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Will You Add? - Three Ways to Put Fresh Spins on Old Marketing Concepts
Re-organizing, re-engineering, re-training, down-sizing, outsourcing, changing-changing-changing. Organizations today think they need to be constantly changing or they will perish. Corporate leaders worship at the alter of new ideas where the motto is, "Any new idea is a good idea".Every organization operates based on work-flow and processes. The reason the current processes are in effect is because over the years, many different ways of doing things have been tried, and the organization adapted the current processes because they work.There's nothing wrong with new ideas.
1. Study other ads. Flip through a magazine or turn on the television, except this time focus on the ads and not the content (I know, I know, this is counter to what you usually do). Which ads do you like? Why do you like them? Is there something that those ads Are you struggling to find a new twist for old advertising or marketing campaigns? If you're a small business owner or a copywriter/coach/other creative professional, you know exactly what I'm talking about. Having to come up with new ideas for a long-term client (or even your own business) can be overwhelming. As much as you love those long-term clients or established products, because of their longevity, it gets harder and harder to come up with the next brilliant product. But never fear. Here are three ways to get those creative juices (and new ideas) flowing. 1. Study other ads. Flip through a magazine or turn on the television, except this time focus on the ads and not the content (I know, I know, this is counter to what you usually do). Which ads do you like? Why do you like them? Is there something that those ads a As much as you love those long-term clients or established products, because of their longevity, it gets harder and harder to come up with the next brilliant product. But never fear. Here are three ways to get those creative juices (and new ideas) flowing. 1. Study other ads. Flip through a magazine or turn on the television, except this time focus on the ads and not the content (I know, I know, this is counter to what you usually do). Which ads do you like? Why do you like them? Is there something that those ads As much as you love those long-term clients or established products, because of their longevity, it gets harder and harder to come up with the next brilliant product. But never fear. Here are three ways to get those creative juices (and new ideas) flowing. 1. Study other ads. Flip through a magazine or turn on the television, except this time focus on the ads and not the content (I know, I know, this is counter to what you usually do). Which ads do you like? Why do you like them? Is there something that those ads But never fear. Here are three ways to get those creative juices (and new ideas) flowing. 1. Study other ads. Flip through a magazine or turn on the television, except this time focus on the ads and not the content (I know, I know, this is counter to what you usually do). Which ads do you like? Why do you like them? Is there something that those ads 1. Study other ads. Flip through a magazine or turn on the television, except this time focus on the ads and not the content (I know, I know, this is counter to what you usually do). Which ads do you like? Why do you like them? Is there something that those ads are doing you can modify for your campaigns? The key word is modify, not copy. I don't want anyone committing copyright infringement. What I'm talking about is using an existing ad to jump-start your own ideas. Maybe you really like the use of an evocative photo with a single caption. Or the use of repetition in Mastercard's "Priceless" campaign. Or the idea of turning the "money can't buy everything" on its head (which is essence of that campaign). Can you use that concept in your campaign? Another resource for great ads is Communication Arts Magazine. Each issue showcases some of the most creative and beautiful ads found anywhere. 2. Check out what a completely different industry is doing. For instance, let's say you sell software products to computer professionals. Techy market, right? So, pick up a yoga ma
If professional people can understand why change fails, then life must get easier…discuss!Our business lives have become more pressured over recent years – computing and telecommunications have a lot to answer for in that the mobile phone has led to instantaneous communications wherever you are in the world, and email has lead to more interpersonal communications than ever. Computing power and complex software has lead to more questions being asked that would never have either mattered before or have been capable of being answered. A little test;Rank the following 5 state
I had an interesting discussion this week with one of my clients. She's been in business for six months and is ready to quit. (I have permission to share her story.)She writes,"I give up. Starting a business is so much harder than I thought it would be, so much more time-consuming. I was hoping to be making a profit by now! There are so many things to do and I'm totally overwhelmed. People don't seem to want to buy my products and I feel totally rejected. I don't think I have the personality to be self-employed."Hmmmm...interesting. Are there really personal
We're almost to the end of our review of oxygen billing for medical billing practices. So far, we have covered the GX0 record and the GX1 record for NSF 3.01 specifications. In this installment, we're going to cover the GX2 record, which is facility information.Usually facility information is covered in the E records of a claim. So why do we have to include facility information in a CMN for oxygen billing? The reason is because of the nature of oxygen therapy. Oxygen therapy is strictly regulated because, quite honestly, working with oxygen can be very dangerous. The numbe
Statistics consistently reinforce that the biggest challenge in today’s contact center environment is agent training. Turnover continues to be high; new hire costs are on the rise--$6500 per agent! At the same time, losing customers because of bad call experiences negatively impacts your bottom line. What can you do? How do you justify the training expenditure?Research has been making a case for how spending in human performance areas such as training, translates into bottom line growth. Accenture's study on the impact of training on ROI has some interesting results. (Smith,
This is the second of a two-part article on overfilling your marketing funnel and client pipeline.Last week we discussed that, in order to quickly fill your funnel and pipeline, you will want to have these 5 tools:1. Unique Selling Proposition
2. Attention-grabbing, memorized elevator speech
3. Client attractive website
4. Effective business cards
5. A “full practice mentality”Now that you have those, you want to implement strategies that will result in clients coming TO YOU rather than you having to chase after them.1. Brand yo
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