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Will You Add? - Three Alternative Methods On Getting Quality Testimonials with Bonus
I remember the early days of my fundraising. I was an aspiring Winter Olympian and a young man inexperienced in the ways of the world - let alone the fine art of fundraising. After struggling financially in my first two years of competition, I realized I needed to devise a new plan for fundraising.Initially I began the same way as any amateur athlete would: I put together a nice portfolio full of wonderfully spun phrases on how I was going to be an Olympian and all I needed was the support of ABC Corporation. I followed up and followed up and had conversations with many people who thought what I was doing was great - but they had no idea who I was and had little interest in supporting an unmarketable amateur athlete.Had I continued on that route, I would have starved my way out of competition! I barely received enough money to pay for rent and keep the cupboards stocked. Portfolios are a
There are software packages and vendors who will set up this form and track the results for you.
Resources:
How to Write HTML forms: http://www.cs.tut.fi/~jkorpela/forms/
http://www.w3.org/TR/REC-html40/interact/forms.html#h-17.1
3. Web Survey Collecting
Use web surveys to gather their recommendations. There is software to help you create surveys and track the results. Survey hosting can be an online based or PC-based product.
Web Survey Software
Perseus Software: Free trial offered, several versions available, price range $495-$995 http://www.perseusdevelopment.com/softwareprod/d
Whenever you hear the words customer service, you think of a person who knows exactly what a customer wants and needs – and knows them even before the customer does. A customer service person has people skills: he or she is patient, but never condescending; and will do everything he or she can do to help a person, but will never be desperate. If you are in customer service, you can understand the fulfillment that comes with helping a customer successfully – and you will know the frustration that comes with seeing an irate, dissatisfied customer walking away or slamming the phone down on you.If you are applying for a job in customer service, you will need a resume that speaks of your background in the field; a transcript that shows your educational attainments; and other certificates that your prospective employer might ask for. To hold all these together, you need an effective cover letter that can
1 -- Set up an Online Diary
Usually an online diary is a fun way to keep friends and family up to date on what is going on in your life. Online diaries can also be used for testimonial submission with conversational style recommendations about your product/service. Online diaries are offered on many web sites, even famous persons like Oprah, Dr. Phil, or Tony Robbins.
You set it up on their site and paste the page link into your "thank you for purchase" auto responder, on your web site or into other marketing materials. Include a 1-2-3 learning experience on what is included in a good testimonial with various examples. People will appreciate the learning opportunity by taking the time to complete the process. In addition, their quality will increase.
Online diaries are updated frequently, thus giving a higher perceived value. They also have a warmer conversational style that increases reader connection. Because a diary is considered "private", it increases curiosity and they will read longer.
Two additional blessings are that you will save transfer time and others will read the other comments.
The offside is that you will want to monitor the entries to avoid some kids having fun.
You can also enter regularly updated customer comments received through other means on the product/service improved their life.
You can increase credibility by including the customer's profile. Include their picture or audio testimonial or a video segment of them using the product. You can also scan in and include handwritten letters or notes you receive.
A blog is an upgrade of the online diary with additional controls.
There was online diary software available to help you set up your own online diary, however, blog software replaced it.
Resources:
Set up your own diary at: http://www.diaryland.com/. They provide a personalized URL: your-name.diaryland.com. I recommend this resource because I like the personalization capability.
Here is a course on how to set up an online diary at:
http://personalweb.about.com/cs/htmltutorials/a/310emailcourse.htm
Here is some great startup information on blogs:
http://www.creativity-portal.com/howto/writing/blogging.html
2 -- Auto responder Method
After they make a purchase or receive a freebie set up an automatic auto responder requesting a testimonial. You can include a link to the online diary as the only choice or as part of multiple submission options.
If you offer an ecourse, forward them a progress report request. This can easily be set up in the auto responder system for easier production. Ask them no more than 3-5 questions that don't encourage yes/ no answers. Ask them to rate their learning experience or make suggestions too.
Resources:
All about auto responders: http://marketing-of-training.com/expert_advisors/ask_massimo/2002-03-23.htm
How to Write a High-Profit Auto responder Series http://javafaq.nu/article232.html
How to Use an Automatic Responder for Effective Prospect Follow-up http://www.isitebuild.com/automatic_responder.htm
3 -- Fill-in-the-Blank or Multiple Choice Form
You can design a "fill in the blank" or "multiple choice" form in HTML or in text. HTML is easier to complete yet can take too long to down load if long or in some international browsers.
You can send the form through an auto responder system before or after completing something. They make the purchase you automatically send them the form. The form makes submission easier for them to complete and will increase the response rate.
There are software packages and vendors who will set up this form and track the results for you.
Resources:
How to Write HTML forms: http://www.cs.tut.fi/~jkorpela/forms/
http://www.w3.org/TR/REC-html40/interact/forms.html#h-17.1
3. Web Survey Collecting
Use web surveys to gather their recommendations. There is software to help you create surveys and track the results. Survey hosting can be an online based or PC-based product.
Web Survey Software
Perseus Software: Free trial offered, several versions available, price range $495-$995 http://www.perseusdevelopment.com/softwareprod/do
Your choice of a facilitator can determine if the meeting is a success or a failure.Use these questions to make sure that you are working with the right person.Is the person a professional facilitator?There is more to facilitation than watching people talk. Facilitation is a complex
activity requiring a special blend of sophisticated skills. You want someone who can
identify the real goals for your meeting, plan an agenda that produces a result,
guide people to find their best answers, and maintain a working environment for a
fair process. That is, you want someone who specializes in helping people hold
effective meetings. One clue comes from asking if the candidate facilitator is a
member of the International Association of Facilitators. Dedicated professionals
belong to the associations that serve their discipline.Has the person earned recognition as a facilitat
Two additional blessings are that you will save transfer time and others will read the other comments.
The offside is that you will want to monitor the entries to avoid some kids having fun.
You can also enter regularly updated customer comments received through other means on the product/service improved their life.
You can increase credibility by including the customer's profile. Include their picture or audio testimonial or a video segment of them using the product. You can also scan in and include handwritten letters or notes you receive.
A blog is an upgrade of the online diary with additional controls.
There was online diary software available to help you set up your own online diary, however, blog software replaced it.
Resources:
Set up your own diary at: http://www.diaryland.com/. They provide a personalized URL: your-name.diaryland.com. I recommend this resource because I like the personalization capability.
Here is a course on how to set up an online diary at:
http://personalweb.about.com/cs/htmltutorials/a/310emailcourse.htm
Here is some great startup information on blogs:
http://www.creativity-portal.com/howto/writing/blogging.html
2 -- Auto responder Method
After they make a purchase or receive a freebie set up an automatic auto responder requesting a testimonial. You can include a link to the online diary as the only choice or as part of multiple submission options.
If you offer an ecourse, forward them a progress report request. This can easily be set up in the auto responder system for easier production. Ask them no more than 3-5 questions that don't encourage yes/ no answers. Ask them to rate their learning experience or make suggestions too.
Resources:
All about auto responders: http://marketing-of-training.com/expert_advisors/ask_massimo/2002-03-23.htm
How to Write a High-Profit Auto responder Series http://javafaq.nu/article232.html
How to Use an Automatic Responder for Effective Prospect Follow-up http://www.isitebuild.com/automatic_responder.htm
3 -- Fill-in-the-Blank or Multiple Choice Form
You can design a "fill in the blank" or "multiple choice" form in HTML or in text. HTML is easier to complete yet can take too long to down load if long or in some international browsers.
You can send the form through an auto responder system before or after completing something. They make the purchase you automatically send them the form. The form makes submission easier for them to complete and will increase the response rate.
There are software packages and vendors who will set up this form and track the results for you.
Resources:
How to Write HTML forms: http://www.cs.tut.fi/~jkorpela/forms/
http://www.w3.org/TR/REC-html40/interact/forms.html#h-17.1
3. Web Survey Collecting
Use web surveys to gather their recommendations. There is software to help you create surveys and track the results. Survey hosting can be an online based or PC-based product.
Web Survey Software
Perseus Software: Free trial offered, several versions available, price range $495-$995 http://www.perseusdevelopment.com/softwareprod/d
A company’s primary objective should be to serve its community.This isn’t some liberal, utopian, socialistic, touchy-feely sentimentality. This is a too little recognized and often overlooked factor in a company’s long-term success. The reason it is hard to believe is because we are confronted with daily headlines about greedy CEOs, profiteering multi-nationals and selfish companies of all sizes.The reason it is hard to follow is because too many business people take short-term views of their business. They don’t care what happens to the company, the product or the customer after they’re gone. They care about profiting from them all while they’re here.Hey, capitalism rocks! I’m not saying money is the root of all evil. On the contrary, I love money. But the only way to sustain your income (both individual and corporate) is to focus on your community, not the money.Certainly eve
Here is a course on how to set up an online diary at:
http://personalweb.about.com/cs/htmltutorials/a/310emailcourse.htm
Here is some great startup information on blogs:
http://www.creativity-portal.com/howto/writing/blogging.html
2 -- Auto responder Method
After they make a purchase or receive a freebie set up an automatic auto responder requesting a testimonial. You can include a link to the online diary as the only choice or as part of multiple submission options.
If you offer an ecourse, forward them a progress report request. This can easily be set up in the auto responder system for easier production. Ask them no more than 3-5 questions that don't encourage yes/ no answers. Ask them to rate their learning experience or make suggestions too.
Resources:
All about auto responders: http://marketing-of-training.com/expert_advisors/ask_massimo/2002-03-23.htm
How to Write a High-Profit Auto responder Series http://javafaq.nu/article232.html
How to Use an Automatic Responder for Effective Prospect Follow-up http://www.isitebuild.com/automatic_responder.htm
3 -- Fill-in-the-Blank or Multiple Choice Form
You can design a "fill in the blank" or "multiple choice" form in HTML or in text. HTML is easier to complete yet can take too long to down load if long or in some international browsers.
You can send the form through an auto responder system before or after completing something. They make the purchase you automatically send them the form. The form makes submission easier for them to complete and will increase the response rate.
There are software packages and vendors who will set up this form and track the results for you.
Resources:
How to Write HTML forms: http://www.cs.tut.fi/~jkorpela/forms/
http://www.w3.org/TR/REC-html40/interact/forms.html#h-17.1
3. Web Survey Collecting
Use web surveys to gather their recommendations. There is software to help you create surveys and track the results. Survey hosting can be an online based or PC-based product.
Web Survey Software
Perseus Software: Free trial offered, several versions available, price range $495-$995 http://www.perseusdevelopment.com/softwareprod/d
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.2. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach. Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don't be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.3. Use buddy marketing to promote your business. For example, if you send out brochures, you could include a leaflet an
Resources:
All about auto responders: http://marketing-of-training.com/expert_advisors/ask_massimo/2002-03-23.htm
How to Write a High-Profit Auto responder Series http://javafaq.nu/article232.html
How to Use an Automatic Responder for Effective Prospect Follow-up http://www.isitebuild.com/automatic_responder.htm
3 -- Fill-in-the-Blank or Multiple Choice Form
You can design a "fill in the blank" or "multiple choice" form in HTML or in text. HTML is easier to complete yet can take too long to down load if long or in some international browsers.
You can send the form through an auto responder system before or after completing something. They make the purchase you automatically send them the form. The form makes submission easier for them to complete and will increase the response rate.
There are software packages and vendors who will set up this form and track the results for you.
Resources:
How to Write HTML forms: http://www.cs.tut.fi/~jkorpela/forms/
http://www.w3.org/TR/REC-html40/interact/forms.html#h-17.1
3. Web Survey Collecting
Use web surveys to gather their recommendations. There is software to help you create surveys and track the results. Survey hosting can be an online based or PC-based product.
Web Survey Software
Perseus Software: Free trial offered, several versions available, price range $495-$995 http://www.perseusdevelopment.com/softwareprod/d
Sticking to fundamental business principles is the basis for successful career planning. To us this means that our customers are able to lock up job high-paying offers in as little as 14 days or less.Old-fashioned methods that require seemingly unending mailings and postings of resumes just don’t get it anymore. It can take weeks or months to achieve mediocre results.I recently had the good fortune to read an article about career success by Larry Thompson, a Hollywood producer.
It struck me as a fabulous piece of career planning advice.Thompson reports that, in his experience, there are 10 success killers. As I read about them it occurred to me that they apply to job search success, as well. That’s because one of the key insights into alternative and non-traditional strategies is that employment success follows the same rules as business success.Here are the success kille
There are software packages and vendors who will set up this form and track the results for you.
Resources:
How to Write HTML forms: http://www.cs.tut.fi/~jkorpela/forms/
http://www.w3.org/TR/REC-html40/interact/forms.html#h-17.1
3. Web Survey Collecting
Use web surveys to gather their recommendations. There is software to help you create surveys and track the results. Survey hosting can be an online based or PC-based product.
Web Survey Software
Perseus Software: Free trial offered, several versions available, price range $495-$995 http://www.perseusdevelopment.com/softwareprod/download.html
Survey-Said software http://www.surveysaid.com/survey-software-introduction.html
Hosted Software http://www.hostedsurvey.com/ Survey Pro http://apian.com/ $1195
Survey Vendors
SurveyMonkey.com http://www.surveymonkey.com. Basic is free, upgrade is $19.95. They offer a great comparison chart that I found very interesting.
Free White Papers, Articles, and ebooks on Survey How-tos.
How to conduct a web survey: http://www.websurveyor.com/create-an-online-survey.asp
Top-10 Web Survey Issues and How to Address Them http://www.digitalbiz.com/pages/library/research/top_10.html
Set Your Web Survey Goals http://www.workz.com/cgi-bin/gt/tpl_page.html,template=1&content=1326&nav1=1&
Perseus offers seven different white papers that will expand your knowledge on taking surveys. http://www.perseusdevelopment.com/surveytips/whitepapers.html
*** BONUS ON AVAILABLE ON THIS SITE ***
Four areas that will increase the quality of your testimonials:
1. Ask them what their goal was for using the product/service
2. What positive emotions did they experience by using the product/service?
3. Did they experience any reduction in fears and concerns after using the product/service? What worries were removed from their lives? (Before and after picture)
4. How did _______ help other people in their lives?
HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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