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Will You Add? - Real Estate Postcards: When Should I Mail?
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Excuses. If you're responsible for the performance of a group, you've heard excuses.Your job is to get rid of those excuses. With excuses gone, the real slackers stand out from the crowd. Then you can concentrate on rewar
This question comes from a real estate postcard questionnaire I sent to over 3,000 real estate agents and brokers. I compiled hundreds of responses to create a list of the most commonly asked questions. This is one of those questions.
Question:
What are some unique times to mail postcards (aside from holidays)?
Answer:
Actually, holidays are peak mailing times, so it's harder to get your message read. I recommend mailing as often as you need to, based on your business needs, your budget, your market and other unique factors.
Event Marketing Postcards
Sometimes the event dictates when to mail. Just listed, just sold, and open house postcards are all time-sensitive. In the case of a listed or sold postcard, time is of the essence. The sooner you can send your postcards, the better. In the case of an open house, you'll want to mail your postcards early enough to promote the event but not so early that people forget about it. You also need to allow 7 - 15 days for Standard Mail delivery, or 3 - 5 for First Class delivery.
General Marketing Postcards
As for general marketing postcards (lead generation), my philosophy and advice is to "have something to say before you say it." If you have a big idea, big event or big offer, then it's probably the perfect time to send a postcard—regardless of what time of year it is. Your response rates will be better if you "load" you
So you think that you should be promoted. You are irritated also that why your promotion is getting delayed. You are working hard and doing your work satisfactorily. Why should you not get promoted? You want to ask your boss, bu
Answer:
Actually, holidays are peak mailing times, so it's harder to get your message read. I recommend mailing as often as you need to, based on your business needs, your budget, your market and other unique factors.
Event Marketing Postcards
Sometimes the event dictates when to mail. Just listed, just sold, and open house postcards are all time-sensitive. In the case of a listed or sold postcard, time is of the essence. The sooner you can send your postcards, the better. In the case of an open house, you'll want to mail your postcards early enough to promote the event but not so early that people forget about it. You also need to allow 7 - 15 days for Standard Mail delivery, or 3 - 5 for First Class delivery.
General Marketing Postcards
As for general marketing postcards (lead generation), my philosophy and advice is to "have something to say before you say it." If you have a big idea, big event or big offer, then it's probably the perfect time to send a postcard—regardless of what time of year it is. Your response rates will be better if you "load" yo
Bound documents last longer than unbound documents. Modern binding processes are done mostly with machines rather than manually, to ensure efficiency and low time consumption. Binding machines have manual punch and electric pun
Event Marketing Postcards
Sometimes the event dictates when to mail. Just listed, just sold, and open house postcards are all time-sensitive. In the case of a listed or sold postcard, time is of the essence. The sooner you can send your postcards, the better. In the case of an open house, you'll want to mail your postcards early enough to promote the event but not so early that people forget about it. You also need to allow 7 - 15 days for Standard Mail delivery, or 3 - 5 for First Class delivery.
General Marketing Postcards
As for general marketing postcards (lead generation), my philosophy and advice is to "have something to say before you say it." If you have a big idea, big event or big offer, then it's probably the perfect time to send a postcard—regardless of what time of year it is. Your response rates will be better if you "load" yo
It’s all in who you know... Or can get to Know!Yesterday I had a customer service issue that warranted my immediate attention. I had ordered a product that I desperately needed that was now about 6 weeks overdue the origi
General Marketing Postcards
As for general marketing postcards (lead generation), my philosophy and advice is to "have something to say before you say it." If you have a big idea, big event or big offer, then it's probably the perfect time to send a postcard—regardless of what time of year it is. Your response rates will be better if you "load" yo
Agent's Question:Is it better to send real estate farming postcards by first class mail or bulk mail?Brandon's Answer:There are two major differences between Standard (bulk) mail and First
On the other hand, if you're not quite there yet and don't have much to strengthen your postcard, it's best to wait until you're ready.
* Copyright 2007, Brandon Cornett. You may republish this article online if you retain the author's byline and the active hyperlinks below.
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