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Will You Add? - How to Turn a Marketing Calendar into Marketing Success!
The steps you need to take and if you leave one of them out then you LOSE.O.k., you have sent out what? maybe 5 to 15 resumes to different companies and yet you still receive no response. You think to yurself, "what's the deal here, my resume and cov
One of the keys to strong positive mental attitude is what you compare your personal performance to. Do you compare your sales results to the top producer in your industry? Do you compare your basketball playing ability to Michael Jordan? Do you compare you
Creating a marketing calendar is the only way to make sure you stick to your plans. Take it seriously – don’t forward today’s marketing to-do into tomorrow’s list or you’ll fall behind right away. Here are some tips to keep you on track:
1. Do you have a slow time of the year? This is the best time to brainstorm and create your marketing plan, and then put it into a marketing calendar. Start with your current list of marketing to-do’s, and add to it.
2. Now that you have your list, make note of those things that you absolutely want to do, or have to do. This might be things like having a logo designed, and then creating your website. Or, maybe you have a new product or service that you need to create a press release for.
3. Decide how many of your marketing tasks you can accomplish each week. One task each week? Two? Three? Be realistic – you don’t want to say you’re going to accomplish three things a week, find out you can’t do it, and then give u
Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business.Because coupons "pull in the business" they have gained remarkable acceptance and popularity among astute marketing managers. A simple e
1. Do you have a slow time of the year? This is the best time to brainstorm and create your marketing plan, and then put it into a marketing calendar. Start with your current list of marketing to-do’s, and add to it.
2. Now that you have your list, make note of those things that you absolutely want to do, or have to do. This might be things like having a logo designed, and then creating your website. Or, maybe you have a new product or service that you need to create a press release for.
3. Decide how many of your marketing tasks you can accomplish each week. One task each week? Two? Three? Be realistic – you don’t want to say you’re going to accomplish three things a week, find out you can’t do it, and then give
Last week I got one of those "make my day" phone calls and emails. It was from a gentleman I had met last May doing a speech for a local leadership program. I remember quite well the brief exchange we had following the program that night: He had delivered a
2. Now that you have your list, make note of those things that you absolutely want to do, or have to do. This might be things like having a logo designed, and then creating your website. Or, maybe you have a new product or service that you need to create a press release for.
3. Decide how many of your marketing tasks you can accomplish each week. One task each week? Two? Three? Be realistic – you don’t want to say you’re going to accomplish three things a week, find out you can’t do it, and then give
What is the one thing that 90% of all print ads lack? A HEADLINE.When you read the newspaper, would you read an article without a headline? No. The headline gives you a “shorthand” for what the article is about. The Headline is what lets us know i
3. Decide how many of your marketing tasks you can accomplish each week. One task each week? Two? Three? Be realistic – you don’t want to say you’re going to accomplish three things a week, find out you can’t do it, and then give
What's the real formula for customer happiness? First, let's review what we know about customer unhappiness. We know that consumers expect our offerings to work exactly as advertised. Yet our products and services can introduce complex requirements -- even
4. Do some of the items in your list need to be done at a particular time of year? Make note of these items and schedule them into your calendar first.
5. Do some of the items need to be done on a regular basis? Perhaps you send out a monthly ezine, or a quarterly mailing. Be sure to schedule these recurring items into your calendar.
6. Now it’s time to prioritize the rest of your list. Note which items are most urgent, and schedule them into your calendar. Move down your list until all items are scheduled.
Voila - your marketing calendar is done! Now make sure that you incorporate it into whatever calendar system you use for everyday. By having a marketing calendar, you avoid the common situation most entrepreneurs find themselves in – waiting to market their business when business is slow. Who knows, maybe you’ll find that the slow times aren’t so slo
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