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Will You Add? - Five Steps to a Web Site That Sells
This article takes you through the different milestones of the incorporation process. You will learn what is the information required to start the process, what are the terms you need to familiarize yourself with, which entity type to choose, where to incorporate, how to open your corporate bank account and how to plan your taxes.Incorporation stateThe best advice may be to form a corporation in the state where you plan to conduct business. It will be far less complicated and more cost-effective in the long run. Listed below are some of the reasons why Delaware attracts both large and small businesses:Delaware mai
5. BUILD CREDIBILITY
We all like to do business with people we know, like and trust. So how do you do make people feel like they know you and can trust you just by visiting your web site? Here are a few things that will give your credibility a boost:
- Use testimonials. When you tout your own horn people question your information. But a positive comment from a past client can instantly build your credibility.
- Display your contact information on every page. Don’t hide behind an email address. Tell people where and how to find you. List your address and phone number. People are more likely to do business with you if they know how to find you if something goes wrong.
- Display case studies and articles. They provide useful information and build you up as an authority on the subject.
- Post pictures of you and your key team members. You can post
Franchisee associations are unions. In the modern business world if a group of employees want to form a union and the employer doesn’t want it then the employer has a right to close the company. I believe franchisors ought to be allowed to put in the contract that if any franchisees get together and form a franchise association to use as collective bargaining power against the franchisor, other than an association approved by the franchisor, then the franchisor should have the right to terminate the franchise contract with all franchisees in that region immediately and shut down further operations under that brand name in that area
Listen, if you hired a sales person for your business and they didn’t perform what would you do? You would fire them faster then they could say “but, I tried”, wouldn’t you? So why do you put up with a web site that doesn’t sell?
Right now I can hear you scream “but I don’t know what to do!” Let me share with you five simple tweaks you can do today to make your web site give your more bang for your buck.
1. COLLECT CONTACT INFORMATION
Typically, when I meet potential new clients within the first 30 seconds they spontaneously whip out their wallets, hold up their check books and yell out “I want to buy your stuff right now!” Then I usually wake up! In real life it takes multiple contacts to entice someone to give me some of their hard earned dough! But how can you contact them if you don’t know who they are?
Use your prime “cyber real estate” (the top part of your web site people see before they even scroll down) to convince your visitors to willingly give you their name and email address. Call your web person right now and tell them to place a “sign-up” form of some sort on your home page. (OK, wait till you finish reading this article – so you can take care of all the changes with one call.)
2. MAKE YOUR SITE LOAD FASTER
Do you have a lot of flashing buttons, rotating graphics, or worse – do you still have that “cool” flash intro guarding access to your web site? Hey there is a place for all this stuff on the internet – but it’s not on your web site. Most people will only wait a few seconds for your web site to display on their screen. If it doesn’t - they will move on and never come back!
Unless the graphics communicate an important point about your product or service – get rid of them. And listen – the nineties are gone – step into the 21st century and kill your “cool” flash intro.
3. USE EFFECTIVE PAGE TITLES
Are you speaking in riddles? Unless you’re trying to compete with Harry Potter open each web page with headlines that entice visitors to take the time to read more.
Here are a couple of examples. Would you rather read “about our services” or how “an ex-baker turned millionaire reveals his marketing secrets”? How about this – which headline would pick your interest more – “collateral design” or “does your marketing material communicate your message”?
Don’t make people guess what they are about to read – believe me, they won’t take the time. Say it in simple language. Take a look at your web site – does each page have an effective headline? If not – fix it.
4. DON'T HIDE THE GOODIES!
The famous WIIFM (what’s in it for me) has become such a clich? but it’s so true! Recently a Japanese publisher of a man’s magazine produced an entire issue using only photographs of attractive women and “blah, blah, blah” as a text for all the titles and articles.
What’s the point? Come on, do you think guys buy those magazines for the deep, thought provoking articles? Conversely, do you think your potential clients come to your web site to read your dissertation about “what is coaching” or “our consulting philosophy”?
Your web visitors want to know how they can solve their problems and if you can help them do it. Don’t hide this stuff where no one can find it. Highlight the benefits your product or service offers. Make it easy to find your informative articles. Present case studies. Allow them to download simple guides, forms or assessments. Provide links to more resources. Make yourself useful and they will reward you with their business.
5. BUILD CREDIBILITY
We all like to do business with people we know, like and trust. So how do you do make people feel like they know you and can trust you just by visiting your web site? Here are a few things that will give your credibility a boost:
- Use testimonials. When you tout your own horn people question your information. But a positive comment from a past client can instantly build your credibility.
- Display your contact information on every page. Don’t hide behind an email address. Tell people where and how to find you. List your address and phone number. People are more likely to do business with you if they know how to find you if something goes wrong.
- Display case studies and articles. They provide useful information and build you up as an authority on the subject.
- Post pictures of you and your key team members. You can post
Colour is essential to building a strong brand.Many of you know my passion for wearing red ties. I believe congruency with your personal and corporate brand is essential for professionals in the services-based industries, especially consultants, coaches, speakers and trainers.A Special Report by Mairi Macleod in the New Scientist Magazine on 18 May 2005 argues red is the colour if winning is your game.She reports the Washington Redskins, Manchester United and the Welsh rugby team have all been playing with an unfair advantage. Just seeing their red kit is seemingly enough to cow their opponents into submission eve
Use your prime “cyber real estate” (the top part of your web site people see before they even scroll down) to convince your visitors to willingly give you their name and email address. Call your web person right now and tell them to place a “sign-up” form of some sort on your home page. (OK, wait till you finish reading this article – so you can take care of all the changes with one call.)
2. MAKE YOUR SITE LOAD FASTER
Do you have a lot of flashing buttons, rotating graphics, or worse – do you still have that “cool” flash intro guarding access to your web site? Hey there is a place for all this stuff on the internet – but it’s not on your web site. Most people will only wait a few seconds for your web site to display on their screen. If it doesn’t - they will move on and never come back!
Unless the graphics communicate an important point about your product or service – get rid of them. And listen – the nineties are gone – step into the 21st century and kill your “cool” flash intro.
3. USE EFFECTIVE PAGE TITLES
Are you speaking in riddles? Unless you’re trying to compete with Harry Potter open each web page with headlines that entice visitors to take the time to read more.
Here are a couple of examples. Would you rather read “about our services” or how “an ex-baker turned millionaire reveals his marketing secrets”? How about this – which headline would pick your interest more – “collateral design” or “does your marketing material communicate your message”?
Don’t make people guess what they are about to read – believe me, they won’t take the time. Say it in simple language. Take a look at your web site – does each page have an effective headline? If not – fix it.
4. DON'T HIDE THE GOODIES!
The famous WIIFM (what’s in it for me) has become such a clich? but it’s so true! Recently a Japanese publisher of a man’s magazine produced an entire issue using only photographs of attractive women and “blah, blah, blah” as a text for all the titles and articles.
What’s the point? Come on, do you think guys buy those magazines for the deep, thought provoking articles? Conversely, do you think your potential clients come to your web site to read your dissertation about “what is coaching” or “our consulting philosophy”?
Your web visitors want to know how they can solve their problems and if you can help them do it. Don’t hide this stuff where no one can find it. Highlight the benefits your product or service offers. Make it easy to find your informative articles. Present case studies. Allow them to download simple guides, forms or assessments. Provide links to more resources. Make yourself useful and they will reward you with their business.
5. BUILD CREDIBILITY
We all like to do business with people we know, like and trust. So how do you do make people feel like they know you and can trust you just by visiting your web site? Here are a few things that will give your credibility a boost:
- Use testimonials. When you tout your own horn people question your information. But a positive comment from a past client can instantly build your credibility.
- Display your contact information on every page. Don’t hide behind an email address. Tell people where and how to find you. List your address and phone number. People are more likely to do business with you if they know how to find you if something goes wrong.
- Display case studies and articles. They provide useful information and build you up as an authority on the subject.
- Post pictures of you and your key team members. You can post
Every sale is powered by the fuel of emotion. By a complex mix of beliefs, feelings and desires that mesh together to become the Core Buying Emotion – the feeling that compels us to break out our wallets.Your job as a marketer is to trigger that emotion in your prospect and get it worked up to the point that she buys what you’re selling.So how, exactly, are you supposed to do that?Know Where You’re GoingStimulating the wrong emotion is just as bad as not stimulating any at all. So the first thing you have to do is know your prospect. Know how she’s already feeling about the problems your offer will solve.>Unless the graphics communicate an important point about your product or service – get rid of them. And listen – the nineties are gone – step into the 21st century and kill your “cool” flash intro.
3. USE EFFECTIVE PAGE TITLES
Are you speaking in riddles? Unless you’re trying to compete with Harry Potter open each web page with headlines that entice visitors to take the time to read more.
Here are a couple of examples. Would you rather read “about our services” or how “an ex-baker turned millionaire reveals his marketing secrets”? How about this – which headline would pick your interest more – “collateral design” or “does your marketing material communicate your message”?
Don’t make people guess what they are about to read – believe me, they won’t take the time. Say it in simple language. Take a look at your web site – does each page have an effective headline? If not – fix it.
4. DON'T HIDE THE GOODIES!
The famous WIIFM (what’s in it for me) has become such a clich? but it’s so true! Recently a Japanese publisher of a man’s magazine produced an entire issue using only photographs of attractive women and “blah, blah, blah” as a text for all the titles and articles.
What’s the point? Come on, do you think guys buy those magazines for the deep, thought provoking articles? Conversely, do you think your potential clients come to your web site to read your dissertation about “what is coaching” or “our consulting philosophy”?
Your web visitors want to know how they can solve their problems and if you can help them do it. Don’t hide this stuff where no one can find it. Highlight the benefits your product or service offers. Make it easy to find your informative articles. Present case studies. Allow them to download simple guides, forms or assessments. Provide links to more resources. Make yourself useful and they will reward you with their business.
5. BUILD CREDIBILITY
We all like to do business with people we know, like and trust. So how do you do make people feel like they know you and can trust you just by visiting your web site? Here are a few things that will give your credibility a boost:
- Use testimonials. When you tout your own horn people question your information. But a positive comment from a past client can instantly build your credibility.
- Display your contact information on every page. Don’t hide behind an email address. Tell people where and how to find you. List your address and phone number. People are more likely to do business with you if they know how to find you if something goes wrong.
- Display case studies and articles. They provide useful information and build you up as an authority on the subject.
- Post pictures of you and your key team members. You can post
If you live on Earth, you have heard about the deal between Country Music Legend Garth Brooks and mega super store, Wal-Mart. Brooks, who has always proved to be a marketing innovator, has inked a deal that is sure to set the music industry on fire. Recently parting from his label, Capitol Records, the deal grants sole distribution rights to Wal-Mart.What can we learn from Garth? First, he’s all about the business, his fans, and marketing, something I speak about repeatedly both on my weekly radio show as well as in my book, The Indie Guide To Music, Marketing and Money. While Brooks has not recorded a new CD since 2001, hi
The famous WIIFM (what’s in it for me) has become such a clich? but it’s so true! Recently a Japanese publisher of a man’s magazine produced an entire issue using only photographs of attractive women and “blah, blah, blah” as a text for all the titles and articles.
What’s the point? Come on, do you think guys buy those magazines for the deep, thought provoking articles? Conversely, do you think your potential clients come to your web site to read your dissertation about “what is coaching” or “our consulting philosophy”?
Your web visitors want to know how they can solve their problems and if you can help them do it. Don’t hide this stuff where no one can find it. Highlight the benefits your product or service offers. Make it easy to find your informative articles. Present case studies. Allow them to download simple guides, forms or assessments. Provide links to more resources. Make yourself useful and they will reward you with their business.
5. BUILD CREDIBILITY
We all like to do business with people we know, like and trust. So how do you do make people feel like they know you and can trust you just by visiting your web site? Here are a few things that will give your credibility a boost:
- Use testimonials. When you tout your own horn people question your information. But a positive comment from a past client can instantly build your credibility.
- Display your contact information on every page. Don’t hide behind an email address. Tell people where and how to find you. List your address and phone number. People are more likely to do business with you if they know how to find you if something goes wrong.
- Display case studies and articles. They provide useful information and build you up as an authority on the subject.
- Post pictures of you and your key team members. You can post
Heavy-duty office chairs offer comfort as well as extreme durability. Office chairs are an important part of the average office or cubicle. A good ergonomic office chair allows an employee to remain comfortable while sitting for a period of time. It is important that heavy-duty office chairs feature adjustable support mechanisms in order to offer comfort to a large variety of individual body types.Heavy-duty office chairs are typically a good choice for individuals that are large in stature. Most heavy-duty office chairs feature a solid frame that can support up to 400 pounds. They often feature a wider than average seat an
5. BUILD CREDIBILITY
We all like to do business with people we know, like and trust. So how do you do make people feel like they know you and can trust you just by visiting your web site? Here are a few things that will give your credibility a boost:
- Use testimonials. When you tout your own horn people question your information. But a positive comment from a past client can instantly build your credibility.
- Display your contact information on every page. Don’t hide behind an email address. Tell people where and how to find you. List your address and phone number. People are more likely to do business with you if they know how to find you if something goes wrong.
- Display case studies and articles. They provide useful information and build you up as an authority on the subject.
- Post pictures of you and your key team members. You can post your bio but looking at your picture makes people feel like they actually know you. I can’t tell you how many times I run into people whom I’ve never met before and they feel like they’ve known me for years – because they’ve seen me on my web site.
There is a lot more tweaking that could turn your web site into a marketing magnet. But these five will give you a good start. OK, now you can call your web person!
(c) 2004 Adam M. Urbanski
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