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Will You Add? - Internet Marketing: How to Conference Call Your Way to Riches
Many marketing consultants say that small business should not get frustrated, angry or irate when their marketing does not bring instant results to their companies. These marketing consultants generally believe that good marketing builds brands and that takes time. Well folks let me tell you why they are wrong.First off good marketing does bring long-term results, no one can debate that, but good marketing should also brings some noticeable instant results right away. And if it does not th
Keep Others in the Loop
If some people can’t make the call, simply record it and send the file over to them. They can listen to it on their own time—at the computer, in the car, or even on a run—and you don’t have to spend your own valuable time getting them all caught up on what they missed.
Podcast the Information Keep Your Brand Consistent with a Brand Handbook
Your brand is your promise of value. It is often said that good brands have three primary characteristics: they are authentic, consistent, and differentiated. Of the three characteristics, staying consistent may be the hardest thing to do.The challenge resides with people and discipline. Unfortunately, as your firm grows it becomes harder and harder to keep your brand consistent since everyone needs to believe in and support the brand. All employees must sing the same song, so to speak. Th
It’s easy to do this when you’re meeting in person. Just bring a little tape recorder and set it on the table. Since they’re all digital now, you can easily transfer the audio file to your computer at a later time. Reporters do this all the time and it works for them. But what about when you’re conducting an interview or holding a client meeting over the phone? How do you record that?
For a lot of us, this has been a problem. The technology required to record a call can be complex, expensive, or just plain confusing. First, you have to get the phone to record the call, then you need to get the call into your computer.
I’m a gadget geek, and even that is a little over my head. But now there are several great solutions to this problem and the best part is they are completely free to use. The only expense is the minimal long-distance charges everyone has to pay to get on the line. (That’s how these companies make their money.) But with cell phones and flat- rate long-distance plans, this isn’t much of an issue anymore.
OK, great tip and all. But what does any of this have to do with marketing? Turns out, quite a bit. Here are just a few ideas for using these services in your business.
Shorten the Creative Cycle
For starters, the first step in writing a good sales letter or promo copy is to interview the person who knows the product best—whether it’s a developer, member of the sales team, or the owner of the company. Ask the right questions, and they’ll practically write the copy for you (which is actually a secret within a secret!). Then transcribe the call, work in your own copy magic, and chop hours off the creative cycle.
Create an Information Product
Use the conference line to interview an expert in a particular field. Or ask someone to interview you about your speciality. You can even hold an entire teleseminar since many of these services can handle nearly 100 callers.
When it’s done, you can now edit that recording, add an intro, put some music at the beginning and end, and you have your own information product. Give it away as a bonus, send it out to prospects and clients—or better yet, sell it and make some money.
Keep Others in the Loop
If some people can’t make the call, simply record it and send the file over to them. They can listen to it on their own time—at the computer, in the car, or even on a run—and you don’t have to spend your own valuable time getting them all caught up on what they missed.
Podcast the Information Cheap But Not Nasty Business Cards
The business card is perhaps the best salesman and partner that you can have. That is why it is essential that it contain much more than your name, address, and contact numbers and services. It should be designed keeping its purpose in mind – that is it’s a powerful sales tool. So start with the design. If you want to create a business card that contains a photo with gradient colours you can try using a glossy paper to ensure that the cards are printed as good as they look on the screen. Or else,about when you’re conducting an interview or
holding a client meeting over the phone? How do you record
that?
For a lot of us, this has been a problem. The technology required to record a call can be complex, expensive, or just plain confusing. First, you have to get the phone to record the call, then you need to get the call into your computer.
I’m a gadget geek, and even that is a little over my head. But now there are several great solutions to this problem and the best part is they are completely free to use. The only expense is the minimal long-distance charges everyone has to pay to get on the line. (That’s how these companies make their money.) But with cell phones and flat- rate long-distance plans, this isn’t much of an issue anymore.
OK, great tip and all. But what does any of this have to do with marketing? Turns out, quite a bit. Here are just a few ideas for using these services in your business.
Shorten the Creative Cycle
For starters, the first step in writing a good sales letter or promo copy is to interview the person who knows the product best—whether it’s a developer, member of the sales team, or the owner of the company. Ask the right questions, and they’ll practically write the copy for you (which is actually a secret within a secret!). Then transcribe the call, work in your own copy magic, and chop hours off the creative cycle.
Create an Information Product
Use the conference line to interview an expert in a particular field. Or ask someone to interview you about your speciality. You can even hold an entire teleseminar since many of these services can handle nearly 100 callers.
When it’s done, you can now edit that recording, add an intro, put some music at the beginning and end, and you have your own information product. Give it away as a bonus, send it out to prospects and clients—or better yet, sell it and make some money.
Keep Others in the Loop
If some people can’t make the call, simply record it and send the file over to them. They can listen to it on their own time—at the computer, in the car, or even on a run—and you don’t have to spend your own valuable time getting them all caught up on what they missed.
Podcast the Information Considering the Counteroffer?
ABSOLUTELY NOT!
Did you know…According to a national survey of employees who accepted a counteroffer, 75% voluntarily left their employer within six months of accepting the counteroffer because of promises not kept!The majority of the balance of employees that accept counteroffers involuntarily leave their current employers within twelve months of accepting the counteroffer (terminated, fired, laid off).What should you do???Don’t be surprised by a counteroffer.
Ask yce charges
everyone has to pay to get on the line. (That’s how these
companies make their money.) But with cell phones and flat-
rate long-distance plans, this isn’t much of an issue anymore.
OK, great tip and all. But what does any of this have to do with marketing? Turns out, quite a bit. Here are just a few ideas for using these services in your business.
Shorten the Creative Cycle
For starters, the first step in writing a good sales letter or promo copy is to interview the person who knows the product best—whether it’s a developer, member of the sales team, or the owner of the company. Ask the right questions, and they’ll practically write the copy for you (which is actually a secret within a secret!). Then transcribe the call, work in your own copy magic, and chop hours off the creative cycle.
Create an Information Product
Use the conference line to interview an expert in a particular field. Or ask someone to interview you about your speciality. You can even hold an entire teleseminar since many of these services can handle nearly 100 callers.
When it’s done, you can now edit that recording, add an intro, put some music at the beginning and end, and you have your own information product. Give it away as a bonus, send it out to prospects and clients—or better yet, sell it and make some money.
Keep Others in the Loop
If some people can’t make the call, simply record it and send the file over to them. They can listen to it on their own time—at the computer, in the car, or even on a run—and you don’t have to spend your own valuable time getting them all caught up on what they missed.
Podcast the Information Digital Signage Can Save Lives
There can hardly be a driver in America who hasn't been cruising down the highway when the regular programming on the radio is interrupted for a test of the Emergency Broadcast System. A brief warning that a test is about to occur is followed by a burst of tones that sounds like it's coming from a dial-up computer modem followed by a reminder that what was just aired was a test.Or, perhaps you live a tornado-prone section of the country like I do. If so, we probably share this similar expehe sales team, or
the owner of the company. Ask the right questions, and
they’ll practically write the copy for you (which is actually a
secret within a secret!). Then transcribe the call,
work in your own copy magic, and chop hours off the
creative cycle.
Create an Information Product
Use the conference line to interview an expert in a particular field. Or ask someone to interview you about your speciality. You can even hold an entire teleseminar since many of these services can handle nearly 100 callers.
When it’s done, you can now edit that recording, add an intro, put some music at the beginning and end, and you have your own information product. Give it away as a bonus, send it out to prospects and clients—or better yet, sell it and make some money.
Keep Others in the Loop
If some people can’t make the call, simply record it and send the file over to them. They can listen to it on their own time—at the computer, in the car, or even on a run—and you don’t have to spend your own valuable time getting them all caught up on what they missed.
Podcast the Information The 6 Ways To Earn A Living
Money is a very popular topic.There are 6 (legal) ways to earn money that I know of in this world.Working A Job
Good benefits, hours decided by the boss, can spend years honing skills only to be replaced at any time, commutes every morning and evening, you must do what your superiors tell you to do. (or else).Work 40 hours a week, get paid 40 hours worth and no more.Owning A 'Traditional' BusinessFeeling of being the boss, likely high start-up cosit that recording, add an
intro, put some music at the beginning and end, and you
have your own information product. Give it away as a bonus,
send it out to prospects and clients—or better yet, sell it and
make some money.
Keep Others in the Loop
If some people can’t make the call, simply record it and send the file over to them. They can listen to it on their own time—at the computer, in the car, or even on a run—and you don’t have to spend your own valuable time getting them all caught up on what they missed.
Podcast the Information
Got a series of informative calls you want to get out to the masses? Create a podcast in iTunes and let anyone who finds it subscribe to your series. (Of course, you’ll want to take some marketing measures to make sure that people find it!)
Distribute Your Ideas
Instead of making a bunch of calls or leaving multiple voicemails with the same message, just record your message once and email the link or audio file to everyone who needs to hear it. (This is often referred to as an audio postcard.) It’s easier than writing everything down in an email. Plus, you’ll save a ton of time--and you get to skip all the small talk during every call.
These are just a few ways that recording calls can boost your marketing efforts and save you lots of time. Get creative and start using the technology to your own advantage. Just make sure that everyone on the call knows that it’s being recorded, even if it’s just for you own notetaking purposes.
(c) 2007 by Cory Fossum. All rights reserved.
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