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Will You Add? - Do You Really Need a Brochure?
Identity - Can It Really Be Packaged?
Individuality... uniqueness... Identification. "This above all: to thine own self be true."What do all of the above have in common? They all translate into the meaning of ‘identity’. Without it, we have no representation of our own characteristics or behaviour. Without it we remain nameless. Without it, we are in fact - lost.In an age of increasing identity theft, its importance cannot be denied. Victims of this type of theft have lost parts of themselves that are difficult or which they may never be able to retrieve. The losses are much more substantial. They include loss of money; loss of good credit ratings and the most debilitating of them all; loss of one’s reputation. In the consequential aftermath of this crime, vict
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Individuality... uniqueness... Identification. "This above all: to thine own self be true."What do all of the above have in common? They all translate into the meaning of ‘identity’. Without it, we have no representation of our own characteristics or behaviour. Without it we remain nameless. Without it, we are in fact - lost.In an age of increasing identity theft, its importance cannot be denied. Victims of this type of theft have lost parts of themselves that are difficult or which they may never be able to retrieve. The losses are much more substantial. They include loss of money; loss of good credit ratings and the most debilitating of them all; loss of one’s reputation. In the consequential aftermath of this crime, vict
I'm often asked to review brochures or
Search Engine Optimization: Understanding Miami
Hello Again.Have you ever been to Miami?I ask because I think that Miami is a wonderful analogy to understanding where the internet is going.How's that?Well, Miami is a wonderful dynamic and prosperous community. Up until 1977 English was the predominant language in Miami. Today the dominant language is Spanish. There are many sections of Miami that speak only Spanish.I grew up speaking Spanish so I have always felt very comfortable in Miami.How does this relate to the internet?Well the dominant method of communication on the internet has been TEXT. The internet version 1.0 has been a text based medium. However, like Miami that is all changing.Although the transition is very gr
The phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll send you our brochure."
Hello Again.Have you ever been to Miami?I ask because I think that Miami is a wonderful analogy to understanding where the internet is going.How's that?Well, Miami is a wonderful dynamic and prosperous community. Up until 1977 English was the predominant language in Miami. Today the dominant language is Spanish. There are many sections of Miami that speak only Spanish.I grew up speaking Spanish so I have always felt very comfortable in Miami.How does this relate to the internet?Well the dominant method of communication on the internet has been TEXT. The internet version 1.0 has been a text based medium. However, like Miami that is all changing.Although the transition is very gr
But what should you really be sending them?
I'm often asked to review brochures or
Dissatisfied With Your job? Stop Trying To Go It Alone!
Being dissatisfied with your job is a cycle, a very long and undesirable cycle. Here’s how it goes:-You start to lose interest in your job. Next thing you know you start to dread Monday’s and long for Fridays. Your energy, confidence, creativity and excitement feel like they are being drained from you.Then you start to think maybe there is a better job out there for you. You begin to envision what that job might be, but then you get scared or feel like it will be too much work to move on from where you are.Now you think things could be worse and the money is good, so you’ll stay. You seem to have more energy and you start finding things you can be interested in. Your confidence, creativity and excitement start
client. You say, "Thanks for calling, I'll send you our brochure."
Being dissatisfied with your job is a cycle, a very long and undesirable cycle. Here’s how it goes:-You start to lose interest in your job. Next thing you know you start to dread Monday’s and long for Fridays. Your energy, confidence, creativity and excitement feel like they are being drained from you.Then you start to think maybe there is a better job out there for you. You begin to envision what that job might be, but then you get scared or feel like it will be too much work to move on from where you are.Now you think things could be worse and the money is good, so you’ll stay. You seem to have more energy and you start finding things you can be interested in. Your confidence, creativity and excitement start
But what should you really be sending them?
I'm often asked to review brochures or
Imprinted Promotional Products Are One Of The Most Cost Effective Forms Of Advertising Today
In the multi-billion dollar promotional products industry, corporations bought a record breaking 11.9 billion dollars worth of promotional products in 2006 alone.The promotional products industry has been around for over 100 years and has grown into one of the most utilized forms of advertising available in today’s marketplace. Just look around you, even in your own home, take note of how many promotional products you see and use everyday. Promotional products are quite possibly the longest lasting advertisement a business can utilize and should be an integral part of any marketing campaign. Used in just about any promotion or marketing plan, promotional products will add longevity with the use of unique and customized items
nd you our brochure."
In the multi-billion dollar promotional products industry, corporations bought a record breaking 11.9 billion dollars worth of promotional products in 2006 alone.The promotional products industry has been around for over 100 years and has grown into one of the most utilized forms of advertising available in today’s marketplace. Just look around you, even in your own home, take note of how many promotional products you see and use everyday. Promotional products are quite possibly the longest lasting advertisement a business can utilize and should be an integral part of any marketing campaign. Used in just about any promotion or marketing plan, promotional products will add longevity with the use of unique and customized items
But what should you really be sending them?
I'm often asked to review brochures or
Mystery Shoppers Enhance Tradeshow Performance
Everything’s perfect. The display is beautiful, your team is well-trained, you’ve got fantastic giveaway items and the best pre-show promotion you’ve ever had. This is going to be the absolute best tradeshow ever.Are you sure? You might be the last person who can answer this question honestly. It’s not that you don’t want to -- it’s that you can’t.Let’s face it. After you’ve spent weeks, even months, planning, preparing and practicing your exhibit routine, you’re no longer objective. You’re too close to your work to see it as a stranger would. This is no fault of your own. It’s human nature. We can’t engage with our work and distance ourselves from it at the same time.Yet it is critical that our tradeshow performance
t should you really be sending them?
Everything’s perfect. The display is beautiful, your team is well-trained, you’ve got fantastic giveaway items and the best pre-show promotion you’ve ever had. This is going to be the absolute best tradeshow ever.Are you sure? You might be the last person who can answer this question honestly. It’s not that you don’t want to -- it’s that you can’t.Let’s face it. After you’ve spent weeks, even months, planning, preparing and practicing your exhibit routine, you’re no longer objective. You’re too close to your work to see it as a stranger would. This is no fault of your own. It’s human nature. We can’t engage with our work and distance ourselves from it at the same time.Yet it is critical that our tradeshow performance
I'm often asked to review brochures or
Can You Sell Your Business Without a Broker?
Yes, you can sell your business yourself, but you have to do it the right way! As a professional business intermediary, I have many clients with quality businesses who come to me after failing to sell their businesses on their own. The flaw in their effort to sell always comes down to the same four basic things: no professional presentation of the business; poorly presented financial information; pricing the business wrong; and not understanding how to find buyers, work with those buyers and get a deal to closing. If you want to sell a business yourself, you can, but you have to put the right pieces in place, including:-An effective presentation for selling a business-A business valuation to help you understand your company
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Yes, you can sell your business yourself, but you have to do it the right way! As a professional business intermediary, I have many clients with quality businesses who come to me after failing to sell their businesses on their own. The flaw in their effort to sell always comes down to the same four basic things: no professional presentation of the business; poorly presented financial information; pricing the business wrong; and not understanding how to find buyers, work with those buyers and get a deal to closing. If you want to sell a business yourself, you can, but you have to put the right pieces in place, including:-An effective presentation for selling a business-A business valuation to help you understand your company
I'm often asked to review brochures or asked about brochure design. But before I make any comments I always ask one question-
"Why do you think you need a brochure?"
Often there's an awkward silenc
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