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    Will You Add? - Trade Show Booth Staff Training

    Office Furniture Rentals
    When you want to decorate your new living or office quarters, there are many different alternatives available. Whether for home or for business, a furniture rental company can satisfy all equipment needs, from home furniture, to office furniture, to electrical appliances.Renting furniture for your home or business lets you preserve capital for other endeavors. The above reason is why 80 per cent of the Fortune 500 companies to rent their furniture.The other reason will be that furniture rental serves as a great alternative to those who cannot afford to purchase a permanent set of furniture. It is also good for those who will only be living in a certain location for a short period of time. Renting furniture satisfies all these requirements.For example, furniture re
    tendees within your target audience (e.g. decision makers)?

  • Common Questions/Needs – is there a commonly asked question when visitors come to your booth? Is there a common need that you're hearing from visitors that your company can address?

  • Good and Bad Booth Staff Behavior – make sure that your booth staff is following your "rules of engagement", that they are accurately answering questions, and that they are setting follow-up actions. Do real-time coaching for staff that is off the mark or breaking the rules.

  • Lead Generation– be sure that all of the leads that are being gathered at the show are being logged in some type of electronic format for use after the show. One of the biggest and most common mistakes that exhibitors make is taking business cards and writing on the back of them, then tucking them away in a probably never to be seen again pocket or box under the show table. In
    Your Choice in Call Center Software Solutions
    Call centers of many sizes offer a wide variety of support to various types of organizations. Professionals in education, healthcare, the legal field, and global business in addition to not-for-profit organizations, community and government agencies all benefit from contracting with call centers to assist them with their daily business telephone calls.Call centers design specialty software that is customizable for a client company’s sales, marketing or any other telecommunications application. One of the first steps that a call center takes when contracted for a job is to ask their client a series of specific questions that will assist the call center in tailoring their software solution to meet the client’s specific needs. For example, a startup marketing campa
    Seasoned exhibitors know that one of the more important elements in making your trade show investment a success is proper training of the booth staff. In order to project a concise and consistent message at the show, everyone working the show needs to be able to "walk the talk". It's a good idea to have several short sessions with your booth staff before, during and after the show.

    Pre-show Training

    No trade show exhibitor should hit the show floor without having done proper booth staff training. Improperly trained booth staff can reflect poorly on your company, and cut down dramatically on the leads you receive at a show. On the other hand, properly trained staff will draw people to your booth, give them information about your organization that is relevant to their needs, and leave the conversation with some type of follow-up or appointment.

    Top 5 Areas of Pre-Show Booth Training

    In addition to complete knowledge of your products and services (that's a given), your booth training should include the top 5 areas that are imperative to cover prior to show opening:

    1. Rules of Engagement – It is a good idea to come up with a list of do's and don'ts for the show and review those with your booth staff. Items to include may be the minimum and maximum number of booth staff at one time (see Booth Staffing), rules about eating and drinking inside your booth, taking breaks, walking the show floor or moving outside of your booth for impromptu meetings, and so on.

    2. Professional Appearance – Your staff should be dressed appropriately for the show (e.g. business or business casual attire) OR in some type of consistent show "uniform" that supports your brand, product, or show theme.

    3. Don't Be Shy! – Timid booth staffers are not likely to obtain many leads at a trade show. Your staff should be training to greet booth visitors and passers by in a friendly and out-going manner. Your staff should not be too aggressive, but they should not be shy either. Have them engage anyone who seems at all interested in your booth in a conversation, or offer them a give-away item, piece of literature, or demo of your product.

    4. Walk the Talk – Everyone working your booth should have your 30-second "elevator statement" memorized. The most common question from a booth visitor is inevitably, "So what do you do?" The inability to answer that question concisely will result in lost interest. In fact, depending on the type of show and your company's products and services, sometimes the best answer to that question is, "We do a variety of things – what is it that you're looking for from this show?" Chances are, they'll reveal a need or "pain" that you can help them with.

    5. Set an Action – Even if a booth visitor doesn't have enough time to speak with you at length, have your staff ask for a follow-up meeting. Follow-ups can include sending e-mail info, literature, or speaking by phone or in person. Some professionals will even tell you to limit the amount of time you spend with booth visitors – engage them in a brief conversation, but end that conversation by acknowledging that they are busy and have a lot of show floor to cover, and ask for a follow-up meeting to go into things in more detail.

    During the Show Training

    The organizer and leader of the show should conduct training during the show. This forces you to be observant of the behavior of booth visitors and show staffers, and to adjust your show strategy if necessary during the show for better results. Some key items to have your eyes and ears open for include:

  • Attendance – is the show as well attended as show promoters promised? Are the attendees within your target audience (e.g. decision makers)?

  • Common Questions/Needs – is there a commonly asked question when visitors come to your booth? Is there a common need that you're hearing from visitors that your company can address?

  • Good and Bad Booth Staff Behavior – make sure that your booth staff is following your "rules of engagement", that they are accurately answering questions, and that they are setting follow-up actions. Do real-time coaching for staff that is off the mark or breaking the rules.

  • Lead Generation– be sure that all of the leads that are being gathered at the show are being logged in some type of electronic format for use after the show. One of the biggest and most common mistakes that exhibitors make is taking business cards and writing on the back of them, then tucking them away in a probably never to be seen again pocket or box under the show table. Inv
    Logistics Services
    Logistics services for planning and implementing various programs according to the requirements of companies are widely accepted in this complex commercial world. These services help to gain exceptional working performance and client satisfaction. Logistics services also reduce cost in planning and coordinate various activities of the companies. Established methodologies, implementation of new technologies, and use logistics softwares make logistics services more efficient and reliable.Logistics services are available in strategy designing, networking, analysing, and execution. The art of logistics plays a vital role in linking many industries with others for attaining precise business targets. Budget of the company, transportation of goods, and distribution are considered f
    lete knowledge of your products and services (that's a given), your booth training should include the top 5 areas that are imperative to cover prior to show opening:

    1. Rules of Engagement – It is a good idea to come up with a list of do's and don'ts for the show and review those with your booth staff. Items to include may be the minimum and maximum number of booth staff at one time (see Booth Staffing), rules about eating and drinking inside your booth, taking breaks, walking the show floor or moving outside of your booth for impromptu meetings, and so on.

    2. Professional Appearance – Your staff should be dressed appropriately for the show (e.g. business or business casual attire) OR in some type of consistent show "uniform" that supports your brand, product, or show theme.

    3. Don't Be Shy! – Timid booth staffers are not likely to obtain many leads at a trade show. Your staff should be training to greet booth visitors and passers by in a friendly and out-going manner. Your staff should not be too aggressive, but they should not be shy either. Have them engage anyone who seems at all interested in your booth in a conversation, or offer them a give-away item, piece of literature, or demo of your product.

    4. Walk the Talk – Everyone working your booth should have your 30-second "elevator statement" memorized. The most common question from a booth visitor is inevitably, "So what do you do?" The inability to answer that question concisely will result in lost interest. In fact, depending on the type of show and your company's products and services, sometimes the best answer to that question is, "We do a variety of things – what is it that you're looking for from this show?" Chances are, they'll reveal a need or "pain" that you can help them with.

    5. Set an Action – Even if a booth visitor doesn't have enough time to speak with you at length, have your staff ask for a follow-up meeting. Follow-ups can include sending e-mail info, literature, or speaking by phone or in person. Some professionals will even tell you to limit the amount of time you spend with booth visitors – engage them in a brief conversation, but end that conversation by acknowledging that they are busy and have a lot of show floor to cover, and ask for a follow-up meeting to go into things in more detail.

    During the Show Training

    The organizer and leader of the show should conduct training during the show. This forces you to be observant of the behavior of booth visitors and show staffers, and to adjust your show strategy if necessary during the show for better results. Some key items to have your eyes and ears open for include:

  • Attendance – is the show as well attended as show promoters promised? Are the attendees within your target audience (e.g. decision makers)?

  • Common Questions/Needs – is there a commonly asked question when visitors come to your booth? Is there a common need that you're hearing from visitors that your company can address?

  • Good and Bad Booth Staff Behavior – make sure that your booth staff is following your "rules of engagement", that they are accurately answering questions, and that they are setting follow-up actions. Do real-time coaching for staff that is off the mark or breaking the rules.

  • Lead Generation– be sure that all of the leads that are being gathered at the show are being logged in some type of electronic format for use after the show. One of the biggest and most common mistakes that exhibitors make is taking business cards and writing on the back of them, then tucking them away in a probably never to be seen again pocket or box under the show table. In
    Importing from China to the United States
    Guess what? China is now the third largest trade partner of the USA. Importing from China is only going to become more and more common as China opens its arms to international trade.Here are some tips to make sure you get off to a good start!Tip #1: Before you do anything else, check up on import restrictions for the product you want to import.Tip #2: Carry out a bit of quick research on the wholesaler supplier.* Visit China Vista Yellow Pages and search for the business name. http://www.chinavista.com/business/directory/home.html* If your wholesaler is located in Wehai, you can check the Chinese Companies List:http://www.business-in-asia.com/chinese_companies_list.htmlTip #3: Ask the supplier whether they attend trade shows. If yes, it
    hould be training to greet booth visitors and passers by in a friendly and out-going manner. Your staff should not be too aggressive, but they should not be shy either. Have them engage anyone who seems at all interested in your booth in a conversation, or offer them a give-away item, piece of literature, or demo of your product.

    4. Walk the Talk – Everyone working your booth should have your 30-second "elevator statement" memorized. The most common question from a booth visitor is inevitably, "So what do you do?" The inability to answer that question concisely will result in lost interest. In fact, depending on the type of show and your company's products and services, sometimes the best answer to that question is, "We do a variety of things – what is it that you're looking for from this show?" Chances are, they'll reveal a need or "pain" that you can help them with.

    5. Set an Action – Even if a booth visitor doesn't have enough time to speak with you at length, have your staff ask for a follow-up meeting. Follow-ups can include sending e-mail info, literature, or speaking by phone or in person. Some professionals will even tell you to limit the amount of time you spend with booth visitors – engage them in a brief conversation, but end that conversation by acknowledging that they are busy and have a lot of show floor to cover, and ask for a follow-up meeting to go into things in more detail.

    During the Show Training

    The organizer and leader of the show should conduct training during the show. This forces you to be observant of the behavior of booth visitors and show staffers, and to adjust your show strategy if necessary during the show for better results. Some key items to have your eyes and ears open for include:

  • Attendance – is the show as well attended as show promoters promised? Are the attendees within your target audience (e.g. decision makers)?

  • Common Questions/Needs – is there a commonly asked question when visitors come to your booth? Is there a common need that you're hearing from visitors that your company can address?

  • Good and Bad Booth Staff Behavior – make sure that your booth staff is following your "rules of engagement", that they are accurately answering questions, and that they are setting follow-up actions. Do real-time coaching for staff that is off the mark or breaking the rules.

  • Lead Generation– be sure that all of the leads that are being gathered at the show are being logged in some type of electronic format for use after the show. One of the biggest and most common mistakes that exhibitors make is taking business cards and writing on the back of them, then tucking them away in a probably never to be seen again pocket or box under the show table. In
    Dutch Disease: How One Industry Causes National Economic Downturn
    Dutch Disease gets its name from an economic phenomenon seen in Holland. The discovery of natural gas reserves in Holland in the 1960s led to a slump in other sectors like manufacturing. Dutch Disease is the recession that hits other sectors when one industry dominates, or increases its exports.Causes of Dutch Disease: The major cause of the Dutch Disease was the discovery of natural gas in Holland. Dutch Disease normally leads to a country’s currency appreciating in value. Since the value of the currency rises, manufacturing sector no longer remains competitive, leading to a slump in the manufacturing sector. This results in manufacturing jobs moving to other countries.Results of Dutch Disease: The Dutch Disease causes a rise in imports and decrease in exports, since
    ooth visitor doesn't have enough time to speak with you at length, have your staff ask for a follow-up meeting. Follow-ups can include sending e-mail info, literature, or speaking by phone or in person. Some professionals will even tell you to limit the amount of time you spend with booth visitors – engage them in a brief conversation, but end that conversation by acknowledging that they are busy and have a lot of show floor to cover, and ask for a follow-up meeting to go into things in more detail.

    During the Show Training

    The organizer and leader of the show should conduct training during the show. This forces you to be observant of the behavior of booth visitors and show staffers, and to adjust your show strategy if necessary during the show for better results. Some key items to have your eyes and ears open for include:

  • Attendance – is the show as well attended as show promoters promised? Are the attendees within your target audience (e.g. decision makers)?

  • Common Questions/Needs – is there a commonly asked question when visitors come to your booth? Is there a common need that you're hearing from visitors that your company can address?

  • Good and Bad Booth Staff Behavior – make sure that your booth staff is following your "rules of engagement", that they are accurately answering questions, and that they are setting follow-up actions. Do real-time coaching for staff that is off the mark or breaking the rules.

  • Lead Generation– be sure that all of the leads that are being gathered at the show are being logged in some type of electronic format for use after the show. One of the biggest and most common mistakes that exhibitors make is taking business cards and writing on the back of them, then tucking them away in a probably never to be seen again pocket or box under the show table. In
    Office Space
    Many of us work in small cubicles, with nothing to look at but our computer monitors and piles of papers scuttled on our desk. Turning back, we see our colleagues scooped up the same way and facing the other side of the wall. Drab working conditions create stale minds and people get suffocated in their offices. Well, if you are not one of them, you are very lucky.However, there are simple ways to beautify office spaces, making your working hours more pleasant and bearable. A flower or a plant on your desk will be a visual relaxation from the monitor radiation. Placing the desk near a window or a door, so that you face an opening will also refresh your tired eyes and brain. Add a picture or painting to this, and you will have a good office space.If you are a company looki
    tendees within your target audience (e.g. decision makers)?

  • Common Questions/Needs – is there a commonly asked question when visitors come to your booth? Is there a common need that you're hearing from visitors that your company can address?

  • Good and Bad Booth Staff Behavior – make sure that your booth staff is following your "rules of engagement", that they are accurately answering questions, and that they are setting follow-up actions. Do real-time coaching for staff that is off the mark or breaking the rules.

  • Lead Generation– be sure that all of the leads that are being gathered at the show are being logged in some type of electronic format for use after the show. One of the biggest and most common mistakes that exhibitors make is taking business cards and writing on the back of them, then tucking them away in a probably never to be seen again pocket or box under the show table. Invest up front in an electronic lead retrieval system – it is worth its weight in lead gold!

    Post-Show Debrief

    Another very common (and costly) mistake that exhibitors make is not holding a post-show debrief – at the show AND back at the office – to discuss how the show went, what the overall messages and take-aways were, and the leads and lead follow-up. All too often the show ends, we return to our office (already behind because we've been out for several days), and we're right back in the grind all but forgetting the people we met and things we promised at the show.

  • At the Show - After the last day of exhibiting, whenever possible, debrief the show with your staff together as a group. It can be at a post-show dinner or quickly as a group just prior to booth tear-down. This is the best time to get a feel for overall messages that came out of the show, evaluate how your company compared to others, and to set some follow-up goals for when you return to the office.

  • Back at the Office - Before you all get back into the grind – returning all of the calls and e-mails you missed while at the show – try and get your booth staff together for a meeting or a conference call to discuss post-show follow up. If you had a lead retrieval system, review which leads were assigned to whom, and what the company expects as far as follow up. Set another post-show meeting 2-4 weeks after this initial meeting to further review leads if necessary, and be sure to incorporate the leads that you obtained into your central database for future communication.

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