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Will You Add? - The Seduction of Emotional Copy ...
How often have we been told that we need to change, up-date, and modernize?Yet, when we make those changes, we are then told we change too often?I think that this is especially true for those of us who do business over the internet. Like any company, we want to stay in business. Not just for a couple of months, but most of us are in it for the long haul. For us, it is a business, just like any brick and mortar store is for that owner.After nearly 10 years, I have come to realize, like the major chain store com
What's wrong with this opening paragraph?
There's no benefit, no purpose, and no exci
A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge. In an increasingly competitive world, using your client database smartly, to gain a better understanding of your number one asset – your customers – can make or break the success of your company. Most companies use databases to store information about their current customers, previous customers, business partners, and potential customers. The challenge lies in
"Dear Mr. Yan,
"My name is Jane Doe. I am writing you today as a representative for ABC Company. ABC is a company specializing in the technologies and tools used to organize and manage information relating the organizational aspects of businesses. I have decided to serve on the Board of ABC Company this year to follow my heart and dreams, and do my part in making technology solutions available to small and medium sized business. It is my belief that solution providers (not just ABC Company) will start delivering Enterprise Content Management (ECM) and IT solutions in a manner that is easy for users to implement, and at a price that is affordable to organizations of all sizes."
What's wrong with this opening paragraph?
There's no benefit, no purpose, and no excit
The lines are blurring between segments - we've seen fast-casual and full-service restaurants with drive-thrus begin to challenge the competitive advantage traditional quick-serves once had. Taking a diversion from the usual focus of this column on training and service, let’s look at what you can do outside to bring more customers inside.Get online. Make it even easier for customers to get their meal from you. If you can minimize the ordering process at the unit, you save labor and the customer saves time. Yes, you might
What's wrong with this opening paragraph?
There's no benefit, no purpose, and no exci
Like my wife, super model Kate Moss was born in England.Unlike my wife, Kate Moss has a little "nose candy" problem.Personally, I don't think it's anyone's business who's doing what -- to each his own. And besides, good ole Kate's probably a saint next to most people in the entertainment industry.However, since, as Thoreau said, "Most men lead lives of quiet desperation and go to the grave with the song still in them," once the press got a hold of what was going on, they had an absolute field day.Mos
What's wrong with this opening paragraph?
There's no benefit, no purpose, and no exci
There are three major functional areas in accounting, which need to be considered in modern day accounting for any business. The three are financial, cost and management accounting.The first area, namely financial accounting, is primarily useful for ascertaining the results of the business on a periodical basis; for example, one year. This will help to determine the future course of action in the long term. In economical terms, financial accounting treats money as a factor of production.Cost and management accounting
What's wrong with this opening paragraph?
There's no benefit, no purpose, and no exci
The Problem: Over the last few months we have published articles with business process improvement ideas from lean, six-sigma and the theory of constraints. Many leading organisations have used them to transform their organisations. Yet many more have tried them and failed to obtain the exponential improvements promised. For all the popularity of various improvement initiatives and management fads that have come and gone, the truth is that in majority of the cases the changes made just do not last. Where lies the differ
What's wrong with this opening paragraph?
There's no benefit, no purpose, and no excitement. It's long, dry, and doesn't stir your senses. It targets too huge a group instead of pinpointing one or three segments of the group. In short—it's painfully boring and won't bring home the bacon.
Let's continue on with another two paragraphs from this actual promotion...
"On Thursday, November 9th, 2006, ABC Company is organizing, for the first time, an event designed specifically for small and medium size business. On behalf of the ABC Board, I would like to invite you to join us at this chapter meeting. This meeting will provide you with the basics of ECM, and will also provide an interactive session where you may discuss your company's IT requirements to many solution providers.
"In addi
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