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Will You Add? - 8 BIG Benefits To Selling Big Ticket Items
Discounted conference calling rates are easy to find by just searching on the Internet. Many resources are available for companies looking to conference calling rates. Once a discounted conference calling service has been found, it is important to check all of the rate information to make sure that the conference calls being held qualify for the discount. The rate that is stated in most cases on a web site home page is usually already a discounted calling rate.In most cases though, that rate is available only without the use of certain services. Other restrictions may apply. For example, some companies require that a reservation be made a certain period of time prior to the call. Failure to make the necessary reservation can mean either the conference is unable to be held, or only a limited number of people can attend. Another area to be aware is the fact that if a reservation is made for say 100 people but only 50 people call into the conference, some companies will charge a fee for unused lines. So if that is the cas
Benefit #5 is closely related #4. Since the investment by the customer (cash, time and emotional investment) is so much higher for a big ticket item, consequently, so is their personal level of commitment to actually use the product and benefit from it!
After all, as product creators and marketers, we are supplying these
items so that people will actually use and reap the rewards from
our products.
Benefit #6: Big Ticket Customers Go on your Most Valued Clients List
These are the folks who have typically bought a low ticket item from you already. Not always, but usually. The fact that they are purchasing a big ticket item from you now indicates that they are putting a lot of trust in you and your product or service.
These people are also the most likely to buy from you again and again. And, they have the capital to do it. If you are not already doing so you should have a specific sub list of your customers who are big ticket item purchasers. Joel Christopher calls this sub list his highly valued clients list.
Existi
During our recent online poll, we asked the following question:What upsets you the most when receiving poor customer service?Eighty percent of the poll participants said the “I don’t care attitude” of the person serving them upsets them the most.Businesses lose billions of dollars of revenue each year because customers feel the organizations don’t care about their business enough to make an effort to keep them. It takes five times more effort to win over a new customer than to keep an existing customer.Then why does this happen? No training or poor training has a lot to do with it.Here are five secrets to showing your customers you really do care about their situations when interacting with them:1. Listen!Take the time to listen to the “pain” the customer is trying to share with you. There is a reason why we have two ears and one mouth. Listen for the content and not the method of communication the customer is using. Use active listen skills such as* Nodding you
Ok, before we get down to the benefits of selling Big Ticket Items, we had better define what a Big Ticket Item is.
A Big Ticket Item is any product or service that sells for more than $500 or $1000.
Or, at least, that’s my definition.
The truth is, the definition of a Big Ticket Item really depends on where you are starting.
Maybe you already sell E-Books or some other product for between $17 and $97. Or maybe you think $200 to $300 is a lot of money.
My point is, the definition of Big Ticket depends a lot on your perspective. For now, it just helps to use the simple definition I have provided.
Now, maybe you are completely happy selling E-Books or other lower priced items. There is absolutely nothing wrong with that. In fact, every really successful marketer has a range of products that they sell or use as lead generators. Robert Allen calls this multiple streams of income.
Now, let’s take a close look at the BIG Benefits to selling
Big Ticket Items.
Benefit #1: Sell Less Product and Make More Money!
An example will help. Let’s say you sell an E-Book for $17. How many E-Books do you have to sell to make $5000?
The answer is 295! That’s a lot of E-Books!
Now say instead you sold an information product that consisted of 6 CDs and instruction manual. And it sells for $297. How many copies do you have to sell to make $5000?
17 copies!
Or, to take this a bit further, say you had a complete home study system which included 20 CDs, 20 DVDs, 3 training manuals and 1 Year of Free Access to a Membership Site. How much would that be worth? How about $1499? How many of these systems do you have to sell to make $5000?
ONLY 4 copies!
Note: if you are selling as an affiliate for someone else’s product then it may take you slightly longer since you are making less money per sale than if you owned the product.
But the point is that you can sell much less product and make
more money!
Benefit #2: The Money is in the Backend!
If you ask anyone who has been really successful in the marketing business where the money is, they will tell you it’s in the backend.
What does that really mean? It means you’re not going to get rich selling E-Books or other Low Ticket Items!!! Sorry, it’s the truth.
You need a strategy to build relationships with your customers that move them from being prospects to customers. Initially that means they will buy some low priced item from you. Once they come to trust you as a customer, some of them become highly valued clients when they purchase Big Ticket Items from you.
Joel Christopher calls this the Profit Pipeline model.
And Ted Nicholas says you shouldn’t even launch a lead product unless
you have a medium or big ticket product ready to follow it up with.
Benefit #3: Your Net Profit is Substantially Higher!
Now, I admit that net profit depends on the product you are selling. But, for Big Ticket information products, real estate or other unique and specialty items, your profit is usually much larger than on a low ticket item.
E-Books are cheap to create. Production costs are zero on a digitally downloaded E-Book. So, your sale on a $17 E-Book is almost pure profit.
But, the creation and production costs of a similar Big Ticket information product, although higher, are still pretty low. Really, just the cost of CDs, DVDs, and their cases, binders, burning the CDs or DVDS and printing out your hard copy information. Maybe $30, and that might be on the high side.
So on a $1500 product your net profit is $1470!!!
Benefit #4: Big Ticket Products Have Higher Perceived Value
And not just due to the price tag either. The products are generally more comprehensive or represent a substantial investment on the part of the customer, both in terms of time and money.
So even though product creation and production costs might be low, perceived value is extremely high.
And many extremely successful marketers including Joel Christopher and Ted Nicholas have found that physical products are perceived to be of even higher value than digital products. E.g. response rates were higher when selling an actual hard bound book as compared to its digital equivalent.
Also, product returns are actually less with Big Ticket items because
the customers themselves are more invested in the product. It’s easier
to admit you made a mistake and return a low ticket product than to
admit a mistake on a big ticket item.
Benefit #5: Customers are More Likely to Actually Use and Benefit from
Big Ticket Items
Benefit #5 is closely related #4. Since the investment by the customer (cash, time and emotional investment) is so much higher for a big ticket item, consequently, so is their personal level of commitment to actually use the product and benefit from it!
After all, as product creators and marketers, we are supplying these
items so that people will actually use and reap the rewards from
our products.
Benefit #6: Big Ticket Customers Go on your Most Valued Clients List
These are the folks who have typically bought a low ticket item from you already. Not always, but usually. The fact that they are purchasing a big ticket item from you now indicates that they are putting a lot of trust in you and your product or service.
These people are also the most likely to buy from you again and again. And, they have the capital to do it. If you are not already doing so you should have a specific sub list of your customers who are big ticket item purchasers. Joel Christopher calls this sub list his highly valued clients list.
Existin
In the beginning…The caveman needed to survive. Man found safety in groups. It was not a matter of preference, it was a matter of necessity. If you were not a part of a group, your chances for survival were slim. Conformity to the majority became necessary to stay in a group and physical strength was the dominant factor for group leadership. Those who were strong and successful in the art of survival had the majority influence toward that conformity and only the strong challenged these leaders. If you challenged the leadership, you needed to be prepared to fight. And, if you lost, you were forced to leave the safety of the group and fend for yourself. The risk was great so there were few challengers and it became an ingrained survival response to gain acceptance from the group, so people just kept quiet.It was a time of compliance!…Then came the significance revolutionThe caveman's brains got bigger and more developed. Individuals became torn between finding there own path and gaining there own recognition,
The answer is 295! That’s a lot of E-Books!
Now say instead you sold an information product that consisted of 6 CDs and instruction manual. And it sells for $297. How many copies do you have to sell to make $5000?
17 copies!
Or, to take this a bit further, say you had a complete home study system which included 20 CDs, 20 DVDs, 3 training manuals and 1 Year of Free Access to a Membership Site. How much would that be worth? How about $1499? How many of these systems do you have to sell to make $5000?
ONLY 4 copies!
Note: if you are selling as an affiliate for someone else’s product then it may take you slightly longer since you are making less money per sale than if you owned the product.
But the point is that you can sell much less product and make
more money!
Benefit #2: The Money is in the Backend!
If you ask anyone who has been really successful in the marketing business where the money is, they will tell you it’s in the backend.
What does that really mean? It means you’re not going to get rich selling E-Books or other Low Ticket Items!!! Sorry, it’s the truth.
You need a strategy to build relationships with your customers that move them from being prospects to customers. Initially that means they will buy some low priced item from you. Once they come to trust you as a customer, some of them become highly valued clients when they purchase Big Ticket Items from you.
Joel Christopher calls this the Profit Pipeline model.
And Ted Nicholas says you shouldn’t even launch a lead product unless
you have a medium or big ticket product ready to follow it up with.
Benefit #3: Your Net Profit is Substantially Higher!
Now, I admit that net profit depends on the product you are selling. But, for Big Ticket information products, real estate or other unique and specialty items, your profit is usually much larger than on a low ticket item.
E-Books are cheap to create. Production costs are zero on a digitally downloaded E-Book. So, your sale on a $17 E-Book is almost pure profit.
But, the creation and production costs of a similar Big Ticket information product, although higher, are still pretty low. Really, just the cost of CDs, DVDs, and their cases, binders, burning the CDs or DVDS and printing out your hard copy information. Maybe $30, and that might be on the high side.
So on a $1500 product your net profit is $1470!!!
Benefit #4: Big Ticket Products Have Higher Perceived Value
And not just due to the price tag either. The products are generally more comprehensive or represent a substantial investment on the part of the customer, both in terms of time and money.
So even though product creation and production costs might be low, perceived value is extremely high.
And many extremely successful marketers including Joel Christopher and Ted Nicholas have found that physical products are perceived to be of even higher value than digital products. E.g. response rates were higher when selling an actual hard bound book as compared to its digital equivalent.
Also, product returns are actually less with Big Ticket items because
the customers themselves are more invested in the product. It’s easier
to admit you made a mistake and return a low ticket product than to
admit a mistake on a big ticket item.
Benefit #5: Customers are More Likely to Actually Use and Benefit from
Big Ticket Items
Benefit #5 is closely related #4. Since the investment by the customer (cash, time and emotional investment) is so much higher for a big ticket item, consequently, so is their personal level of commitment to actually use the product and benefit from it!
After all, as product creators and marketers, we are supplying these
items so that people will actually use and reap the rewards from
our products.
Benefit #6: Big Ticket Customers Go on your Most Valued Clients List
These are the folks who have typically bought a low ticket item from you already. Not always, but usually. The fact that they are purchasing a big ticket item from you now indicates that they are putting a lot of trust in you and your product or service.
These people are also the most likely to buy from you again and again. And, they have the capital to do it. If you are not already doing so you should have a specific sub list of your customers who are big ticket item purchasers. Joel Christopher calls this sub list his highly valued clients list.
Existi
If you run a small business and you have a community following of sorts you have to be careful not to dilute your message by over marketing peripheral services. Yet at the same time if your existing customers desire a similar service, which you can offer and make a good profit at well then you might be considered a fool for not offering it right? Assuming of course you have the employees to do it and can manage it without too much additional upfront capital or training costs.Now then let us consider the similar service businesses of Auto Detailing, Car Washing and Mobile Oil Changes for Corporate clientele at office buildings. You see it is difficult to establish these businesses in the first place and building a solid steady route is not easy either. However, having been in the sector for 27-years and having franchised in 23-states, it can be done. Also getting into the larger companies is not difficult, if you get in first with car wash weekly service and detailing and once they trust you pitch oil changes.I have alway
You need a strategy to build relationships with your customers that move them from being prospects to customers. Initially that means they will buy some low priced item from you. Once they come to trust you as a customer, some of them become highly valued clients when they purchase Big Ticket Items from you.
Joel Christopher calls this the Profit Pipeline model.
And Ted Nicholas says you shouldn’t even launch a lead product unless
you have a medium or big ticket product ready to follow it up with.
Benefit #3: Your Net Profit is Substantially Higher!
Now, I admit that net profit depends on the product you are selling. But, for Big Ticket information products, real estate or other unique and specialty items, your profit is usually much larger than on a low ticket item.
E-Books are cheap to create. Production costs are zero on a digitally downloaded E-Book. So, your sale on a $17 E-Book is almost pure profit.
But, the creation and production costs of a similar Big Ticket information product, although higher, are still pretty low. Really, just the cost of CDs, DVDs, and their cases, binders, burning the CDs or DVDS and printing out your hard copy information. Maybe $30, and that might be on the high side.
So on a $1500 product your net profit is $1470!!!
Benefit #4: Big Ticket Products Have Higher Perceived Value
And not just due to the price tag either. The products are generally more comprehensive or represent a substantial investment on the part of the customer, both in terms of time and money.
So even though product creation and production costs might be low, perceived value is extremely high.
And many extremely successful marketers including Joel Christopher and Ted Nicholas have found that physical products are perceived to be of even higher value than digital products. E.g. response rates were higher when selling an actual hard bound book as compared to its digital equivalent.
Also, product returns are actually less with Big Ticket items because
the customers themselves are more invested in the product. It’s easier
to admit you made a mistake and return a low ticket product than to
admit a mistake on a big ticket item.
Benefit #5: Customers are More Likely to Actually Use and Benefit from
Big Ticket Items
Benefit #5 is closely related #4. Since the investment by the customer (cash, time and emotional investment) is so much higher for a big ticket item, consequently, so is their personal level of commitment to actually use the product and benefit from it!
After all, as product creators and marketers, we are supplying these
items so that people will actually use and reap the rewards from
our products.
Benefit #6: Big Ticket Customers Go on your Most Valued Clients List
These are the folks who have typically bought a low ticket item from you already. Not always, but usually. The fact that they are purchasing a big ticket item from you now indicates that they are putting a lot of trust in you and your product or service.
These people are also the most likely to buy from you again and again. And, they have the capital to do it. If you are not already doing so you should have a specific sub list of your customers who are big ticket item purchasers. Joel Christopher calls this sub list his highly valued clients list.
Existi
Some businesses are exploring the idea of this fast-growing medium of vehicle wrapping as an effective advertising tool. Small businesses, large corporations, media outlets and others that want to attract attention are turning to vehicle advertising as a means to that end. But be warned: vehicle wrapping is not for the faint of heart. While some of the basic vehicle graphic application skills crossover to wrapping, the latter requires more sophisticated techniques. So if you are considering venturing into the bustling world of vehicle wrapping, then read on to learn more about what it takes to get started or if you even should!To wrap or not to wrap?Vehicle wrapping is fast becoming one of the hottest forms of outdoor advertising with media houses actually buying the space on trailers from companies like Tesco's. Your fleet of vehicles could be earning you more money than you think. Most large companies that want to advertise on their vehicles don't have to be sold on vehicle wraps. But the high cost compared to
So on a $1500 product your net profit is $1470!!!
Benefit #4: Big Ticket Products Have Higher Perceived Value
And not just due to the price tag either. The products are generally more comprehensive or represent a substantial investment on the part of the customer, both in terms of time and money.
So even though product creation and production costs might be low, perceived value is extremely high.
And many extremely successful marketers including Joel Christopher and Ted Nicholas have found that physical products are perceived to be of even higher value than digital products. E.g. response rates were higher when selling an actual hard bound book as compared to its digital equivalent.
Also, product returns are actually less with Big Ticket items because
the customers themselves are more invested in the product. It’s easier
to admit you made a mistake and return a low ticket product than to
admit a mistake on a big ticket item.
Benefit #5: Customers are More Likely to Actually Use and Benefit from
Big Ticket Items
Benefit #5 is closely related #4. Since the investment by the customer (cash, time and emotional investment) is so much higher for a big ticket item, consequently, so is their personal level of commitment to actually use the product and benefit from it!
After all, as product creators and marketers, we are supplying these
items so that people will actually use and reap the rewards from
our products.
Benefit #6: Big Ticket Customers Go on your Most Valued Clients List
These are the folks who have typically bought a low ticket item from you already. Not always, but usually. The fact that they are purchasing a big ticket item from you now indicates that they are putting a lot of trust in you and your product or service.
These people are also the most likely to buy from you again and again. And, they have the capital to do it. If you are not already doing so you should have a specific sub list of your customers who are big ticket item purchasers. Joel Christopher calls this sub list his highly valued clients list.
Existi
Deciding to sell your business can be one of the biggest decisions in your life, whatever the reasons are for the sale. It is impossible not to become emotionally attached to your own business. Seeing a business grow can be a wonderful thing on the flip side deciding to sell the business can be gut wrenching experience.Ideally a business owner will have prepared for the sae at least 2 years previously. This process is generally started by assessing the financial state of the business with a view to creating audited financial statements with future projections that show the company's revenue and potential growth.Documentation should be put together to clearly show all transactions, this is vital information for any purchaser, it will allow the company to be easily evaluated. Information on customers should also be available; a new owner would not want to face a customer who expects to be treated in a particular way, not armed with this informationAll supplier and customer contracts should be examined. Terms and co
Benefit #5 is closely related #4. Since the investment by the customer (cash, time and emotional investment) is so much higher for a big ticket item, consequently, so is their personal level of commitment to actually use the product and benefit from it!
After all, as product creators and marketers, we are supplying these
items so that people will actually use and reap the rewards from
our products.
Benefit #6: Big Ticket Customers Go on your Most Valued Clients List
These are the folks who have typically bought a low ticket item from you already. Not always, but usually. The fact that they are purchasing a big ticket item from you now indicates that they are putting a lot of trust in you and your product or service.
These people are also the most likely to buy from you again and again. And, they have the capital to do it. If you are not already doing so you should have a specific sub list of your customers who are big ticket item purchasers. Joel Christopher calls this sub list his highly valued clients list.
Existing clients are also your best source for future business.
Dan Kennedy has said that he became a millionaire by selling to many, many people. But he became a multi-millionaire selling to a much smaller, select group of his existing customers. That was Dan’s big ticket sub list!
Treat the people on this sub list very specially. They should be getting your some of your most valuable information and unexpected bonuses, for FREE!
You should also give them first chance at other high ticket items you have, create or endorse.
They have shown you their trust, make sure you show them you
appreciate them.
Benefit #7: Once You Develop the Big Ticket Mind Set You
Can Do Anything
The leap from selling a product at $17 or $49 or even $99 to selling a product at $999, $1599, $2499, $4999 or even $1M is a giant one. It requires a shift in mindset and perspective.
But, once you make that shift, there are no limits! It is then only a matter of scale.
Plus, once you have that paradigm shift, it is also reflected in all other aspects of your life.
Confidence, imagination, belief, personal power are all
increased and improved!
Benefit #8: Return on Investment
Financial planners, stock traders, business people all think about return on investment or ROI.
Return on investment is simply what you think you are going to get out of the investment based on what you put in.
Many investors and business people won’t invest in equities or projects unless they think they can double or triple their investment.
The investment might be money, services or time and labor.
Face it, You're going to do one or more of the following activities. Write a one page sales letter, create a direct mail campaign, create a website, hook up a shopping cart, drive traffic to the site and basically do all the other things we do as marketers!
And that’s going to happen for every product you sell!
Wouldn't you rather sell a higher value, higher priced, huge profit margin, big ticket item than a $17 E-Book?
Copyright (C) 2005 Chuck Daniel -- All Rights Reserved.
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