Will You Add? - Business

Surveys For Cash Exposed
The latest greatest home based income opportunity these days is all about taking surveys for cash. The really neat thing about taking paid surveys for cash is that it doesn't matter who you are. There are opportunities for everyone to make money from home taking surveys for cash. In fact, paid surveys are perfect for stay-at-home mom's, student's, retirees or anyone who wants to make some extra cash in their spare time.In this article, I will explain how paid surveys work and then you can decide if taking surveys for cash is right for you. With all of the scams out there these days, many people question whether surveys for cash are really legitimate and whether anyone is actually earning money taking paid surveys. The answer is yes - paid surveys are a legitimate mo

bout your clients, not you.

3. "Productize" your services to generate passive income. Record your public talks and sell them as tapes on your website. Combine sets of articles and sell them as mini-books. These are fairly easy, low-cost things to do.

4. Go back to current and past clients with your new range of services and/or product-based solutions. Just because they bought one type of service from you in the past, doesn’t mean they wouldn’t be interested in new ways you can help them.

5. Make sure your pricing structure offers prospects a range of choices. Make it easy for them to take the first step by offering something small and relatively inexpensive. There's a lot that can be said about pricing, which I'll cover in a future issue of this newsletter.

6. Don't be afraid to spell out your range of services in your marketing materials and on your website. Demystify what you do by offering lots of information, including details of what your clients can expect in terms of deliverables, timeframes, targeted results, and what they need to do to ensure success.

Personal Brand: Effective Signature Taglines Capture Attention
That little tag line under your signature has a distinct purpose, and you can use it to your advantage. Whether you’re signing an email, a letter, or a blog post, your signature tagline should be brand specific. It should tell your reader who you are, what you do, and why you’re an expert.After many years of education, those who have earned them often settle for tagging on PhD. after their name to alert their adoring public that they know what they’re talking about. Years of experience give you the same kind of knowledge, experience, and expertise, and you have good cause to announce that to the world. But PhD. is taken. So what’s a poor body to do?Taglines can be more effective than a PhD. because they actually give information about you.

Every day I talk with professional service providers who do great work, have a valuable service that really helps people…and struggle to get their services used as much as they’d like.

They get a lukewarm response after an initial conversation while networking, the referrals come in but don’t convert to real business as often as they’d like, and they can’t seem to get prospects to see them as that much better than other professionals offering similar services.

Or they may get some attention from prospects as a result of an ad, published article, or speech…but then the early attention kind of fizzles into phone tag and no real client, in the end.

So what’s the problem? In most cases, they’re not getting far enough with the prospect to reveal the quality of their work…so it’s not about their professional work. And some professionals DO have decent positioning and credibility-building things in place like client testimonials and case studies on their websites (although the latter -- done effectively – is rare, unfortunately).

There are a lot of things that can go wrong in the marketing and sales process. But in most cases, the key thing I see missing is a decent approach to packaging your professional services. Part of successfully packaging your services means putting what you offer into a variety of formats and "packages" that your clients need, at prices they’ll pay.

Networking and asking for referrals are a waste of time (or are a lot harder), if you don’t have something for prospects to easily buy…a choice of easy "yes's" in the form of thoughtfully packaged versions of your services.

Real Life Examples that Work

Here are some examples to illustrate what I mean. These are simple ways to repackage what typically is only offered as consulting services (whatever your specialty may be). Each format offers your clients a different level of commitment, time, and money…increasing the chances that you’ll find the right fit for their needs:

* Weekly Coaching to Get & Stay On Track: Good for prospects who hesitate to take that first step or just need a little encouragement to start small. Great for people who need the structure and discipline of a regular meeting (telephone or in person) to keep on track.

* Multi-Hour Strategy Session: Particularly useful if you sell to other businesses. A quick, affordable way for prospects to get specific feedback and new ideas on their existing approach to what you offer.

* 1-Day Jump-Start Retreat: A more in-depth version of the idea above. Especially useful if you bring a management team together.

* Multiple-Day or Monthly Workshop or Clinic: A different way to impart your expertise and help your clients "learn to fish for themselves."

* Quick Audit: An affordable, finite commitment to let a prospect get a small sample of your approach. Can often develop into a longer engagement.

* Strategy + Action Planning: A safe way for prospects to get real value, without buying the whole nine yards. Again, this is a finite engagement that produces a blueprint for future work.

* Implementation Services: This is typically the primary service professional service firms offer. To make this more "buyable," break it into phases and smaller, incremental commitments.

* The Round Table: Collaborate with trusted peers to provide a multi-faceted approach to helping your clients.

How do I know that these approaches motivate prospects to become clients? Because I use all of them in my practice and they all get results. My business model represents a mix of revenue streams, none of which is tied completely to a traditional consulting model.

For more tips on how to get your services used by offering options through creative packaging, keep reading...

Give your prospects choices and you’ll increase the odds they more quickly turn into paying clients. Here’s how:

1. Package your services to offer clients have a variety of ways they can work with you. Think small, then incrementally add steps in larger sizes. Before you know it, you’ll have a range of ways to help your clients.

2. Give each service a catchy title that’s all about how your client will benefit. For example, I offer the "More Clients Than You Ever Thought Possible!" Marketing Clinic and the "Maximize Your Online Strategy" Website Audit. Make the title about your clients, not you.

Beyond Branding
Small businesses owners today are aware of the importance of carving an image in the minds of their prospective clients. They realize the effect of a catchy business name, a distinctive logo and the perfect slogan as well as the effective execution of their brand through appropriate marketing material and advertising.For a small business to stand out in the minds of their prospective clients, it is not enough to just look the part, they have to be the part. Thanks to developments in technology and the propagation of information, prospects today are just as savvy as business owners. Put yourself in the shoes of your clients; would you rather go with a firm that looks the part and makes huge promises or one with a record of keeping their promises? Far greater than a good i

ng in the marketing and sales process. But in most cases, the key thing I see missing is a decent approach to packaging your professional services. Part of successfully packaging your services means putting what you offer into a variety of formats and "packages" that your clients need, at prices they’ll pay.