WAYS TO INCREASE BUSINESS

• Time in the business

• Referrals

• Up sell

• Visibility

• Check beliefs - do you believe you deserve to succeed?

• Sponsorships or strategic partnering

• Web site

• Online newsletter

• Free seminars

• Promotional activities

• Write articles for publications your target market reads

• Presentations at association meetings

• Press releases

• Track where your business comes from if you are diversified in your marketing and advertising efforts

• Get ev
  Netsuite and VOIP - The Future Of Small Business Growth
  With new features of Netsuite, it is now possible to integrate your DeskTop PC Phone solution with netsuite, contacts, customers, leads and other records. This new change enables companies, including my own, to leverage cheaper calling features of VOIP whilst not having to move away from a customer or contact screen, effectively allowing me to see all my customers 360' information whilst clicking their onscreen phone number to call them directly....These features bridge the divide between having to search for client contacts, pick up the phone and manually dia
  Marketing is both an art and a science. Anyone who says differently probably isn’t doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On the science side, it is about systems, strategies and plans. Outlined below are some areas of consideration when you decide to market your business.

  • Determine where your business is currently

  • Determine where you want to be

  • Know who your market is and/or needs to be

  • Identify what is important to your clients

  • Identify and evaluate threats and opportunities. For example, lack of experience in the marketplace, budget, competition, no clear direction.

  • Assess existing and potential appeal of your product or service to current and future clients or customers

  • Select growth strategies and a competitive strategy

  • Develop a plan of action

  • Commit to focused action for results

  • Having fun

  • Identify and evaluate strengths an weaknesses in the areas that determine success to achieve this outcome. If you are unable to do this, get outside assistance.

  • Determine a budget

  CREATING DIRECTION WHERE DO YOU WANT TO BE?

  • Where do you want to be as an organization?

  • What kind of image do you want to project?

  • What are the benefits of doing business with you?

  COMPETITIVE ANALYSIS

  • Purpose and function of your product or service

  • What makes your business unique from other similar businesses?

  • What does your business have in common with other organizations?

  • Biggest threat to success of organization?

  • What you must know about the current market?

  • Why do people buy from you?

  • Why don’t they buy from you?

  • Assumptions by current staff about the market?

  • What can you predict about the future? What to do about it?

  • How attractive is your product or service to the consumer?

  HOW DO YOU GET THERE?

  • Target market

  • Staff involvement

  • Most effective strategies for marketing and selling your services/product

  • What is your plan of action?

  • Are you committed to your success?

  WHEN YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH

  • When it is difficult to stay committed consider hiring a business coach.

  • When you just don’t know what to do

  • When you get sidetracked on your goals

  • When you want more success

  WHY PEOPLE DO BUSINESS WITH YOU

  • Increase income or revenue

  • Increase quality of their personal or professional life - or both

  • Increase productivity

  • Decrease costs

  KEEP ASKING

  • Who is my market?

  • What am I selling?

  • Can our company service what I sell?

  • How do I keep ahead of the competition?

  • How do I get my customers to remember me?

  • Why would they buy from me?

  • How do we keep visible?

  WAYS TO INCREASE BUSINESS

  • Time in the business

  • Referrals

  • Up sell

  • Visibility

  • Check beliefs - do you believe you deserve to succeed?

  • Sponsorships or strategic partnering

  • Web site

  • Online newsletter

  • Free seminars

  • Promotional activities

  • Write articles for publications your target market reads

  • Presentations at association meetings

  • Press releases

  • Track where your business comes from if you are diversified in your marketing and advertising efforts

  • Get eve
    Job Interview Basics -- Best Preparation
    Thought I'd take a moment or two to review another important pre-interview consideration that could make or break the results of your job interview. I'm speaking of Job Interview Preparation.What's that? Most of us think that when it comes to a job interview, we gather up our resume and references, don our attractive clothing, put on our game face and assume we can present our own skills and know-how to the interviewer or interviewers. After all, they are our skills and know-how, if we can't present them better than anyone else -- who can? Righ
    product or service to current and future clients or customers

  • Select growth strategies and a competitive strategy

  • Develop a plan of action

  • Commit to focused action for results

  • Having fun

  • Identify and evaluate strengths an weaknesses in the areas that determine success to achieve this outcome. If you are unable to do this, get outside assistance.

  • Determine a budget

  CREATING DIRECTION WHERE DO YOU WANT TO BE?

  • Where do you want to be as an organization?

  • What kind of image do you want to project?

  • What are the benefits of doing business with you?

  COMPETITIVE ANALYSIS

  • Purpose and function of your product or service

  • What makes your business unique from other similar businesses?

  • What does your business have in common with other organizations?

  • Biggest threat to success of organization?

  • What you must know about the current market?

  • Why do people buy from you?

  • Why don’t they buy from you?

  • Assumptions by current staff about the market?

  • What can you predict about the future? What to do about it?

  • How attractive is your product or service to the consumer?

  HOW DO YOU GET THERE?

  • Target market

  • Staff involvement

  • Most effective strategies for marketing and selling your services/product

  • What is your plan of action?

  • Are you committed to your success?

  WHEN YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH

  • When it is difficult to stay committed consider hiring a business coach.

  • When you just don’t know what to do

  • When you get sidetracked on your goals

  • When you want more success

  WHY PEOPLE DO BUSINESS WITH YOU

  • Increase income or revenue

  • Increase quality of their personal or professional life - or both

  • Increase productivity

  • Decrease costs

  KEEP ASKING

  • Who is my market?

  • What am I selling?

  • Can our company service what I sell?

  • How do I keep ahead of the competition?

  • How do I get my customers to remember me?

  • Why would they buy from me?

  • How do we keep visible?

  WAYS TO INCREASE BUSINESS

  • Time in the business

  • Referrals

  • Up sell

  • Visibility

  • Check beliefs - do you believe you deserve to succeed?

  • Sponsorships or strategic partnering

  • Web site

  • Online newsletter

  • Free seminars

  • Promotional activities

  • Write articles for publications your target market reads

  • Presentations at association meetings

  • Press releases

  • Track where your business comes from if you are diversified in your marketing and advertising efforts

  • Get ev
    The Meeting Planner's Online Advantage: 6 Ways to Reduce 55% of Your Daily Workload
    Here are 6 things you can accomplish TODAY by switching to a fully-automated registration system: Stop shuffling data. If you use Excel spreadsheets and/or Access databases to organize your data, then you have the ongoing task of transferring and compiling data to get the totals you need for your event. Eliminate these ongoing hassles by using a computerized system that automatically compiles and tallies all of your data for you... in real-time. Eliminate manual follow-ups. When someone registers using paper
    t or service

  • What makes your business unique from other similar businesses?

  • What does your business have in common with other organizations?

  • Biggest threat to success of organization?

  • What you must know about the current market?

  • Why do people buy from you?

  • Why don’t they buy from you?

  • Assumptions by current staff about the market?

  • What can you predict about the future? What to do about it?

  • How attractive is your product or service to the consumer?

  HOW DO YOU GET THERE?

  • Target market

  • Staff involvement

  • Most effective strategies for marketing and selling your services/product

  • What is your plan of action?

  • Are you committed to your success?

  WHEN YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH

  • When it is difficult to stay committed consider hiring a business coach.

  • When you just don’t know what to do

  • When you get sidetracked on your goals

  • When you want more success

  WHY PEOPLE DO BUSINESS WITH YOU

  • Increase income or revenue

  • Increase quality of their personal or professional life - or both

  • Increase productivity

  • Decrease costs

  KEEP ASKING

  • Who is my market?

  • What am I selling?

  • Can our company service what I sell?

  • How do I keep ahead of the competition?

  • How do I get my customers to remember me?

  • Why would they buy from me?

  • How do we keep visible?

  WAYS TO INCREASE BUSINESS

  • Time in the business

  • Referrals

  • Up sell

  • Visibility

  • Check beliefs - do you believe you deserve to succeed?

  • Sponsorships or strategic partnering

  • Web site

  • Online newsletter

  • Free seminars

  • Promotional activities

  • Write articles for publications your target market reads

  • Presentations at association meetings

  • Press releases

  • Track where your business comes from if you are diversified in your marketing and advertising efforts

  • Get ev
    Marketing Your Therapy or Coach Business - Give to Get
    There are hundreds if not thousands of ways of marketing your therapy or coaching skills. Some cost just pennies and others require a bigger investment and are maybe more of a risk. The risk being that you won’t regain your investment. There are some marketing methods that require something other than your hard earned cash and this article is about those particular methods.Instead of parting with money to promote your therapy or business, give your time. Your time is valuable and in a profitable business should not be wasted. So unless this is an altruistic oc
    on?

  • Are you committed to your success?

  WHEN YOU MAY NEED TO CONSIDER HIRING A BUSINESS COACH

  • When it is difficult to stay committed consider hiring a business coach.

  • When you just don’t know what to do

  • When you get sidetracked on your goals

  • When you want more success

  WHY PEOPLE DO BUSINESS WITH YOU

  • Increase income or revenue

  • Increase quality of their personal or professional life - or both

  • Increase productivity

  • Decrease costs

  KEEP ASKING

  • Who is my market?

  • What am I selling?

  • Can our company service what I sell?

  • How do I keep ahead of the competition?

  • How do I get my customers to remember me?

  • Why would they buy from me?

  • How do we keep visible?

  WAYS TO INCREASE BUSINESS

  • Time in the business

  • Referrals

  • Up sell

  • Visibility

  • Check beliefs - do you believe you deserve to succeed?

  • Sponsorships or strategic partnering

  • Web site

  • Online newsletter

  • Free seminars

  • Promotional activities

  • Write articles for publications your target market reads

  • Presentations at association meetings

  • Press releases

  • Track where your business comes from if you are diversified in your marketing and advertising efforts

  • Get ev
    The Value of Online Catalog Printing
    The World Wide Web is the ultimate source for any type of information. In terms of advertising, the internet is getting bigger and bigger with time. The print industry which is connected to advertising has expanded into a bigger marketplace. As a matter of fact catalog printing which used to be in print has been converted into something more accessible, that is, online catalog printing.Catalogs in print are said to be a traditional form of direct mailing. Today because of the internet the online catalog printing has emerged. Marketers who used to print their c
    petition?

  • How do I get my customers to remember me?

  • Why would they buy from me?

  • How do we keep visible?

  WAYS TO INCREASE BUSINESS

  • Time in the business

  • Referrals

  • Up sell

  • Visibility

  • Check beliefs - do you believe you deserve to succeed?

  • Sponsorships or strategic partnering

  • Web site

  • Online newsletter

  • Free seminars

  • Promotional activities

  • Write articles for publications your target market reads

  • Presentations at association meetings

  • Press releases

  • Track where your business comes from if you are diversified in your marketing and advertising efforts

  • Get everyone into the sales and marketing attitude

  • Have employees give you ideas

  • Under promise, over deliver

  • Give back to the community

  • Become an expert the media calls on

  • Treat the gatekeepers like gold

  • Know what makes you stand apart from the competition

  • Get to know the competition

  • Build relationships

  • Ask for the sale when appropriate

  • Sell them only what they need

  • Keep a great attitude

  Copyright: © 2004 by Kathleen Gage

  Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.