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Will You Add? - Top Five Tips For Designing Marketing Strategies That Get Results
Have you ever wondered ….* Why even the highest priced or lowest quality products sometimes outsell their competitors’?* Why and how your prospects buy the products or services they do, even if their choices seem irrational or impractical?* Why some brands have a devoted cult-like following while others have zero loyalty?A new field called NeuroMarketing – combining neuroscience, marketing and technology – has generated a buzz across every industry and every business sector. Let’s look at how the latest findings can help you co
4. Follow up, Follow Up, Follow Up…
Over 80% of all sales are made after the prospect has heard from you at least seven times. Yet a typical business person gives up after just one or two follow up contacts.
Plan your follow-up steps in advance. Use a combination of mail, email, telephone and personal visits as your follow-up strategy. At each opportunity provide your potential clients with value – this way they will forgive you the intrusion.
5. Develop a System
Most entrepreneurs and professionals waste their time and money on one-shot, fragmented promotional tactics. They practice “hit and miss” marketing system; they try a strategy and abandon it before it has a chance to produce any results.
Instead of developing new marketing stra
Without a doubt, this is a highly competitive world we live—and work—in. The job boards are full of very technical jobs requiring specific skill sets from would-be candidates. Nobody understands this better than the HR manager or the recruiter tasked to fill a position.It’s not uncommon today to find, at the bottom of a job description, a statement in bold declaring, “Please only apply if you meet ALL of the requirements listed.”Thank you, we get it.This desire for the perfect candidate has fostered a perceived attitude of, “Don’t bot
So whether you are designing a simple flier or developing a plan for a strategic partnership you can increase your chances for success by following these five tips.
1. Develop Your Marketing For Your Potential Clients – Not Yourself.
What looks good to you may not necessarily be appealing to your audience. It’s OK to ask your friends and associates for feedback – but their comments are only relevant if they are members of your target market. Also – just because everyone else advertises in a certain way is not a proof that it works.
2. Provide Answers To These Three Critical Marketing Questions:
QUESTION 1: What's this about? Check that your materials immediately and clearly communicate what you offer, who it’s for and what’s the next step you are asking them to take.
QUESTION 2: What's in it for me? Don’t make your audience guess about what’s in it for them by leaving this information out or hiding it in the small print at the bottom. Use clear language free of industry jargon. Describe your offering not from the perspective of what you do but in terms of what the clients will receive and how they will be better off as a result of it.
QUESTION 3: Why should I listen to you? How will you establish credibility with your audience? Include your photo and prominently display your contact info. Present case studies, statistics, endorsements, testimonies from satisfied clients. If people don’t believe you they will not respond to your offer.
3. Always follow the proven A.I.D.A. format.
ATTENTION Use a powerful headline that grabs attention. Don’t try to be cute, don’t expect that your prospects will take the time look for a deeper meaning in your clever slogans – they won’t. So be as direct and to the point as you possibly can. If you can boil the essence of the benefits you are offering to just one short sentence what would it be? That’s you headline!
INTEREST Now that you have their attention you must quickly build your prospects interest. Use subtitles, questions and short stories to illustrate and communicate how well you understand their needs. This is a good place to allow your audience to connect with the pain their problems are causing them.
DESIRE Technical descriptions and numbers provide information but don’t incite action. Your marketing must arouse in your prospects the emotion of desire. Show your audience how a solution is available and achievable to them through doing business with you. Offer powerful performance promise and eliminate the risk of giving you a “try” by a strong guarantee.
ACTION Without this part your marketing is like a salesman who gives a great presentation but forgets to ask for the order. Give your prospects a compelling reason to take action. Make your offer so incredibly irresistible they simply cannot refuse!
4. Follow up, Follow Up, Follow Up…
Over 80% of all sales are made after the prospect has heard from you at least seven times. Yet a typical business person gives up after just one or two follow up contacts.
Plan your follow-up steps in advance. Use a combination of mail, email, telephone and personal visits as your follow-up strategy. At each opportunity provide your potential clients with value – this way they will forgive you the intrusion.
5. Develop a System
Most entrepreneurs and professionals waste their time and money on one-shot, fragmented promotional tactics. They practice “hit and miss” marketing system; they try a strategy and abandon it before it has a chance to produce any results.
Instead of developing new marketing strat
At times all of us need a bit of inspiration to add to our day. When I first read this article, I had started my own home based business and was in a bit of a slump. This inspirational story was exactly what helped spring me into action and keep on going.I loved it so much that I thought why not share with other people in hopes it would have the same type of effect it had on me.THE DAFFODIL PRINCIPLESeveral times my daughter had telephoned to say, "Mother, you must come see the daffodils before they are over." I wanted to
2. Provide Answers To These Three Critical Marketing Questions:
QUESTION 1: What's this about? Check that your materials immediately and clearly communicate what you offer, who it’s for and what’s the next step you are asking them to take.
QUESTION 2: What's in it for me? Don’t make your audience guess about what’s in it for them by leaving this information out or hiding it in the small print at the bottom. Use clear language free of industry jargon. Describe your offering not from the perspective of what you do but in terms of what the clients will receive and how they will be better off as a result of it.
QUESTION 3: Why should I listen to you? How will you establish credibility with your audience? Include your photo and prominently display your contact info. Present case studies, statistics, endorsements, testimonies from satisfied clients. If people don’t believe you they will not respond to your offer.
3. Always follow the proven A.I.D.A. format.
ATTENTION Use a powerful headline that grabs attention. Don’t try to be cute, don’t expect that your prospects will take the time look for a deeper meaning in your clever slogans – they won’t. So be as direct and to the point as you possibly can. If you can boil the essence of the benefits you are offering to just one short sentence what would it be? That’s you headline!
INTEREST Now that you have their attention you must quickly build your prospects interest. Use subtitles, questions and short stories to illustrate and communicate how well you understand their needs. This is a good place to allow your audience to connect with the pain their problems are causing them.
DESIRE Technical descriptions and numbers provide information but don’t incite action. Your marketing must arouse in your prospects the emotion of desire. Show your audience how a solution is available and achievable to them through doing business with you. Offer powerful performance promise and eliminate the risk of giving you a “try” by a strong guarantee.
ACTION Without this part your marketing is like a salesman who gives a great presentation but forgets to ask for the order. Give your prospects a compelling reason to take action. Make your offer so incredibly irresistible they simply cannot refuse!
4. Follow up, Follow Up, Follow Up…
Over 80% of all sales are made after the prospect has heard from you at least seven times. Yet a typical business person gives up after just one or two follow up contacts.
Plan your follow-up steps in advance. Use a combination of mail, email, telephone and personal visits as your follow-up strategy. At each opportunity provide your potential clients with value – this way they will forgive you the intrusion.
5. Develop a System
Most entrepreneurs and professionals waste their time and money on one-shot, fragmented promotional tactics. They practice “hit and miss” marketing system; they try a strategy and abandon it before it has a chance to produce any results.
Instead of developing new marketing stra
Are you looking for innovative ways to increase your services and your profit margins? Ultrasonic cleaning services can be a way for your cleaning business to add another income stream that can be highly lucrative. How does ultrasonic cleaning work? The item being cleaned is immersed in an ultrasonic tank filled with water and a small amount of cleaning agent, and then agitated with high frequency sound for a brief time. The item is then rinsed in another tank filled with water and a small amount of rinse-agent, and then dried.The underlying pro
3. Always follow the proven A.I.D.A. format.
ATTENTION Use a powerful headline that grabs attention. Don’t try to be cute, don’t expect that your prospects will take the time look for a deeper meaning in your clever slogans – they won’t. So be as direct and to the point as you possibly can. If you can boil the essence of the benefits you are offering to just one short sentence what would it be? That’s you headline!
INTEREST Now that you have their attention you must quickly build your prospects interest. Use subtitles, questions and short stories to illustrate and communicate how well you understand their needs. This is a good place to allow your audience to connect with the pain their problems are causing them.
DESIRE Technical descriptions and numbers provide information but don’t incite action. Your marketing must arouse in your prospects the emotion of desire. Show your audience how a solution is available and achievable to them through doing business with you. Offer powerful performance promise and eliminate the risk of giving you a “try” by a strong guarantee.
ACTION Without this part your marketing is like a salesman who gives a great presentation but forgets to ask for the order. Give your prospects a compelling reason to take action. Make your offer so incredibly irresistible they simply cannot refuse!
4. Follow up, Follow Up, Follow Up…
Over 80% of all sales are made after the prospect has heard from you at least seven times. Yet a typical business person gives up after just one or two follow up contacts.
Plan your follow-up steps in advance. Use a combination of mail, email, telephone and personal visits as your follow-up strategy. At each opportunity provide your potential clients with value – this way they will forgive you the intrusion.
5. Develop a System
Most entrepreneurs and professionals waste their time and money on one-shot, fragmented promotional tactics. They practice “hit and miss” marketing system; they try a strategy and abandon it before it has a chance to produce any results.
Instead of developing new marketing stra
Ever since she was a small girl, Geraldine wanted to have her own business. As she grew up she gradually decided that, as she loved beautiful clothes, she would save up her money and open a boutique.By the time she was 25, Geraldine had saved enough money to realize her dream. So she set about finding a vacant store, securing a long lease, buying fittings and fixtures and bringing in stock. By the time opening day came, Geraldine was tired, broke but happy. She had realized her dream; she had her own business.One week after opening, reality
DESIRE Technical descriptions and numbers provide information but don’t incite action. Your marketing must arouse in your prospects the emotion of desire. Show your audience how a solution is available and achievable to them through doing business with you. Offer powerful performance promise and eliminate the risk of giving you a “try” by a strong guarantee.
ACTION Without this part your marketing is like a salesman who gives a great presentation but forgets to ask for the order. Give your prospects a compelling reason to take action. Make your offer so incredibly irresistible they simply cannot refuse!
4. Follow up, Follow Up, Follow Up…
Over 80% of all sales are made after the prospect has heard from you at least seven times. Yet a typical business person gives up after just one or two follow up contacts.
Plan your follow-up steps in advance. Use a combination of mail, email, telephone and personal visits as your follow-up strategy. At each opportunity provide your potential clients with value – this way they will forgive you the intrusion.
5. Develop a System
Most entrepreneurs and professionals waste their time and money on one-shot, fragmented promotional tactics. They practice “hit and miss” marketing system; they try a strategy and abandon it before it has a chance to produce any results.
Instead of developing new marketing stra
When there is an opening to fill, a company has four basic approaches at their disposal:• Advertise the position on Internet job sites• Network• Probe the Internet for viable candidates• Use recruitersWhen a company advertises an opening on an Internet job site, they receive hundreds of resumes. It simply is too long of a process and financially prohibitive to review every resume and move through each step of the interviewing and selection process to fill the opening.Since decision-makers know other decision-make
4. Follow up, Follow Up, Follow Up…
Over 80% of all sales are made after the prospect has heard from you at least seven times. Yet a typical business person gives up after just one or two follow up contacts.
Plan your follow-up steps in advance. Use a combination of mail, email, telephone and personal visits as your follow-up strategy. At each opportunity provide your potential clients with value – this way they will forgive you the intrusion.
5. Develop a System
Most entrepreneurs and professionals waste their time and money on one-shot, fragmented promotional tactics. They practice “hit and miss” marketing system; they try a strategy and abandon it before it has a chance to produce any results.
Instead of developing new marketing strategies look for ways to improve the ones your are currently using. When you find a promotional strategy that works for you build a system around it so that you can consistently implement it over and over again.
Following these tips will make all the difference in the world between struggling to get clients and becoming wildly successfully in marketing your services. They are worth investing your best efforts and getting the support you need to implement them effectively.
(c) 2004 Adam M. Urbanski
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