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Will You Add? - 14 Unique and Inexpensive Ways to Market and Advertise Your Business
Here are some interview questions not to ask during a job interview:An interview question not to ask is one that discusses the issue of salary. You don’t want to appear money-motivated since this is usually a big turnoff for interviewers. Let the interviewer broach the issue of money/compensation first.Related to the above point, another interview question not to ask is one that pertains to benefits, vacation time, sick days, stock options or things of that nature. There will be plenty of time to ask about these things once you get to the job offer stage.Don’t ask questions that focus on what you want. Focus on questions that indicate your interest in the job and that show what you can do for the company. This is not the time to ask about your chances of getting transferred to one of the company’s exotic internationa
Local Gyms & Fitness Centers - Depending on how you position your product, a lot of the local fitness centers will allow you to rent a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you to put a table out front (on the inside of course --- it's to hot during the summer months to be outside)
5K Runs & Marathons - Become a sponsor at one of these events. These events
Businesses seek coaching when they need an effective business plan specialized for their needs and their employees forged into a team that can deliver on that plan. Business coaching can be implemented in any field of commerce. All organizations, whether profit oriented or otherwise, require certain resources to conduct their day-to-day activities. A resource means anything that is available to a company for increasing production, work efficiency or profit. These include the money, people, time and equipment that are necessary for any enterprise. Similarly, the process of business coaching requires certain resources to achieve its targets and make the operation a successful one. These resources include information pertaining to business basics, banking basics and leadership.One of the most valuable resources required for business coaching is an experie
Make sure to bring products with you and make sure to have some type of contest registration/drawing so you're able to collect names, emails and mailing addresses. This will allow you to continue up-selling to these potential prospects.
Balloon Advertising - Get your company name, phone # and website address printed onto balloons. These are fairly cheap, usually around .03-.07 cents each (1,000 balloons for about $70 dollars). Make sure to put the services/products you offer with a special call-to-action.
You can then distribute the balloons at local events, charities, birthday parties, etc…thus giving your business lots of exposure.
Customized T-shirts - Everybody wears t-shirts and would gladly accept a FREE one. But don't do the usual thing here; make your message stand out! I like the controversial angle…make your message 'unforgettable'.
For example…I have t-shirts that say:
WORKING FOR "THE MAN" SUCKS! Make Money, Get Rich & Enjoy Life! Go to: www.HippoMarketing.com
Welcome Wagon - Most neighborhoods have the Welcome Wagon, which is a service that welcomes new people into the neighborhood. They generally deliver the new homeowner a bag of goodies from local businesses. This is a great opportunity to get your name in front of new residents. It's fairly inexpensive and you should try this.
Library Bookmarks - Contact local libraries in your area about leaving behind 'FREE' bookmarkers. Put your information on it (Not the boring typical messages of course). You can typically leave a couple of hundred of these behind and check back every 3 months to replenish (you may have to check back more often depending on how busy the library is). Offer some type of contest on the bookmarker (maybe a $10 gift certificate to Barnes & Nobles, Amazon.com, or wherever…your goal is to get their names and addresses - direct them to your web site to register).
Teach & Hold Classes - If you have a specialized skill, then teach others in a classroom setting. If you're into scrap booking, why not teach new moms how to do this with their new baby pictures? It doesn't matter what you know, teach a class. Contact local community centers, churches, community colleges and libraries. This is a great way to generate sales and leads. Once you teach a series of classes, then you can contact the people you've taught and up-sell them "advanced training". Give it a try!
Children's Coloring Books - Make your own 10 page coloring book and put some advertising on the pages. Distribute to local restaurants, doctor offices, banks and daycare centers (trust me… they'll be glad to see you). You can generally find a 4-piece box of crayons for about .10 cents a box.
Go a step further and have the parents send in their child's coloring to win a free happy meal or ice-cream from Dairy Queen…This ensures the parents see your advertisements and you now have their name and mailing address which will allow you to continue marketing to them.
College Campuses - Most of your college campuses generally have days where they'll allow vendors to come out and setup tables. We did this at Spelman College here in Atlanta when we were in the cell-phone & pager business. We made a killing. These kids have access to money and credit cards and are willing to spend money. Booths typically cost $50 and you'll see many other vendors there too.
Local Gyms & Fitness Centers - Depending on how you position your product, a lot of the local fitness centers will allow you to rent a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you to put a table out front (on the inside of course --- it's to hot during the summer months to be outside)
5K Runs & Marathons - Become a sponsor at one of these events. These events
Most companies of any size now have web sites that offer free online jobs listings. In fact, many companies now use their web site as the primary recruiting method.As a result, traditional job search methods have been turned upside down by the Internet. Five years ago, company web sites would have been number four or five in order of importance. Today, it's my number one recommendation, as a hiring manager, for finding job openings at the mid-management level and below.Why? Simple. For the company, it's a fast and – most importantly – inexpensive way to recruit.The company web site is already up and running, so posting job openings is virtually free except for the time to input the data. Running newspaper ads, posting openings on the online job sites, using recruiters, these all cost money. But the company web site is alre
Customized T-shirts - Everybody wears t-shirts and would gladly accept a FREE one. But don't do the usual thing here; make your message stand out! I like the controversial angle…make your message 'unforgettable'.
For example…I have t-shirts that say:
WORKING FOR "THE MAN" SUCKS! Make Money, Get Rich & Enjoy Life! Go to: www.HippoMarketing.com
Welcome Wagon - Most neighborhoods have the Welcome Wagon, which is a service that welcomes new people into the neighborhood. They generally deliver the new homeowner a bag of goodies from local businesses. This is a great opportunity to get your name in front of new residents. It's fairly inexpensive and you should try this.
Library Bookmarks - Contact local libraries in your area about leaving behind 'FREE' bookmarkers. Put your information on it (Not the boring typical messages of course). You can typically leave a couple of hundred of these behind and check back every 3 months to replenish (you may have to check back more often depending on how busy the library is). Offer some type of contest on the bookmarker (maybe a $10 gift certificate to Barnes & Nobles, Amazon.com, or wherever…your goal is to get their names and addresses - direct them to your web site to register).
Teach & Hold Classes - If you have a specialized skill, then teach others in a classroom setting. If you're into scrap booking, why not teach new moms how to do this with their new baby pictures? It doesn't matter what you know, teach a class. Contact local community centers, churches, community colleges and libraries. This is a great way to generate sales and leads. Once you teach a series of classes, then you can contact the people you've taught and up-sell them "advanced training". Give it a try!
Children's Coloring Books - Make your own 10 page coloring book and put some advertising on the pages. Distribute to local restaurants, doctor offices, banks and daycare centers (trust me… they'll be glad to see you). You can generally find a 4-piece box of crayons for about .10 cents a box.
Go a step further and have the parents send in their child's coloring to win a free happy meal or ice-cream from Dairy Queen…This ensures the parents see your advertisements and you now have their name and mailing address which will allow you to continue marketing to them.
College Campuses - Most of your college campuses generally have days where they'll allow vendors to come out and setup tables. We did this at Spelman College here in Atlanta when we were in the cell-phone & pager business. We made a killing. These kids have access to money and credit cards and are willing to spend money. Booths typically cost $50 and you'll see many other vendors there too.
Local Gyms & Fitness Centers - Depending on how you position your product, a lot of the local fitness centers will allow you to rent a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you to put a table out front (on the inside of course --- it's to hot during the summer months to be outside)
5K Runs & Marathons - Become a sponsor at one of these events. These events
The first decision of the marketing manager is whether to use distributors, provided the option of marketing directly also exists. This is called Channel Selection.The manager must balance direct sales to those that can be made through third parties in the development of the marketing plan, thus calculating projected future associates sales.Channel Selection must start by studying the target markets to decide between direct or indirect sales depending on the target market analysis data. we must also take into consideration the distinction between marketing domestically or internationally. International markets served differ widely because of the great variations in the uncontrollable environmental forces.Forces known as controllable may also vary: distribution channels used locally not available.Through the net, businesses become t
Teach & Hold Classes - If you have a specialized skill, then teach others in a classroom setting. If you're into scrap booking, why not teach new moms how to do this with their new baby pictures? It doesn't matter what you know, teach a class. Contact local community centers, churches, community colleges and libraries. This is a great way to generate sales and leads. Once you teach a series of classes, then you can contact the people you've taught and up-sell them "advanced training". Give it a try!
Children's Coloring Books - Make your own 10 page coloring book and put some advertising on the pages. Distribute to local restaurants, doctor offices, banks and daycare centers (trust me… they'll be glad to see you). You can generally find a 4-piece box of crayons for about .10 cents a box.
Go a step further and have the parents send in their child's coloring to win a free happy meal or ice-cream from Dairy Queen…This ensures the parents see your advertisements and you now have their name and mailing address which will allow you to continue marketing to them.
College Campuses - Most of your college campuses generally have days where they'll allow vendors to come out and setup tables. We did this at Spelman College here in Atlanta when we were in the cell-phone & pager business. We made a killing. These kids have access to money and credit cards and are willing to spend money. Booths typically cost $50 and you'll see many other vendors there too.
Local Gyms & Fitness Centers - Depending on how you position your product, a lot of the local fitness centers will allow you to rent a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you to put a table out front (on the inside of course --- it's to hot during the summer months to be outside)
5K Runs & Marathons - Become a sponsor at one of these events. These events
If it were back in the day when people still used adding machines with paper, your office would be filled to the ceiling with literally miles of that little paper ribbon, you've run the numbers so many times. No matter how many times you've run them, though, there just isn't enough money for a new trade show booth.Before you give up and allocate what budget you do have into another round of direct mail - that won't get results -, consider renting a trade show booth.Yes, renting has many advantages beyond just saving you money on the initial trade show booth purchase. For starters, if you don't currently have a trade show booth, then it's a safe bet that you haven't done any, or at least very few, trade shows. Renting a booth can give you an opportunity to give trade show exhibiting a trial run, so to speak, before you make a major investment
Children's Coloring Books - Make your own 10 page coloring book and put some advertising on the pages. Distribute to local restaurants, doctor offices, banks and daycare centers (trust me… they'll be glad to see you). You can generally find a 4-piece box of crayons for about .10 cents a box.
Go a step further and have the parents send in their child's coloring to win a free happy meal or ice-cream from Dairy Queen…This ensures the parents see your advertisements and you now have their name and mailing address which will allow you to continue marketing to them.
College Campuses - Most of your college campuses generally have days where they'll allow vendors to come out and setup tables. We did this at Spelman College here in Atlanta when we were in the cell-phone & pager business. We made a killing. These kids have access to money and credit cards and are willing to spend money. Booths typically cost $50 and you'll see many other vendors there too.
Local Gyms & Fitness Centers - Depending on how you position your product, a lot of the local fitness centers will allow you to rent a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you to put a table out front (on the inside of course --- it's to hot during the summer months to be outside)
5K Runs & Marathons - Become a sponsor at one of these events. These events
People buy from you, offer help, and grant rewards based on trust. Here are ways to increase your success by creating trust. While we do most of these things, missing even one of them can ruin it all.Be Dependable* Deliver what you promise and promise only what you can deliver. Report delays immediately.* Be on time. Leave early for appointments. Set realistic deadlines allowing for the unexpected.* Show courtesy by returning phone calls.* Be predictable. Use self control: anger repels and scares others.Listen* Show interest and respect by paying attention to what the other person is saying.* Ask questions. Then make it easy to answer them.* Accept the other person's ideas as valid, even if you disagree. Avoid listening through filters of what you want to hear.* Be open to new ide
Local Gyms & Fitness Centers - Depending on how you position your product, a lot of the local fitness centers will allow you to rent a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you to put a table out front (on the inside of course --- it's to hot during the summer months to be outside)
5K Runs & Marathons - Become a sponsor at one of these events. These events are usually a sponsor themselves (Breast Cancer, Leukemia, AIDS, etc.) Sponsor one of these events, they'll usually allow you to get a table and will put your information in the "Sponsors" bag that they hand out to the runners in the event. These events can be very costly to sponsor, but if you look, you'll be able to find some cheap ones.
Local Gyms & Fitness Centers - Depending on how you position your product, a lot of the local fitness centers will allow you to rent a table where you can display your products/information. Gold's Gym has been a huge source of business for us and they'll typically allow you to put a table out front (on the inside of course --- it's to hot during the summer months to be outside)
Sponsor a Doctor's Office - I'm sure you've seen those magazine racks in the doctors' office and it said "Magazines Are Provided Courtesy of Cartess Pharmacy".
Now you can sponsor those magazine racks yourself and put your company name there and since you own and control what goes on the rack, put a few phamplets, booklets or fliers marketing your own services…surely, they wouldn't mind you using 2 slots? Each month, just make sure to update the rack with the current months issue. This works extremely well. You can get these racks anywhere from $25-$45 each. Here's a link to get you started on your search (and you may find some on ebay): www.specialtystoreservices.com
Yearbook Advertising - Run ads in the back of high school yearbooks. These advertisements are fairly inexpensive and are a great way to get your message out!
Mom & Pop Businesses - At some restaurant chains you'll find advertisements posted above urinals in the men's restrooms (I don't know what they have going on in the female restrooms…I guess I'll have to sneak in to find out). Anyhow, talk to the storeowner and find out if you could post your advertisements in the bathroom…Offer them a nominal monthly fee and they just might do it.
Go to other small mom and pop stores such as pharmacies, Laundromats, tanning salons, spas, etc., and ask them if you could sponsor 'real estate' in their store, such as their glass doors, bathroom doors and above urinals, countertop displays, desktops, etc…Get really creative here!
Library Bulletin Boards - Every single library I've been too usually have a bulletin board where you can post your business card, postcard or flyer. Check back often, this is an inexpensive way to get your services seen.
That's it for now. If you have tested and tried some unique and inexpensive ways to make consumers aware of your business, please email us and we'll include your ideas in our next updated version.
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