Will You Add? - Business

The concept of Permission Marketing
Permission marketing can be broadly defined as " Taking permission from potential consumers before sending them an advertisement about your product". By giving an option to a potential consumer, to agree to gain information about your product, the marketer has the advantage of using his resources to target only interested entities.Some excerpts from Seth Godin's views on permission marketing-The biggest problem with mass-market advertising, Godin says, is that it fights for people's attention by

ent daily, while others do so weekly or monthly. Even quarterly updates are better than none at all. But the more frequently you update your site's content, the more likely you'll be to reap the benefits above.

So how do you keep your content fresh? Actually, there are a number of different methods, and the ones that work best for you will again depend on your industry and your target audience. As you determine wha

Identifying Potential in Ourselves and Others
If there is someone nearby as you read this look in their eyes. Look closely and you will see great potential inside this person regardless of how “successful” or accomplished they are. If you are alone, get up, find a mirror, and look in your own eyes. There is great potential there too! If you don’t believe this premise - that great potential is inside each of us - there is no reason to continue reading. Why? Because this article will give you concrete steps to help you recognize and find that poten

So you have a Web site. And so does most every business these days. But what you really need is a way to set your business apart from the competition, an online presence that will keep clients and prospects coming back again and again.

As usual, outstanding content may be your solution. While clear, well-written content is vital (see my June 2004 newsletter for tips about this), fresh, well-written content may be even more important for bringing new and repeat visitors to your site. Fresh, or regularly updated content, can help you and your business in several ways:

1. Higher rankings. Frequent updates can help your site rank higher in search engines, making it easier for Web surfers to find you. 2. Regular visitors. Often-refreshed content can keep your site interesting, giving visitors a reason to check back frequently for new information. 3. Updated appearance. Adding new content on a regular basis makes your site appear current. When a Web site's most recent update is from August 2002, visitors may question whether the company is dependable or even still in business. 4. Enhanced reputation. Regularly freshened content can help establish your company as an expert resource for your target audience. By providing frequent updates and useful information, focused on your target market, you'll keep them coming back for more of your expertise and eventually, to buy your products and services.

Keeping content fresh sounds like a big job, you may say. Just how often am I supposed to be updating my site?'s content, you may ask. While the answer will vary depending on your industry and your target audience, regularity is crucial. Some sites add fresh content daily, while others do so weekly or monthly. Even quarterly updates are better than none at all. But the more frequently you update your site's content, the more likely you'll be to reap the benefits above.

Creating a Mini Sales and Marketing Strategy in Less Than Three Hours
Start by ensuring you have enough information and data available at your fingertips. That's the secret.Here are the steps to Creating a Sales and Marketing Strategy quickly and effectively:Step 1: Take an A4 size of paper and title it Sales and Marketing Strategy.Then rule it with two horizontal lines across about one inch down from top and two vertical lines to form three equal columns. Title these columns, Channels, Strategy, How often.Step 2: Under Channels write down as many strateg

ven more important for bringing new and repeat visitors to your site. Fresh, or regularly updated content, can help you and your business in several ways:

Branding Yourself To Increased Profitability
Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust.Why is branding important? Think about it! When you want a soda do you buy an unknown off-brand just because it's cheap?Or, do you reach for a Coke? I'm a Pepsi guy myself, but you get my drift!And why do you do that? Because there's comfort in fami

r new information. 3. Updated appearance. Adding new content on a regular basis makes your site appear current. When a Web site's most recent update is from August 2002, visitors may question whether the company is dependable or even still in business. 4. Enhanced reputation. Regularly freshened content can help establish your company as an expert resource for your target audience. By providing frequent updates and useful information, focused on your target market, you'll keep them coming back for more of your expertise and eventually, to buy your products and services.

Disneyland Makes Real Magic
We spent two days at Disneyland when my daughter, Brighten, was seven years old. I found the entire park to be a well-oiled, emotionally fulfilling enterprise.I was impressed by the rides, shows and dedicated staff (called ‘cast members’).Many cast members wear colorful pins commemorating Disneyland history and lore: Bambi’s birthday, Mickey and his friends, Piglet, Pooh, Beauty and the Beast. On arrival, Brighten was given a lanyard with four identical pins she could trade with any cast member in th

eful information, focused on your target market, you'll keep them coming back for more of your expertise and eventually, to buy your products and services.

Insurance Strategies and Considerations for Car Wash Fundraisers
If you are considering a car wash fundraiser for your nonprofit group perhaps you are worried that someone might slip and fall on the water and sue your nonprofit group, which already does not have the money it needs to survive hardly. Did you know you can buy one day event insurance in case something were to happen.Many nonprofit groups that are involved in sports organizations use the city's insurance as part of the park and recreation district. Many sports teams that are associated with the school are

* Industry news. Make your site the resource of choice for people in your target audience who want to stay updated on the latest news in your industry, community, or product suite. If you keep up with industry news yourself, try posting the most interesting items to your site. If not, hire a writer or project manager to brose the news for you and post it on a regular basis. If you want a continuing update of recent news, consider using an RSS feed, which delivers news about your chosen topics on a continual basis.

* Company news. Keep visitors updated about what's going on at your company by posting press releases or other company news on your site. One of the most effective methods of communicating company news and keeping visitors interested is to publish a case study or success story on your site each month. A case study that details how your company has helped solve a particular problem for a client can be a powerful tool in convincing other prospects to work with you.

* Informational articles or reports. Most every business employs experts in its field. Utilize the knowledge of your experts to publish online articles or reports that will offer helpful information for your prospects while convincing them that your company is an authority in your field.

* Newsletters or Weblogs. Publishing your own regular newsletter or Weblog (also known as "blog") can be an excellent way to keep Web content fresh and relevant. With a newsletter, each new issue can be easily uploaded to your site, instantly adding fresh new content. Many small business owners host blogs on their own sites, and the

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/30289/atriclecheck-Refresh-Your-Web-Site.html">Refresh Your Web Site</a>

BB link (for phorums):
[url=http://www.atriclecheck.com/article/30289/atriclecheck-Refresh-Your-Web-Site.html]Refresh Your Web Site[/url]

There is a single fundamental truth in branding that is true regardless of industry, company, or product: IN ORDER TO BE SUCCESSFUL, YOU MUST BE WILLING TO WIN. The great Vince Lombardi once said, “Winning isn’t everything, but the will to win is everything.” Meaning, if a company, team, or individual does not have the will to win, they will never be able to win.

There is no doubt about it. It's a fact of modern life. Formal education can be very expensive and bury individuals and families under a mountain of debt. The bad news is that, even with the pricy education, your future may not be secure.

Often after a business event - whether it was a product launch or a management meeting - it is rare that the the team reflects on what has unfolded. Learn why the debrief can be a more important learning tool than the event itself.

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Will You Add? - Refresh Your Web Site

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