Tags |
|
|
Links |
|
|
Will You Add? - Know the Mechanics that Separate Winners from Losers
What is Portland Cement? Portland cement (PC) is the principal binder that, upon hydration and setting, holds aggregates (coarse and fine) together in concrete. It has the ability to stand in water and increase its strength over time. This ability elicits the term hydraulic cement for this type of cement.What is the Composition of PC? PC is a manufactured product formed within narrow confines of specific elements and subjected to heat treatment to form a semi-finished product called clinker. Raw materials used include: Limestone, Shale, Iron Ore and Sand.The principal elemental ingredients in the raw materials are: • Calcium Oxide (CaO) • Silicon (SiO2) • Aluminum Oxide (Al2O3)
One thing we learned over the years is that, when it comes to promoting your wares, no matter what they may be, there is always room for improvements.. without exceptions.
Okay, still with me? Now that you had a chance to reflect on how well your program is put together, pick any, a group or all of the above listed key components and make changes. For example, change part of, or the whole sales letter... use a different approach, headline. Change the premium/incentive or give additional ones. Your end product should reflect a new concept for the same offer. Once you are satisfied and your new concept is finished
How can the Beauty Profession improve its profitability? One great concept to improve profitability is to implement Client Sharing. Client Sharing will keep growing $$$ in your salon.The Beauty Profession consists of more than 1.7 million beauty and spa professionals in over 360,000 spas and salons across the US. As booth rental and commission shops alike look for ways to make their business more profitable, we turn to the value of good beauty and spa professionals working in your salon every day. Talented people bring business, retain business and most importantly can share business. Share business? What does that mean? Let me explain:If your team of talented beauty and spa professionals develops their clientele, they bu
If you've been around the promotion circle long enough and even if you have not, you probably heard this one before, test, test, test! But before you embark into a promotional odyssey for your evolving publication full speed ahead, it is a good idea and very essential that you market test your offer (s), if you want a full fledge promotion to give you the best results.
For those who feel this to be utterly unnecessary consider for a moment all the possible missed - opportunities:
A) What if this or that approach could have worked better?
B) If only I would of have used a stronger or more conservative angle.
C) Made the overall offer more appealing?
D) The message better understood?
E) What if, we would have provided a more value driven premium?
F) Lowered/raised prices... or included a better response vehicle?
The alternatives? A more sound, efficient mailing - less wasted resources, money better allocated, greater savings and bigger profits!
Testing your offer involves extra efforts and perhaps a few additional dollars, but the end results is a much more informed, and profitable campaign but... that's not all.. a learning experience as well. A learning experience because through the process of implementing different promotional approaches you are constantly learning the mechanics that separate a winner from a loser and discovering other much more successful approaches that otherwise would have remained hidden.
Okay, so how do I go about finding my offer true potentials you ask? Much obliged, first you must truly understand all the pieces that make up your promotional package, much like going back to basics. You are probably familiar with the old saying "an ounce of prevention is worth a pound of cure" well, in this case, "the best approach is worth many dollars saved, thousands earned", should fit the bill (no pun intended).
More to the point and to start you off here is a non-inclusive list of some familiar promo, components and terms, feel free to add others as necessary to conform to your specific offer (s), one word though... it is in your marketing - promotional best interest not to undermine any of these elements, as basic and redundant as they may appear to be:
Program-Format, what is the goal... best aesthetics?
Typestyle-Size, does it convey meaning by itself, is it attractive, consistent throughout?
Headline-Subhead, does it grab your attention, pulls you into the rest of the copy/letter?
Opening-Closing Copy, are your P.S.' and P.P.S.' effective?
Illustration (s)-Line Art, Photo, can it translate into a thousand words on it's own or does it need text for support?
Pricing-Low, Competitive, why?
Premium-Incentive, is that the best you can do?
Ordering-Urgency, Deadline, future price increase?
Mode of Payment-Immediate, Conventional (Money Order, Check etc.), Credit Cards, Internet alternatives?
Response Vehicle (1)-Form, Card, Postpaid?
Response Vehicle (2)-Plain Envelope, Postpaid?
Now reach deep down within your marketing/ promotional well of knowledge (however broad or limited it might be), and ask yourself... do I really understand this offer from my target (consumer/B to B/ recipient) point of view, is this program well thought out and the message properly structured? How will the message be perceived... is it plain enough for the average consumer - smart enough for B to B or could it be improved and where?
One thing we learned over the years is that, when it comes to promoting your wares, no matter what they may be, there is always room for improvements.. without exceptions.
Okay, still with me? Now that you had a chance to reflect on how well your program is put together, pick any, a group or all of the above listed key components and make changes. For example, change part of, or the whole sales letter... use a different approach, headline. Change the premium/incentive or give additional ones. Your end product should reflect a new concept for the same offer. Once you are satisfied and your new concept is finished
School fundraising supplements and complements the programs that are so important to the young people enrolled in the local schools across the country. Most schools have the funds to run the basic programs of each curriculum, but educators always see more that they can do for the young people. There are some great school fundraising programs that can help groups get more money to make the programs better than ever. There are several types of school fundraising programs that can help school groups get extra money. School fundraising has been used for many years successfully so those in charge of school fundraising programs should study the past successes.School fundraising has one great asset that many other groups looking to raise mon
The alternatives? A more sound, efficient mailing - less wasted resources, money better allocated, greater savings and bigger profits!
Testing your offer involves extra efforts and perhaps a few additional dollars, but the end results is a much more informed, and profitable campaign but... that's not all.. a learning experience as well. A learning experience because through the process of implementing different promotional approaches you are constantly learning the mechanics that separate a winner from a loser and discovering other much more successful approaches that otherwise would have remained hidden.
Okay, so how do I go about finding my offer true potentials you ask? Much obliged, first you must truly understand all the pieces that make up your promotional package, much like going back to basics. You are probably familiar with the old saying "an ounce of prevention is worth a pound of cure" well, in this case, "the best approach is worth many dollars saved, thousands earned", should fit the bill (no pun intended).
More to the point and to start you off here is a non-inclusive list of some familiar promo, components and terms, feel free to add others as necessary to conform to your specific offer (s), one word though... it is in your marketing - promotional best interest not to undermine any of these elements, as basic and redundant as they may appear to be:
Program-Format, what is the goal... best aesthetics?
Typestyle-Size, does it convey meaning by itself, is it attractive, consistent throughout?
Headline-Subhead, does it grab your attention, pulls you into the rest of the copy/letter?
Opening-Closing Copy, are your P.S.' and P.P.S.' effective?
Illustration (s)-Line Art, Photo, can it translate into a thousand words on it's own or does it need text for support?
Pricing-Low, Competitive, why?
Premium-Incentive, is that the best you can do?
Ordering-Urgency, Deadline, future price increase?
Mode of Payment-Immediate, Conventional (Money Order, Check etc.), Credit Cards, Internet alternatives?
Response Vehicle (1)-Form, Card, Postpaid?
Response Vehicle (2)-Plain Envelope, Postpaid?
Now reach deep down within your marketing/ promotional well of knowledge (however broad or limited it might be), and ask yourself... do I really understand this offer from my target (consumer/B to B/ recipient) point of view, is this program well thought out and the message properly structured? How will the message be perceived... is it plain enough for the average consumer - smart enough for B to B or could it be improved and where?
One thing we learned over the years is that, when it comes to promoting your wares, no matter what they may be, there is always room for improvements.. without exceptions.
Okay, still with me? Now that you had a chance to reflect on how well your program is put together, pick any, a group or all of the above listed key components and make changes. For example, change part of, or the whole sales letter... use a different approach, headline. Change the premium/incentive or give additional ones. Your end product should reflect a new concept for the same offer. Once you are satisfied and your new concept is finished
The Web has certainly revolutionized how consumers shop. It has enabled an entirely deeper CRM capability and speed in delivering messages, special offers, transaction data, etc. In fact, marketers have prophesied that the next step in CRM is near total abandonment of traditional consumer advertising, both print and broadcast, and almost total adoption of real-time targeted marketing, a.k.a. inbound marketing, via the internet. An example would be as you enter a Web site, you will be presented with personalized messages, based on data the advertiser has stored on you regarding purchase history, online activity, and promotion participation, along with financial and demographic information, as well. And this will trigger true shopper bliss.r promotional package, much like going back to basics. You are probably familiar with the old saying "an ounce of prevention is worth a pound of cure" well, in this case, "the best approach is worth many dollars saved, thousands earned", should fit the bill (no pun intended).
More to the point and to start you off here is a non-inclusive list of some familiar promo, components and terms, feel free to add others as necessary to conform to your specific offer (s), one word though... it is in your marketing - promotional best interest not to undermine any of these elements, as basic and redundant as they may appear to be:
Program-Format, what is the goal... best aesthetics?
Typestyle-Size, does it convey meaning by itself, is it attractive, consistent throughout?
Headline-Subhead, does it grab your attention, pulls you into the rest of the copy/letter?
Opening-Closing Copy, are your P.S.' and P.P.S.' effective?
Illustration (s)-Line Art, Photo, can it translate into a thousand words on it's own or does it need text for support?
Pricing-Low, Competitive, why?
Premium-Incentive, is that the best you can do?
Ordering-Urgency, Deadline, future price increase?
Mode of Payment-Immediate, Conventional (Money Order, Check etc.), Credit Cards, Internet alternatives?
Response Vehicle (1)-Form, Card, Postpaid?
Response Vehicle (2)-Plain Envelope, Postpaid?
Now reach deep down within your marketing/ promotional well of knowledge (however broad or limited it might be), and ask yourself... do I really understand this offer from my target (consumer/B to B/ recipient) point of view, is this program well thought out and the message properly structured? How will the message be perceived... is it plain enough for the average consumer - smart enough for B to B or could it be improved and where?
One thing we learned over the years is that, when it comes to promoting your wares, no matter what they may be, there is always room for improvements.. without exceptions.
Okay, still with me? Now that you had a chance to reflect on how well your program is put together, pick any, a group or all of the above listed key components and make changes. For example, change part of, or the whole sales letter... use a different approach, headline. Change the premium/incentive or give additional ones. Your end product should reflect a new concept for the same offer. Once you are satisfied and your new concept is finished
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: brent@actionleadership.comWord count: 815A Monster Of A Leadership Challenge: The Creature That Ate Your Career by Brent FilsonIn the 1964 movie, "Ghidorah, the Three-Headed Monster", King Ghidorah was a gigantic, dragon-like creature that came from outer space. It had three heads on long necks, bat-like wings, no arms, and twin tails. It terrorized Tokyo until Godzilla, in a role reversal as protector rather than destroyer, def
Opening-Closing Copy, are your P.S.' and P.P.S.' effective?
Illustration (s)-Line Art, Photo, can it translate into a thousand words on it's own or does it need text for support?
Pricing-Low, Competitive, why?
Premium-Incentive, is that the best you can do?
Ordering-Urgency, Deadline, future price increase?
Mode of Payment-Immediate, Conventional (Money Order, Check etc.), Credit Cards, Internet alternatives?
Response Vehicle (1)-Form, Card, Postpaid?
Response Vehicle (2)-Plain Envelope, Postpaid?
Now reach deep down within your marketing/ promotional well of knowledge (however broad or limited it might be), and ask yourself... do I really understand this offer from my target (consumer/B to B/ recipient) point of view, is this program well thought out and the message properly structured? How will the message be perceived... is it plain enough for the average consumer - smart enough for B to B or could it be improved and where?
One thing we learned over the years is that, when it comes to promoting your wares, no matter what they may be, there is always room for improvements.. without exceptions.
Okay, still with me? Now that you had a chance to reflect on how well your program is put together, pick any, a group or all of the above listed key components and make changes. For example, change part of, or the whole sales letter... use a different approach, headline. Change the premium/incentive or give additional ones. Your end product should reflect a new concept for the same offer. Once you are satisfied and your new concept is finished
If you are looking to leave your old career or job behind to start up your own business, then you are already half way there. The idea of you having something more has already been planted in your head, now all you have to do is have the courage and determination to follow through on your business ownership goals.Chances are high that if you have been with the same company for a long period of time that you have made developed a handful of close relationships. The idea of venturing out on your own may be enough to scare many potential business owners away. In reality it isn't as cold of a world as you might think. By starting your own business you will gain instant access to the society of entrepreneurs who are usually more than willi
One thing we learned over the years is that, when it comes to promoting your wares, no matter what they may be, there is always room for improvements.. without exceptions.
Okay, still with me? Now that you had a chance to reflect on how well your program is put together, pick any, a group or all of the above listed key components and make changes. For example, change part of, or the whole sales letter... use a different approach, headline. Change the premium/incentive or give additional ones. Your end product should reflect a new concept for the same offer. Once you are satisfied and your new concept is finished it is time to put it to the test (there goes that word again).
Get both new and previous concepts into the market as affordably as possible, (e.g., if using a Card Pack and only one format but testing different pricing, and circulation reaches an audience upward of a hundred thousand or whatever the allowed mailing minimum is, key - code one format with a number, and or different address). Have your Card Pack rep. Direct Response Agency etc., mail half to a group of prospects and the remainder to another group.
Ad testing follows basically the same procedure as for Direct Marketing (change heading/subhead, typestyle, copy, graphic - if any - offer/ premium or incentive), but with one notable exception. Have Ads placed "split-run" or alternate each other in the same publication, in different areas within that publication or just run both Ads at the same time in different publications even exchanging target publications after so many runs.
What is important, is to test different approaches or angles against each other to see which does better.. One thing is certain, you will be pleasantly surprise at how much more one concept pulls vs. the other. How many more orders - larger profits. You most likely will also be baffled at how well... however higher a price, does vs. the other or, whether a price is more widely accepted than another (when testing prices).
Whichever route you are exploring, allow the campaign to run long enough to really be able to see comparative results. Once you have a chance to assess why and which approach did better, go ahead... and start over again. Against your best campaign producer, if time, and your budget allows it. You'll be surprised at the results and at how crucial Market Testing is, it will save you hundreds.. and earn you thousands!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/30577/atriclecheck-Know-the-Mechanics-that-Separate-Winners-from-Losers.html">Know the Mechanics that Separate Winners from Losers</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/30577/atriclecheck-Know-the-Mechanics-that-Separate-Winners-from-Losers.html]Know the Mechanics that Separate Winners from Losers[/url]
Related Articles:
Under The Radar Advertising Strategy That Pull Sales All Day Long!
References Are Like Fine Wine - They Should Age Well!
Bookmark it:
|