be a nice pen or a nice meal, today it's more common to give a Tag Heuer or Baume and Mercier Watch or Swarofski Crystal. If you think business is tough take a look at what's happening in the executive gift and promotional products market.When people used to think promotional
How do you know if your marketing materials will prompt prospects to keep reading? Take this simple test: hold each of your marketing pieces at arm’s length and answer the following questions:
1. Got white space? If your materials look crowded, add white space by increasing the sides, top or bottom margins. Try adding extra blank spaces between each section so the information is more readable. You should also add headlines to break up the text. Consider editing your copy and eliminating wasteful graphics to gain even more space.
Too much white space pushes prospects away just as much as when there is too little. To make sure prospects give your piece more than a glance, add meaningful content or graphics to keep prospects reading.
2. Do the graphics really pertain to what you’re selling? Include graphics with meaning and get rid of the rest. Effective graphics should either further the prospect’s understanding of your products and services or provide additional information necessary to the buying decision. They should not push the prospect away from the selling process by acting as fillers without meaning. Consider adding illustrations, diagrams, or happy customer photos to keep things meaningful.
3. Are the headlines readable? Reading sales literature is just like reading the newspaper – most readers scan the headlines to determine if they’ll continue reading the rest of the article. If you cannot clearly see your piece’s headlines at arm’s length, you need to make the font bigger. Typically, marketing materials use at least a 14 point bold Arial or Helvetica font for headlines and an 11 or 12 point Times or Times New Roman font for the content that follows.
4. Where’s your contact info? If you can’t find your contact info within 1-2 seconds, prospects won’t
In part one of this article I will define the differences between making decisions as a victim or as an accountable leader. In part two of this article I will define what it takes to act as an accountable executive leader and offer some solutions operating from the accountable stance. Operating from an acco
Too much white space pushes prospects away just as much as when there is too little. To make sure prospects give your piece more than a glance, add meaningful content or graphics to keep prospects reading.
2. Do the graphics really pertain to what you’re selling? Include graphics with meaning and get rid of the rest. Effective graphics should either further the prospect’s understanding of your products and services or provide additional information necessary to the buying decision. They should not push the prospect away from the selling process by acting as fillers without meaning. Consider adding illustrations, diagrams, or happy customer photos to keep things meaningful.
3. Are the headlines readable? Reading sales literature is just like reading the newspaper – most readers scan the headlines to determine if they’ll continue reading the rest of the article. If you cannot clearly see your piece’s headlines at arm’s length, you need to make the font bigger. Typically, marketing materials use at least a 14 point bold Arial or Helvetica font for headlines and an 11 or 12 point Times or Times New Roman font for the content that follows.
4. Where’s your contact info? If you can’t find your contact info within 1-2 seconds, prospects won’t
With so many work at home based business franchises available today, you have to wonder how many of them are really legitimate. Some of them sound amazing and promise astounding sales and profit with little effort or upfront investment.A wise investor will do the homework before purchasing a home bas
2. Do the graphics really pertain to what you’re selling? Include graphics with meaning and get rid of the rest. Effective graphics should either further the prospect’s understanding of your products and services or provide additional information necessary to the buying decision. They should not push the prospect away from the selling process by acting as fillers without meaning. Consider adding illustrations, diagrams, or happy customer photos to keep things meaningful.
3. Are the headlines readable? Reading sales literature is just like reading the newspaper – most readers scan the headlines to determine if they’ll continue reading the rest of the article. If you cannot clearly see your piece’s headlines at arm’s length, you need to make the font bigger. Typically, marketing materials use at least a 14 point bold Arial or Helvetica font for headlines and an 11 or 12 point Times or Times New Roman font for the content that follows.
4. Where’s your contact info? If you can’t find your contact info within 1-2 seconds, prospects won’t
AuctionTip #1: Howto Put an Atractive Background in Your OnlineAuction AdPage 1 of 9AuctionTip #1: How to Put an Attractive Background in Your Online Auction AdHave you ever visited an auction and noticed a peculiar and catchy background?Here's how to do it. First of, go background
3. Are the headlines readable? Reading sales literature is just like reading the newspaper – most readers scan the headlines to determine if they’ll continue reading the rest of the article. If you cannot clearly see your piece’s headlines at arm’s length, you need to make the font bigger. Typically, marketing materials use at least a 14 point bold Arial or Helvetica font for headlines and an 11 or 12 point Times or Times New Roman font for the content that follows.
4. Where’s your contact info? If you can’t find your contact info within 1-2 seconds, prospects won’t
Loyal customers are the foundation of almost every business. Going the extra mile to provide outstanding customer service is the first step to customer loyalty. But there is more. Of course - your products and services in general need to be good. If you offer lousy uptime there is not really a reason to be
4. Where’s your contact info? If you can’t find your contact info within 1-2 seconds, prospects won’t find it either. Whether you want prospects to call, email, or write you, provide your contact information on every single side of your marketing materials, and make sure it stands out from the rest of the content.
Incorporate these ideas into your materials, add meaningful, benefit, sales-oriented copy, and prospects will use your materials for their true purpose – to express interest in what you’re selling.
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